brand news

Brand News: Credit Suisse, McDonald's, Saab and more

Posted by Shirley Brady on May 20, 2014 09:13 AM


Brands to Watch

Credit Suisse pleads guilty in tax case.

Levi Strauss CEO touts sustainability (and unwashed jeans) on 141st anniversary of 501 line.

McDonald's meme-tastic new Happy Meal mascot raises eyebrows.

Saab stops production.

Sprint agrees to pay $7.5 million FCC fine for unwanted calls.


AT&T's DirecTV deal fails to convince New York Times.

Atari aims to get back into hardware.

Brazil is struggling to get ready for the 2016 Summer Olympics.

China bans foreign vehicles for army duty.Continue reading...

ad watch

Following Omnicom, Publicis Strikes Major Ad Deal with Facebook

Posted by Sheila Shayon on May 19, 2014 03:33 PM

Publicis Groupe, the world's third-largest advertising holding company, is partnering with Facebook in a multi-year partnership focused on the "co-creation of product around data, video and images, including core Facebook and Instagram" content, said Laura Desmond, CEO of Starcom MediaVest Group, Ad Age reports. 

The deal, valued at a reported $500 million, is the largest to date between an agency and a social tech company and follows Omnicom's deal with Instagram earlier this year. "This is a new breed of partnership between agency networks and publishers," Desmond told the Wall Street Journal.

Major clients including Procter & Gamble, Verizon, Walmart and Coca-Cola will garner favorable rates on Facebook products as well as the integration of Facebook data into Publicis' media-mix-modeling platform, "a task-force around rich measurement; and the integration of a Publicis 'content-at-scale product' into the recently announced Facebook ad network," according to Ad Age.

To that end, Facebook recently unveiled its Audience Network product at its F8 developer conference, enabling brands to advertise on third-party apps using Facebook's targeting data, incorporating both banner ads and custom units. 

Facebook reports there are one million advertisers currently on its platform with its signature mobile ad now accounting for 59 percent of ad revenue. "We've done a lot of work already in the past years to help you build and grow your apps," said Zuckerberg. "This is really the first time that we are going to help you monetize on mobile."Continue reading...

brand news

Brand News: Apple, GM, Publicis/Omnicom and more

Posted by Dale Buss on May 9, 2014 09:33 AM


Brands to Watch

Apple is in talks to buy Beats Electronics for $3.2 billion, report says.

GM recalls 8,500 new vehicles and hires its former PR head to help with recall crisis.

Publicis and Omnicom call off agency mega-merger.

Alibaba starts a clock for CEO Marissa Mayer at Yahoo.

Fiat Chrysler plans to move headquarters to London.



Airbnb releases first global campaign.

Audi mulls largest SUV.

Barclays reins in ambitions with massive job cuts.

Beverly Hills Hotel becomes cause celebre over Sultan of Brunei's ownership.

CNN ratings rise with smarter data strategy.

Google sends moving Mother's Day message via Glass.

Kellogg agrees to change "all-natural" labeling on Kashi and Bear Naked lines.Continue reading...

social media watch

Omnicom Strikes a Deal with Instagram in First Major Ad Partnership

Posted by Sheila Shayon on March 10, 2014 05:37 PM

Ads on Instagram are about to get much more invovled thanks to a reported $40 million deal inked between Instagram and ad agency Omnicom (brandchannel's parent company) whose clients include Nissan, AT&T, Pepsi, Bud Light and more.

The agreement, which is essentially a "volume inventory buy that will include Instagram's current static promos as well as other emerging products," throws open the door for Omnicom brands to show promotional videos and pictures to Instagram users, part of Facebook CEO Mark Zuckerberg’s push to garner increased revenue from its mobile users who now comprise more than half of the social network’s ad revenue, according to Adweek

Omnicom, which is awaiting regulatory approval for its merger with Publicis Groupe, forming the largest agency in the world, is set to fully exploit the mobile-social platform's growing ad business, which it introduced late last year with brands including Michael Kors, Ben & Jerry's and General Electric.Continue reading...

brand news

In the News: Kraft, FAA, AT&T and more

Posted by Dale Buss on November 1, 2013 09:29 AM

In the News

Kraft and McDonald's team to sell McCafe packaged coffee.

FAA lifts most rules against use of electronic devices on flights. 

AT&T explores acquiring Vodafone, reports say, but European outcry over NSA involvement hurts brand.

Air France seeks deep overhaul of Alitalia.

Amazon produces two original drama pilots.

Apple launches iPad Air.

Bonobos expands with new women's brand.

Buffalo Wild Wings' new pricing and service model builds confidence.

Century 21 handles "haunted houses" in campaign.Continue reading...

brand news

In the News: Hudson's Bay, BMW, Omnicom and more

Posted by Alicia Ciccone on July 29, 2013 09:45 AM

In the News

Hudson's Bay to buy Saks for $2.4 billion. 

BMW debuts battery-powered i3 in charge to take on Tesla

Omnicom, Publicis Groupe to merge, creating the world's largest advertising agency. 

Amazon plans to hire 7,000 workers for its US operations. 

Boeing asks jet operators to inspect Honeywell beacons over malfunction concerns.

CBS, Time Warner Cable smear campaigns could damage brands as new deadline looms. 

Rebranded International New York Times will put a strong emphasis on digital. 

Land Rover, Adidas make positive impressions on African Americans, while L'Oreal loses ground. 

Liquid-Plumr tests dirty ads to sell drain cleaner. 

Mazda expected to post huge leap in Q1 operating profit.Continue reading...

branded entertainment

The Secret Behind Pepsi's Branded Content Success

Posted by Abe Sauer on March 26, 2013 11:24 AM

At 30 million views, does it matter if it's real? Pepsi MAX's branded viral hit "Test Drive" is set to pass the 30 million mark on YouTube and the brand is beginning to roll out edited versions of the video for TV that will drive back to the longer original online. But at 30 million views, how many who would want to see a disguised Jeff Gordon take a used car salesman for a spin haven't yet seen it?

"Test Drive"—created by the TBWA\Chiat\Day LA agency—is Pepsi MAX's second branded viral to surpass 20 million views on YouTube. Two of the brands other videos are well over 10 million combined—an astonishing record of branded content success. branchannel spoke with the brand and the creator behind Pepsi's other viral hit, Uncle Drew, about branded content and their (secret) next project.Continue reading...

tech in the spotlight

Cisco Replaces "The Human Network" With "Tomorrow Starts Here"

Posted by Shirley Brady on December 10, 2012 04:29 PM

Cisco wants to be more than the largest manufacturer of computer networking equipment. It wants to guide customers through the myriad possibilities of the Internet of Everything, a phrase it's co-opting in service of its new brand positioning.

The tech brand has shut down its six-year-old tagline, "The Human Network." Its new tagline, unveiled today in a $100 million campaign — "Tomorrow Starts Here," a phrase you'll find, fittingly, all over the Internet and beyond: on its homepage and on social media as a promoted hashtag on Twitter, on its Facebook page, in a new TV campaign, in an infographic, in a series of blog posts, and in a new print campaign that comes to life via augmented reality and Cisco's mobile app.

The brand's chief marketing officer, Blair Christie, told that it's more than just a campaign and new tagline.Continue reading...

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