2014 Brandcameo Product Placement Awards

games people play

Disney Universe Crosses the UK With Giant Game Console

Posted by Shirley Brady on November 28, 2011 11:01 AM

To promote the  Disney Universe game for Wii, Playstation 3, Xbox 360 and PCs this holiday season, Disney marketers are grabbing the British public's attention with a different kind of mobile experience: Digital ad vans that are touring the U.K. (from London to Edinburgh) through Christmas. The giant game console lets passersby experience the multiplayer action-adventure game and play to win special Disney Universe merchandise.

outdoor advertising

This Space Available Doc Tackles Outdoor Marketing Overkill

Posted by Abe Sauer on November 8, 2011 06:05 PM

Trailer from This space available on Vimeo.

In the 2011 rumination on advertising's creep into our life, Morgan Spurlock's POM Wonderful Presents: The Greatest Movie Ever Sold, we visit São Paulo, Brazil. In 2007, the mayor passed a "clean city" law that banned outdoor advertising. The city's 8,000 billboards were determined to be causing "visual pollution."

Fast forward to today, and the Dutch head of the Infrastructure and Environment Dept. is calling for a ban of all QR codes on billboards.

Now, another documentary is looking at "New Yorkers and others around the world who want to reclaim the integrity of their cities against an onslaught of visual pollution." Is this the beginning of a global movement?Continue reading...

out and about

Blacktop 360 Branding: The Spinal Tap of Tailgating

Posted by Abe Sauer on November 8, 2011 04:04 PM

Blacktop 360 Party Hub Grill Fryer is a UFO-like portable tailgating machine that retails for $250. Billed as a "next-level man machine," the grill is "specifically designed for social cooking," better known as tailgating.

The grill is "a deep fryer, infrared grill and griddle all in one. Cook up all your favorite tailgating grub with ease—everything from fries to your favorite exotic big game." One of the neatest little details of the Blacktop 360 is that, in Spinal Tap fashion, the dials "go to 11."Continue reading...

retail watch

Weatherproof's New NYC Store Offers Date Nights, No BlackBerry Policy

Posted by Abe Sauer on November 7, 2011 12:52 PM

The brand is calling it a "revolution in retailing." On Nov. 10th,  Weatherproof will debut its Apartment 32 flagship store in New York's SoHo district.

Far from a swank retail establishment where customers can peruse the wares, shoppers will be invited to kick back, have an espresso, and socialize. Promising no sales pushes, there is a “leave your BlackBerry at the door” policy. There's even a "Date Night," though it's not an entirely new concept.Continue reading...

rising brands

Carmelo Anthony Makes a Big Splash in His Jordan Brand M8's

Posted by Michael Waltzer on October 26, 2011 06:01 PM

You may not be able to walk on water, but Carmelo Anthony can.

Last Thursday (Oct. 20) marked the date of a spectacular launch event for his new M8 Jordan Brand sneaker. Inviting guests to NYC's Pier 54 to the Hudson River, an 85-foot 3D projector was used to project a truly one-of-a-kind light show on the water.

It began with a helicopter dropping someone dressed in white into the water — before a giant vision of the New York Knick was visible, running up and down the water dribbling a basketball. Nike's Jordan Brand marketers also used the entire front of a building for another projector which showed Carmelo running across it to shoot a basket.Continue reading...

sports in the spotlight

Tebow Fans Stand By Their Man

Posted by Mark J. Miller on October 11, 2011 04:31 PM

The Denver Broncos lost their first game of the season, 23-20, to the Oakland Raiders and now head into a Week 2 matchup with the Cincinnati Bengals. The team hasn’t made the playoffs since 2005 and it is already not looking very good for the team to get there again this season.

This past July, the Broncos reportedly tried to trade quarterback Kyle Orton to the Dolphins and make backup Tim Tebow the starter. But the trade fell through and Tebow, a fan favorite of many in Denver who was selected in the first round of the 2010 NFL draft, was left as a benchwarmer. 

The Denver Post reports that eight friends pooled the money that they’d been saving up for tickets to the Super Bowl and put it toward two billboards with text to implore Broncos Coach John Fox to start Tebow instead of Orton, who has been the team’s starter since being traded to the Broncs from the Chicago Bears in 2009. "We believe in Coach Fox. We're just tired of Kyle Orton," said fan Jesse Oaks. "We were sitting around after Fox said he didn't hear the chants for (Tim) Tebow (during the loss to the Raiders) and we figured if he's deaf, we hope he's not blind."

After posting his idea on a Broncos message board, Oaks said that hundreds of other people offered to chip in cash to help defray the $10,000 of buying the billboards, which went up in late September. "It just feels like we're a team that's settling for mediocrity," Oaks said. "We're not blind. We know when we see good football.”

Well, it appears the coach was listening — Tebow is now the starting quarterback for the Broncos.

out and about

QR Codes Hit the Roof

Posted by Mark J. Miller on October 7, 2011 02:06 PM

A good marketer never misses an opportunity to spread the word, right? Well, a  public relations consulting firm in Austin, Texas, Phillips & Company, has found a way to place ads in a spot where lots of people are traveling every day: Google Maps and Google Earth.

San Francisco Business Times reports that Phillips (which is interested in the ultimate in outdoor marketing — the "space economy") is now able to place extremely large QR codes on the tops of buildings that will be photographed by the satellites that feed Google Maps and Google Earth its images and read on computers as an image. It's working with another local business, mobile marketing firm 44Doors, as the Austin Statesman reports:

For the service, which is called Blue Marble, Phillips' fee starts at $8,500, with a recurring $200 support fee. To install the codes, (Rich) Phillips said his company has a method of "physically engineering" a QR code onto a rooftop "to ensure it's permanent or temporary." He declined to get into specifics on the exact method. After a customer scans the code, 44Doors essentially handles the rest. The Austin mobile marketing company designs a variety of content — such as videos, coupons and mobile websites — where QR codes can send consumers.

Phillips says “that a company, such as a big box retailer with lots of roof space, which has one installed, will be rephotographed by Google within three months,” the Business Times reports. “The QR code will be digested by Google’s mapping systems and will cause a logo of that company to appear when someone looks at their building’s images.” 

sip on this

Coca-Cola Puts Fans on the Can in Australia

Posted by Sheila Shayon on October 3, 2011 10:52 AM

In a Facebook promotion that launched Oct. 1st, Coca-Cola is inviting Australians to 'Share a Coke with a Mate' in a $5 million campaign as summer heats up down under.

Cans and bottles with some of Australia's most popular names have been popping up over the past two weeks, cans branded Jess, Sam, Kevin, Edward, Matt and Kate.

Coke is hoping that 268 million sodas will sell during the next three months as the company swaps its branding for one of 150 of Australia's most popular names, the first time Coke has changed its packaging in 125 years. If your name isn’t one of the top 150, stop at a Coke kiosk in one of 18 Westfield-owned shopping centers for free personalization.Continue reading...

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