2014 Brandcameo Product Placement Awards

brand news

In the News: Dish Network, Pinterest, Unilever and more

Posted by Dale Buss on May 17, 2012 09:02 AM

In the News

Dish Network runs into resistance for placing its ad about its ad-skipping DVR.

Pinterest valued at $1.5 billion.

Unilever tests interactive TV concept with NBCU.

Angry Birds footwear? Check.

Apple awarded U.S. patent for soft keyboard as Retina Display patent application for OSX revealed.

Boyd Gaming to buy Peninsula Gaming.

Bristol-Myers Squibb set to lose patent protection for Plavix.

Buca di Beppo has aggressive growth in sight, new CEO says.

CNN hits 15-year low with prime-time ratings.

Comcast's NBC Sports Network will break cable record for Olympics coverage.

Facebook confronts skepticism about its advertising in wake of GM pullout.Continue reading...

brand news

In the News: Angry Birds, Yahoo, Proview and more

Posted by Dale Buss on May 8, 2012 09:02 AM

In the News

Abbott Laboratories to pay $1.6 billion over labelilng of antiseizure drug.

Amazon takes on high-end clothing.

Angry Birds gets embeddable, and bumps Rovio to pre-IPO valuation of $9 billion.

Apple sees iPad trademark settlement rejected by China's Proview.

Aviva sees CEO resign over shareholdre-pay revolt.

The Avengers offends Indian viewers with slum depiction.

Barneys New York skirts bankruptcy.

Costco seeks to grow online sales.Continue reading...

chew on this

McDonald's U.S. Turnaround Earns New York Times Nod

Posted by Dale Buss on May 7, 2012 12:53 PM

McDonald's latest limited-time U.S. promotion touts its icy fruit drinks, including "Pucker Up," below. Now the fast-food giant has received something of a wet kiss from an unexpected corner — The New York Times — for turning around its reputation in America.

Sunday's New York Times Magazine paid tribute to McDonald's for engineering a comeback in a feature, titled "How McDonald's Came Back Bigger Than Ever," that gives credit to its U.S. brand strategists and franchisees. And, to some extent, for succeeding on the terms of the activist opponents who've been criticizing the chain over its ingredients, menu and marketing to kids.Continue reading...

brands under fire

Brands Boycott Village Voice's Backpage Over Sex Trafficking

Posted by Sheila Shayon on May 3, 2012 03:03 PM

The Village Voice is under fire over Backpage — not the classified-jammed back page of its iconic free city newspaper, but Backpage.com, the subsidiary of Villlage Voice Media which expands its lucrative classifieds biz, warts and all, to the web. And by warts, we mean venereal warts, because Backpage.com makes a big portion of its income from adult classifieds, which have been accused of enabling human trafficking.

New York Times columnist Nicholas Kristof has been on Backpage's back over the issue, which is near and dear to his heart. And now brands are protesting too.Continue reading...

brand news

In the News: Jamba Juice, Betsey Johnson, Walmart and more

Posted by Dale Buss on April 27, 2012 08:59 AM

In the News

Amazon sees stock soar on rapid sales growth.

Anheuser-Busch InBev sees global CMO depart.

Apple ads for Siri are questioned for using celebrities.

Betsey Johnson files for Chapter 11.

Cheesecake Factory explores overseas growth.

Ford sees earnings drop on strains from Europe and Asia.

Jamba Juice splits with Nestle and takes control of joint line of energy drinks.Continue reading...

retail watch

Mexico Bribery Scandal Challenges Walmart on Corporate Ethics

Posted by Sheila Shayon on April 23, 2012 11:53 AM

Walmart, the world’s largest private employer, with 2011 sales of $421.85 billion, is dealing with a major blow to its reputation after being accused over the weekend of a far-reaching bribery campaign carried out by executives in Mexico eager to boost the company's growth in that market.

The New York Times described the Mexican scandal as “a prolonged struggle within the company that pitted its much publicized commitment to the highest moral and ethical standards against its relentless pursuit of growth.”Continue reading...

brand news

In the News: Walmart, Chrysler, Disney and more

Posted by Dale Buss on April 23, 2012 09:01 AM

In the News

Walmart copes with fallout from revelations of bribery in Mexico.

Chrysler aims new Dodge Dart at Millennials, opens new door to get suppliers' best ideas, and returns to China with new concept vehicle at Beijing Auto Show.

Disney accepts resignation of film chief after loss on John Carter, while more companies hire Disney Institute to help with customer service.

Amylin is searching for a buyer.

Audi sees demand surge in China and U.S.

Avon arrives late at e-commerce.Continue reading...

brand bites

Brand Bites: Bar, Barbie, Beyonce, Benetton, and more

Posted by Abe Sauer on April 6, 2012 11:44 AM

Kicking off this week's Brand Bites, model Bar Refaeli's new under.me lingerie line campaign channels an iconic cheeky tennis poster.

PETA take note: the Sierra Club's new "Coal Will Say Anything" campaign shows how it's done.Continue reading...

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