2014 Brandcameo Product Placement Awards

brand news

In the News: Facebook, Apple, General Mills and more

Posted by Dale Buss on August 5, 2013 09:25 AM

In the News

Facebook hires first CMO from Google.

Apple, Samsung and tech world are thrown by Obama administration intervention into trade ruling.

General Mills creates character to pitch Toaster Strudel as cold-cereal sales lag.

AB InBev defends Budweiser Black Crown performance.

AMC is at a crossroads.

Bass updates penny loafer for the next generation.

Cadillac hits pricing ceiling with ATS.

Citigroup expands "Thank You" loyalty events.

Cox Communications introduces Netflix-like personalized TV experience. 

Denny's looks beyond breakfast with new marketing strategy.

Ford taps Mustang history in videos.Continue reading...

brand news

In the News: Hulu, Sears, Microsoft and more

Posted by Dale Buss on July 15, 2013 09:12 AM

In the News

Hulu rejects all takeover bids as owners commit to bigger investment in service.

Sears focuses on "omnichannel" shopping in last-ditch bid.

Microsoft cuts price of Surface RT by up to 30 percent.

Apple vows to aid investigation into death of Chinese woman who may have been electrocuted by iPhone 5

Boeing sees lithium-ion battery systems escape blame in 787 fire at Heathrow.

Boost Mobile promotes "shrinking payment" feature.

Citigroup sees 41 percent increase in Q2 earnings. 

Four Loko owner doubles down on distributing new products.

GlaxoSmithKline bribery allegations are detailed by Chinese.

HP names former CEOs of McDonald's, Liberty Media to its board. 

IMAX expands in Asia.Continue reading...

brand news

In the News: Ford, KKR, Nasdaq and more

Posted by Dale Buss on May 30, 2013 09:26 AM

In the News

Ford joins European car-sharing sector as demand surges.

KKR lands former general David Petraeus for private-equity firm.

Nasdaq to pay $10 million fine for botched Facebook IPO.

Airbus and Boeing split a $17-million widebody-jet purchase by Singapore Airlines.

Apple shifts supply chain away from Foxconn to Pegatron.

Associated Press and New York Times resist meeting with US Attorney General Eric Holder on leaks investigations.

BMW will recruit trainees from Spain's pool of young jobless.

Carnival Cruise Line launches ad-agency review.Continue reading...

auto motive

Tesla Rides High on Investor Enthusiasm, Consumer Reports' Glowing Evaluation

Posted by Dale Buss on May 14, 2013 10:38 AM

Tesla has left that nasty New York Times review so far in the rear-view mirror that it barely registers anymore. Riding enthusiasm generated by a far more important all-important evaluation of its Model S by Consumer Reports—which gave the brand its highest score ever—the EV maker now sees its stock rising and its prospects growing.

On the heels of a rosy first-quarter earnings report last week, Tesla's shares have continued surging, closing Monday at $87.80 a share, up 57 percent from $55.79 a share on Thursday before the report. "How far can Tesla go?" said Theodore O'Neill, founder of Connecticut-based Litchfield Hills Research, according to USA Today. "As far as they want to go."Continue reading...

brand news

In the News: Adobe, Chipotle, NBC and more

Posted by Alicia Ciccone on March 21, 2013 09:22 AM

In the News

Adobe confirms its CTO Kevin Lynch has left the company for a job at Apple

Chipotle is risking its brand by venturing into the public debate about gay rights, LGBT community says #ThanksChipotle.

NBC to NYT: Jimmy Fallon is expected to succeed Jay Leno on the "Tonight Show" by fall 2014 as NBC struggles with weak ratings.

Aeropostale targets millenials with new in-store #tech

Aldi and Whole Foods to boycott genetically modified salmon.

Apple's plan for augmented reality amidst another lawsuit on patent infringement.

Barclays announces massive bonuses on UK budget day.

BlackBerry denies report that BB10 failed UK government security test

Global airline profits are flying high.

Harvard researchers have linked sugary drinks to 180,000 deaths a year worldwide.Continue reading...

brand news

In the News: Carnival Cruise Lines, J.C. Penney, Facebook and more

Posted by Dale Buss on February 28, 2013 09:07 AM

In the News

Carnival Cruise Lines sees brand perceptions drop to all-time low.

J.C. Penney losses snowball as boost in ad spending can't reverse sales declline.

Facebook inks deal to show ads based on shopping habits.

AC/DC rocks their own signature brand of beer.

American Express pushes e-commerce to TV commerce.

Apple preaches patience.

Boeing apologizes for Dreamliner fiasco.

Caesars looks to web gambling for financial help.

Flowers Foods set to buy Wonder, other Hostess brands for $390 million.Continue reading...

auto motive

Tesla: Why a 'Word-of-Mouth' Sales Style Can Help... and Hurt

Posted by Dale Buss on February 22, 2013 06:08 PM

No doubt Tesla is far from the typical automotive brand, with a loose cannon but accomplished entrepreneur as its owner, Hollywood celebrities as some of its biggest fans and an abiding interest in its vehicles and technology, even though both remain relatively unproven in the market.

Investors certainly are still holding the electric-car startup to their same exacting standards—profits good, losses bad—because Tesla isn't an internet company, after all. So even after CEO and co-founder Elon Musk said this week that Tesla would make a slim profit for the current quarter, its first quarterly black ink so far, investors bid the stock down before it bounced back on Friday.

The volatility stems in part from the fact that the brand's debate with the New York Times is still smoldering, including an admission by the newspaper's ombudsman that its reviewer didn't get everything right about the Tesla S car that the journalist said ran out of juice on his test ride.Continue reading...

brand news

In the News: Yahoo!, GE, Boston Globe and more

Posted by Dale Buss on February 21, 2013 09:04 AM

In the News

Yahoo! teams up with Facebook for social site revamp as Marissa Mayer puts her stamp on the homepage.

GE sues Whirlpool over alleged price fixing in Europe.

New York Times puts Boston Globe on the block.

AB InBev updates Modela discussions with DOJ.

Alamo targets broader audience.

Apple files patent for slap version of rumored iWatch.

AT&T expands partnership with BMW.

Boeing plans to propose package of fixes for Dreamliner.

Burger King unveils new ads with a human element.Continue reading...

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