2014 Brandcameo Product Placement Awards

branded entertainment

LUNA Rebrands to Lead Discussion on Issues Related to Women's Nutrition

Posted by Sheila Shayon on February 6, 2013 02:04 PM

LUNA Bar is rebranding itself as a “thought leader” on women’s nutrition, and expanding its reach to include dieters.

Its six "Debunking the Diet" webisodes, hosted by "Funny or Die" writer/actor Erin Gibson and nutritionist Tara DelloIacono Thies, premiered this week with a focus on weight gain and late-night eating.

The spots support the brand's new tagline, "Feed Your Strength," and are appearing on Luna's Facebook and YouTube pages as well as health-related websites, The Huffington Post and Daily Candy.  Other campaign messages include “Moderation, not deprivation” and “Strong beats skinny.”Continue reading...

chew on this

Nestlé Responds to Pizza Trans Fat Suit With Removal Commitment [Updated]

Posted by Mark J. Miller on January 31, 2013 02:02 PM

In an unusual move by a major brand, CPG giant Nestlé responded this week to a $5 million U.S. class action suit over trans fats in its frozen pizza brands by posting a video on YouTube that pushed back against the claims.

The video, posted Wednesday on Nestle USA's corporate YouTube channel, was removed without explanation on Thursday (update: it's now back online).

The suit, filed by Katie Simpson of San Diego, Calif., claims that Nestle’s frozen pizza brands—DiGiorno, Stouffer’s, and California Pizza Kitchen—are a danger to public health because they contain trans fats. The ingredients are legal in U.S. packaged goods, though the state of California, New York City and Philadelphia have banned their use in restaurants.

"Katie has two young children and she likes to make pizza for them, and all kids love pizza," her attorney, Greg Watson, told ABC's Good Morning America. "It shouldn't have a toxic food additive that's been banned all around the world."Continue reading...

super bowl

Super Bowl Ad Watch: Crowdsourcing Peaks with Coke's 'Mirage' Campaign

Posted by Dale Buss on January 22, 2013 02:58 PM

Coca-Cola is taking the crowdsourcing bent of Super Bowl advertising to the next level with its just-announced "Mirage" campaign for Super Bowl XLVII on Feb. 3, with a story arc that will rely on social media input from viewers to determine the ending.

The brand's effort also promises a great in-game marketing battle with Pepsi, which is sponsoring the halftime show. And just for good measure, Coke also will be repeating its anti-obesity ad on Super Bowl Sunday.

Coke previewed creative and discussed its strategy for the Super Bowl on Tuesday with journalists and bloggers, as marketing executives vowed that the brand's socially-focused effort would surpass the success of last year's "Polar Bears" campaign. In it, viewers collectively dictated the animated bears' responses to game action and even to other brands' commercials.Continue reading...

chew on this

Despite Healthy Eating Trends, Dunkin' Donuts Believes It's Time to Grow

Posted by Mark J. Miller on January 18, 2013 04:02 PM

New York City is downsizing its soda sizes, Australia is placing nasty images on its cigarette packs, and sales of organic food are growing in the U.S. Many places in the world certainly seem a lot more aware of health and wellness than they did only a few years back.

Yet amid it all, the doughnut industry continues to thrive, especially in the United States.

Dunkin’ Donuts it plans to open anywhere from 330 to 360 new locations in the U.S. this year, making it one of the fastest-growing quick-service restaurants.

Dunkin’, which has about 7,000 stores in 36 states, opened 291 stores last year in an effort to eventually have 15,000 locations. The brand “sells 1.7 billion cups of coffee every year,” the L.A. Times reports — more than anyone else.

The brand has just announced it will target California for some of its openings in 2015 — a state where Dunkin' has been runnin' on empty, with no stores there since 2002. Executives are confident that it's time to stage a return.Continue reading...

ad watch

Coke's Calorie-Conscious Ads Met by Skeptics as Anti-Soda Push Hits Australia

Posted by Mark J. Miller on January 17, 2013 11:17 AM

In December, the Australian government began requiring tobacco manufacturers to place horrific warnings and images on packs of cigarettes. Now, the nation's health community is mirroring efforts in New York, turning its energy toward the soda business.

Three of the nation’s largest health organizations – the Cancer Council, Diabetes Australia and the National Heart Foundation – want Australians to put down their sodas and start drinking water or milk, B&T reports. The group has purchased television time for the "Rethink Sugary Drink" campaign, and are also encouraging the government to tax sugar-heavy beverages. Continue reading...

sip on this

Coca-Cola Continues Obesity Rebuttal With New TV Commercial [VIDEO]

Posted by Shirley Brady on January 16, 2013 08:46 PM

Following the US TV debut of its anti-obesity campaign on cable news networks Monday night, Coca-Cola revealed its new anti-obesity commercial in primetime broadcast TV, with the "Be OK" 30-second commercial (watch below) debuting on FOX's American Idol Wednesday evening and shared on Twitter. According to the Associated Press, this latest commercial will also run before the Super Bowl on CBS.

The spot aims to debunk notions that a can of Coke is high-calorie, with the message that one can of Coke "= 140 happy calories to spend on extra happy activities: 25 minutes of letting your dog be your GPS + 10 minutes of letting your body do the talking [shown over dancing] + 75 seconds of laughing out loud + 1 victory dance. Coca-Cola: 140 calories."Continue reading...

corporate responsibility

Coca-Cola Addresses Obesity Critics With U.S. TV Campaign [VIDEO]

Posted by Shirley Brady on January 14, 2013 07:43 PM

The Coca-Cola Company on Monday evening began airing a two-minute spot (watch below) on U.S. cable news networks. The subject, in a first for the company: America's obesity debate, in a bid to defend its brands ahead of looming beverage size controls in New York City and Cambridge, Mass.

The world's biggest beverage company debuted the "Coming Together" commercial during a prime-time ad buy on the highest-rated shows on CNN, Fox News and MSNBC "in hopes of flexing its marketing muscle in the debate over sodas and their impact on public health," the Associated Press reported. The theme ties into the company's "Live Positively" and "Open Happiness" campaigns.

"The well-being of our families and communities concerns everyone," Coca-Cola describes the spot. "And finding a solution will take continued effort from all of us. Watch to learn more about how we can all make a real difference. At Coca-Cola, we believe when people come together good things happen." A URL at the end of the spot promotes a website, coca-cola.com/cometogether, for more information.Continue reading...

chew on this

CES Watch: HAPIfork Wants Consumers to Give a Fork About What They Eat

Posted by Dale Buss on January 9, 2013 05:29 PM

One of the more buzz-worthy exhibits at International CES in Las Vegas this week has proven to be HAPIlabs' booth. One of a glut of new health-centric gadget makers at CES vowing to track consumers' every blip and move, the developers of the device promise that its battery-operated, digitally connected HAPIfork can help you eat less and save weight by reminding you to ingest more slowly. Mom would be so proud.

"It tracks the time you start eating, the length of your meal and the number of times you bring your fork to your mouth," HAPIlabs CEO and Founder Patrice Boutain explained to ABC News in an interview at CES. If you go for too many of what he called "fork servings," HAPIfork lightly vibrates in objection and lights up an LED warning on the fork handle — sort of like the gentle reminders that occur these days in high-end, wired automobiles when you stray out of your lane.

A video for HAPIfork shown at CES promises that the device can help monitor your eating behavior, encouraging healthier habits and weight loss. It's CES, so it's touting its a Bluetooth connection, USB connector, mobile app, virtual coach and "fun social game." It'll be $99 when it becomes available at retail this year.Continue reading...

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