Posted by Dale Buss on November 27, 2012 09:06 AM
Aston Martin draws bids.
ConAgra to buy Ralcorp in huge packaged-foods deal.
Nintendo sells out Wii U in first week in US.
Adidas features celebs including Snoop Lion, other celebrities in Ebenezer Scrooge holiday campaign.
Airbus jabs Boeing with "Pinocchio nose" in ad campaign.
Barnes & Noble updates holiday wish lists via Nook campaign.
Bombardier signs largest-ever deal, with VistaJet.
Ericsson files patent claim against Samsung.
Mario Batali expands restaurant empire to Boston.Continue reading...
Posted by Shirley Brady on November 25, 2012 09:01 PM
K-pop phenom Psy's "Gangam Style" video beats Justin Bieber record to become YouTube's most-viewed video ever, with 805 million views on Friday (knocking on 824 million views now) to Bieber's 803 million for "Baby." Bieber, meanwhile, insults fellow Canadians by wearing overalls to pick up award from Prime Minister.
GM considers Buick logo change and bets it can make the 54-year-old Chevy Impala a head-turner again.
Black Friday in-store sales undercut by Thanksgiving early bird shoppers, mobile and e-commerce shoppers.
GSK and other pharma anger critics by paying for studies.
Hostess Brands eyed by Flower Foods.
Mango replaces Kate Moss with Miranda Kerr.
McDonald's testing Egg White McMuffin and variations on Quarter Pounder.
Mercedes-Benz taps Kate Upton for Super Bowl.
Nintendo's revamped Wii takes aim at a changed game world.Continue reading...
Posted by Dale Buss on November 19, 2012 08:59 AM
Hostess liquidation sees opportunists stock up on Twinkies as future of its brands hangs in balance and unions cling to hope of a buyer.
BP seen as takeover target now, as valuation slides.
GM opens $1.3 billion China plant for Baojun budget brand.
Ben & Jerry's turns fans' Instagram pictures into ads.
CCTV ad haul for Chinese television bodes well for economy.
Cisco to buy networking-hardware company Meraki for $1.2 billion.
Citigroup to cut more jobs.
Dish Network is frustrated in dream of breaking into wireless.Continue reading...
games people play
Posted by Shirley Brady on November 1, 2012 02:02 PM
Following last week's UK kick-off, Nintendo released its Wii U campaign today for the US, with the spot above touting its new home game console (and a view of the future in which players apparently live in cubes). It also kicked off a cross-promotional partnership with Burger King: between now and December 2nd, kids can collect ten Wii U and Mario themed toys with the purchase of a Kids Meal. The Wii U, a follow-up to the Wii, will debut on Nov. 18 starting at $299.
charge your batteries
Posted by Mark J. Miller on October 29, 2012 11:04 AM
It used to be that if someone wanted to get close to a storm, they had to be one of those crazy storm chaser people immortalized in the film, “Twister.” Now, through the wonder of technology, consumers can overstuff their brains with up-to-the-second storm info, while officials warn citizens to not rush into harm's way just to take a cool pic for Instagram. Who needs a police scanner?
Of course, in today’s branded world, it should surprise no one that all those new tools that help everybody see what Hurricane Sandy is up to are also tools to help brands share their name as well. Google created an interactive crisis map that offers, as Fast Company notes, “weather updates, evacuation routes, and information that Google hopes will help people stuck in the path of the storm as well as those out of danger who are monitoring the situation.” New York City’s chief digital officer, Rachel Haot, expressed her thanks on Twitter.Continue reading...
Posted by Dale Buss on October 25, 2012 09:03 AM
P&G sees profit soar and revenue drop in latest earnings report.
Kimberly-Clark pulls back in Europe.
Twitter encourages brands to find and use their authentic voice.
Apple earnings report on Thursday will be closely watched.
AT&T sees slowing in wireless-subscriber growth.
Barbie CMO looks to Royal Caribbean cruise experience launch in new year.
Best Buy shakes up management.Continue reading...
Posted by Dale Buss on October 24, 2012 09:00 AM
Dow Chemical to slash 2,400 jobs and close 20 plants.
Zynga cuts staff and kills some games.
BBC investigating staff members in Jimmy Savile sex scandal as New York Times public editor calls for scrutiny of incoming CEO, ex-BBC exec Mark Thompson.
AT&T reports slower growth in new customers.
American Airlines expands route network.
Apple finally unveils its new smaller iPad as advertisers and publishers contemplate utility of new model.
BAE faces pressure after collapse of EADS deal.Continue reading...
Posted by Shirley Brady on October 21, 2012 05:12 PM
Early look at new Windows 8 design baffles some users, but not three-year-old Julian, above, as Best Buy starts taking pre-orders for Windows 8 phones and gets ready to launch Surface tablet — and manage expectations ahead of growing thirst for tablets, and Oct. 23rd reveal of Apple's iPad Mini.
Lance Armstrong urges cancer supporters and celeb pals to stand by LiveStrong, as the New York Times and other media detail alleged doping cover-up.
Abercrombie & Fitch CEO sued by former private airline pilot over dismissal and eyebrow-raising requirements.
Apple sued over deal locking iPhone to AT&T network.
AT&T, Verizon and T-Mobile will launch Isis mobile wallet on Monday.
Audi may help Mercedes-Benz overtake BMW in US.
Banana Boat recalls sunscreen due to flammability threat.
BBC roiled by "worst crisis in 50 years" and internal strife as its Jimmy Savile sex scandal handling goes public in broadcaster's own Panorama expose.Continue reading...