social media watch

The Revolution (and the U.S. Election) Will Be Instagrammed

Posted by Sheila Shayon on November 6, 2012 04:26 PM

Facebook is encouraging its U.S. users to share that they've voted for an interactive map, while Twitter has set up its election page to track the #Election2012 winds of change. But it's Facebook's more visual sub-brand, theonce niche mobile photo-sharing app Instagram, that's the darling of the digital world for the 2012 U.S. presidential election cycle.

Since being snapped up by Facebook for $1 billion in April, and following its launch of an Android version of its app, the brand has grown its user base from 15 million to 80 million since January 1st, with an astonishing 4 billion photos posted this year to date. Further proof, if any is needed, that photo-sharing is hot: Coca-Cola is getting in on the game with its Happy Places app, while Twitter and Facebook are racing to improve their photo filters.

The 2012 U.S. presidential election day represents Instagram’s coming out party. Its usual feed today is replaced by a stream of voter’s ballots and related political imagery, which could exceed half a million uploads by election day's end. While encouraging its users to share their election day photos with the tag #ivoted, they are being reminded to not snap a pic of their election ballot, which could render it void in certain states. In another first, the New York Times is also featuring voters' Instagram photos on their homepage election coverage.Continue reading...

brand news

In Non-Sandy News: Disney/LucasFilm, Apple Shakeup, BP Rises

Posted by Dale Buss on October 31, 2012 01:32 PM

Disney acquires Lucasfilm for $4.05 billion, plans to restart Star Wars franchise.

Apple sees executive refuse to apologize for mapping flaw, so he and retail chief are to depart as design head Jony Ive takes on bigger role and Apple shares slip post-shakeup.BP returns to profitability and raises dividend.

BP returns to profitability and raises dividend.

Activision goes big for CoD: Black Ops 2.

Aldi revamps as German consumers reject austerity.

Bayer acquires Schiff for $1.2 billion.

Burger King boosts marketing and makes demographic inroads.

Ford profits reflect North American gains and European woes.Continue reading...

brand news

In the News: Amazon, Citi, Chanel and more

Posted by Dale Buss on October 26, 2012 09:02 AM

In the News

Amazon swings to loss on aggressive spending on future growth, worries about Apple's iPad mini, while Apple disses Microsoft Surface tablet.

BBC sees dimensions of Jimmy Savile sex abuse scandal grow.

Bank of America still dealing with fallout from collapse of Countrywide.

Chanel benefits from buzz created by Brad Pitt campaign.

Cheesecake Factory bucks casual-dining traffic decline.

Chipotle considers once-forbidden veer toward fast-food platform.

Citigroup CEO exit reportedly was planned for months.Continue reading...

brand news

In the News: Bank of America, Liz Taylor, Facebook and more

Posted by Shirley Brady on October 24, 2012 06:15 PM

Brands to Watch

Bank of America slapped with U.S. lawsuit over billion-dollar "hustle" of Freddie Mac and Fannie Mae.

Elizabeth Taylor is Forbes' new Top-Earning Dead Celeb thanks to Christie's auction.

Apple's iPad mini already has a Chinese knock-off, while US judge says Samsung infringed four Apple patents.

Facebook wins back Wall Street, affirms social dominance and shares soar as looks to rebuild confidence.

AT&T beats estimates in latest quarterly earnings report.

BlackBerry loses grip as go-to phone for US federal government.

Buzzfeed taps Rdio for "social music advertising."

Cisco will fund 12,000 meals for World Food Program via Facebook app.

Tom Cruise sues gossip magazines for defamation of character.Continue reading...

brand news

In the News: Dow, Zynga, BBC and more

Posted by Dale Buss on October 24, 2012 09:00 AM

In the News

Dow Chemical to slash 2,400 jobs and close 20 plants.

Zynga cuts staff and kills some games.

BBC investigating staff members in Jimmy Savile sex scandal as New York Times public editor calls for scrutiny of incoming CEO, ex-BBC exec Mark Thompson.

AT&T reports slower growth in new customers.

American Airlines expands route network.

Apple finally unveils its new smaller iPad as advertisers and publishers contemplate utility of new model.

BAE faces pressure after collapse of EADS deal.Continue reading...

brand news

In the News: Yum! Brands, ING, Yahoo and more

Posted by Dale Buss on October 9, 2012 09:03 AM

In the News

Yum! Brands third quarter earnings report is being closely watched.

Barclays to buy ING online assets.

Yahoo's Marissa Mayer urged to repurchase stock, profiled in New York magazine.

AT&T shares network with IBM to lure more customers to the cloud.

Amazon veers more into advertising.

American Airlines loses traffic over operational issues.

Apple asked by Taiwan to blur satellite image as Samsung spat dings brand perception.Continue reading...

brand news

In the News: TiVo vs Verizon, McDonald's Monopoly, Yahoo's Mayervision and more

Posted by Shirley Brady on September 24, 2012 12:17 PM

TiVo settles patent lawsuit vs Verizon for $250.4M; Verizon will license TiVo technology.

McDonald's brings back annual Monopoly game contest for 20th edition across U.S.

Yahoo's Mayer will lay out vision at all-hands company meeting this week.

Kroger rolls out Simple Truth™ and Simple Truth Organic® private label in-store brands.

Lay's Potato Chips issues last call for consumers to submit next great potato chip flavor idea for a shot at $1 million payout.

Madame Tussauds Hollywood launches first-ever social media contest for 2013 figure.

Neiman Marcus reaches out to fashion bloggers.Continue reading...

brand news

In the News: Johnson & Johnson, the Anti-Google Wallet and more

Posted by Shirley Brady on August 16, 2012 08:44 AM

Comedy Central partners with Urban Outfitters on Indecision 2012 collection.

7-11, Walmart, Target and other big retailers team up on mobile wallet to combat Google Wallet.

Apple reportedly in talks with U.S. cable operators to develop a set-top box; and takes a swing at Amazon.

Johnson & Johnson launches ingredient transparency website for baby and beauty products as J&J removes formaldehyde from products.

Bumbo foam child seats recalled following injuries.

Calvin Klein sued by Lululemon for alleged patent infringement.

Chick-fil-A uproar may have inspired gunman.Continue reading...

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