celebrity brandcasting

Oprah Takes OWNership of Her Brand

Posted by Sheila Shayon on July 13, 2011 12:30 PM

Oprah is finally taking OWNership of her fledgling TV channel.

The Oprah Winfrey Network (aka OWN) announced today that its namesake founder is stepping up to CEO and chief creative officer, effective this fall, in addition to her current role as chairman.

Erik Logan and Sheri Salata, current presidents of Harpo Studios, the television arm of Winfrey's Harpo Productions, will assume co- presidency of OWN, effective immediately, in a clear signal that Harpo will now focus all production on OWN, while Winfrey will now focus her energies on the Discovery-backed cable channel.

"I am ready to dedicate my full creative energy and focus as the full time CEO of OWN," said Winfrey. "By aligning the mission, talent and leadership of Erik, Sheri, the OWN team, the Harpo team, along with expertise of (Discovery Communications CEO) David Zaslav, Peter (Liguori, OWN's interim CEO) and all of Discovery behind us, we can unleash the full potential of the network."Continue reading...

brand news

In the News: Nike, News Corp., GE & more

Posted by Dale Buss on July 13, 2011 09:00 AM

In the News

Albertsons decides to keep self-checkout lanes.

Amazon seeks ballot measure to undo California tax.

Arm & Hammer woos cat-lovers.

BlackBerry owner RIM announces seven new smartphones, courts carriers feeling threatened by Apple and Google.

BMW cranks up its profit forecast.

Campbell takes new course as new CEO outlines strategy.

Carrefour sees its acquisition deal in Brazil fizzle.Continue reading...

media brands

Oprah on her OWN

Posted by Shirley Brady on June 7, 2011 09:30 AM

Now that she has more time, Oprah Winfrey has taped a new promo for co-OWNer Discovery touting its original programming and OWN HD. Winfrey, who will be honored at the upcoming Daytime Emmys, will have a Chicago street named after her (when the paperwork's filed). She's also being credited for boosting travel to Australia with her Down Under specials earlier this year.

brand aspiration

Ralph Lauren's Billion-Dollar Polo Brand Expansion

Posted by Mark J. Miller on May 27, 2011 05:00 PM

Fresh from a rare interview as one of Oprah Winfrey's last guests and seeing First Lady Michelle Obama dazzle this week in one of his couture designs, American fashion icon Ralph Lauren is in the spotlight this week.

His Polo Ralph Lauren Corp. may have had its net income decline almost 36%, bringing in “only” $73.2 million, in the fourth quarter that ended April 2nd (prompting at least one analyst to issue a 'buy' recommendation for its stock), but that isn’t stopping the company from investing a cool $1 billion to expand its global retail operation, according to Women’s Wear Daily.

Roger Farah, president and COO of Polo Ralph Lauren, told WWD that in the next fiscal year, $325 million of that would be laid out, with 70% of the cash would go to “growing the company’s store base internationally, particularly in Europe and through concession shops in China and Hong Kong.” But Polo won’t be just throwing money new retail locations.Continue reading...

brand news

In the News: eBay, Sony, GM & more

Posted by Dale Buss on May 27, 2011 09:00 AM

In the News

AT&T bid for T-Mobile comes under scrutiny in California.

Abbott Laboratories gets federal pushback on cholesterol-drug trials.

Amazon takes a do-over on flubbed Lady Gaga promotion.

Baidu plots overseas growth.

Delphi IPO signals automotive rebound.

Facebook beefs up lobbying team in Washington.Continue reading...

brand news

Brands to Watch: Navy SEALS, Maria Sharapova & Oprah on her OWN

Posted by Shirley Brady on May 25, 2011 06:30 PM

Brands to Watch

Disney withdraws SEALS trademark application in deference to the US Navy's trademark application.

Google will announce mobile commerce details tomorrow in New York.

Maria Sharapova is launching a lifestyle brand called Sugarpova.

Oprah's sign-off today, ending her 25 year-run as the queen of daytime TV: "To God be the glory." Peter Liguori, the interim CEO of Winfrey's OWN Network, also got a sweetened contract from co-OWNer Discovery Communications.

Univision releases a Groupon clone, Ufertas.com, aimed at US Hispanic consumers and brands.

brand news

In the News: Oprah, Chrysler, Zynga & more

Posted by Dale Buss on May 25, 2011 09:00 AM

In the News

AIG raises $8.7 billion.

Amazon launches $164 Kindle 3G with ads, as B&N unveils $139 touchscreen Nook.

Apple passes 500,000 unique app offerings in its U.S. store.

Bharti Walmart expands wholesale stores.

Bob Dylan turns 70.

Boeing weighs options for new planes.

British Airways develops Windows 7 mobile boarding app.

California Pizza Kitchen agrees to buyout offer.Continue reading...

brand news

In the News: IBM, Oprah, Lady Gaga & more

Posted by Shirley Brady on May 23, 2011 09:00 AM

In the News

Amazon "gives away" Lady Gaga's new album for 99 cents.

AOL shuts down India portal.

Apple rumored to be planning a store in NYC's Grand Central and a curved glass iPhone.

Barnes & Noble's Nook "crushes" Amazon's Kindle in the glossy magazine department.

Cisco accused of aiding Chinese crackdown on dissidents.

Disney's Pirates of the Caribbean 4 scores fourth biggest global weekend opening.

Ellen DeGeneres boycotts Twitpic in wake of Twitter app's photo agency deal. 

Ford plans in-car driver health monitoring with Medtronic.

Foursquare and Groupon reportedly in partnership talks.Continue reading...

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