Posted by Mark J. Miller on June 20, 2012 11:53 AM
With everybody whipping through commercials on their DVRs, product placement on prime-time television is fairly prevalent these days. As Seth MacFarlane commented to the New York Times this week, we even speak in brands — "On any give day, how many times do you reference a piece of pop culture or a brand name? I bet it’s a lot more often than we think. 'I’m going across the street to Starbucks.' 'I’ll make a Xerox of it.' Our daily lives are packed with proper nouns of the corporate kind."
So it should come as no surprise that MacFarlane is a champion of brand synergy, as he's showing by leveraging his hit Fox animated series Family Guy to promote his big-screen debut as a director. Even though his R-rated movie Ted doesn't hit theaters until June 29, its foul-mouthed star has already found his way into Family Guy Online, a 3D game extension of the hit animated comedy that launched last fall.
After all, the film is directed, cowritten, and partially voiced by MacFarlane so it was a natural fit to cross-promote the film and television show. And given that Ted is cut from the same cloth as Family Guy (although it's a live-action comedy starring a CGI raunchy, talking teddy bear plus Mark Wahlberg and Mila Kunis) the movie/game crossover promotion was a no-brainer move for MacFarlane and Fox — and a handful of invited brand partners.Continue reading...
Posted by Dale Buss on June 20, 2012 09:01 AM
Barnes & Noble losses continue on Nook as e-reader competition intensifies.
Bridgestone surrenders Super Bowl halftime show.
Coca-Cola creates global TV series for Summer Olympics.
Facebook gains support for advertising from Ford and Coca-Cola.
FedEx CEO predicts industry shifts as airport-to-airport business stalls.
Ford uses big data to inform marketing and design decisions at Silicon Valley lab.
GM unifies global design strategy.
Kimberly-Clark enlists Mexican TV star for Huggies campaign.
J.C. Penney to tweak message but not strategy in wake of president's ouster this week.Continue reading...
Posted by Dale Buss on June 4, 2012 08:55 AM
GM pressures TV networks for discounts in upfront.
Ducati is booming in North America.
Facebook sees future in India, and explores access for under-13-year-olds as fallout from botched IPO continues.
Adidas sues Merrell over three-stripe design.
Apple/Motorola patent trial will feature Steve Jobs 'testimony.'
Big Tobacco goes to war in California.
BlackBerry-maker RIM victim of own 'identity crisis' (at least it's still cool with South African youths).Continue reading...
Posted by Shirley Brady on May 30, 2012 05:42 PM
BlackBerry-maker Research in Motion saw its shares slump today after warning Wall Street that it's forecasting an operating loss for the first quarter. With the company hiring bankers at JPMorgan and RBC to explore a sale, investors worried and layoffs looming, the Canadian government dismissed rumors of a possible takeover.
Other brand news:
Best Buy store closures spur Walmart ads.
NYC mayor Michael Bloomberg bans sale of large sodas and sugary drinks.
GM is shifting Chevrolet ad budget from Super Bowl to sponsoring the popular Manchester United soccer team.
Disney Channel joins the TV Everywhere brigade.
Exxon Mobil shareholders approve executive pay.Continue reading...
Posted by Dale Buss on May 22, 2012 08:48 AM
Alibaba regains control of future with purchase of Yahoo stake.
Audi will bundle SiriusXM traffic subscriptions in select 2013 models.
Best Buy tops profit estimates on smartphone sales.
Comcast leads U.S. cable operators to create nationwide CableWiFi network of hot spots, and launches integrated local ad sales.
Crocs taps bloggers to promote new styles.
DC Comics intends to bring a major character out of the closet.
Facebook's 11 percent drop on Monday sees fingers pointed at Morgan Stanley, raises more questions about its mobile strategy and creates schadenfreude moment for News Corp.'s ill-fated MySpace acquisition.
General Mills announces layoffs.
Google seals acquisition of Motorola Mobility.Continue reading...
brands under fire
Posted by Sheila Shayon on May 15, 2012 11:02 AM
The buck has stopped – or on this case, the pound — as the first criminal charges have been filed in the phone hacking inquiry that has been rocking UK (and global) media circles. Rebekah Brooks, former CEO of Rupert Murdoch's News International, will face criminal charges over the phone hacking scandal.
The Crown Prosecution Service (CPS) charges that Brooks, who was arrested in March and revealed last week she's so close to British Prime Minister David Cameron that they text each other, "conspired with her husband, Charles Brooks, and others to pervert the course of justice," by alleged attempts to conceal or remove evidence relevant to police investigation into the hacking and corruption scandals known as Operation Weeting launched in January 2011 at the News of the World and the Sun tabloids.
It’s a stunning reversal for one of Britain’s most powerful woman, a Murdoch confidante, and additional oversight of all his newspapers in the U.S. as well — not to mention the latest black eye for News Corp.'s corporate reputation.Continue reading...
Posted by Dale Buss on May 15, 2012 08:50 AM
Best Buy, JPMorgan, Yahoo CEO stumbles put ethics and mismanagement in the spotlight. JPMorgan closes ranks around embattled CEO Jamie Dimon as mega-loss is probed; and Yahoo's interim CEO Ross Levinsohn reportedly close to getting role permanently.
Amazon reportedly prepping front-lit Kindle for July.
Facebook eyes historic $12 billion to $15 billion IPO windfall and up to $104 billion valuation.
Activision Blizzard goes back to the future for new games.
Apple plans iCloud upgrade, and thinner laptops with Intel chips.
Baidu enters China's crowded low-cost smartphone market.
BMW touts "ultimate service" in new campaign.
Budweiser strikes deal with Jay-Z for annual concert.Continue reading...
Posted by Dale Buss on May 2, 2012 09:00 AM
Facebook faces doubts by advertisers as it gears up for IPO roadshow.
Lifetime unveils new logo and tagline.
BlackBerry launches "Touch Awesomeness" campaign, test keyboardless version to challenge Apple.
Apple files for touch-based music-sharing patent.
CNN delivers lowest monthly ratings in a decade.
CVS succeeds in grabbing drugstore customers from Walgreens.
Chesapeake Energy board crimps CEO's power.Continue reading...