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Pardon the Interruption: Will Promotional Breaks Break PBS?

Posted by Barry Silverstein on May 31, 2011 03:00 PM

The PBS annual meeting in Orlando, Florida, had a little surprise for its member stations: PBS executives announced that it was planning to insert "promotional breaks" within programs beginning in the fall.

Excuse me? Is this the same PBS brand that has for years boasted no commercial interruptions in its programming — one of the attributes that distinguishes a public television station from every other channel? Talk about messing around with a brand's DNA.

Some may feel that just as PBS was recently hacked, PBS is hacking its own brand integrity. But this latest move once again demonstrates that change is the only constant, even in the public television business.Continue reading...

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In the News: AT&T, PBS, LeBron & more

Posted by Dale Buss on May 31, 2011 09:00 AM

In the News

Activision Blizzard tests subscription for Call of Duty videogame.

AmEx custom publishing writes success story.

Apple to reveal iCloud and iOS5 on June 6th.

AT&T faces growing opposition to T-Mobile acquisition.

Budweiser, Miller High Life appeal to Americans' patriotic spirit.

Colombia coffee growers create logo to woo Chinese from tea to lattes.

Comcast buys Blackstone's stake in Universal's Orlando parks.Continue reading...

celebrity brandmatch

Get Over It: Betty White Spurs 50+ Crowd to Join AARP

Posted by Shirley Brady on May 24, 2011 12:30 PM

As the new face of the AARP, comedian Betty White is helping attract new members and increase renewals with "a chance to meet Betty" and a mock (and self-mocking) PBS-style membership drive commercial for the organization's "Get Over It!" campaign; watch her in action below.Continue reading...

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PBS Kids Gamification Play: The Electric Company's Prankster Planet

Posted by Sheila Shayon on May 16, 2011 05:00 PM

Jessica and Marcus need your help to turn off Manny’s Wordsuckeruppernator gadget before it sucks up all the words on earth, as seen in the above video.

In a modern rendering of Tinkerbell’s clap-if-you-believe in fairies, the Electric Company’s math-literacy Prankster Planet just went transmedia, thanks to Atlanta-based Primal Screen, which created a digital animated world based on the Electric Company brand and characters that span online, broadcast and print. 

Each Prankster Planet television segment on PBS Kids signs-off with a call-out for the website where gameification rules with 12 multilevel quests, 60 minigames, an avatar-creator, a magazine and a rewards system to encourage repeat play.Continue reading...

brand news

In the News: Cisco, Kodak, Facebook and more

Posted by Dale Buss on May 13, 2011 09:00 AM

In the News

ABC tops survey of US TV-brand popularity.

Airbus plots production increase for A320 series.

Burger King struggles as it awaits impact from new menu items.

Chevron, Exxon Mobil and other oil companies defend tax breaks.

Cisco employees brace for layoffs.

DirecTV pumps up its premium channel.

Facebook thrown under the bus by Burson-Marsteller following PR campaign against Google.Continue reading...

brand news

Brands to Watch: Walmart, Delicious, PayPal and more

Posted by Shirley Brady on April 27, 2011 06:30 PM

Brands to Watch

After Apple and Google were called to US Senate hearing on mobile privacy, Apple agrees to curb collection of user location data, which CEO Steve Jobs attributes to tech error.

Comcast says it's the first cable provider to offer TV VOD from all 4 major US networks.

eBay posts profit with PayPal help. 

HBO casting photo of Julianne Moore as Sarah Palin surfaces.

Madonna strikes back at lawsuit involving her Malawi charity.Continue reading...

In the News: Trump, Angry Birds, Ford

Posted by Dale Buss on March 10, 2011 09:00 AM

In the News

Amazon sued over instant search patent.

American Express powers Foursquare specials at SXSW, where Apple opens pop-up store for iPad 2 sales.

Angry Birds raises $42 million. 

AOL readies post-Huffington Post deal layoffs of 20% workforce reduction.

Bluefly tries social gaming.

Caesars plans Asia hotels, without gambling for now. 

Chrysler’s Twitter account accidentally drops the F-bomb, fires social media agency tweeter.Continue reading...

brand news

Brands to Watch: Walmart, Morgan Stanley, NPR

Posted by Shirley Brady on March 9, 2011 06:00 PM

Brands to Watch

Walmart's first Express mini-store is coming to Arkansas.

Morgan Stanley is preparing layoffs.

NPR Ombudsman will be interviewed by CNN's Piers Morgan tonight, as PBS confirms it was targeted by the same sting operation.

ANA responds to FTC on "do not track" issue.

BBC reports that its news crew in Libya was detained and beaten by Gaddafi forces.

Carlos Slim tops Forbes' 2011 list of world's richest; Bill Gates is #2.

Foursquare rolls out biggest product launch in its history, including deals-based "specials" for advertisers.Continue reading...

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