Best Global Green Brands 2014

mobile brands

Apple Eyes Emerging Markets with Colorful 5C, but 'Forward Thinking' 5S May Fall to Competitors

Posted by Sheila Shayon on September 10, 2013 05:11 PM

The mobile industry's most highly anticipated event of the year has come and gone, leaving some innovation in its wake—but very little surprise. 

Today's iPhone event at Apple's Cupertino, Calif. headquarters confirmed a handful of rumors that have been circulating for weeks: two iPhones, the upgraded 5S and the more affordable, plastic 5C. The colorful 5C, which is essentially the iPhone 5 in a plastic shell, is the company's first foray into a value-centric device—a metric that will lend itself well in important mobile markets like China and India.

Available globally on Sept. 20, the two new devices will grant the company access into markets where it has previously encountered obstacles, though Cook and his colleagues did not mention any specific deal with China Mobile, the country's largest mobile provider. They did, however, highlight several providers in Japan that will offer the new iPhones

While more was revealed—additional details of iOS 7, updated camera functions, a new, faster processor chip—there was no mention of wearables, including Apple's eventual release of its rumored iWatch, leaving it more difficult to declare a winner in the latest mobile wars, especially between Apple and rival Samsung, which debuted its Galaxy Gear smartwatch and new Galaxy Note phablet last week.Continue reading...

brand news

In the News: Neiman Marcus, Apple, McDonald's and more

Posted by Dale Buss on September 10, 2013 09:32 AM

In the News

Neiman Marcus majority stake sold for $6 billion to Canadian, US investment partners. 

Apple will reveal new products today and may put focus back on fingerprint security with latest iPhone.

McDonald's tries multi-person meals.

Abercrombie & Fitch loses bias suit over firing Muslim woman.

Burger King stretches with "sense-swap" campaign.

Campbell bets on child-centered new campaign.

Dunkin' Donuts launches first TV ad made entirely from Vine.

Furniture Brands files for Chapter 11.

Gatorade grows market share with G Force sales and marketing team.

Google offers antitrust concessions to EU.

Hyundai workers end strike after reaching wage deal.

Jaguar mulls small SUV to challenge BMW.

L'Oreal attacks e-commerce.Continue reading...

china

Apple May Unveil China-Specific iPhone Next Week, but Will Consumers Care?

Posted by Abe Sauer on September 6, 2013 03:37 PM

It remains unclear why Apple is hosting a separate special event on Sept. 11 in China, a day after its US event where it is expected to unveil its new iPhone(s). Common courtesy for the time-zone difference? Perhaps, but in an age of digital live-streams and social media, there's no way Asian journalists and tech fanboys alike are going to wait and see what Apple has to say at its events in Beijing, Tokyo and elsewhere when the web will be flooded with information from the US debut. 

One thing that genuinely might make the Beijing announcement different is the long awaited agreement between Apple and China Mobile—a move that would finally give Apple full, unobstructed entry into the burgeoning China market that is crucial to it winning back market share from rival Samsung.

In 2012, it seemed that Apple would dominate the China market, noting the hoops people would jump through to own an iPhone—but things have changed.Continue reading...

brand news

In the News: Kodak, Petco, Toyota and more

Posted by Dale Buss on September 4, 2013 09:14 AM

In the News

Kodak officially ends bankruptcy.

Petco launches transformation effort.

Toyota announces hybrids recall.

Amazon unveils new Kindle, Matchbook service. 

Bank of America exits China bank stake.

Bison Council pushes acceptance of the meat.

Chick-fil-A offers free breakfast, with reservation.

Chrysler posts 12 percent sales gain in August as all brands ready for US sales reports today.

Google partners with Nestle to name new operating system.

Hershey boosts ad spending and sales have followed.

Johnson & Johnson adds red warning label on Tylenol over dosage concerns.

JCPenney finds love from other hedge funds.Continue reading...

mobile brands

Microsoft, Nokia Deal: Will Two Wrongs Make a Right?

Posted by Sheila Shayon on September 3, 2013 01:47 PM

In what may be the last notable move from exiting Microsoft CEO Steve Ballmer, the company acquired Nokia's devices and services division and its intellectual property for $7.2 billion. 

While the brands have been connected since 2011, when Nokia adopted Microsoft's software across its smartphones, the merger will create a hardware and software supplier bolstered by the addition of Nokia's 32,000 employees. Ballmer believes that a deeper integration between devices, software, and services is required to compete with Google and Apple and that vertical integration will better finance the development of the Windows Phone platform.

While the deal at first glance seems to be a departure from the "One Microsoft" idea that Ballmer debuted in July under his restructuring plan, the company has outlined a connection between the success of its mobile venture and its other devices. "Success in phone is important to success in tablets. Success in tablets will help PCs.”Continue reading...

brand news

In the News: Microsoft, CBS, Taco Bell and more

Posted by Dale Buss on September 3, 2013 09:16 AM

In the News

Microsoft makes bold bid to catch up in mobile with $7B acquisition of Nokia's phone business, raising questions about future of Nokia brand.

CBS and Time Warner Cable reach deal to end blackout ahead of NFL kickoff, as the NFL prods long-time advertisers to up their game for start of season.

Taco Bell is named advertiser of the year by Ad Age.

Vodafone exit from US market with $130B Verizon Wireless sale isn't so simple for shareholders.

AT&T earns brand affection with "It's Not Complicated" campaign.

Cadillac emphasizes accessible luxury in new campaign.

Citigroup sheds its "alternative" investment holdings.

Dannon plans to return Oikos brand to Super Bowl advertising.Continue reading...

brand news

In the News: NFL, GM, Nokia and more

Posted by Dale Buss on August 30, 2013 09:16 AM

In the News

NFL gains big victory with concussion-suit settlement.

GM echoes 2020 deadline for "nearly" self-driving car.

Nokia unveils connected-car platform. 

Amazon takes tax fight to Supreme Court.

American Standard makes case for staying at home.

Apple slides in survey of ad-agency esteem.

AT&T will expand Aio pre-paid service nationwide in September. 

ConAgra Foods says "table is set" for growth.

Farmers Insurance tees up PGA tour pro for humorous approach.

GE set to exit retail lending.

Hertz expands Firefly travel brand into US. 

Kia spotlights Soul on Adult Swim shows.Continue reading...

brand news

In the News: Whole Foods, Nike, Saab and more

Posted by Dale Buss on August 22, 2013 09:17 AM

In the News

Whole Foods Markets shaves price points.

Nike celebrates 25 years of "Just Do It."

Saab gets ready to re-start production.

Abercrombie & Fitch profit drops by one-third and outlook dims.

Bill Ackman explains himself.

American Greetings turns to One Direction.

Coca-Cola loses North America marketing exec. 

Eli Lilly now is subject of bribery investigation in China.

Farmers Insurance partnership with NASCAR pays off.

Fox News fires top communications executive.

GM keeps refreshing Opel models to boost brand.

HP can't stem slide in PC sales.Continue reading...

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