brand news

Brand News: Red Lobster, Comcast, Pinterest and more

Posted by Shirley Brady on May 16, 2014 09:13 AM

TOP 5 STORIES

Brands to Watch

As contentious net neutrality proposal gets FCC greenlightComcast tightens data limits and firms up new "SpinCo" unit.

Red Lobster is sold by Darden for $2.1 billion.

Pinterest funding round brings valuation to $5 billion.

GM agrees to pay "substantial fine" over switch recall.

Microsoft celebrates Nokia acquisition with stylish brand book, and gets ready to reveal new Surface tablet.

ALSO IN THE NEWS:

Abbot Labs to buy CFR Pharmaceuticals for $2.9 billion.

Barclays stars in London Pride event's first ad campaign.

Cadbury's Dairy Milk touts ice cream in the UK with #freezethejoy push.

CBS unveils plans for 24-hour digital news channel.Continue reading...

brand news

Brand News: Target, Coca-Cola, Apple, Fiat Chrysler and more

Posted by Dale Buss on May 5, 2014 09:36 AM

TOP 5 STORIES

Brands to Watch

Target chairman and CEO resigns in wake of data breach.

Coca-Cola shakes up marketing ranks, and drops controversial ingredient from Powerade.

Apple faces legal challenge by Swatch over iWatch name.

Fiat Chrysler's Sergio Marchionne readies five-year plan.

P&G takes legal action in drive to protect Crest Whitestrips.

MORE BRAND NEWS

Amazon launches #AmazonCart so users can shop via Twitter.

AOL revives Moviefone brand with new tech features and marketing push.Continue reading...

brand news

In the News: GM, Delta, Fitbit and more

Posted by Dale Buss on February 26, 2014 09:33 AM

In the News

GM expands number of deaths linked to ignition recall.

Delta revamps frequent-flyer plan based on amount of ticket purchase rather than miles.

Fitbit recalls Force activity tracker after dermititis claims. 

AB InBev wants to steal "share of throat" from liquor and wine.

Beats By Dre lets YouTube users do their own sound mixing

Bitcoin faces existential questions.

Budweiser promotes idea of MLB Opening Day as national holiday.

Diageo gets UK slapdown for "aggressive" Captain Morgan ad.

Domino's delivers growth with digital.

Google faces driving bans on Glass.

Honda gives up on original hybrid, Insight.Continue reading...

mobile brands

MWC '14: With QWERTY Keyboard in Hand, BlackBerry Plans Out Return to Greatness

Posted by Mark J. Miller on February 25, 2014 06:42 PM

If there's any news worth reading about out of Mobile World Congress this week, it's that BlackBerry is essentially rising from the dead. 

After falling from what was once the highest point on the smartphone mountain, the Canadian mobile brand looks to be making a comeback with new products, services and partnerships. But a big part of BlackBerry's comeback strategy isn't looking to the future—it's pulling from the past. 

Along with lower-priced devices aimed at emerging markets in Asia, the brand “plans to offer a retro-styled device with a keyboard” and trackpad, the Wall Street Journal reports. It may seem antiquated, but the phone also has built-in Menu, Back, Send, and End buttons—all requests of longtime customers looking for that "classic" BlackBerry feel. 

"We are definitely here to compete and make up some lost ground," BlackBerry CEO John Chen said, the Journal reports. Chen continues to be excited about the challenge BlackBerry has ahead of it: “This is like the third shift, sitting there, by myself…and trying to figure out where the problem is,” he said. "It could be devastating—you could be wrong. You could be working on a problem in circles and looking at the wrong places. But it could be really cool too.”Continue reading...

brand partners

At MWC '14, Zuckerberg Brings Internet to All with Help from Nokia, Ericsson

Posted by Sheila Shayon on February 24, 2014 03:58 PM

Ahead of his keynote address at Mobile World Congress, Mark Zuckerberg called his $19 billion acquisition of messaging service WhatsApp a "great fit" with Facebook, being that the two have a "shared goal to help connect everyone in the world." 

In line with that goal, Zuckerberg’s broader agenda in Barcelona includes stumping for Internet.org, the consortium that Facebook launched in Aug. 2013 along with founding partners Ericsson, MediaTek, Nokia, Opera, Qualcomm, and Samsung, to overcome barriers to global Internet access.

Facebook announced that it is collaborating with Ericsson on an Internet.org Innovation Lab, which will open in late 2014 and be based on Facebook's Menlo Park, Calif. campus. The lab will test multiple networking environments in one location, as the world today connects on a variety of mobile operating systems with varying Internet speeds from 2G to WiFi. Internet.org is also teaming up with Unilever to assess the impact of Internet access in rural communities in India, where just 13 percent of the population is connected.Continue reading...

brand news

In the News: Mobile World Congress, Honda, Barnes & Noble and more

Posted by Dale Buss on February 24, 2014 09:14 AM

In the News

Mobile World Congress gets underway in Barcelona, as Nokia unveils its first Android phone, Samsung drops Android for its new smartwatch, Mozilla promises to deliver a $25 smartphone and Sony tries to crack smartphone market.   

Honda appoints first woman to its board and starts making Fit cars in Mexico.

Barnes & Noble sees conditional acquisition offer. 

Apple and Samsung fail to settle US patent case.

Best Buy and JCPenney will be reporting earnings this week, hoping to show signs of turnaround.

Brahma finds unique way to merge soccer and beer in Brazil.

Budweiser launches special-edition World Cup bottle.

CNN pulls the plug on Piers Morgan primetime show.

Ford reportedly swaps Microsoft for BlackBerry in Sync.

Glanbia may be trying to acquire Muscle Milk parent CytoSport.

Jaguar Land Rover presses dealers for customer data.Continue reading...

mobile brands

Mobile World Congress '14: What to Expect from the World's Biggest Mobile Stage

Posted by Barry Silverstein on February 20, 2014 06:44 PM

Mobile World Congress, the largest annual event of its kind showcasing mobile innovations, will once again take place in Barcelona from Feb. 24-27. While Samsung was arguably the dominant player at last year's event and will surely be prominent again, old names like LG and Nokia, and newer ones like Huawei and Lenovo, are likely to steal some of the spotlight at this year's MWC. Wearables are also expected to play a leading role.

Samsung's big splash, via a promotion it has named "Unpacked 5," is expected to be the announcement of the Galaxy S5, which may well include the unveiling of the next iteration of Galaxy Gear, the wearable smartwatch that competitors are now trying to match. In fact, according to Bloomberg, HTC, the Taiwanese smartphone maker that has been battered by declining sales, is rumored to be demonstrating a smartwatch, "the first of three wearable devices," at MWC.

Not to be outdone, the Chinese company Huawei released a teaser video that offers glimpses of a few spiffy tablets and a smartphone with Siri-like intelligence. Rumored but unconfirmed is Huawei's introduction of a smartwatch as well. Smartphone manufacturer ZTE said last November it would launch a smartwatch in 2014 but was not expected to have one available at MWC.Continue reading...

brand news

In the News: Nokia, TacoBell, P&G and more

Posted by Dale Buss on February 11, 2014 09:22 AM

In the News

Nokia releases first Android phone as Microsoft deal finalizes. 

Taco Bell gears up for mobile ordering nationwide.

P&G raises prices on higher-end Tide versions.

Alibaba opens US e-commerce site.

Ameriprise jumps on Olympics bandwagon with Tommy Lee Jones.

Barclays plans to axe up to 12,000 jobs.

Bloomberg plans splashier storytelling on TV.

Boeing faces challenges in raising Dreamliner output.

Coke launches special edition Sochi cans across Eastern Europe.Continue reading...

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