brand news

In the News: Microsoft, Amtrak, YouTube and more

Posted by Dale Buss on June 14, 2013 09:18 AM

In the News

Microsoft and Best Buy plan mini "Windows Stores."

Amtrak hires esteemed chefs to ramp up its train food.

YouTube becomes overwhelming platform for fan-made branded content.

US Supreme Court strikes down gene patents.

Airbus lifts A350 to maiden flight ahead of schedule even as it copes with losses from aircraft's predecessor model.

Arby's franchisees helped get CMO ousted.

Audi is top choice of marriage cheaters in UK, survey says.

BMI sues Pandora over fees.

Bloomberg sees reporters' practices become critical issue for company.

Cadillac boosts sticker on new CTS by whopping $6,000.

Chevrolet believes racing on Sunday still sells on Monday.

Chrysler recalls sprinkling of trucks, Darts.Continue reading...

brand revival

Myspace Relaunches with the Help of a $20 Million Ad Campaign

Posted by Sheila Shayon on June 13, 2013 12:56 PM

Remember Myspace? Well, it’s back with a $20 million ad campaign to help relaunch the once-defunct social network.

The brand, which has re-emerged thanks to some financial and emotional backing from Justin Timberlake and the Vanderhook brothers, hopes to lure up-and-coming and established musicians, producers and creatives with its new, completely redesigned platform. 

"We really wanted to really represent the people that make this brand," Christian Parkes, head of marketing at Myspace told AdWeek. "Because it's not us in this room—we're the guys behind the scenes. But it's really about the community. The tone and spirit ... it's irreverent, slightly anarchistic, that's the tone and the attitude and the feeling."Continue reading...

brand news

In the News: P&G, Apple, Verizon and more

Posted by Dale Buss on June 6, 2013 09:02 AM

In the News

P&G makes race to succeed Lafley clearer with executive moves.

Apple plans to sell audio ads on rumored iRadio.

Verizon sees US government track phone records of its customers, report says.

Chili's is pleased with rollout of pizza and flatbreads.

Disney puts seven Radio Disney stations up for sale. launches price guarantee for online shoppers.

GM rejoins S&P 500 as US Treasury plans to sell more shares.

General Mills gets OK reception for potentially "controversial" ad for Cheerios.

Kimpton Hotels holds pet photo contest.

McDonald's experiments with breakfast and dinner after midnight.Continue reading...

brand makeovers

News Corp. Unveils New Logo as Company Embarks on Split Future

Posted by Alicia Ciccone on May 28, 2013 01:21 PM

Following the official split of Rupert Murdoch's News Corp. into separate news and entertainment companies, the man in charge has unveiled the new logo for its News division—one that's very familiar to the Aussie media mogul.

The delicate script logo is based off of the handwriting of Rupert Murdoch himself along with that of his father, according to a company memo sent by CEO Robert Thomson. "The name is historic and the script is based on the writing of Rupert and his father, who have provided us all with not only a name, but a remarkable professional platform," Thomson wrote.

Earlier this month, the company revealed the name and logo for its independent entertainment division, which will be called 21st Century Fox following the spin-off. The name and logo are a clean update on the existing identity of News Corp's iconic Twentieth Century Fox brand.Continue reading...

trademark wars

Aereo Looks to Thwart Future Lawsuits from Broadcasters

Posted by Mark J. Miller on May 7, 2013 03:35 PM

Since last year’s launch of Aereo, the disruptive streaming service that allows consumers to watch TV online as well as on mobile devices for a small monthly fee, there has been a lot of legal wrangling between the company and broadcasters of every stripe. 

Two of the major players in the fight have been Barry Diller, whose IAC unit backs Aereo, and Rupert Murdoch, whose U.S. broadcast network FOX has threatened to move to cable to avoid losing out on streaming fees.

CBS head Les Moonves has also said his network could go the cable route if Aereo is allowed to continue unchecked. While CBS has previously taken legal action against Aereo, the tables have now turned as the streaming site moves to block future suits from CBS and its affiliates.Continue reading...

brands with a cause

Campaign to Fight Malaria Gets Big Boost from Social Media

Posted by Sheila Shayon on April 25, 2013 06:31 PM

In recognition of World Malaria Day and the more than 660,000 people that still die from the deadly but preventable disease, Novartis and Malaria No More have partnered for a unique campaign that will provide malaria treatments to those infected in Africa.

Over the next three years, Novartis, joined by diagnostic testing company Alere Inc., will donate up to three million courses of pediatric antimalarial drug, matching the number of treatments donated by the public through the Power of One campaign.

“We believe that this innovative campaign will help speed malaria elimination,” said Joseph Jimenez, Novartis CEO in a press release. “Novartis has been striving towards this goal for more than a decade, and we just reached the milestone of providing 600 million treatments without profit to patients in malaria-endemic countries. No one should die from malaria today.”Continue reading...

the revolution will be televised

Little Black Box: Roku is Tops in Competitive Streaming Industry

Posted by Sheila Shayon on April 11, 2013 05:41 PM

Roku has sold 5 million of its video and music streaming set-top boxes since launching in 2008, totaling 8 billion pieces of content streamed. That's an impressive performance for a little black box. 

As more and more reports swirl around the fact that consumers are turning away from traditional TV and cable, Roku claims that 25 percent of its customers use the device as their primary way of viewing television. 

"The milestone is significant, since it indicates that there’s a very real and growing market out there for a device that essentially just acts as a service layer for bringing web-based content to televisions, independent of what TV manufacturers themselves are doing with their own built-in Smart TV services," notes Tech Crunch.Continue reading...

media meltdown

News Corp., Broadcast TV Relegated to 'Dumb Pipe' Status as More Streaming Services Emerge

Posted by Sheila Shayon on April 9, 2013 03:09 PM

The $60 billion-a-year television broadcast industry is up for grabs as billionaire magnates Barry Diller and Rupert Murdoch square off as consumers continue to cut ties with traditional TV services.

While attending the National Association of Broadcasters conference in Las Vegas this week, News Corp.'s COO Chase Carey threatened it may end Fox’s 26-year run as a free broadcast channel if US courts continue to allow the Diller-backed Internet startup Aereo to retransmit broadcast programming for free.

News Corp. and Aereo are goalposts at opposite ends of the television playing field. The former pays billions for quality content ranging from NFL games to The Simpsons, Glee, The Following and New Girl. Aereo pays nothing for content that it captures from over-the-air broadcast TV signals via small antennas, which it delivers to computers and smartphones—comparatively cheaply. 

News Corp., defending its fee model for cable and satellite companies, says it is willing to lose viewers and switch to a pay-TV-only offering to undermine and protest Aereo.Continue reading...

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