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brand news

In the News: JetBlue, Dodgers, Foxconn, more

Posted by Dale Buss on March 28, 2012 09:00 AM

Vows review after captain goes berserk in mid-air (and a New York Post punning cover).

Los Angeles Dodgers sell for record $2 billion to group including Magic Johnson.

Foxconn banks on Apple future with Sharp investment. And in other news:

Airbus faces more woes as A380s abandon flights.

BATS chairman plans to give up post.

Bank of America turns focus to overseas markets.

Budweiser snags naming rights at Texas Rangers' center field.

EBay targets growth in India.

Fox pulls trailer for Ben Stiller movie Neighborhood Watch in wake of Trayvon Martin death.

GM consolidates global Chevrolet ad account with Omnicom and Interpublic.Continue reading...

brand news

In the News: iPad, Mars, GM and more

Posted by Dale Buss on February 16, 2012 08:55 AM

In the News

Amazon removes resellers' iPads from sale in China, at Apple's request, as more cities block sales.

Apple tightens rules to protect iPhone users contacts from apps.

Peter Arnell and Omnicom settle their suit.

AT&T, Verizon and Sprint see SEC reject their view on net neutrality.

British Airways staff receive iPads for lowdown on VIP passengers.

CBS head Les Moonves anticipates $4 million per Super Bowl spot.

CNN severs remaining ties with Larry King.

Facebook to release Timeline for brands this month.

GM reports weaker than expected results, eliminates pensions for salaried workers.Continue reading...

auto motive

Chevy Should Be Wary of What Happened Last Time GM Celebrated a Centennial

Posted by Dale Buss on October 26, 2011 05:35 PM

Chevrolet has lots of new ads these days celebrating its centennial, with warm images of old and new Chevy trucks, and invocations of that "Made in the U.S.A." feeling. Why, you can almost feel the spirit of Dinah Shore in these spots!

But off the screen, a far more telling activity is going on: General Motors has launched a complete global advertising-agency review for Chevy.

That's a big deal, considering that the brand is second only to Procter & Gamble in terms of advertising spending in the United States. Chevy marketing also comprises most of the spending for GM.

Just remember: The last time GM celebrated a centennial was in 2008, when it marked the first hundred years of the entire company. Only a year or so later, the company faced bankruptcy.

It's not that things are going badly for Chevrolet, sales-wise: The brand posted third-quarter global vehicle sales of 1.2 million vehicles, the best July-to-September results in Chevy's history. And its new Cruze compact has given Chevrolet a worthy entry in the small-car segment for the first time in decades, actually, driving the brand's sales increases in both the United States and Chinese markets.Continue reading...

brand accolades

VIDEO: Chevrolet Celebrates Centennial During Tonight's World Series Game

Posted by Shirley Brady on October 19, 2011 06:35 PM

General Motors' Chevrolet brand turns 100 on November 3rd. To celebrate its pending centenary, GM is debuting the commercial above during the first game of the 2011 World Series, which starts at 7:30 pm ET on FOX.

As the Texas Rangers play the St. Louis Cardinals, viewers who stick around during the commercial breaks (or catch the #chevy100 hashtag on Twitter) will see "Then and Now," a spot featuring Ray Charles' live version of America the Beautiful and the voiceover of celebrity spokesman Tim Allen, along with vintage photos from Chevy's archives, fans, employees and Flickr.

The "Chevy Runs Deep" tagline is included, while Allen intones: "For the first hundred years, and for generations to come. Thank you for making us a part of your life." According to The New York Times' Stuart Elliott, the spot, by Omnicom's Goodby, Silverstein & Partners agency, compliments a pair of online campaigns already underway.Continue reading...

celebrity brandmatch

Rebecca Black Helps Telstra Launch 4G in Australia

Posted by Shirley Brady on September 27, 2011 12:57 PM

Telstra celebrated the launch of 4G LTE services in Australia (the country's first taste of 4G, with Optus and Vodafone to follow next year) with a campaign called "The Fun Has Just Begun."

The communications giant brought some fun to Sydney's central business district. The public was treated to musical pop-up events including free performances by Friday phenom Rebecca Black in her first big endorsement deal.

Other free performances included a mariachi band and breakdancers around the Sydney CBD, while a flash mob removed their colored t-shirts in unison to reflect Telstra's bright new look. Watch more of the launch event marketing below.Continue reading...

brand aspiration

Australia’s Telstra Gets a Colorful Makeover

Posted by Mark J. Miller on September 20, 2011 03:01 PM

Next time you are in Australia and a multicolored truck rolls by, don’t worry. It’s probably just the phone company.

Telstra, the nation’s largest telco and provider of voice, mobile, video (pay TV) and broadband Internet services (via its BigPond ISP), is in the midst of a major branding initiative with a new tagline that announces “Welcome to Life in Full Colour” and an advertising push whose song includes the line, "Get out your rainbow colors."

According to Telstra's press release, the company is wrapping itself in six colors (orange, green, turquoise, blue, purple and magenta) to symbolize "the diversity" of its customers and services.Continue reading...

brand news

Brands to Watch: iPhone 5, Qwikster, Tyson Foods & more

Posted by Shirley Brady on September 19, 2011 06:34 PM

Brands to Watch

Apple "iPhone 5 in October" rumors heat up and cases appear, while Samsung sues to pre-emptively block the device in Korea.

Netflix's Qwikster spin-off proves a turn-off to observers, subscribers and Wall Street.

Tyson Foods releases social campaign for Feeding America, and settles 12-year legal battle with employees with $32M settlement.

AT&T faces tough battle with seven states backing DoJ suit.

Facebook and Time Warner's CNN and Cartoon Network team up on anti-bullying pledge app.

Jarritos Mexican soda appeals to non-Hispanic young men with new campaign.

Kenshoo expands relationship with Omnicom's Annalect.

Lego enhances augmented reality packaging.Continue reading...

celebrity brandmatch

Nike Sends LeBron James Gear to School as King James Brand Takes a Hit

Posted by Mark J. Miller on July 11, 2011 02:00 PM

Miami Heat superstar/anti-hero LeBron James may not have gone to college, but his Nike-branded gear is about to.

The South Florida Sun-Sentinel reports that James and Nike have signed a deal with the University of Miami, University of Kentucky, and Ohio State University that will have their men’s basketball teams wearing LeBron/Nike-branded uniforms this coming season.

The Sun-Sentinel points out that this is one way that James is emulating Michael Jordan, whose alma mater, the University of North Carolina, has a deal that suits its men’s basketball players in Jordan-branded duds. (Jordan may have fewer schools wearing his stuff, but he’s still got more championships to his name with six to LeBron’s zero.)

“James' sponsorship and support of the Hurricanes should generate interest in a program that has continually lacked fan support,” the newspaper notes.

This comes on the heels of the news that LeBron’s marketability scores, as tracked by Davie Brown, have taken a post-season (and post-loss) hit.Continue reading...

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