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Nielsen's Most-Liked New Ads of 2011

Posted by Sheila Shayon on December 23, 2011 04:05 PM

Nielsen this week released its list of the top advertisements of the year.

“The lists demonstrate that reality and scripted shows continued to find innovative ways to integrate brands into their broadcast primetime programming. The best liked ads reflect the enduring value of traditional ad elements that have withstood the test of time – strong creative, simple and engaging messaging, and a solid emotional connection,” says Nielsen in a blog post.

The commercials must have aired in U.S. primetime on a broadcast channel any time from Jan. 1 to Nov. 30, 2011. The Likeability Score is the percentage of TV viewers who report to like “a lot” an ad they were exposed to during the normal course of viewing TV, with these scores indexed against the mean score for all new ads during the period (Likeability Index). (100) equals average.

The #1 best-liked ad is Volkswagen's Star Wars nod of a Super Bowl ad ("The Force," or as many called it, "Little Darth Vader") for its new Passat, at top, which scored 231 on Nielsen's Likeability Index. Read about the rest of the top 10 below.Continue reading...

brandcameo

Nielsen's Year-End Product Placement List Proves Little About Product Placement

Posted by Abe Sauer on December 22, 2011 06:05 PM

It's the time for end of the year lists and Nielsen’s "Tops of 2011: Advertising" collection is certainly worth a look.

The media tracking firm covers everything from Volkswagen’s Little Darth Vader Super Bowl phenomenon to product placement. Nielsen says these "best-liked ads reflect the enduring value of traditional ad elements that have withstood the test of time – strong creative, simple and engaging messaging, and a solid emotional connection."

The Nielsen charts that caught our eye were the two pertaining to product placement, because both tell us almost nothing about measuring product placement except to underscore how nobody can properly measure product placement.Continue reading...

social media watch

comScore and Buddy Media Partner on Social Marketing Optimization

Posted by Sheila Shayon on December 8, 2011 01:17 PM

A strategic partnership to maximize social marketing ROI was just announced between comScore, Inc. and Buddy Media.

It’s a strategic alliance that leverages the outfits' respective digital skills: Buddy Media, known for its all-in-one social media management system for Facebook campaigns, and comScore, a global Internet information provider about consumer behavior driving successful marketing and sales strategies.

Clients using Buddy Media’s social marketing suite and comScore Social Essentials measurement service can now optimize social communications via owned media and quantify the impact of earned media with metrics including reach/frequency, demographics, online behavior and competitive benchmarking of brands.

“comScore’s partnership with Buddy Media provides ‘behind the wall’ access to exposure and engagement via their 2 million-strong opt-in panel, and opens up insights that then can be easily activated via Buddy Media’s tools,” wrote CEO Michael Lazerow on the Buddy Media blog.Continue reading...

sip on this

Coffee with Seoul: Why Korea Can’t Say No to Joe

Posted by Mark J. Miller on December 7, 2011 12:07 PM

From the sound of it, coffee has grown so popular in Korea in the last three years that it has reached early-‘80s Cabbage Patch Kids riot proportions.

Well, OK, as far as we know, nobody has knocked over display tables and shoved aside fellow customers to get to the java, but it appears that interest in the stuff has grown exponentially in that time. Nielsen has it that the number of coffee shops in the country has grown 51 percent to 9,400 since then and coffee-bean imports have gone up 27 percent in that same time period.

“Coffee is all the rage in Korea, and there are no signs that demand is diminishing,” said ChunNam Park, Associate Director, Retailer Services for Nielsen Korea. “But retailers and manufacturers need to continually innovate to keep consumers’ attention, be it through new flavors or containers or how those products are displayed.”Continue reading...

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brand news

In the News: Tiger Woods, Super Bowl, Samsung & more

Posted by Dale Buss on December 5, 2011 09:02 AM

In the News

Arnold Palmer re-brands for a generation who never knew the golfing legend.

Audiovox rebrands to Voxx International.

BlackBerry-maker RIM warns about profit outlook.

BMW and Mercedes-Benz race to the wire for 2011 luxury-sales crown in U.S.

Boeing takes its Dreamliner on a "world tour."

Chick-fil-A spat with t-shirt maker hits the New York Times.

Corona brings beach experience to London.Continue reading...

auto motive

Chevrolet, Ford, Honda, Toyota, and Hyundai Vie For Nielsen Green Car Honors

Posted by Mark J. Miller on November 14, 2011 11:03 AM

In just three days, a new King will take the throne and be crowned … with a biodegradable, solar-powered, carbon-neutral crown.

Nielsen has announced the finalists for its second annual Automotive Green Marketer of the Year: Chevrolet, Ford, Honda, Toyota, and Hyundai.

One of them will take the title at the Los Angeles International Auto Show on Nov. 17. “The award recognizes the brand that made the greatest strides in gaining consumer awareness and positively impacting consumer perceptions around the automotive industry’s environmentally friendly initiatives,” a press release states.

According to Nielsen research, 51 percent of consumers say that “green marketing initiatives increased their consideration of the product,” a 24 percent rise from 2010. The company’s research also shows that “social-media discussion about automakers’ green marketing initiatives” has been 44 percent more positive this year than last year.Continue reading...

brand news

In the News: P&G, JetBlue, Kodak & more

Posted by Dale Buss on October 31, 2011 08:59 AM

In the News

Alfa Romeo launches Aquabatics social campaign.

AOL plays catch-up in mobile.

Buick is paying dividends for GM.

CNN said to be revamping its morning lineup.

DirecTV takes dispute with Fox to the web.

Disney leads big brands on apps front, while Disney-ABC extends Netflix and Amazon content deals.

DreamWorks' Puss in Boots wins the weekend box office by a whisker.

Facebook changes mean "reach" is up but "frequency" is down.Continue reading...

week in review

Top 10 Stories of the Week: Steve Jobs, iPhone 4S, Starbucks Stimulus, and more

Posted by Michael Waltzer on October 7, 2011 04:23 PM

Our most-read blog posts of the week include The iPhone 4S, Steve Jobs' Passing, Friendly's, Starbucks' Howard Schultz, and more:

#1 Coca-Cola Puts Fans on the Can in Australia

#2 Steve Jobs 1955-2011

#3 Who's Siri Now? Apple Unveils iPhone 4S, iCloud and Tim Cook [Video]

#4 Apple's Core: Steve Jobs, Remembered

#5 Apple Rises Into Top 10 on Best Global Brands Ranking

#6 Google Launches First Branded Store in London

#7 Nielsen to Marketers: Get Over TV and Click-Throughs

#8 Unfriendly Economy Eats Friendly's Lunch

#9 When it Comes to Sports Brands, Michael Jordan is Still the King

#10 Starbucks' Howard Schultz for President?

elsewhere on brandchannel

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Apple loses its crown to a new #1
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Coca-Cola Opens Up With Story-Based Web Refresh
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Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
MetaluxuryMeta-Luxury
Brands and the pursuit of excellence

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