brand ambassadors

Old Spice Guys Duel at High Noon Today

Posted by Shirley Brady on July 26, 2011 11:00 AM

As promised, Old Spice Guy (classic) Isaiah Mustafa is back, ready to face rival "New" Old Spice Guy Fabio in a duel that is scheduled to start in one hour (12:00 Eastern). Watch the virtual bout's promo below.Continue reading...

brand ambassadors

New Old Spice Guy Fabio Responds to Tweets, Old Old Spice Guy Style

Posted by Shirley Brady on July 25, 2011 04:30 PM

It's been a day of brand-created characters responding on social media.

Taking yet another page from the "Old" Old Spice Guy, Isaiah Mustafa, Fabio's "New" Old Spice Guy character started responding to Twitter comments today with YouTube videos.

The dual brand ambassadors are set for a duel — a web duel, that is — not quite at sunrise, but at 6am California time tomorrow, where both actors live.Continue reading...

brand ambassadors

Duel Identity: New Old Spice Guy Fabio vs. Old Old Spice Guy Mustafa

Posted by Shirley Brady on July 25, 2011 12:30 PM

Since introducing Fabio as the "New" Old Spice Guy last week, and then acknowledging on Friday that it would be a guest stint to take over for Isaiah Mustafa, the duelling brand mascots have been engaged in a war of tweets.

Now, Fabio has issued a challenge to Mustafa: to settle the matter with a web duel, to take place at Noon EST tomorrow.Continue reading...

just kidding?

P&G Trims Fabio's Stint as the New Old Spice Guy

Posted by Shirley Brady on July 22, 2011 07:00 PM

The people have spoken! A P&G spokesman confirmed to the Associated Press today that Isaiah Mustafa will return as the Old Spice Guy, after the brand introduced cheese-tastic romance novel cover icon Fabio as his replacement this week in a cringeworthy series of spots on a pop-up New Old Spice Guy YouTube channel, leaving its "old" Old Spice video channel up.

To quote AP, "P&G spokesman Mike Norton says Fabio’s Old Spice TV commercials are running now, but Mustafa will be back to pitch for the brand."

As we noted when the New Old Spice Guy campaign broke, the whole thing was likely an elaborate joke to incite instant negative reaction on social media and on YouTube resoundingly against Fabio. In that case, the whole exercise was a resounding success.

Check out the latest Fabio spots below.Continue reading...

brand ambassadors

Old Spice Hairasses Isaiah Mustafa Legacy with Fabio as New Old Spice Guy

Posted by Shirley Brady on July 20, 2011 07:00 PM

P&G has hired actor/model/spokesman Fabio for a guest (if not permanent) stint replacing award-winning, hugely successful Old Spice Guy Isaiah Mustafa — who's hot on the scent of an acting career, from director Tyler Perry's recent Madea outing to the current Horrible Bosses — as the "New" Old Spice Guy.

Reaction on Twitter, Facebook and the NewOldSpiceGuyFabio YouTube channel to Fabio's spots (watch the two :30's and two :15s below) has been uniformly negative, but that may be the idea — build popular support to convince Mustafa (who's still featured on the 'classic' Old Spice channel, although his last new spot was four months ago) to give up Hollywood?Continue reading...

branding together

DeLorean to Add Grit to Old Spice?

Posted by Abe Sauer on June 27, 2011 09:30 AM

According to a user on Reddit, the above DeLorean made of sand is "being used in an upcoming Old Spice commercial." Looks rad. The 1980s-ness of the DeLorean makes it a favorite for those looking for a little bit of iconic absurdity of the era. Indeed, we most recently saw the DeLorean brand, with monster tires, in that epic Hahn Beer ad.

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brand accolades

Cannes Lions a Global Brandstand (Updated)

Posted by Michael Waltzer on June 24, 2011 05:00 PM

The Oscars of Advertising, the Cannes Lions festival now taking place in France over seven days and 57 sessions, wraps up on Sunday.

At the Cannes Lions 2011, marketing and advertising innovators, communications ninjas, design savants, digital thought-leaders and other big thinkers come together to inspire, debate, and entertain. From outdoor advertising to media to radio to design, almost all forms of communication are covered, judged, applauded and recognized.

Brandchannel joins in the applause — check out the 2011 Cannes Lions Grand Prix winners below, and stay tuned for an update after the final round of winners are announced on Sunday.Continue reading...

personal brands

Old Spice Guy Isaiah Mustafa Stars in New Commercial, For Himself

Posted by Abe Sauer on June 6, 2011 11:00 AM

Old Spice Guy — aka footballer turned actor Isaiah Mustafa — is in a new ad. And this time, the brand he's promoting is Isaiah Mustafa. The most recognizable men's hygiene pitchman of his (and perhaps any) time has himself in an unauthorized trailer for a film that does not yet exist: Marvel Comics' action hero Luke Cage.

It's the actor's latest, and most elaborate, effort to lobby Marvel to give him a shot at becoming one of the most famous black superheroes of all time — in fact, the first black superhero, as Marvel introduced Cage in 1972. Continue reading...

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