brand news

In the News: Apple, Saab, Oprah and more

Posted by Dale Buss on February 14, 2012 08:55 AM

In the News

Amazon expands into original programming for web and TV, while Senate bill may close Virginia's "Amazon loophole."

Angry Birds lands on Facebook.

Apple shares close above $500, breaking more records, while brand announces iPad 3 release for March 7, testing "iPad Mini" tablet with smaller screen.

Burt's Bees launches spinoff aimed at Gen Y.

Chipotle steals buzz at Grammy's with Willie Nelson/Coldplay commercial.

Ford may have last laugh over Chevrolet with Super Bowl truck ad.

Google sees Motorola Mobility acquisition approved by EU and US.Continue reading...

ad watch

Super Bowl Ad Tracker: The Fans Have Spoken

Posted by Michael Waltzer on February 8, 2012 08:02 PM

And the votes are in... This past Super Bowl was one heck of a showdown, and not just involving the teams. The highly anticipated and heavily judged commercials have been hotly debated all week. As rated by ad-trackers including Hulu, USA Today and Nielsen, the outcome of votes have made it clear which ads reign supreme. Check out the winners below.Continue reading...

ad watch

Nielsen's Most-Liked New Ads of 2011

Posted by Sheila Shayon on December 23, 2011 04:05 PM

Nielsen this week released its list of the top advertisements of the year.

“The lists demonstrate that reality and scripted shows continued to find innovative ways to integrate brands into their broadcast primetime programming. The best liked ads reflect the enduring value of traditional ad elements that have withstood the test of time – strong creative, simple and engaging messaging, and a solid emotional connection,” says Nielsen in a blog post.

The commercials must have aired in U.S. primetime on a broadcast channel any time from Jan. 1 to Nov. 30, 2011. The Likeability Score is the percentage of TV viewers who report to like “a lot” an ad they were exposed to during the normal course of viewing TV, with these scores indexed against the mean score for all new ads during the period (Likeability Index). (100) equals average.

The #1 best-liked ad is Volkswagen's Star Wars nod of a Super Bowl ad ("The Force," or as many called it, "Little Darth Vader") for its new Passat, at top, which scored 231 on Nielsen's Likeability Index. Read about the rest of the top 10 below.Continue reading...


Nielsen's Year-End Product Placement List Proves Little About Product Placement

Posted by Abe Sauer on December 22, 2011 06:05 PM

It's the time for end of the year lists and Nielsen’s "Tops of 2011: Advertising" collection is certainly worth a look.

The media tracking firm covers everything from Volkswagen’s Little Darth Vader Super Bowl phenomenon to product placement. Nielsen says these "best-liked ads reflect the enduring value of traditional ad elements that have withstood the test of time – strong creative, simple and engaging messaging, and a solid emotional connection."

The Nielsen charts that caught our eye were the two pertaining to product placement, because both tell us almost nothing about measuring product placement except to underscore how nobody can properly measure product placement.Continue reading...

social media watch

comScore and Buddy Media Partner on Social Marketing Optimization

Posted by Sheila Shayon on December 8, 2011 01:17 PM

A strategic partnership to maximize social marketing ROI was just announced between comScore, Inc. and Buddy Media.

It’s a strategic alliance that leverages the outfits' respective digital skills: Buddy Media, known for its all-in-one social media management system for Facebook campaigns, and comScore, a global Internet information provider about consumer behavior driving successful marketing and sales strategies.

Clients using Buddy Media’s social marketing suite and comScore Social Essentials measurement service can now optimize social communications via owned media and quantify the impact of earned media with metrics including reach/frequency, demographics, online behavior and competitive benchmarking of brands.

“comScore’s partnership with Buddy Media provides ‘behind the wall’ access to exposure and engagement via their 2 million-strong opt-in panel, and opens up insights that then can be easily activated via Buddy Media’s tools,” wrote CEO Michael Lazerow on the Buddy Media blog.Continue reading...

sip on this

Coffee with Seoul: Why Korea Can’t Say No to Joe

Posted by Mark J. Miller on December 7, 2011 12:07 PM

From the sound of it, coffee has grown so popular in Korea in the last three years that it has reached early-‘80s Cabbage Patch Kids riot proportions.

Well, OK, as far as we know, nobody has knocked over display tables and shoved aside fellow customers to get to the java, but it appears that interest in the stuff has grown exponentially in that time. Nielsen has it that the number of coffee shops in the country has grown 51 percent to 9,400 since then and coffee-bean imports have gone up 27 percent in that same time period.

“Coffee is all the rage in Korea, and there are no signs that demand is diminishing,” said ChunNam Park, Associate Director, Retailer Services for Nielsen Korea. “But retailers and manufacturers need to continually innovate to keep consumers’ attention, be it through new flavors or containers or how those products are displayed.”Continue reading...

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brand news

In the News: Tiger Woods, Super Bowl, Samsung & more

Posted by Dale Buss on December 5, 2011 09:02 AM

In the News

Arnold Palmer re-brands for a generation who never knew the golfing legend.

Audiovox rebrands to Voxx International.

BlackBerry-maker RIM warns about profit outlook.

BMW and Mercedes-Benz race to the wire for 2011 luxury-sales crown in U.S.

Boeing takes its Dreamliner on a "world tour."

Chick-fil-A spat with t-shirt maker hits the New York Times.

Corona brings beach experience to London.Continue reading...


Chevrolet, Ford, Honda, Toyota, and Hyundai Vie For Nielsen Green Car Honors

Posted by Mark J. Miller on November 14, 2011 11:03 AM

In just three days, a new King will take the throne and be crowned … with a biodegradable, solar-powered, carbon-neutral crown.

Nielsen has announced the finalists for its second annual Automotive Green Marketer of the Year: Chevrolet, Ford, Honda, Toyota, and Hyundai.

One of them will take the title at the Los Angeles International Auto Show on Nov. 17. “The award recognizes the brand that made the greatest strides in gaining consumer awareness and positively impacting consumer perceptions around the automotive industry’s environmentally friendly initiatives,” a press release states.

According to Nielsen research, 51 percent of consumers say that “green marketing initiatives increased their consideration of the product,” a 24 percent rise from 2010. The company’s research also shows that “social-media discussion about automakers’ green marketing initiatives” has been 44 percent more positive this year than last year.Continue reading...

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