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From The Wall Street Journal, a Glossy For Those Who Have It All (Or Want To)

Posted by Sheila Shayon on January 15, 2013 05:40 PM

The one percent is alive, well and being targeted by The Wall Street Journal with a new magazine insert: WSJ Money, a spin-off of WSJ Magazine, which calls itself "the world's largest luxury magazine."

"It's for people who are voyeuristically interested in the high end, and are at the high end," Mike Miller, a Journal senior deputy managing editor overseeing the magazine, told Adweek

Scheduled to debut March 9 and publish quarterly, the glossy will focus on personal finance and be distributed in the Journal's weekend edition in the U.S., which has a current circulation of 2.3 million. The edit/ad plan is to publish 50 pages per issue: 30 for editorial and 20 for ads.

The announcement follows the recent launches of Bloomberg Pursuits and Dujour, which joined Departures and ForbesLife in the category.Continue reading...

brand news

In the News: Google, Apple, Barclays and more

Posted by Dale Buss on December 13, 2012 09:04 AM

In the News

Google releases new map app for Apple iPhone, shuts down shopping search in China, and makes porn harder to find, as CEO defends tax avoidance.

Apple settles European e-book price-fixing probe with publishers.

Applebee's interviews creator of #HireKevin campaign.

BMW and Boeing plan to collaborate on making carbon fiber.

Barclays joins industry cost-cutting wave, eliminating 2,000 jobs.

Berkshire Hathaway plans rare buyback of holder's stock.Continue reading...

media triage

Will Closing The Daily and Shuffling Execs Save News Corp?

Posted by Sheila Shayon on December 3, 2012 11:20 AM

After a tumultuous year for News Corporation which has seen the company rocked by an ethics scandal, Rupert Murdoch has named longtime lieutenant Robert Thomson head of global publishing as his company prepares to separate its entertainment and news/book publishing assets into Fox Group and News Corporation, respectively.

As part of the move, News Corp. is folding its digital magazine app that was its Greg Clayman-headed iPadazine, The Daily, which will cease publishing on Dec. 15. While it will no longer exist as an iPad app, The Daily brand will survive as a news channel on properties such as NYPost.com. Now Clayman will oversee digital for News Corp. as part of the executive shuffle involved with separating the company.

First announced on June 28th, the pending company split will group News International's UK titles, the Wall Street Journal, New York Post, the Australian and other News Ltd papers and its HarperCollins book publishing entity under the News Corporation umbrella, while the entertainment properties will fall under the Fox Group. Thomson will run News Corporation while Chase Carey will serve as President and COO of Fox Group with James Murdoch as Deputy COO.

“This is an incredibly exciting time, for me personally, and for our companies’ ambitious futures,” stated Murdoch. “The challenges we face in the publishing and media industries are great, but the opportunities are greater.”Continue reading...

brand news

In the News: News Corp., Virgin, Lincoln and more

Posted by Dale Buss on December 3, 2012 09:01 AM

In the News

Rupert Murdoch names longtime lieutenant Robert Thomson head of global publishing unit as company's news/book publishing and entertainment assets prepare to be separated into News Corporation and Fox Group. As part of global restructuring, experimental "ipadazine" The Daily is closing.

Delta bids for 49-percent stake in Virgin Atlantic.

Ford unveils new branding campaign for overhauled Lincoln brand.

Air Berlin to lay out overhaul.

Apple goes minimal in new iPad Mini print ads as iPhone 5 hits 50+ new countries.

CNN will strive for "must-see TV" under Jeff Zucker.Continue reading...

brand news

In the News: HP, News Corp., Amazon and more

Posted by Shirley Brady on November 21, 2012 08:45 AM

In the News

HP CEO Meg Whitman pilloried over $8.8 billion start-up acquisition charge for Autonomy as stock plunges and former CEO comes out of woodwork.

News Corp. reportedly eyeing Simon & Schuster as add-on to HarperCollins and acquires 49% of YES Network as former newspaper execs charged with bribery. YES, meanwhile, extends Yankees TV rights through 2042.

Amazon unveils brand pages and looks to reinvent publishing model with Tim Ferriss book.

Apple products top kids' holiday wish lists, while spaceship-like campus delayed until 2016.

BlackBerry dropped by US agency over device reliability concerns.

Big Ten college sports conference brand could be diluted by eastern driven.

Darden CMO defects to Ruby Tuesday.Continue reading...

brand news

In the News: Hostess, Ikea, GM and more

Posted by Dale Buss on November 20, 2012 09:01 AM

In the News

Hostess Brands gets a stay of execution as company and union agrees to mediation today.

Ikea gets green light in India.

GM launches Springo sub-brand in China.

BMW shows off speed with tire-track promotion.

Best Buy posts loss as store sales drop.

Billabong Americas head considers buyout bid for company.

Campbell Soup builds giant Pinterest board out of classic green-bean casserole.Continue reading...

brand news

In the News: Microsoft, LG, Samsung and more

Posted by Dale Buss on November 13, 2012 09:01 AM

In the News

Microsoft announces the departure of Windows chief (and Ballmer's heir apparent) in wake of Windows 8 launch.

LG breaks through with new smartphone.

Hostess Brands starts closing plants as workers strike.

Acura brings Dr. Phil and Suze Orman into its Christmas promo campaign.

Apple finally gives in on employee perks.

Bojangles recruits American Idol winner Scotty McCreery for campaign.

Cadillac shows design chops in China.

Callaway Golf drives buzz on Twitter for new high-tech driver.Continue reading...

media meltdown

BBC in Crisis: A Media Giant Struggles to Regain Public Trust

Posted by Sheila Shayon on November 12, 2012 05:05 PM

You know things are bad when the BBC is covering itself under the banner, "Crisis at the BBC." The British Broadcasting Corp. has fallen from its venerable pedestal, with its latest embarrassment triggering the resignation of senior executives, who are taking the fall for the corporation's newsgathering operation failing to maintain the ethical and journalistic standards at the heart of its brand promise.

BBC director-general George Entwistle resigned on Saturday, after only 55 days in the role, holding himself responsible for "unacceptable journalistic standards" on the BBC's flagship current-affairs program, Newsnight, after it failed to verify an accusation it aired against Lord McAlpine, a former Conservative Party treasurer, of child sex abuse in Wales. The BBC's director of news, Helen Boaden, and her deputy, Stephen Mitchell, have also stepped down.

No wonder Chris Patten, chairman of the BBC Trust, is calling the network a "ghastly mess."Continue reading...

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