automotive

Tesla Rides High on Investor Enthusiasm, Consumer Reports' Glowing Evaluation

Posted by Dale Buss on May 14, 2013 10:38 AM

Tesla has left that nasty New York Times review so far in the rear-view mirror that it barely registers anymore. Riding enthusiasm generated by a far more important all-important evaluation of its Model S by Consumer Reports—which gave the brand its highest score ever—the EV maker now sees its stock rising and its prospects growing.

On the heels of a rosy first-quarter earnings report last week, Tesla's shares have continued surging, closing Monday at $87.80 a share, up 57 percent from $55.79 a share on Thursday before the report. "How far can Tesla go?" said Theodore O'Neill, founder of Connecticut-based Litchfield Hills Research, according to USA Today. "As far as they want to go."Continue reading...

brand news

In the News: Adobe, Chipotle, NBC and more

Posted by Alicia Ciccone on March 21, 2013 09:22 AM

In the News

Adobe confirms its CTO Kevin Lynch has left the company for a job at Apple

Chipotle is risking its brand by venturing into the public debate about gay rights, LGBT community says #ThanksChipotle.

NBC to NYT: Jimmy Fallon is expected to succeed Jay Leno on the "Tonight Show" by fall 2014 as NBC struggles with weak ratings.

Aeropostale targets millenials with new in-store #tech

Aldi and Whole Foods to boycott genetically modified salmon.

Apple's plan for augmented reality amidst another lawsuit on patent infringement.

Barclays announces massive bonuses on UK budget day.

BlackBerry denies report that BB10 failed UK government security test

Global airline profits are flying high.

Harvard researchers have linked sugary drinks to 180,000 deaths a year worldwide.Continue reading...

brand news

In the News: Carnival Cruise Lines, J.C. Penney, Facebook and more

Posted by Dale Buss on February 28, 2013 09:07 AM

In the News

Carnival Cruise Lines sees brand perceptions drop to all-time low.

J.C. Penney losses snowball as boost in ad spending can't reverse sales declline.

Facebook inks deal to show ads based on shopping habits.

AC/DC rocks their own signature brand of beer.

American Express pushes e-commerce to TV commerce.

Apple preaches patience.

Boeing apologizes for Dreamliner fiasco.

Caesars looks to web gambling for financial help.

Flowers Foods set to buy Wonder, other Hostess brands for $390 million.Continue reading...

automotive

Tesla: Why a 'Word-of-Mouth' Sales Style Can Help... and Hurt

Posted by Dale Buss on February 22, 2013 06:08 PM

No doubt Tesla is far from the typical automotive brand, with a loose cannon but accomplished entrepreneur as its owner, Hollywood celebrities as some of its biggest fans and an abiding interest in its vehicles and technology, even though both remain relatively unproven in the market.

Investors certainly are still holding the electric-car startup to their same exacting standards—profits good, losses bad—because Tesla isn't an internet company, after all. So even after CEO and co-founder Elon Musk said this week that Tesla would make a slim profit for the current quarter, its first quarterly black ink so far, investors bid the stock down before it bounced back on Friday.

The volatility stems in part from the fact that the brand's debate with the New York Times is still smoldering, including an admission by the newspaper's ombudsman that its reviewer didn't get everything right about the Tesla S car that the journalist said ran out of juice on his test ride.Continue reading...

brand news

In the News: Yahoo!, GE, Boston Globe and more

Posted by Dale Buss on February 21, 2013 09:04 AM

In the News

Yahoo! teams up with Facebook for social site revamp as Marissa Mayer puts her stamp on the homepage.

GE sues Whirlpool over alleged price fixing in Europe.

New York Times puts Boston Globe on the block.

AB InBev updates Modela discussions with DOJ.

Alamo targets broader audience.

Apple files patent for slap version of rumored iWatch.

AT&T expands partnership with BMW.

Boeing plans to propose package of fixes for Dreamliner.

Burger King unveils new ads with a human element.Continue reading...

brand news

In the News: Apple, BMW, Boeing and more

Posted by Dale Buss on February 20, 2013 08:55 AM

In the News

Apple is hit by hackers who struck Facebook.

BMW issues biggest-ever recall.

Boeing union divided on contracts as company seeks parking spaces for its grounded Dreamliners.

Burger King apologizes for Twitter hack.

Dell sales top estimates as company prepares for buyout.

Grey Poupon revives classic "Pardon Me" spot for Oscars telecast.

Heinz pre-merger-announcement trading draws FBI probe.

Martha Stewart may take stand in lawsuit pitting Macy's versus J.C. Penney. Continue reading...

automotive

Tesla Loses Traction in Drama vs. New York Times Auto Reviewer

Posted by Dale Buss on February 15, 2013 11:06 AM

The clear loser in the intensifying back-and-forth between Elon Musk and the New York Times is the future of the Tesla brand.

The tit-for-tat drama reached its next predictable phase on Thursday evening when Times auto reviewer John Broder countered a scathing attack from earlier in the day by Tesla founder Musk, alleging that the journalist had deliberately and roundly falsified his assessment of the cold-weather capabilities of the Tesla S in a zeal to discredit the very expensive all-electric vehicle.

So far, assessments of all the back-and-forth and of who's being completely truthful seem to be tilting in favor of Broder and his newspaper. But clearly there's a long way to go in the battle launched by the Times' publication on February 10 of "Stalled Out on Tesla's Electric Highway." Continue reading...

brand news

In the News: BlackBerry, iPhone, Carnival and more

Posted by Dale Buss on February 15, 2013 09:00 AM

In the News

BlackBerry shows new signs of life as co-founder sells stake.

Apple challenges iPhone trademark loss in Brazil.

Carnival tries to cruise away from brand disaster as passengers mull legal options.

ABC, NFL and Call of Duty get top marks for consumer engagement.

Airbus drops lithium-ion batteries from latest jet.

Applebee's expands test of Express Lunch service.

Best Western focuses on its people, not perks, in new campaign.Continue reading...

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