games people play

Nintendo Wants You (to Want a 3DS)

Posted by Mark J. Miller on October 12, 2011 04:05 PM

Nintendo can’t afford to relive the nightmare of last holiday season. In a world where money is already a little scarce, the company dealt itself a big financial blow when it couldn’t get its then brand-new 3DS handheld game completed in time to sell at the holidays last December. As a result, the Associated Press reports, Nintendo had “to slash its profit forecasts by more than half.” Ouch.

The device finally came out in Japan in February and in the States and Europe in March. Now 4.32 million of the things have been sold and the video-game maker would like to see some of their cash come holiday time.

In order to earn that, Nintendo “is readying an array of video games for the holidays in an aggressive attempt to make up for lost time,” the AP notes. Super Mario 3D (available Nov. 13) is proving a hot item judging by pre-orders, while fans are salivating over Tales of the Abyss, to cite just two examples.Continue reading...

brand news

In the News: Apple Mulls Options, Saab Gets Lifeline, and Tory Burch Tears It Up

Posted by Dale Buss on September 13, 2011 09:00 AM

In the News

Alibaba takes on Baidu for dominance in China.

Android rises to #2 smartphone platform in Europe.

Apple ponders disposition of its cash horde.

California Pizza Kitchen plans brand revival.

Cochlear recalls line of ear implants.

Deutsche Bank launches Autobahn App Market.

Ford unveils new three-cylinder EcoBoost engine at Frankfurt auto show.

GameStop to sell branded gaming tablet.Continue reading...

campaigns

BP Promotes Daily Deals, London 2012 Sponsorship

Posted by Sheila Shayon on September 6, 2011 03:01 PM

Here's an unexpected entrant in the daily deals fray: BP, which has launched a location-based daily deals service to reinvent the brand and dip a toe in the muddied waters of consumer engagement one year after the disastrous Deepwater Horizon oil rig explosion in the Gulf of Mexico.

The offers, available only to consumers in the UK, are being updated on BP’s corporate website .The tagline for Today’s Offers: ‘Keeping BP’s great offers at your fingertips.’ What a difference a year makes as sales and deals strive to trump a company’s performance track record once again.Continue reading...

brand news

In the News: P&G, Shell, Kraft & more

Posted by Dale Buss on August 5, 2011 08:55 AM

In the News

Global markets swoon after yesterday’s disaster on Wall Street.

Borden steps out with “Friends of Elsie” campaign.

Comcast and DirecTV engage in legal battle over advertising about NFL broadcasts.

Discovery Communications continues with upbeat reports.

Dodge leverages NASCAR to tout new Durango.

Dunkin’ Brands to boost prices to cover commodity-cost increases.Continue reading...

brand news

In the News: Merck, Sprint, Groupon & more

Posted by Dale Buss on July 29, 2011 09:00 AM

In the News

All Nippon Airways defers deliveries of some 787s from Boeing and projects profit drop in wake of Japan disaster.

Bank of the West breaks brand ad.

BSkyB board votes to retain James Murdoch as chairman as the company plans a share buyback and a higher dividend and new phone-hacking allegations emerge and UK's top media regulator resigns.

Current TV names new CEO from “old” ranks.

Epocrates “free” ad-supported app lures doctors.

Fiat consolidates management of Chrysler with new global org chart.Continue reading...

brand news

In the News: BMW, Panasonic, Groupon & more

Posted by Dale Buss on July 28, 2011 09:00 AM

In the News

Airbnb image takes a hit with customer horror story.

Amazon helps consumers shift from a physical to a digital future.

BMW lands prime sponsorship of U.S. team in 2012 Summer Olympics.

Boeing slows 787 deliveries.

CNN host Piers Morgan accused of hacking on his watch while editor of News of the World.

Chrysler and Fiat prepare to merge and finish their turnaround stories.Continue reading...

brand news

Brands to Watch: NFL, RIM, Twitter & more

Posted by Shirley Brady on July 25, 2011 06:00 PM

Brands to Watch

AOL shuffles execs.

BSkyB may lose UK "stranglehold" on Hollywood releases.

Dunkin' Donuts parent IPO could exceed $400M.

Express sets Guinness World record with Times Square fashion show.

Facebook iPad app appears in the wild, disappears.

Google gives Gmail a new logo and homepage.

Hyatt apologizes for turning up heat on protesters.

LinkedIn launches "Apply With LinkedIn" button.Continue reading...

games people play

Microsoft's Xbox 360 Continues to Win

Posted by Mark J. Miller on July 18, 2011 10:00 AM

Every other US business has suffered in the past few years. So why not video games?

Research firm NPD Group's data shows that even though Americans spent a whopping $1.85 billion "video game content" in the first quarter, total video game industry sales in the US fell to $995 million in June, 10% less than the previous June, as noted by CNET. The category includes hardware, software, and accessories. The software sector was the biggest area of loss, CNET observed, as it fell 12% to $469.5 million.

This is at least better than back in May, when the overall drop was 14% to $743.1 million from the previous May. According to CNET, May 2011 was “the worst month in nearly five years” for the US gaming industry.

Even so, Xbox continues to be the #1 console in the US. Microsoft reported selling approximately 507,000 Xbox 360 units in America in the month of June.Continue reading...

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