chew on this
Posted by Dale Buss on May 7, 2012 12:53 PM
McDonald's latest limited-time U.S. promotion touts its icy fruit drinks, including "Pucker Up," below. Now the fast-food giant has received something of a wet kiss from an unexpected corner — The New York Times — for turning around its reputation in America.
Sunday's New York Times Magazine paid tribute to McDonald's for engineering a comeback in a feature, titled "How McDonald's Came Back Bigger Than Ever," that gives credit to its U.S. brand strategists and franchisees. And, to some extent, for succeeding on the terms of the activist opponents who've been criticizing the chain over its ingredients, menu and marketing to kids.Continue reading...
brands under fire
Posted by Sheila Shayon on May 3, 2012 03:03 PM
The Village Voice is under fire over Backpage — not the classified-jammed back page of its iconic free city newspaper, but Backpage.com, the subsidiary of Villlage Voice Media which expands its lucrative classifieds biz, warts and all, to the web. And by warts, we mean venereal warts, because Backpage.com makes a big portion of its income from adult classifieds, which have been accused of enabling human trafficking.
New York Times columnist Nicholas Kristof has been on Backpage's back over the issue, which is near and dear to his heart. And now brands are protesting too.Continue reading...
Posted by Dale Buss on April 27, 2012 08:59 AM
Amazon sees stock soar on rapid sales growth.
Anheuser-Busch InBev sees global CMO depart.
Apple ads for Siri are questioned for using celebrities.
Betsey Johnson files for Chapter 11.
Cheesecake Factory explores overseas growth.
Ford sees earnings drop on strains from Europe and Asia.
Jamba Juice splits with Nestle and takes control of joint line of energy drinks.Continue reading...
Posted by Sheila Shayon on April 23, 2012 11:53 AM
Walmart, the world’s largest private employer, with 2011 sales of $421.85 billion, is dealing with a major blow to its reputation after being accused over the weekend of a far-reaching bribery campaign carried out by executives in Mexico eager to boost the company's growth in that market.
The New York Times described the Mexican scandal as “a prolonged struggle within the company that pitted its much publicized commitment to the highest moral and ethical standards against its relentless pursuit of growth.”Continue reading...
Posted by Dale Buss on April 23, 2012 09:01 AM
Walmart copes with fallout from revelations of bribery in Mexico.
Chrysler aims new Dodge Dart at Millennials, opens new door to get suppliers' best ideas, and returns to China with new concept vehicle at Beijing Auto Show.
Disney accepts resignation of film chief after loss on John Carter, while more companies hire Disney Institute to help with customer service.
Amylin is searching for a buyer.
Audi sees demand surge in China and U.S.
Avon arrives late at e-commerce.Continue reading...
Posted by Abe Sauer on April 6, 2012 11:44 AM
Kicking off this week's Brand Bites, model Bar Refaeli's new under.me lingerie line campaign channels an iconic cheeky tennis poster.
PETA take note: the Sierra Club's new "Coal Will Say Anything" campaign shows how it's done.Continue reading...
Posted by Sheila Shayon on April 5, 2012 05:01 PM
Next Issue Media, a consortium of five of the world’s largest publishers—Condé Nast, Hearst, Meredith, Time Inc. and News Corp—is betting consumers will download "the world's greatest magazines" from their digital newsstand. It's a big bet.
Almost a year ago the publishers launched the first iteration of the "Hulu-Meets-Magazine" app on the Galaxy Tab and since then consumer resistance to pay-per-issue or per-subscription offerings has grown.Continue reading...
Posted by Dale Buss on April 2, 2012 08:59 AM
Angry Birds are coming to TV.
Apple pressured on suppliers and sustainability as brand sees Consumer Reports soft-pedal problem of "hot" iPads.
Belvedere vodka "rape ad" actress sues Moet Hennessy.
BMW unveils "sexy" i8 Spyder concept.
Burger King promotes new menu with Jay Leno, Mary J. Blige, David Beckham and Sofia Vergara.
Chevrolet plans decision on future of "Chevy Runs Deep" with new ad agency.
Coty offers to buy Avon for $10 billion.
Current nixes Keith Olbermann as on-air anchor, citing behavior.
Dunkin' Donuts launches Hispanic marketing campaign.
Facebook delves deeper into search.Continue reading...