brand news
Posted by Sara Zucker on April 12, 2010 07:49 AM
Google wants newspapers to profit from online ads. [AP]
The Facebook search feature gains ground. [Business Insider]
Stevia helps Crystal Light's new campaign. [Brandweek]
Nintendo loses appeal with its DSi XL. [Businessweek]
Toyota could end up paying another large fine. [Daily Finance]
7-Eleven promotes 'Iron Man 2' with cups. [BrandFreak]Continue reading...
More about: Google, Facebook, Crystal Light, Stevia, Nintendo, Toyota, 7-Eleven, Iron Man 2, Nokia, MetaCarta, California Pizza Kitchen, Nike, Tiger Woods, Arby's, Talbots, Chatroulette, Rocker RX, TechShops
brand news
Posted by Sara Zucker on March 22, 2010 06:01 AM
Paperless Post, Evite's most recent competitor, found a way to make money. [NY Times]
British Airways employees continue into the second day of their strike. [WSJ]
Old-school fruit drink Zarex is experiencing a comeback in the Northeast. [Boston Herald]
Since Disney purchased Marvel Entertainment, who truly owns the heroes? [NY Times]
Palm is doing so poorly with sales, it just wants to break even. [CNN Money]
Kmart posts a too-good-to-be-true coupon that is too good to be true. [Consumerist]Continue reading...
More about: British Airways, Zarex, Disney, Marvel Entertainment, Palm, Kmart, Tumblr, Photojojo, Paperless Post, Evite, Google, Michigan State University, Made.com, Barnes & Noble, Greenpeace, Nestle, Playboy, Nintendo
close of business
Posted by Sara Zucker on February 24, 2010 06:31 PM
Nintendo's new DSi XL game system will be revealed on March 28. [WSJ]
H&M gets eco-friendly and innovative with its first line of skincare. [Nitrolicious]
General Motors' will retire the Hummer brand after Chinese deal collapses. [CNN Money]
EPC Cigar Company uses social-networking as a main source of promotion. [NY Times]
brand news
Posted by Sara Zucker on February 18, 2010 07:48 AM
Burger King raises the cost of its double cheeseburger from $1 to $1.19. [WSJ]
New Klondike commercials channel 'The 40 Year Old Virgin.' [BrandFreak]
Burger King will now sell Seattle's Best coffee in its restaurants. [Daily Finance]
Chevy hopes consumers feel connected with its new family-oriented ads. [Brandweek]
Microsoft adds Facebook and Myspace sites to its Outlook program. [AP]
The Federal Trade Commission puts its foot down on unemployment scams. [LA Times]Continue reading...
More about: Southwest Airways, US Airways, Will Ferrell, HBO, Funny or Die, Tiger Woods, PGA Tour, Qantas, Royal Bank of Scotland, NBC, Olympics, FTC, Microsoft, Facebook, Myspace, Chevy, Burger King, Seattle's Best, Starbucks, Klondike, Toyota, NHTSA, Nintendo, Super Mario Brothers, Wii
Posted by Sara Zucker on January 20, 2010 08:04 AM
MetLife is in final negotiations to purchase AIG. [WSJ]
AMC purchases Kerasotes Showplace Theatres. [LA Times]
Verizon raises termination fee. [Washington Post]
Motorola launches a rewards program for loyal customers. [AdWeek]
Toyota seeks out lithium battery supply in Argentina. [WSJ]
Citigroup experiences a fourth-quarter $7.6 billion loss. [CNN Money]Continue reading...
More about: MetLife, AMC, Kerasotes Showplace Theatres, Verizon, Motorola, Toyota, Citigroup, Google Voice, Haiti, Ej4, Microsoft, Bing, El Pollo Loco, Target, Nintendo, Wii Fit Plus, Shake Shack, Internet Explorer, Nordstrom Rack
brand news
Posted by Sara Zucker on January 18, 2010 12:05 AM
Sony and Samsung, with similar products, have different priorities. [Business Week]
Verizon text messages donate $3 million to the Haiti relief effort. [Daily Finance]
Ford's MyTouch software adds smartphone-like applications to its vehicles. [CNN Money]
AT&T launches unlimited plans available for all phones. [Consumerist]
"Moldy" odors causes Johnson & Johnson to recall several over-the-counter drugs. [CNN Money]
Electric bikes are the future of transportation. [NY Times]Continue reading...
More about: Topshop, Sony, Samsung, Verizon, Ford, MyTouch, Competitious, Johnson & Johnson, Tylenol, AT&T, Barnes & Noble, NBC, Conan O'Brien, Jay Leno, JP Morgan, BarMax, iPhone, Chipotle, Nintendo
brand collaborators
Posted by Sara Zucker on January 14, 2010 09:55 AM
Netflix is extending its brand by collaborating with Nintendo's Wii on an online streaming video service. Users of the most popular gaming console in the business will be able to subscribe for access to an array of movies and television shows.
This partnership is an attempt for Wii to increase application, allure, and usage. The industry has been hit hard this past year by the increasing popularity of free games on social-networking websites and smartphones.
“You just have to wonder if people are going to buy prepackaged $60 video games in the future,” said Mark Mahaney, managing director for Internet research at Citigroup. “If you are a console maker, you better quickly hurry to add more functionality and features to your console.” Continue reading...
brand news
Posted by Stephanie Startz on January 8, 2010 08:11 AM
Spyker makes another bid for Saab. [NY Times]
BMW, Coke, Sony-Ericsson may take advantage of UK product placements. [BusinessWeek]
Tide's new ad campaign focuses on frugality, cleanliness. [NY Times]
Virgin moves into retail banking. [WSJ]
Jay Leno may get his old time slot back in NBC late-night shuffle. [NPR]
Best Buy's December sales top analyst expectations. [WSJ]Continue reading...
More about: Spyker, Saab, BMW, Coke, Sony-Ericsson, Tide, Virgin, Jay Leno, NBC, Best Buy, Angelina Jolie, St. John, AB InBev, Peugeot, Brett Ratner, Nintendo, Wii, E-Reader, Kraft, Cadbury