2014 Brandcameo Product Placement Awards

brand news

In the News: FDA, Abobe, Mattel and more

Posted by Dale Buss on November 8, 2013 09:18 AM

In the News

FDA bans artery-clogging trans fats.

Adobe sees accounts compromised in big security breach.

Mattel gives Barbie doll a proportional makeover for China market.

Boeing warns it could build 777X jet outside of Washington State.

CBS admits errors in 60 Minutes report on Benghazi.

Fiat offers car-sharing service in hard-hit Milan.

Groupon is pinched by Gmail change and posts wider loss.

Jaguar Land Rover boosts profit for parent Tata Motors.

Kohl's adds emotional brand spots to holiday mix.

Marriott International buys African hotel chain.

McDonald’s sales growth remains sluggish.Continue reading...

brand news

In the News: Apple, Frito-Lay, Johnson & Johnson and more

Posted by Dale Buss on November 5, 2013 09:14 AM

In the News

Apple opens Arizona plant with 2,000 workers.

Frito-Lay tests chocolate-covered potato chips.

Johnson & Johnson pays $2 billion fine for false marketing of drugs.

AOL boosts ad sales but sees profits hurt by local news services.

Allen Edmonds sells to private-equity firm.

BlackBerry abandons sale process.

Christie's starts out new auction season badly.

Coca-Cola predicts personalized beverages using genomics.

DirecTV profit rises on more subscribers.

Dodge expands Ron Burgundy campaign to entire brand lineup.Continue reading...

brand news

In the News: BlackBerry, Kellogg, American Airlines and more

Posted by Dale Buss on November 4, 2013 09:02 AM

In the News

BlackBerry sale to Fairfax falls apart as $1 billion in funding is secured, CEO Thorsten Heins steps down and shares plunge.

Kellogg plans to trim 7% of workforce by 2017 as part of global restructuring.

American Airlines and US Airways merger cleared in US, but only with broad divestitures.

AB InBev sees strong growth for Budweiser in Russia.

Alcatel-Lucent seeks to raise $2 billion for turnaround plan.

Apple's gold iPhone 5s continues flying off shelves, while Apple CEO Tim Cook backs LGBT anti-discrimination bill.

Billabong sells Canadian retail chain West 49.

Chevron pumps up spending to boost production.

Dr Pepper finds formula to Facebook success.Continue reading...

brand news

In the News: Kraft, FAA, AT&T and more

Posted by Dale Buss on November 1, 2013 09:29 AM

In the News

Kraft and McDonald's team to sell McCafe packaged coffee.

FAA lifts most rules against use of electronic devices on flights. 

AT&T explores acquiring Vodafone, reports say, but European outcry over NSA involvement hurts brand.

Air France seeks deep overhaul of Alitalia.

Amazon produces two original drama pilots.

Apple launches iPad Air.

Bonobos expands with new women's brand.

Buffalo Wild Wings' new pricing and service model builds confidence.

Century 21 handles "haunted houses" in campaign.Continue reading...

car talk

Over a Year Later, Ewanick Reflects on Bitter Break-Up with GM

Posted by Dale Buss on October 18, 2013 10:46 AM

They've been ripening on the vine for a while, and now former GM CMO Joel Ewanick finally has the chance to express his sour grapes at the company that unceremoniously ousted him in the summer of 2012 after a dynamic two-year tenure.

Basically, Ewanick's take is this: I did the right things, I put together a great deal for Chevy with the Manchester United soccer sponsorship, and they didn't really want a change agent in marketing as much as I'd been led to believe.

"Right after the IPO [in 2010] General Motors was immediatley profitable, and I could see the attitude and the urgency in the room just go away," Ewanick said this week. "As soon as we were making money, ... it was like, 'Oh no. We don't want to do things that way. We have a way of doing things at General Motors,' and it quickly reversed."Continue reading...

brand news

In the News: Apple, Macy's, New York Times and more

Posted by Dale Buss on October 15, 2013 09:33 AM

In the News

Apple taps Burberry CEO Angela Ahrendts as retail head.

Macy's plans to open most stores on Thanksgiving at 8 p.m., breaking a 155-year tradition of being closed on the holiday. 

New York Times officially rebrands International Herald Tribune as the International New York Times

Alcatel-Lucent chief warns company may collapse. 

Allstate gives Mayhem the silent treatment on Twitter.

Amazon begins shipping goods from inside suppliers such as P&G.

Argos, a high-street brand, launches its own budget tablet. 

BlackBerry moves to reassure customers with open letter.

Chevy models get support for Siri's eyes-free mode. 

Coca-Cola profits rise on higher sales in North America.Continue reading...

brand news

In the News: Yum! Brands, Brooks Brothers, Samsung and more

Posted by Dale Buss on October 9, 2013 08:47 AM

In the News

Yum! Brands profit drops a staggering 68 percent. 

Brooks Brothers plans to open restaurant.

Samsung unveils phone with curved screen but sees US back Apple instead in portion of IP dispute.

A123 Systems shifts to focus on supplying batteries for hybrids, not EVs.

Fazoli's debuts fast-casual concept.

Ford tests driverless-car parking. 

Fox News sees new primetime anchor Megyn Kelley draw large, older audience.

Jamba Juice downgrades outlook.

Jimmmy Choo co-founder ready to launch another blockbuster brand. 

Jos. A. Bank bids for Men's Wearhouse.Continue reading...

digital moves

GM Extends Shop-Click-Drive Platform to All Dealers in Effort to Goose Online Sales

Posted by Dale Buss on October 7, 2013 01:42 PM

For decades, automakers have been trying to sidestep their dealers and sell directly to the American masses. But dealers' political clout in each state, and legal obstacles, have kept them firmly in the intermediary position—and not even the internet has been able to change that.

Now, General Motors is hoping that an expansion of its web-based application called Shop-Click-Drive to its entire dealer network will further disintermediate dealers to the benefit of making the purchase transaction more attractive to online-favoring American consumers who may like to avoid the new-car showroom altogether.

Set to become available to all of GM's 4,300 dealers, the app would let new-car buyers use their computer screen to lock in the price of a new car, get an estimate of the trade-in value of their old car, apply for financing and even arrange a test drive or delivery of their new vehicle, according to the Wall Street Journal.Continue reading...

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