Posted by Sheila Shayon on March 12, 2013 03:38 PM
Danone, Unilever and Nestlé top the list in the first edition of the global Access to Nutrition Index as the three best global brands offering products that address obesity and poor nutrition.
The report reviews 25 of the world's major food and beverage manufacturers across corporate nutrition-related policies, formulation of healthier, affordable products, informative nutrition labeling and responsible marketing.
"Obesity and undernutrition affect billions of people and threaten a global health catastrophe,” said Inge Kauer, Executive Director of ATNI. “The Access to Nutrition Index is an urgent call to action for food and beverage manufacturers to integrate improved nutrition into their business strategies.”
The Index, developed by the Global Alliance for Improved Nutrition, a non-profit with funding from the Bill & Melinda Gates Foundation and the Wellcome Trust, ranked the top 10:Continue reading...
sip on this
Posted by Shirley Brady on March 11, 2013 09:22 PM
It was doomed to fail, writes the Guardian. Even New York Mayor Mike Bloomberg acknowledged, "When we began this process, we knew we’d face lawsuits." He added, "When you adopt a groundbreaking policy, special interest will sue. That's America."
So the overturning by New York State judge Milton Tingling of Bloomberg's proposed ban on sugary beverages above 16 ounces, which was due to go into effect on Tuesday before being dismissed as "arbitrary" and "capricious" by Tingling, didn't come as a complete surprise.Continue reading...
sip on this
Posted by Mark J. Miller on March 8, 2013 03:35 PM
New York politicians are making life difficult for anybody who sells sugared beverages, but it doesn't stop there. Recently, Dunkin’ Donuts came under fire from state comptroller Thomas P. DiNapoli, who doesn't usually deal with what restaurants serve to their customers.
The state’s pension fund owns 51,400 shares of Dunkin’ Brands Group (worth around $2 million) and DiNapoli has been working toward getting any companies the fund invests in to be more involved in sustainable practices, the New York Times reports. As a result of DiNapoli's work, Dunkin’ said Thursday that it would announce in the second quarter a timetable for obtaining the palm oil it uses in its products from sustainable sources.
“Consumers may not realize that many of the foods and cosmetics they eat and use contain palm oil that has been harvested in ways that are severely detrimental to the environment,” DiNapoli said in a statement. “Shareholder value is enhanced when companies take steps to address the risks associated with environmental practices that promote climate change.”
Meanwhile, Dunkin’ and other coffee vendors in New York City are preparing for the difficult task ahead of informing its customers about which of its drinks have more sugar than the new Mayor Bloomberg-pushed, American Beverage Association-opposed, NYC sugary drinks ban allows. According to the Times, Dunkin’ Donuts is handing out fliers to inform its customers while Starbucks is waiting until the rule goes into effect Tuesday before taking any action.Continue reading...
sip on this
Posted by Dale Buss on March 1, 2013 06:12 PM
With soda volume down globally, most brands like Coke are pushing amped-up waters, juices and tea beverages in hopes to keep its increasingly health-conscious consumer in its court. Dr Pepper Snapple Group, however, is swerving heavily back in the direction of that most American of beverages: a can of soda. The company is counting on its new Ten platform—all the taste, just 10 calories—to become the vehicle for a reconnection with soft-drink fans that will stun the industry.
In rolling out 7Up Ten, A&W Ten, Sunkist Ten, Canada Dry Ten and RC Ten, in addition to its existing Dr Pepper Ten, company CEO Larry Young is insisting that Dr Pepper Snapple will not be cowed by increasingly aggressive attacks on the effects of soft-drink consumption on the American diet.
"You have to step up to the plate and take a big swing, so I think it's a necessary action," he said on a conference call recently. "We're not going to sit back and let [attacks] bring our volumes down and affect us. We're behind this."
Meaning, of course, the company is getting behind its rollout of the Ten platform across the variety of its soft-drink platforms, which comprise a stable of iconic brands that Dr Pepper Snapple has assembled over the years. The company plans a $30 million marketing outlay this year to launch 12-ounce-serving versions of the drinks across the U.S. in 2013.Continue reading...
getting by with a little help
Posted by Shirley Brady on February 28, 2013 01:51 PM
Critics feeling that Michelle Obama has been overexposed lately, from presenting at the Oscars to mom-dancing with Jimmy Fallon, will have a hard time critiquing her latest move. The First Lady is expanding Let's Move, her three-year-old initiative to get kids moving and combat childhood obesity, and she's tapping one of the world's leading brands in the "get moving" space—Nike.
NIKE, Inc. President & CEO Mark Parker joined First Lady Michelle Obama and U.S. Education Secretary Arne Duncan in Chicago to announce Nike’s $50 million, five-year commitment to help launch a new Let's Move program for schools, an extension of the brand's involvement in the organization's Designed to Move study that found that only one in three American kids are active daily.Continue reading...
Posted by Shirley Brady on February 21, 2013 10:46 AM
The White House is celebrating the third anniversary of the Let's Move healthy kids challenge with an old friend: Big Bird.
The beloved Sesame Street character became a talking point during the last presidential election debates regarding PBS funding. Now he's been a VIP at the White House to help First Lady Michelle Obama engage kids in her national anti-obesity program with a new PSA above (see another spot here).
Another powerhouse kids entertainment franchise is lending one of its stars to a government effort. Disney is leveraging its Princess power by hiring out Cinderella for a new spot for the Ad Council, promoting safer car seats in a new public awareness campaign you can watch below.Continue reading...
sip on this
Posted by Dale Buss on February 13, 2013 03:23 PM
Coca-Cola just wants to Open Happiness around the world, in keeping with its ongoing marketing theme, including rolling out a Valentine's Day video this week that was shot in New Zealand to thank its multitude of fans. It's just that global consumers haven't been as happy lately to open a Coke.
A slowdown in sales in Europe and China joined essentially stagnant sales in the United States to undermine Coke's fourth-quarter results. Global sales volume rose just three percent even as the beverage giant's earnings rose by 13 percent during the period.
Ongoing struggles in Europe were a main drag, with volume falling by five percent. Even sales in China, another key market, fell by four percent as Chinese consumers increasingly feel crimped. Meanwhile, the U.S., pushing an anemic economic recovery, yielded just a one percent sales gain during the quarter, though CEO Muhtar Kent said on Tuesday's earnings call that the American market "could get better."Continue reading...
Posted by Sheila Shayon on February 6, 2013 02:04 PM
LUNA Bar is rebranding itself as a “thought leader” on women’s nutrition, and expanding its reach to include dieters.
Its six "Debunking the Diet" webisodes, hosted by "Funny or Die" writer/actor Erin Gibson and nutritionist Tara DelloIacono Thies, premiered this week with a focus on weight gain and late-night eating.
The spots support the brand's new tagline, "Feed Your Strength," and are appearing on Luna's Facebook and YouTube pages as well as health-related websites, The Huffington Post and Daily Candy. Other campaign messages include “Moderation, not deprivation” and “Strong beats skinny.”Continue reading...