2014 Brandcameo Product Placement Awards

brand news

In the News: P&G, JetBlue, Kodak & more

Posted by Dale Buss on October 31, 2011 08:59 AM

In the News

Alfa Romeo launches Aquabatics social campaign.

AOL plays catch-up in mobile.

Buick is paying dividends for GM.

CNN said to be revamping its morning lineup.

DirecTV takes dispute with Fox to the web.

Disney leads big brands on apps front, while Disney-ABC extends Netflix and Amazon content deals.

DreamWorks' Puss in Boots wins the weekend box office by a whisker.

Facebook changes mean "reach" is up but "frequency" is down.Continue reading...

week in review

Top 10 Stories of the Week: Steve Jobs, iPhone 4S, Starbucks Stimulus, and more

Posted by Michael Waltzer on October 7, 2011 04:23 PM

Our most-read blog posts of the week include The iPhone 4S, Steve Jobs' Passing, Friendly's, Starbucks' Howard Schultz, and more:

#1 Coca-Cola Puts Fans on the Can in Australia

#2 Steve Jobs 1955-2011

#3 Who's Siri Now? Apple Unveils iPhone 4S, iCloud and Tim Cook [Video]

#4 Apple's Core: Steve Jobs, Remembered

#5 Apple Rises Into Top 10 on Best Global Brands Ranking

#6 Google Launches First Branded Store in London

#7 Nielsen to Marketers: Get Over TV and Click-Throughs

#8 Unfriendly Economy Eats Friendly's Lunch

#9 When it Comes to Sports Brands, Michael Jordan is Still the King

#10 Starbucks' Howard Schultz for President?

response mechanism

Nielsen to Marketers: Get Over TV and Click-Throughs

Posted by Sheila Shayon on October 3, 2011 12:29 PM

Nielsen just released a pair of research reports, “Reaching the Right Audiences Online: Early Findings from Nielsen Online Campaign Ratings,” and “Beyond Clicks and Impressions: Examining the Relationship Between Online Advertising and Brand Building,” that bring to light several emergent trends:

While some websites perform well in reaching a target audience, nearly all campaigns reach a large number of consumers not valuable to the brand advertiser

Advertisers wanting a strong online brand presence must move beyond traditional web metrics to verify if their money is paying off 

Online delivers audiences more effectively than some popular TV shows.

Click-through rate is not the right metric to measure brand impact – as virtually no relationship exists between clicks and brand metrics or offline sales

Brand metrics for online campaigns can predict offline sales impact.Continue reading...

brand news

In the News: Apple is Gored, NFL Pursues Women, Twitter Gets Political

Posted by Dale Buss on September 22, 2011 09:01 AM

In the News

Apple will introduce new iPhones next month, board member Al Gore confirms.

Bank of America, Citigroup and Wells Fargo are hit by ratings downgrades by Moody's.

Bill Gates tops 2011 Forbes 400 wealth ranker.

Facebook is introducing a 'listen with your friends' music app but faces challenges in digital entertainment.

Full Tilt Poker fires back at Justice Department.

Hulu invests in content even as it's for sale.

Netflix teams with Discovery for two-year deal.

News Corp. nixes a "Simpsons" channel but has big hopes for FX.Continue reading...

social media watch

Social Marketing: The Latest Research on Boosting Facebook Engagement

Posted by Sheila Shayon on September 13, 2011 03:26 PM

The latest figures are bullish on social media as a sustainable revenue-producing platform as indicated by Facebook's own performance. Reuters reports revenues reached $1.6bn for the first half of 2011 with net income at $500m, while Goldman Sachs claimed Facebook revenues totaled $1.2bn for the first three quarters of 2010 with net income of $355m.  

The billion-dollar question for brands looking to build their own business model on Facebook: how to attract the right type of Facebook fans? And what are they looking for?

Hitwise estimates that each new Facebook fan generates on average 20 additional visits to a retailer’s website, citing UK retailer John Lewis’ efforts to attract and engage fans on its Facebook page.

One tip for retailers on Facebook: Author Facebook posts on Wednesdays, according to a new report from Buddy Media. If they do, they’ll reap 8% more engagement than from other days, a change from last April when Sunday was the best day.

Short posts apparently perform best, with messages longer than 80 characters (the Twitter effect?) garnering 40% lower engagement, and too many posts also decreasing engagement. Brands posting three or more messages daily had 25% lower like rates and 42% lower comment rates.Continue reading...

brand news

Brands to Watch: Yahoo, Saab, Facebook & more

Posted by Shirley Brady on September 7, 2011 06:25 PM

Brands to Watch

Yahoo stock rises after CEO ouster, as site explores options (though Jerry Yang says it's not for sale).

Saab files for bankruptcy protection — again.

Facebook doubles first-half revenueadds high-profile Democrat to board; accused of violating click-fraud standards.

Apple earnings forecast raised 10%.

Best Buy launches online mall with other e-tailers.

ConAgra blogger backlash at NYC event shouldn't have come as a surprise.Continue reading...

brand news

In the News: BlackBerry, Marriott, Vudu & more

Posted by Chana Mayefsky on August 10, 2011 09:00 AM

In the News

Apple accused of e-book price fixing, as Amazon Kindles social interactions and rolls out cloud-based reader.

AT&T bid for T-Mobile faces California review.

Baidu shuts down Twitter-like service in China.

Banana Republic Facebook fans get first dibs on Banana Republic's Mad Men collection.

BlackBerry's fall from C-Suite to High Street riots in U.K. could damage brand.

Disney CEO Bob Iger seeks "great characters, great stories."

Kate Moss-inspired web ad banned in the U.K.Continue reading...

brandcameo

Product Placement Watch: Yale Study on Opportunistic Ads an Opportunistic Ad for Yale?

Posted by Abe Sauer on August 3, 2011 05:00 PM

In a study that is making the rounds of outrage this week, it's revealed that American advertisers of "junk food" are using product placement to get around recent commitments by brands not to directly target children as regulators threaten to impose tougher guidelines on marketers. That the study comes out of Yale University is probably the reason it's being accepted with little to no scrutiny.

That's a shame, because while the study's bigger conclusion might still be true, with in-program product placement rising as commercial parameters get tougher, its methodology is questionable and proves only one thing about product placement: There isn't enough research.Continue reading...

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