2014 Brandcameo Product Placement Awards

sip on this

Pepsi Looks to Future as Past Extends Long Arm

Posted by Mark J. Miller on May 7, 2012 03:03 PM

When chemist Richard Ritchie concocted the original recipe for Pepsi back in 1931, the company was then known as Loft Candy Company. In time, Pepsi split off from Loft and Ritchie went along with them. His heirs are saying, though, that the beverage giant never took ownership of the recipe.

Reuters reports that Ritchie’s heirs filed suit on Friday for the legal right to share his documents “with historians, collectors and film producers.” Ritchie's daughter, Joan Ritchie Silleck; his son, Robert Ritchie; and the estate of Ritchie's late son, Richard, said in their suit they want to "tell their father's extraordinary life story without interference or the threat of litigation" from Pepsi.Continue reading...

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Minaj a Toi: Pepsi Releases Nicki Minaj Commercial [VIDEO]

Posted by Shirley Brady on May 7, 2012 11:34 AM

Pepsi today debuts "Now in the Moment," the beverage giant's new commercial starring Nicki Minaj, as part of its global "Live for Now" campaign. Check out the 60-second and 90-second extended versions below, with more on the brand's biggest global campaign to date, a team effort by the Omnicom network of agencies.Continue reading...

campaign tactics

Pepsi Kicks Off "Live for Now" Global Campaign with Nicki Minaj

Posted by Dale Buss on April 30, 2012 12:05 PM

Pepsi's biggest bid to re-assume brand and cultural relevance begins this week under the rallying cry and new global tagline of "Live for Now." PepsiCo is looking to this new pop-culture-based campaign to deliver on executives' promise to reignite growth in the company's flagship beverage brand.

Songstress Nicki Minaj will be the initial poster child for the campaign, which will get going with a homepage takeover of Yahoo.com on Wednesday by Pepsi, which will cross-promote Pepsi Pulse, as Pepsi's website is branded, reflecting the interactive hub that will serve as the social-media nexus for Pepsi's campaign.Continue reading...

brand news

In the News: JetBlue, Dodgers, Foxconn, more

Posted by Dale Buss on March 28, 2012 09:00 AM

Vows review after captain goes berserk in mid-air (and a New York Post punning cover).

Los Angeles Dodgers sell for record $2 billion to group including Magic Johnson.

Foxconn banks on Apple future with Sharp investment. And in other news:

Airbus faces more woes as A380s abandon flights.

BATS chairman plans to give up post.

Bank of America turns focus to overseas markets.

Budweiser snags naming rights at Texas Rangers' center field.

EBay targets growth in India.

Fox pulls trailer for Ben Stiller movie Neighborhood Watch in wake of Trayvon Martin death.

GM consolidates global Chevrolet ad account with Omnicom and Interpublic.Continue reading...

brand news

In the News: iPad, Mars, GM and more

Posted by Dale Buss on February 16, 2012 08:55 AM

In the News

Amazon removes resellers' iPads from sale in China, at Apple's request, as more cities block sales.

Apple tightens rules to protect iPhone users contacts from apps.

Peter Arnell and Omnicom settle their suit.

AT&T, Verizon and Sprint see SEC reject their view on net neutrality.

British Airways staff receive iPads for lowdown on VIP passengers.

CBS head Les Moonves anticipates $4 million per Super Bowl spot.

CNN severs remaining ties with Larry King.

Facebook to release Timeline for brands this month.

GM reports weaker than expected results, eliminates pensions for salaried workers.Continue reading...

auto motive

Chevy Should Be Wary of What Happened Last Time GM Celebrated a Centennial

Posted by Dale Buss on October 26, 2011 05:35 PM

Chevrolet has lots of new ads these days celebrating its centennial, with warm images of old and new Chevy trucks, and invocations of that "Made in the U.S.A." feeling. Why, you can almost feel the spirit of Dinah Shore in these spots!

But off the screen, a far more telling activity is going on: General Motors has launched a complete global advertising-agency review for Chevy.

That's a big deal, considering that the brand is second only to Procter & Gamble in terms of advertising spending in the United States. Chevy marketing also comprises most of the spending for GM.

Just remember: The last time GM celebrated a centennial was in 2008, when it marked the first hundred years of the entire company. Only a year or so later, the company faced bankruptcy.

It's not that things are going badly for Chevrolet, sales-wise: The brand posted third-quarter global vehicle sales of 1.2 million vehicles, the best July-to-September results in Chevy's history. And its new Cruze compact has given Chevrolet a worthy entry in the small-car segment for the first time in decades, actually, driving the brand's sales increases in both the United States and Chinese markets.Continue reading...

brand accolades

VIDEO: Chevrolet Celebrates Centennial During Tonight's World Series Game

Posted by Shirley Brady on October 19, 2011 06:35 PM

General Motors' Chevrolet brand turns 100 on November 3rd. To celebrate its pending centenary, GM is debuting the commercial above during the first game of the 2011 World Series, which starts at 7:30 pm ET on FOX.

As the Texas Rangers play the St. Louis Cardinals, viewers who stick around during the commercial breaks (or catch the #chevy100 hashtag on Twitter) will see "Then and Now," a spot featuring Ray Charles' live version of America the Beautiful and the voiceover of celebrity spokesman Tim Allen, along with vintage photos from Chevy's archives, fans, employees and Flickr.

The "Chevy Runs Deep" tagline is included, while Allen intones: "For the first hundred years, and for generations to come. Thank you for making us a part of your life." According to The New York Times' Stuart Elliott, the spot, by Omnicom's Goodby, Silverstein & Partners agency, compliments a pair of online campaigns already underway.Continue reading...

celebrity brandmatch

Rebecca Black Helps Telstra Launch 4G in Australia

Posted by Shirley Brady on September 27, 2011 12:57 PM

Telstra celebrated the launch of 4G LTE services in Australia (the country's first taste of 4G, with Optus and Vodafone to follow next year) with a campaign called "The Fun Has Just Begun."

The communications giant brought some fun to Sydney's central business district. The public was treated to musical pop-up events including free performances by Friday phenom Rebecca Black in her first big endorsement deal.

Other free performances included a mariachi band and breakdancers around the Sydney CBD, while a flash mob removed their colored t-shirts in unison to reflect Telstra's bright new look. Watch more of the launch event marketing below.Continue reading...

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