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celebrity brandcasting

Lady Gaga Passes Oprah to Nab World's #1 Celebrity Crown

Posted by Shirley Brady on May 18, 2011 07:00 PM

On the eve of her new album release, Lady Gaga tops Forbes' 2011 list of top entertainers — defined as the most powerful people in entertainment based on Forbes' calculation of their earnings (pretax income from May 1, 2010-May 1, 2011) and media clout (print, TV, radio, online and especially social media).

The artist formerly known as Stefani Germanotta is Forbes' new #1, notching $90 million in earnings in the past year, while the in-transition Oprah was #2 with $290 million but far less social media and digital clout. View the new top 10 below, and the complete 2011 list here

Below, see why Lady Gaga, Oprah Winfrey, Justin Bieber (the youngest to make Forbes' list, he debuts at #3), U2, Elton John, Tiger Woods, Taylor Swift, Bon Jovi, Simon Cowell and LeBron James made the top ten in this year's celeb rankings.Continue reading...

personal brands

Is Oprah's Crown Wobbling as She Heads Out on Her OWN?

Posted by Sheila Shayon on May 11, 2011 12:00 PM

The queen of daytime TV is publically wondering if kicking off OWN while still on the air with the final (and busy) season of The Oprah Winfrey Show was the right strategic move.

"I’ve thought maybe it would have been better to wait until this completely ended and then literally use [Oprah] as a launchpad. If I had it to do differently and had thought of that option, I might have considered that a priority. But I don’t spend a lot of time in the regret mode," she says

She’s gaining some comfort from another TV veteran as she prepares to leave the comfort of her daytime perch.Continue reading...

personal brands

Oprah Winfrey: The Last Show Looms

Posted by Shirley Brady on May 5, 2011 10:00 AM

Oprah is counting down to her show's last week, which starts May 23rd, with a look back at how Brand Oprah has inflitrated pop culture over the years. 25 years, to be exact.

Below, watch how Citi is sponsoring the show that airs today.Continue reading...

in the spotlight

2011 TIME 100 Celebrates Influential Creatures, Great and Small

Posted by Shirley Brady on April 21, 2011 10:00 AM

The pleasure of the annual TIME 100 special issue isn't which celebrities made the list (Justin Bieber and Oprah again?) and which ones didn't (no Lady Gaga?). It's discovering "influentials" you may not have heard of before, people quietly excelling in their fields such as Dr. Sue Savage-Rumbaugh of the Great Ape Trust in Des Moines, Iowa. Check out the TIME 100 class of 2011 here and TIME's promotional clip below.Continue reading...


VW's New Beetle: Manly, Yes, But She'll Like It Too

Posted by Shirley Brady on April 18, 2011 05:00 PM

With a three-city launch today at the press preview for the New York Auto Show, at the Shanghai Auto Show and at Volkswagen's global HQ in Berlin, VW revealed its highly anticipated new Beetle. 

Today's unveiling, marking only the second redesign of the vehicle in its 73-year history (who could forget the 1989, more feminine bud vase version?) The 2012 Beetle is sportier, fuel-efficient and more "masculine" in design, although VW's US vice president of marketing, Tim Ellis, prefers to position it as "gender-neutral."

"We’re not about to abandon a very strong base, our female segment," he told brandchannel at today's New York press event. "The idea here is to broaden the appeal of the car, not to switch focus ... with the Super Bowl, let’s face it, football is more masculine, but on the other hand, a lot of women watch the Super Bowl — it’s very disproportionate for sporting events, it has a large female viewership. So we want to still leverage the joyfulness, the energy and the vitality behind the car, but with a more masculine expression."Continue reading...

brand news

In the News: Beetle, Viacom, Toyota and more

Posted by Dale Buss on April 18, 2011 09:00 AM

In the News

BMW and Mercedes outpace rivals in China, as Shanghai auto show opens and a new report shows the most popular brands in China are predominately foreign. Ford's China JV execs mull own brand, while Volkswagen reveals the new Beetle at events in Shanghai, New York and Berlin today. The Volkswagen Group also saw record first quarter sales as China deliveries boom.

VH1 woos female viewers with new programming, while siblings BET, CMT, Comedy Central, MTV, Nick, and Spike remain holdouts on Time Warner Cable's iPad app due to Viacom lawsuit, although Cablevision's iPad app gets only grumbles.

Toyota resumes production at all Japan plants for first time since tsunami, as its Lexus brand slips behind rivals in the US. TEPCO also laid out a plan for shutting down nuclear reactor.Continue reading...

brand news

Brands to Watch: Applebee's, American Apparel, CBS and more

Posted by Shirley Brady on April 14, 2011 06:00 PM

Brands to Watch

ABC cancels legendary US daytime dramas All My Children and One Life to Live.

Airbnb offers country rental with Liechtenstein offer for $70K. 

American Apparel founder Dov Charney, profiled in NYT, says he refuses to be pushed aside.

Applebee's sued by parents of child served alcoholic beverage.

Best Buy expands Buy Back program.

CBS accused of greenwashing.Continue reading...

Brands to Watch: iPhone 5, Barry Bonds, LeBron and more

Posted by Shirley Brady on April 13, 2011 06:00 PM

Brands to Watch

President Obama unveils US budget plan to trim deficit, with $4 trillion in cuts over 12 years, keeping Medicare and Medicaid, and curbs on charity write-offs. The 2012 race in mind, Barack and Michelle Obama also plan to appear on Oprah's May 2nd show.

Apple's iPhone 5 said to be coming this summer, while do-not-track tool added to new Safari browser. Sony, meanwhile, lands top spot for consumer electronics in latest Harris Poll.

Barry Bonds found guilty of osbtruction of justice.

LeBron James bumps Kobe Bryant for the bestselling NBA jersey, as Bryant accused of anti-gay slur.

BP cleanup funds come under scrutiny.Continue reading...

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