brand news

In the News: NFL, GM, Nokia and more

Posted by Dale Buss on August 30, 2013 09:16 AM

In the News

NFL gains big victory with concussion-suit settlement.

GM echoes 2020 deadline for "nearly" self-driving car.

Nokia unveils connected-car platform. 

Amazon takes tax fight to Supreme Court.

American Standard makes case for staying at home.

Apple slides in survey of ad-agency esteem.

AT&T will expand Aio pre-paid service nationwide in September. 

ConAgra Foods says "table is set" for growth.

Farmers Insurance tees up PGA tour pro for humorous approach.

GE set to exit retail lending.

Hertz expands Firefly travel brand into US. 

Kia spotlights Soul on Adult Swim shows.Continue reading...

brand news

In the News: Whole Foods, Nike, Saab and more

Posted by Dale Buss on August 22, 2013 09:17 AM

In the News

Whole Foods Markets shaves price points.

Nike celebrates 25 years of "Just Do It."

Saab gets ready to re-start production.

Abercrombie & Fitch profit drops by one-third and outlook dims.

Bill Ackman explains himself.

American Greetings turns to One Direction.

Coca-Cola loses North America marketing exec. 

Eli Lilly now is subject of bribery investigation in China.

Farmers Insurance partnership with NASCAR pays off.

Fox News fires top communications executive.

GM keeps refreshing Opel models to boost brand.

HP can't stem slide in PC sales.Continue reading...

brand innovation

Following Google's Lead, Zuckerberg Launches Initiative to Bring Internet to the Masses

Posted by Sheila Shayon on August 21, 2013 05:08 PM

Lately, major brands are hell-bent on bringing internet access to the masses, even if it's by balloon. Now, Facebook CEO Mark Zuckerberg is heading up a group of major tech brands to provide easier, more reliable access to the internet for all of the world's far off places. 

Joined by Ericsson, MediaTek, Nokia, Opera, Qualcomm and Samsung, the initiative, dubbed Internet.org, aims to simplify phone applications and improve mobile efficiency in order to provide more affordable access on the most basic mobile phones.

“The Internet is such an important thing for driving humanity forward, but it’s not going to build itself,” Zuckerberg told the New York Times. “Ultimately, this has to make business sense on some time frame that people can get behind.”Continue reading...

brand challenges

Apple in Dire Need of Innovation as Tumbling Sales Put Reign in Question

Posted by Ben Berkon on July 24, 2013 12:43 PM

Apple’s comparatively diminutive third quarter earnings might have exceeded market expectations, but the announcement also solidified Samsung’s place as the worldwide smartphone king. Apple reported sales of $35.3 billion and a profit of $6.9 billion, down 35 percent and 46 percent, respectively, since the first quarter. In fact, Samsung earned $1.43 billion more in profit last quarter than Apple.

The mounting issue in Apple-land is that the company has failed to truly release a new, innovative product since the iPad. While iPhone sales jumped 20 percent to 31.2 million, the company's most popular product continues to be one of the most expensive smartphones on the market—posing a great opportunity for competitors like Samsung, BlackBerry and Nokia to tout their similar products and more cost-efficient models. 

To Apple’s credit, the company has attempted to expand its brand into new realms. The debut of iTunes Radio, for instance, could give cornerstones Spotify and Pandora a run for their money. But perhaps the most interesting addition was hiring fashion guru Paul Deneve as a chief-level “special projects” officer. The assumption is that Deneve will lead Apple’s charge into wearable technology, most notably with the rumored iWatch

But radio and a watch might not be enough to save the once indestructible brand.Continue reading...

brand news

In the News: CVS, Walgreens, Coke, Ryanair and more

Posted by Dale Buss on July 18, 2013 09:32 AM

In the News

CVS and Walgreens ban Rolling Stone over Tsarnaev cover.

Coca-Cola ad banned in UK over exercise claims.

Ryanair to sell advertising on planes. 

Dell putting off vote today on founder's buyout proposal.

ArcelorMittal scraps steel project planned for India.

CBS markets new show using American flags as mouth gags.

Carrefour gains ground in France.

Eli Lilly plans to freeze wages to cope with patent cliff.

Ford makes inroads on Toyota in California.

Formula One CEO indicted for bribery.

Fox tries for comic-book comeback with movies.Continue reading...

brand news

In the News: P&G, Chobani, Walt Disney and more

Posted by Dale Buss on July 12, 2013 09:12 AM

In the News

P&G changes Tide Pods packaging to look less like candy.

Chobani lures Kellogg exec to run day-to-day operations.

Walt Disney says transactional wristbands raise sales at Disney World.

ABC sees The View retain vital role in daytime TV.

AT&T pitches Mariano Rivera promo to Yankees fans.

BP blanches at bill for Gulf cleanup.

DDB Chicago CEO heads to Chobani for chief marketing role. 

Dell eyes more R&D as key to revival while Carl Icahn says he'll sweeten his offer for company.

GM seen not adding to ownership in Peugeot.Continue reading...

brands under fire

BlackBerry Faces the Music as Shareholders Await Promised Turnaround

Posted by Ben Berkon on July 10, 2013 12:46 PM

It's been quite a while since US phone users considered purchasing a BlackBerry device in favor of Apple’s iPhone or Google’s Android. 

In April 2012, when CEO Thorsten Heins took over Research in Motion Ltd. (RIM), the Canada-based BlackBerry manufacturer, he hoped the supposedly state-of-the-art BlackBerry 10 software (and re-invented touch screen and keyboard phones) would put RIM back on the map. He even enlisted Alicia Keys as Creative Director, following in the footsteps of other high-profile brand/celebrity collaborations. But the heavy investment in the company's future doesn't have much to show for itself yet. After a reported $84 million loss in June, the stock endured a 28 percent drop. New phone sales, in general, lagged.

At the company's annual shareholders meeting on Tuesday, Heins tried to downplay the elephant in the room.Continue reading...

brand news

In the News: Lululemon, Apple, Avon and more

Posted by Dale Buss on July 3, 2013 09:15 AM

In the News

Lululemon sued by shareholder over sheer pants debacle. 

Apple poaches YSL CEO Paul Deneve to run special projects. 

Avon sells jewelry business at big loss.

Obamacare employer-penalty requirement is delayed for a year.

Audi tops premium auto brands in China satisfaction survey.

Auntie Anne's expands breakfast rollout.

BMW trims Mercedes-Benz sales lead in US.

CNN enjoys ratings boost.

Coca-Cola promotes Mexican soccer team in new campaign.

Dell sees pressure build on founder to contribute more of his wealth to buyout.Continue reading...

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