brand news

In the News: P&G, Shell, Kraft & more

Posted by Dale Buss on August 5, 2011 08:55 AM

In the News

Global markets swoon after yesterday’s disaster on Wall Street.

Borden steps out with “Friends of Elsie” campaign.

Comcast and DirecTV engage in legal battle over advertising about NFL broadcasts.

Discovery Communications continues with upbeat reports.

Dodge leverages NASCAR to tout new Durango.

Dunkin’ Brands to boost prices to cover commodity-cost increases.Continue reading...

brand news

In the News: Merck, Sprint, Groupon & more

Posted by Dale Buss on July 29, 2011 09:00 AM

In the News

All Nippon Airways defers deliveries of some 787s from Boeing and projects profit drop in wake of Japan disaster.

Bank of the West breaks brand ad.

BSkyB board votes to retain James Murdoch as chairman as the company plans a share buyback and a higher dividend and new phone-hacking allegations emerge and UK's top media regulator resigns.

Current TV names new CEO from “old” ranks.

Epocrates “free” ad-supported app lures doctors.

Fiat consolidates management of Chrysler with new global org chart.Continue reading...

brand news

In the News: BMW, Panasonic, Groupon & more

Posted by Dale Buss on July 28, 2011 09:00 AM

In the News

Airbnb image takes a hit with customer horror story.

Amazon helps consumers shift from a physical to a digital future.

BMW lands prime sponsorship of U.S. team in 2012 Summer Olympics.

Boeing slows 787 deliveries.

CNN host Piers Morgan accused of hacking on his watch while editor of News of the World.

Chrysler and Fiat prepare to merge and finish their turnaround stories.Continue reading...

brand news

Brands to Watch: NFL, RIM, Twitter & more

Posted by Shirley Brady on July 25, 2011 06:00 PM

Brands to Watch

AOL shuffles execs.

BSkyB may lose UK "stranglehold" on Hollywood releases.

Dunkin' Donuts parent IPO could exceed $400M.

Express sets Guinness World record with Times Square fashion show.

Facebook iPad app appears in the wild, disappears.

Google gives Gmail a new logo and homepage.

Hyatt apologizes for turning up heat on protesters.

LinkedIn launches "Apply With LinkedIn" button.Continue reading...

games people play

Microsoft's Xbox 360 Continues to Win

Posted by Mark J. Miller on July 18, 2011 10:00 AM

Every other US business has suffered in the past few years. So why not video games?

Research firm NPD Group's data shows that even though Americans spent a whopping $1.85 billion "video game content" in the first quarter, total video game industry sales in the US fell to $995 million in June, 10% less than the previous June, as noted by CNET. The category includes hardware, software, and accessories. The software sector was the biggest area of loss, CNET observed, as it fell 12% to $469.5 million.

This is at least better than back in May, when the overall drop was 14% to $743.1 million from the previous May. According to CNET, May 2011 was “the worst month in nearly five years” for the US gaming industry.

Even so, Xbox continues to be the #1 console in the US. Microsoft reported selling approximately 507,000 Xbox 360 units in America in the month of June.Continue reading...

brand mascots

Happy Birthday, Sonic the Hedgehog!

Posted by Mark J. Miller on June 23, 2011 12:30 PM

Twenty years ago, Sega launched a game with a blue hedgehog named Sonic taking out robots. You never know what’s going to stick.

As PC World notes, Sonic has since then “starred in four different cartoon shows, (its) own long-running comic book, and somewhere in the neighborhood of 30 separate Sonic games.”

For Sega, Sonic has become a steady company mascot that has stuck around as the video-game industry has changed dramatically. The hedgehog and archrival Nintendo’s Mario Bros. are some of the most recognizable figures in the gaming world.

Sonic identity is so strong that Sega Europe actually has a Sonic Brand Director, David Corless, who is always trying to figure out what the next step for Sonic should be.

"What we want to do in coming years is push Sonic further," said Corless, according to the Guardian. "How do we make Sonic even more relevant for 12-, 13-year-olds but still deliver the nostalgia to the older market? It's a challenge but quite a luxury.”Continue reading...

viral buzz

Wii Are Family: Robin Williams and his Real-Life Princess Zelda

Posted by Shirley Brady on June 15, 2011 05:30 PM

Robin Williams named his daughter Zelda after Princess Zelda of Nintendo's The Legend of Zelda video games, so it was only a matter of time before the brand convinced the gamer and his daughter to appear together in a commercial — for the Wii game, Ocarina of Time 3D — which is trending today on YouTube.

brand news

In the News: Ally, Disney, Angry Birds & more

Posted by Dale Buss on June 10, 2011 09:00 AM

In the News

Ally Financial delays $6B IPO.

AT&T brings free Wi-Fi to NYC parks.

Avaya files for $1 billion IPO.

Borders lenders force store closures.

Burger King and Pizza Hut executives put hometown pride on the line with bet on NBA Finals.

Citigroup data theft exposes nagging security issues in the financial-services industry.Continue reading...

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