games people play
Posted by Shirley Brady on November 1, 2012 02:02 PM
Following last week's UK kick-off, Nintendo released its Wii U campaign today for the US, with the spot above touting its new home game console (and a view of the future in which players apparently live in cubes). It also kicked off a cross-promotional partnership with Burger King: between now and December 2nd, kids can collect ten Wii U and Mario themed toys with the purchase of a Kids Meal. The Wii U, a follow-up to the Wii, will debut on Nov. 18 starting at $299.
charge your batteries
Posted by Mark J. Miller on October 29, 2012 11:04 AM
It used to be that if someone wanted to get close to a storm, they had to be one of those crazy storm chaser people immortalized in the film, “Twister.” Now, through the wonder of technology, consumers can overstuff their brains with up-to-the-second storm info, while officials warn citizens to not rush into harm's way just to take a cool pic for Instagram. Who needs a police scanner?
Of course, in today’s branded world, it should surprise no one that all those new tools that help everybody see what Hurricane Sandy is up to are also tools to help brands share their name as well. Google created an interactive crisis map that offers, as Fast Company notes, “weather updates, evacuation routes, and information that Google hopes will help people stuck in the path of the storm as well as those out of danger who are monitoring the situation.” New York City’s chief digital officer, Rachel Haot, expressed her thanks on Twitter.Continue reading...
Posted by Dale Buss on October 25, 2012 09:03 AM
P&G sees profit soar and revenue drop in latest earnings report.
Kimberly-Clark pulls back in Europe.
Twitter encourages brands to find and use their authentic voice.
Apple earnings report on Thursday will be closely watched.
AT&T sees slowing in wireless-subscriber growth.
Barbie CMO looks to Royal Caribbean cruise experience launch in new year.
Best Buy shakes up management.Continue reading...
Posted by Dale Buss on October 24, 2012 09:00 AM
Dow Chemical to slash 2,400 jobs and close 20 plants.
Zynga cuts staff and kills some games.
BBC investigating staff members in Jimmy Savile sex scandal as New York Times public editor calls for scrutiny of incoming CEO, ex-BBC exec Mark Thompson.
AT&T reports slower growth in new customers.
American Airlines expands route network.
Apple finally unveils its new smaller iPad as advertisers and publishers contemplate utility of new model.
BAE faces pressure after collapse of EADS deal.Continue reading...
Posted by Shirley Brady on October 21, 2012 05:12 PM
Early look at new Windows 8 design baffles some users, but not three-year-old Julian, above, as Best Buy starts taking pre-orders for Windows 8 phones and gets ready to launch Surface tablet — and manage expectations ahead of growing thirst for tablets, and Oct. 23rd reveal of Apple's iPad Mini.
Lance Armstrong urges cancer supporters and celeb pals to stand by LiveStrong, as the New York Times and other media detail alleged doping cover-up.
Abercrombie & Fitch CEO sued by former private airline pilot over dismissal and eyebrow-raising requirements.
Apple sued over deal locking iPhone to AT&T network.
AT&T, Verizon and T-Mobile will launch Isis mobile wallet on Monday.
Audi may help Mercedes-Benz overtake BMW in US.
Banana Boat recalls sunscreen due to flammability threat.
BBC roiled by "worst crisis in 50 years" and internal strife as its Jimmy Savile sex scandal handling goes public in broadcaster's own Panorama expose.Continue reading...
Posted by Dale Buss on September 14, 2012 09:03 AM
Acer postpones launch of Alibaba-powered phone.
Apple fights to keep iPhone cool in China as larger screen of iPhone 5 sparks developer rush and NFC omission puzzles observers.
Beef Products faces high hurdle in "pink slime" lawsuit against ABC News.
Brand USA tourism push sets sights on India.
Burger Lounge and Counter Burger offer non-traditional meats.
Disney takes film write-down.
Dr Pepper gets flack on Facebook after posting evolutionary graphic.Continue reading...
Posted by Shirley Brady on August 17, 2012 08:50 AM
Apple and Samsung urged to make peace by patent trial judge.
Apple retail chief rehires employees he "mistakenly" fired, as brand's vision for TV set-top box becomes clearer.
Samsung launches Galaxy Note 10.1 in three major markets.
WikiLeaks' Julian Assange gets caught in a diplomatic stand-off as Ecuador offers him asylum.
Facebook shares drop to lowest point yet.
Best Buy founder presses his case for company takeover.
Budweiser sponsors Jay-Z documentary.
Heineken reportedly in talks with F&N to raise APB bid.
Macy's sues JCPenney over Martha Stewart deal after suing Stewart.
Nestlé loses bid to prevent sales of rival coffee capsules.Continue reading...
Posted by Dale Buss on June 6, 2012 09:01 AM
TD takes top spot on Interbrand's new Best Canadian Brands ranking.
JCPenney continues claw-back of new business model, plans to use term "sale" again.
Sara Lee renames North American business Hillshire Brands and narrows focus to meat.
Apple uses more celebrities in marketing; what does that say about new products?
Justin Bieber debuts another fragrance concept called Girlfriend.
Burger King expands in Russia.
Clear Channel shifts royalty deal for music artists including Taylor Swift's label.Continue reading...