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digital moves

Print Brands Extend Storytelling with Video

Posted by Sheila Shayon on August 12, 2013 03:52 PM

Two of America's most venerable print brands are embracing the currency du jour by making greater investments in video content to extend the life and quality of its print features.

TIME magazine has launched Red Border Films (aptly named for the magazine's red print border) which will produce monthly 10-minute short documentaries and two long-form projects per year. Born out of the brand's hour-long HBO and CNN special on interviews with people affected by the 9/11 attacks, the films will serve to extend a story beyond what is published in print or online. 

“Red Border Films will combine TIME’s authoritative journalism and perspective with the unique power of cinematic storytelling,” Kira Pollack, Time's director of photography said, according to Deadline.Continue reading...

brand news

In the News: Google, Groupon, Walmart and more

Posted by Dale Buss on August 8, 2013 08:17 AM

In the News

Google continues to steamroll competition in smartphones with Android software but loses round to Apple in patent war, which is seeking to keep Samsung phones off the shelf.

Groupon names co-founder as permanent CEO.

Walmart agrees to safety fixes at over 2,800 stores. 

Dr Pepper Snapple Group says Texas bottling plant caught fire.

Fox Sports takes over US Golf Association deal from NBC.

Hilton signs up banks for IPO.

JPMorgan reveals it faces civil and criminal inquiries.

Jack in the Box leverages Vine.

Jamba Juice accelerates growth of fresh-juice platform.Continue reading...

media triage

Jeff Bezos Buys The Washington Post, Stuns Media World

Posted by Dale Buss on August 5, 2013 06:06 PM

Jeff Bezos revolutionized the internet, e-commerce and bookselling (and then all retail) when he founded Amazon.com. Now he may want to do the same with newspapers, becoming the latest non-news-media figure to invest in a fading American print icon by buying The Washington Post.

It's difficult to believe that the e-tailing magnate will be able to do anything better with the Post than it already has in the traditional world of newsprint and ink, since that business model has become even more decrepit than the brick-and-mortar retail stores supplanted by Amazon's huge digital impact.

Another death knell for newspapers and their traditional ownership was sounded just a few days ago when Boston Red Sox owner and billionaire John Henry rescued the Boston Globe and other local print properties from the hands of the New York Times Co. by buying the once-proud publisher for a measly $70 million. There also remain rumors that the conservative industrialist Koch Brothers, along with several other non-media moguls, harbor a desire to buy Tribune Co., which owns the Los Angeles Times and Chicago Tribune.Continue reading...

media brands

Red Sox Owner John Henry Buys Boston Globe in Risky Fire Sale

Posted by Sheila Shayon on August 5, 2013 12:50 PM

Boston billionaire John Henry is now the largest employer of journalists in Boston after his purchase of the Boston Globe from the New York Times Co. The principal owner of the Boston Red Sox, Henry is buying the Globe, the Worcester Telegram & Gazette and its website, the Globe’s direct mail business and a 49 percent interest in the free Metro Boston newspaper for $70 million, a virtual steal given the $1.1 billion the New York Times paid almost 20 years ago, but as with most major US dailies, the Globe has consistently lost readers, advertising, and status.

"The first thing to note is that he paid more for his second baseman than for the Globe," commented Lou Ureneck, a journalism professor at BU. As for his investment into the media business, Henry may have to deploy some of his best consumer engagement tactice from the Sox, as traditional revenue streams continue to falter. "Classified advertising is a distant memory, ancient history,” added Ureneck. “Maintaining newspapers—or more importantly the news organizations behind them—is going to be a long and difficult slog, requiring digital products strong enough to attract paying readers."Continue reading...

brand news

In the News: Facebook, Apple, General Mills and more

Posted by Dale Buss on August 5, 2013 09:25 AM

In the News

Facebook hires first CMO from Google.

Apple, Samsung and tech world are thrown by Obama administration intervention into trade ruling.

General Mills creates character to pitch Toaster Strudel as cold-cereal sales lag.

AB InBev defends Budweiser Black Crown performance.

AMC is at a crossroads.

Bass updates penny loafer for the next generation.

Cadillac hits pricing ceiling with ATS.

Citigroup expands "Thank You" loyalty events.

Cox Communications introduces Netflix-like personalized TV experience. 

Denny's looks beyond breakfast with new marketing strategy.

Ford taps Mustang history in videos.Continue reading...

brand news

In the News: Hulu, Sears, Microsoft and more

Posted by Dale Buss on July 15, 2013 09:12 AM

In the News

Hulu rejects all takeover bids as owners commit to bigger investment in service.

Sears focuses on "omnichannel" shopping in last-ditch bid.

Microsoft cuts price of Surface RT by up to 30 percent.

Apple vows to aid investigation into death of Chinese woman who may have been electrocuted by iPhone 5

Boeing sees lithium-ion battery systems escape blame in 787 fire at Heathrow.

Boost Mobile promotes "shrinking payment" feature.

Citigroup sees 41 percent increase in Q2 earnings. 

Four Loko owner doubles down on distributing new products.

GlaxoSmithKline bribery allegations are detailed by Chinese.

HP names former CEOs of McDonald's, Liberty Media to its board. 

IMAX expands in Asia.Continue reading...

brand news

In the News: Ford, KKR, Nasdaq and more

Posted by Dale Buss on May 30, 2013 09:26 AM

In the News

Ford joins European car-sharing sector as demand surges.

KKR lands former general David Petraeus for private-equity firm.

Nasdaq to pay $10 million fine for botched Facebook IPO.

Airbus and Boeing split a $17-million widebody-jet purchase by Singapore Airlines.

Apple shifts supply chain away from Foxconn to Pegatron.

Associated Press and New York Times resist meeting with US Attorney General Eric Holder on leaks investigations.

BMW will recruit trainees from Spain's pool of young jobless.

Carnival Cruise Line launches ad-agency review.Continue reading...

auto motive

Tesla Rides High on Investor Enthusiasm, Consumer Reports' Glowing Evaluation

Posted by Dale Buss on May 14, 2013 10:38 AM

Tesla has left that nasty New York Times review so far in the rear-view mirror that it barely registers anymore. Riding enthusiasm generated by a far more important all-important evaluation of its Model S by Consumer Reports—which gave the brand its highest score ever—the EV maker now sees its stock rising and its prospects growing.

On the heels of a rosy first-quarter earnings report last week, Tesla's shares have continued surging, closing Monday at $87.80 a share, up 57 percent from $55.79 a share on Thursday before the report. "How far can Tesla go?" said Theodore O'Neill, founder of Connecticut-based Litchfield Hills Research, according to USA Today. "As far as they want to go."Continue reading...

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