brand news

Brand News You Can Use: AstraZeneca, Coca-Cola, News Corp. and more

Posted by Dale Buss on May 2, 2014 09:14 AM

TOP STORIES

Brands to Watch

Apple, Facebook lead Big Tech brands fighting data requests as White House panel calls for big data reforms to protect privacy.

AstraZeneca rejects raised bid by Pfizer as "inadequate."

Avon reaches settlement of bribery probe.

Bayer eyes Merck’s OTC consumer business.

Burberry officially has a new CEO in Christopher Bailey as Angela Ahrendts takes retail reins at Apple.

Coca-Cola pressured by Warren Buffett on executive pay.

Exxon sticks with Russia drilling despite geopolitical tensions.

Fiat faces tough turnaround in Europe.

GM recalls 50,000 Cadillac SUVs, returns to bankruptcy court to fend off suits.

News Corp. acquires Harlequin Books for HarperCollins.

Below, news on brand innovation, culture, and more:Continue reading...

media brands

AllThingsD Re/codes Tech Coverage with Independent Venture

Posted by Sheila Shayon on January 2, 2014 05:53 PM

Following the break-up of their long-term relationship with the Wall Street Journal, AllThingsD founders and journalists Kara Swisher and Walt Mossberg have launched their new venture, Re/code

Focused on technology news and conferences, the new site is backed by NBCUniversal and Windsor Media, the investment company headed by former Yahoo CEO Terry Semel, and operated under the newly-formed company, Revere Digital.

"Why have we chosen Re/code as the name for our new creation? Simply put: Because everything in tech and media is constantly being refreshed, renewed and reimagined. And this is the reinvention of ourselves," wrote Swisher and Mossberg on their new site.Continue reading...

brand news

In the News: Boeing, Coca-Cola, Ford and more

Posted by Dale Buss on December 13, 2013 09:19 AM

In the News

Boeing sees collapse of its renewed talks with machinists for 777X work.

Coca-Cola shakes up Americas management.

Ford plans to add 5,000 US jobs in 2014, hatches three new plants globally, and announces driverless-car initiative.

Bolthouse Farms leverages innovative Instagram tech.

DaVinci Wines debuts Facebook promo.

DirecTV explores online-video service and counts on addressable ads for future growth.

Google mulls designing its own server chips in threat to Intel.

Hilton explores creating new hotel brand aimed at affluent Millennials.

Hyundai plans to tout Genesis, Elantra in Super Bowl.Continue reading...

brand news

In the News: Samsung, MillerCoors, Motorola and more

Posted by Dale Buss on November 12, 2013 09:24 AM

In the News

Samsung launches major soccer-based campaign for Galaxy 11 as new phase of its trial against Apple begins.

MillerCoors cans lime-flavored Miller Chill after poor sales.

Motorola plans lower-cost phone.

Anheuser-Busch endorses consumer reach of Facebook.

Coca-Cola vows to engage suppliers on "land grabbing."

Google relents on YouTube ad measurement and expands Glass features into music.

Kellogg runs into trouble with "distasteful tweet" in UK.

McDonald's plans broad attack on CPG coffee aisle.

Merck launches pet-diabetes campaign.Continue reading...

brand news

In the News: Apple, Frito-Lay, Johnson & Johnson and more

Posted by Dale Buss on November 5, 2013 09:14 AM

In the News

Apple opens Arizona plant with 2,000 workers.

Frito-Lay tests chocolate-covered potato chips.

Johnson & Johnson pays $2 billion fine for false marketing of drugs.

AOL boosts ad sales but sees profits hurt by local news services.

Allen Edmonds sells to private-equity firm.

BlackBerry abandons sale process.

Christie's starts out new auction season badly.

Coca-Cola predicts personalized beverages using genomics.

DirecTV profit rises on more subscribers.

Dodge expands Ron Burgundy campaign to entire brand lineup.Continue reading...

brand news

In the News: Facebook, Starbucks, Politico and more

Posted by Dale Buss on October 31, 2013 09:14 AM

In the News

Happy Halloween!

Facebook encounters decline in teen engagement as mobile ads fueled profit jump.

Starbucks enjoys best year in its history.

Politico launches a print magazine.

American Airlines and US Airways trying to work with government to clear merger.

BMW recalls 176,000 vehicles to fix power brakes.

Bank of America sees $1 billion stake held by Qatar sovereign-wealth fund.

Boeing intends new 777X to subsume role of jumbo jets.

Burger King plans "fewer, more impactful" new menu items.

Chrysler vows to learn from botched rampup of Jeep Cherokee production.Continue reading...

media triage

Tribune Becomes Latest Media Empire to Throw its Newspapers in a Corner

Posted by Dale Buss on July 10, 2013 03:17 PM

Put another brick in the wall for the once-glorious American newspaper business: Tribune Co. is following the route of other publishers and spinning off its newspapers from its far more promising broadcast business.

Tribune—owner of the Los Angeles Times, Chicago Tribune, Orlando Sentinel and five other newspapers—plans to separate its publishing business from its more profitable broadcast business sometime in the near future. The move will leave the broadcast company to retain the Tribune name and its ownership of 42 local TV stations, superstation WGN America, an equity stake in the TV Food Network and digital and real estate assets.

"Each will be a stronger company when separated from the other," Tribune CEO Peter Liguouri wrote in a memo to employees, according to Reuters. The spinoff "will also allow us to maintain flexibility as we continue considering all our strategic alternatives for maximizing shareholder value."Continue reading...

brand news

In the News: Microsoft, Amtrak, YouTube and more

Posted by Dale Buss on June 14, 2013 09:18 AM

In the News

Microsoft and Best Buy plan mini "Windows Stores."

Amtrak hires esteemed chefs to ramp up its train food.

YouTube becomes overwhelming platform for fan-made branded content.

US Supreme Court strikes down gene patents.

Airbus lifts A350 to maiden flight ahead of schedule even as it copes with losses from aircraft's predecessor model.

Arby's franchisees helped get CMO ousted.

Audi is top choice of marriage cheaters in UK, survey says.

BMI sues Pandora over fees.

Bloomberg sees reporters' practices become critical issue for company.

Cadillac boosts sticker on new CTS by whopping $6,000.

Chevrolet believes racing on Sunday still sells on Monday.

Chrysler recalls sprinkling of trucks, Darts.Continue reading...

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