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social media watch

comScore and Buddy Media Partner on Social Marketing Optimization

Posted by Sheila Shayon on December 8, 2011 01:17 PM

A strategic partnership to maximize social marketing ROI was just announced between comScore, Inc. and Buddy Media.

It’s a strategic alliance that leverages the outfits' respective digital skills: Buddy Media, known for its all-in-one social media management system for Facebook campaigns, and comScore, a global Internet information provider about consumer behavior driving successful marketing and sales strategies.

Clients using Buddy Media’s social marketing suite and comScore Social Essentials measurement service can now optimize social communications via owned media and quantify the impact of earned media with metrics including reach/frequency, demographics, online behavior and competitive benchmarking of brands.

“comScore’s partnership with Buddy Media provides ‘behind the wall’ access to exposure and engagement via their 2 million-strong opt-in panel, and opens up insights that then can be easily activated via Buddy Media’s tools,” wrote CEO Michael Lazerow on the Buddy Media blog.Continue reading...

sip on this

Coffee with Seoul: Why Korea Can’t Say No to Joe

Posted by Mark J. Miller on December 7, 2011 12:07 PM

From the sound of it, coffee has grown so popular in Korea in the last three years that it has reached early-‘80s Cabbage Patch Kids riot proportions.

Well, OK, as far as we know, nobody has knocked over display tables and shoved aside fellow customers to get to the java, but it appears that interest in the stuff has grown exponentially in that time. Nielsen has it that the number of coffee shops in the country has grown 51 percent to 9,400 since then and coffee-bean imports have gone up 27 percent in that same time period.

“Coffee is all the rage in Korea, and there are no signs that demand is diminishing,” said ChunNam Park, Associate Director, Retailer Services for Nielsen Korea. “But retailers and manufacturers need to continually innovate to keep consumers’ attention, be it through new flavors or containers or how those products are displayed.”Continue reading...

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brand news

In the News: Tiger Woods, Super Bowl, Samsung & more

Posted by Dale Buss on December 5, 2011 09:02 AM

In the News

Arnold Palmer re-brands for a generation who never knew the golfing legend.

Audiovox rebrands to Voxx International.

BlackBerry-maker RIM warns about profit outlook.

BMW and Mercedes-Benz race to the wire for 2011 luxury-sales crown in U.S.

Boeing takes its Dreamliner on a "world tour."

Chick-fil-A spat with t-shirt maker hits the New York Times.

Corona brings beach experience to London.Continue reading...

auto motive

Chevrolet, Ford, Honda, Toyota, and Hyundai Vie For Nielsen Green Car Honors

Posted by Mark J. Miller on November 14, 2011 11:03 AM

In just three days, a new King will take the throne and be crowned … with a biodegradable, solar-powered, carbon-neutral crown.

Nielsen has announced the finalists for its second annual Automotive Green Marketer of the Year: Chevrolet, Ford, Honda, Toyota, and Hyundai.

One of them will take the title at the Los Angeles International Auto Show on Nov. 17. “The award recognizes the brand that made the greatest strides in gaining consumer awareness and positively impacting consumer perceptions around the automotive industry’s environmentally friendly initiatives,” a press release states.

According to Nielsen research, 51 percent of consumers say that “green marketing initiatives increased their consideration of the product,” a 24 percent rise from 2010. The company’s research also shows that “social-media discussion about automakers’ green marketing initiatives” has been 44 percent more positive this year than last year.Continue reading...

brand news

In the News: P&G, JetBlue, Kodak & more

Posted by Dale Buss on October 31, 2011 08:59 AM

In the News

Alfa Romeo launches Aquabatics social campaign.

AOL plays catch-up in mobile.

Buick is paying dividends for GM.

CNN said to be revamping its morning lineup.

DirecTV takes dispute with Fox to the web.

Disney leads big brands on apps front, while Disney-ABC extends Netflix and Amazon content deals.

DreamWorks' Puss in Boots wins the weekend box office by a whisker.

Facebook changes mean "reach" is up but "frequency" is down.Continue reading...

week in review

Top 10 Stories of the Week: Steve Jobs, iPhone 4S, Starbucks Stimulus, and more

Posted by Michael Waltzer on October 7, 2011 04:23 PM

Our most-read blog posts of the week include The iPhone 4S, Steve Jobs' Passing, Friendly's, Starbucks' Howard Schultz, and more:

#1 Coca-Cola Puts Fans on the Can in Australia

#2 Steve Jobs 1955-2011

#3 Who's Siri Now? Apple Unveils iPhone 4S, iCloud and Tim Cook [Video]

#4 Apple's Core: Steve Jobs, Remembered

#5 Apple Rises Into Top 10 on Best Global Brands Ranking

#6 Google Launches First Branded Store in London

#7 Nielsen to Marketers: Get Over TV and Click-Throughs

#8 Unfriendly Economy Eats Friendly's Lunch

#9 When it Comes to Sports Brands, Michael Jordan is Still the King

#10 Starbucks' Howard Schultz for President?

response mechanism

Nielsen to Marketers: Get Over TV and Click-Throughs

Posted by Sheila Shayon on October 3, 2011 12:29 PM

Nielsen just released a pair of research reports, “Reaching the Right Audiences Online: Early Findings from Nielsen Online Campaign Ratings,” and “Beyond Clicks and Impressions: Examining the Relationship Between Online Advertising and Brand Building,” that bring to light several emergent trends:

While some websites perform well in reaching a target audience, nearly all campaigns reach a large number of consumers not valuable to the brand advertiser

Advertisers wanting a strong online brand presence must move beyond traditional web metrics to verify if their money is paying off 

Online delivers audiences more effectively than some popular TV shows.

Click-through rate is not the right metric to measure brand impact – as virtually no relationship exists between clicks and brand metrics or offline sales

Brand metrics for online campaigns can predict offline sales impact.Continue reading...

brand news

In the News: Apple is Gored, NFL Pursues Women, Twitter Gets Political

Posted by Dale Buss on September 22, 2011 09:01 AM

In the News

Apple will introduce new iPhones next month, board member Al Gore confirms.

Bank of America, Citigroup and Wells Fargo are hit by ratings downgrades by Moody's.

Bill Gates tops 2011 Forbes 400 wealth ranker.

Facebook is introducing a 'listen with your friends' music app but faces challenges in digital entertainment.

Full Tilt Poker fires back at Justice Department.

Hulu invests in content even as it's for sale.

Netflix teams with Discovery for two-year deal.

News Corp. nixes a "Simpsons" channel but has big hopes for FX.Continue reading...

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