chew on this
Posted by Mark J. Miller on January 31, 2012 06:07 PM
If you get all puffed up with double scoops of self-righteousness whenever you put your pennies toward munchies with “all-natural ingredients,” such as Frito-Lay’s Tostitos or now-quieter SunChips, instead of the alternative, a New York man is suggesting that you might want to chill out.
New Yorker Chris Shake has filed a “proposed class-action lawsuit” that claims “snacks actually contain corn and oils made from genetically engineered plants.” Shake says in the suit that he paid an extra dime per ounce so he could have all-natural products, but then “independent testing conducted on samples of Frito-Lay products labeled ‘all natural’ uncovered the presence of ingredients — including corn and vegetable oils — made from genetically modified plants,” according to Reuters.Continue reading...
Posted by Mark J. Miller on January 31, 2012 11:01 AM
Australia is getting tough with tobacco companies. The government there recently voted to ban branded packaging for cigarettes and only allow them to be sold in plain packages that only contain graphic warnings against smoking.
Several tobacco companies have taken legal action against the law and now a different form of payback has emerged: British American Tobacco's Winfield brand cigarettes sold in France “feature a picture of a kangaroo on the front, with a map of Australia and the words ‘An Australian Favourite,’” according to the Telegraph. The health warning, "Fumer tue," translated to "Smoking Kills."
The Aussie packaging, of course, is not sitting well with Australia’s Health Minister, Nicola Roxon.
“Many Australians are going to be outraged that a big tobacco company all the way round the world is using Australia's healthy lifestyle to market their deadly products," she stated. "What I think it's really showing is the sneaky levels that tobacco companies will go to encourage people to buy their products."
The legal case against the Australian government is set to be heard in April.
The Australian Society for Kangaroo Lovers probably isn’t happy about it, either.
Posted by Mark J. Miller on January 26, 2012 12:29 PM
As the world becomes more and more aware of environmental issues, pretty much everybody and their brother is thinking globally and acting locally.
And marketers, of course, have taken plenty of notice and are more than willing to share just how great their product is for the environment or how great the production of their product is good for the environment (or at least isn’t that harmful). The incredible growth of these little notices to consumers, which generally come in the form of stickers of symbols and little logos stuck to their products, are starting to seemingly mean nothing.
The Seattle Times notes that the government has not set up “one central eco-labeling system” because it “would be extremely expensive and complicated to operate.” Instead, there are numerous eco-labeling programs that are generally dedicated to one industry.Continue reading...
sip on this
Posted by Shirley Brady on January 18, 2012 10:51 AM
French music producer and DJ David Guetta expands his marketing partnership with Coca-Cola with a limited-edition bottle called Club Coke 2012, which will be unveiled at the NRJ Music Awards in Cannes on January 28th. Coke has released a sneak peek above.
Posted by Michael Waltzer on January 13, 2012 03:05 PM
Returning with their "Love it Light" campaign, Diet Coke is releasing 3 new can designs in Europe and the UK while partnering with Benefit Cosmetics, the American beauty products brand. As show above, the cans will feature floral, zebra and houndstooth prints in female face profiles.
In a new commercial for the campaign (below), the three marionettes from Diet Coke UK's 2010 Love It Light campaign (Eleanor, Bernadette, and Irene) make their return — shown fighting for the last can of Diet Coke in the fridge by explaining why they each need it most.Continue reading...
Posted by Mark J. Miller on January 10, 2012 04:54 PM
New York City’s health department does not want fries with that. Or with anything else. In fact, the agency would prefer that its residents don’t bother with fast food and soda altogether — and certainly not in bigger sizes.
A new set of subway posters, printed in both English and Spanish, illustrate “the steady increase in sizes of soda cups and sleeves of French fries against backdrops of unhealthy people, including a diabetic man who is missing most of one leg," as the New York Times notes. The image, as seen at right, draws attention to the amputated leg.
The objective of the city's latest public health campaign is to show how obesity and diabetes have grown as issues at the same time that serving sizes have increased, and their devastating consequences.
“The portion sizes that are marketed are often much more than humans need,” stated Dr. Thomas Farley, the city’s health commissioner, taking a cue from his boss — New York Mayor Michael Bloomberg, whose administration is a veteran of shockvertising to grab the public's attention.Continue reading...
Posted by Shirley Brady on January 4, 2012 01:08 PM
Brisk officially launched its Star Wars Episode 1: The Phantom Menace in 3D cross-marketing today: a mobile app (dubbed Brisksaber and actively teased on its Facebook page) and a limited-edition drink featuring Star Wars villain Darth Maul, as promoted with a new commercial, above. The Brisksaber app, which can be downloaded at uncaptheapp.com, invites fans to "Turn your finger into a lightsaber!" Click below to check out the limited-edition packaging promoting the movie's theatrical release next month.Continue reading...
Posted by Mark J. Miller on January 3, 2012 11:49 AM
With the new year comes new resolve to tighten belts, literally, by shedding unwanted pounds accumulated over the holiday (if not earlier). But what about childhood obesity?
A TV and print campaign introduced in August by Children's Healthcare of Atlanta is now being criticized for calling out overweight children to appeal to their adult caregivers, with the goal of shocking them into action and reversing Georgia's title as the American state with the second-hightest rate of childhood obesity. In one commercial, for example, a mother sighs when asked by her son why he's overweight.
Georgia isn't the only state grappling with the obesity epidemic. As America’s waistlines keep growing larger, many states now have laws in place that require restaurants to provide calorie information on its menus. That way, the thinking goes, consumers might stop themselves from chowing down on a 500-calorie double-chocolate brownie. Of course, a calorie count lising on a menu isn't going to deter diners from high-cal choices, but public health advocates argue that consumers have the right to know.Continue reading...