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PETA Smacks Nintendo with Mario Bros. Game

Posted by Mark J. Miller on November 17, 2011 02:06 PM

Pretty much nothing stops People for the Ethical Treatment of Animals from trying to make a point so it shouldn’t come as a surprise really that the organization recently unleashed its collective fury at a video game for lifting a little Japanese folklore.

The latest subject of PETA's rage? Nintendo’s longtime financial powerhouse, the Mario Bros. In some of the franchise’s games, including most recently Super Mario 3D Land, the character can don a tanooki fur suit, which “allows Mario to briefly turn to stone for disguise and protective purposes, as well as float through the air,” according to PrimaryIgnition.com. And you know how PETA feels about fur.Continue reading...

brand news

In the News: Groupon, DeBeers, MF Global & more

Posted by Dale Buss on November 4, 2011 08:55 AM

In the News

Groupon prices IPO as executives see hope in parallels to Amazon.

DeBeers now controlled by Anglo American.

MF Global Holdings CEO Jon Corzine resigns amid firm's implosion.

AMD to cut 1,400 jobs.

Apple fights discounts tooth and nail.

Church's Chicken focuses on family in new ads.

Columbia Sportswear uses outerwear "anti-spokesperson."

FOX to push envelope (and advertisers' buttons) with Glee episode featuring sex between gay teens.Continue reading...

games people play

Nintendo Wants You (to Want a 3DS)

Posted by Mark J. Miller on October 12, 2011 04:05 PM

Nintendo can’t afford to relive the nightmare of last holiday season. In a world where money is already a little scarce, the company dealt itself a big financial blow when it couldn’t get its then brand-new 3DS handheld game completed in time to sell at the holidays last December. As a result, the Associated Press reports, Nintendo had “to slash its profit forecasts by more than half.” Ouch.

The device finally came out in Japan in February and in the States and Europe in March. Now 4.32 million of the things have been sold and the video-game maker would like to see some of their cash come holiday time.

In order to earn that, Nintendo “is readying an array of video games for the holidays in an aggressive attempt to make up for lost time,” the AP notes. Super Mario 3D (available Nov. 13) is proving a hot item judging by pre-orders, while fans are salivating over Tales of the Abyss, to cite just two examples.Continue reading...

brand news

In the News: Apple Mulls Options, Saab Gets Lifeline, and Tory Burch Tears It Up

Posted by Dale Buss on September 13, 2011 09:00 AM

In the News

Alibaba takes on Baidu for dominance in China.

Android rises to #2 smartphone platform in Europe.

Apple ponders disposition of its cash horde.

California Pizza Kitchen plans brand revival.

Cochlear recalls line of ear implants.

Deutsche Bank launches Autobahn App Market.

Ford unveils new three-cylinder EcoBoost engine at Frankfurt auto show.

GameStop to sell branded gaming tablet.Continue reading...


BP Promotes Daily Deals, London 2012 Sponsorship

Posted by Sheila Shayon on September 6, 2011 03:01 PM

Here's an unexpected entrant in the daily deals fray: BP, which has launched a location-based daily deals service to reinvent the brand and dip a toe in the muddied waters of consumer engagement one year after the disastrous Deepwater Horizon oil rig explosion in the Gulf of Mexico.

The offers, available only to consumers in the UK, are being updated on BP’s corporate website .The tagline for Today’s Offers: ‘Keeping BP’s great offers at your fingertips.’ What a difference a year makes as sales and deals strive to trump a company’s performance track record once again.Continue reading...

brand news

In the News: P&G, Shell, Kraft & more

Posted by Dale Buss on August 5, 2011 08:55 AM

In the News

Global markets swoon after yesterday’s disaster on Wall Street.

Borden steps out with “Friends of Elsie” campaign.

Comcast and DirecTV engage in legal battle over advertising about NFL broadcasts.

Discovery Communications continues with upbeat reports.

Dodge leverages NASCAR to tout new Durango.

Dunkin’ Brands to boost prices to cover commodity-cost increases.Continue reading...

brand news

In the News: Merck, Sprint, Groupon & more

Posted by Dale Buss on July 29, 2011 09:00 AM

In the News

All Nippon Airways defers deliveries of some 787s from Boeing and projects profit drop in wake of Japan disaster.

Bank of the West breaks brand ad.

BSkyB board votes to retain James Murdoch as chairman as the company plans a share buyback and a higher dividend and new phone-hacking allegations emerge and UK's top media regulator resigns.

Current TV names new CEO from “old” ranks.

Epocrates “free” ad-supported app lures doctors.

Fiat consolidates management of Chrysler with new global org chart.Continue reading...

brand news

In the News: BMW, Panasonic, Groupon & more

Posted by Dale Buss on July 28, 2011 09:00 AM

In the News

Airbnb image takes a hit with customer horror story.

Amazon helps consumers shift from a physical to a digital future.

BMW lands prime sponsorship of U.S. team in 2012 Summer Olympics.

Boeing slows 787 deliveries.

CNN host Piers Morgan accused of hacking on his watch while editor of News of the World.

Chrysler and Fiat prepare to merge and finish their turnaround stories.Continue reading...

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