in the spotlight
Posted by Mark J. Miller on March 12, 2012 02:31 PM

Dow Chemical isn’t backing out as a sponsor of the Olympics this summer in London and its name will be plastered (after all) over the stadium that will host the Opening Ceremonies. This, of course, has not been sitting right with folks in India, where the disastrous gas leak of 1984 by Union Carbide, which has since become a subsidiary of Dow, killed more than 20,000 people, according to the Indian government.
The Indian Olympic Association has hinted that it may pull out of London 2012 because of Dow’s involvement, even though Dow continues to point out that it did not own Union Carbide at the time of the disaster.
Protests notwithstanding, British Prime Minister David Cameron told CNN-IBN on Sunday that "it would be a very sad day" if India decided to boycott the Games.Continue reading...
More about: London 2012, Olympics, Olympic Games, London, Sponsorships, McDonald's, Dow, Dow Chemical, Union Carbide, UK, Europe, India, Sports, Activism, Protests
it's on!
Posted by Mark J. Miller on March 6, 2012 10:01 AM

It's estimated that more than 10,000 athletes from 200-plus nations will be competing in this summer’s Olympics in London, but there will be an even fiercer competition going on behind the scenes.
Ambush marketing, the art of getting your corporation’s name attached to an event without spending the kazillions involved in officially doing so, could be entering its heyday with the London Games — even though organizers and lawmakers have made all sorts of rules and regulations against such things happening in order to protect the companies that have already forked over big bucks (and powerful pounds) to be involved.Continue reading...
More about: London 2012, Olympics, Olympic Games, London, Ambush Marketing, Advertising, Sports, Sponsors, World Cup, FIFA, Honda, Digital
in the spotlight
Posted by Mark J. Miller on February 29, 2012 09:59 AM
With London getting ready for the Summer Olympic Games, the Mayor's office this week released a time lapse video showing how the huge Olympic Games rings were built ahead of their journey on the Thames.
There are less than 150 days left before the London 2012 Olympics kick off. So what better way to commemorate the event than to have Mayor Boris Johnson on hand to watch 33-foot-high Olympic rings get tugged down the Thames while kids wave flags and a band makes music?
Get a look now, Londoners. The rings are going back into storage till the actual Games, according to Firstpost.com.Continue reading...
More about: London 2012, Olympics, Olympic Games, London, Logos, Queen Elizabeth, UK, Europe, Sports, Adidas, British Olympic Association, Merchandise, Licensing
tech wars
Posted by Barry Silverstein on February 8, 2010 04:31 PM

It may not have the high brand recognition of American computer manufacturers Dell and HP, but the Taiwanese company Acer is on the move.
In the third quarter of 2009, Acer beat out Dell to become the world's second-largest personal computer maker behind HP. Interestingly, Acer also competes with Lenovo, the Chinese company that acquired IBM's PC division in 2005.
Acer markets Aspire One netbooks and notebook computers to consumers. The company's Ferrari line, red notebooks that bear the famed automaker's logo, sell for more than $2,000.
Now Acer is setting its sights on the business market with plans to emphasize higher-profit servers designed for business use.Continue reading...