Best Global Green Brands 2014

brand challenges

Is Your Brand To Dye For? From Food to Clothing, Consumers are Concerned

Posted by Mark J. Miller on May 15, 2014 12:39 PM

Thanks to food coloring, sometimes a pasta may look a bit too orange or an icing's blue may be scarily perfect, but consumers have never known just how much of the food dye they've been ingesting along with their culinary delights.

While headlines such as the FCC targeting caramel food coloring in cola beverages may raise alarms, the average consumer remains, for the most part, unaware of how much food coloring they're consuming every day.

Purdue University researcher Laura Stevens aims to change that with a new study published in Clinical Pediatrics that gives the lowdown on just how much food dye is in a number of big beverage and food brands.Continue reading...

sustainability

Dell Wraps It Up—Sustainably

Posted by Sheila Shayon on May 9, 2014 06:02 PM

Dell is best known for manufacturing computers, but its growing commitment to sustainability across its entire supply chain makes the brand a leader in the greening of corporate responsibility.

Back in 2010, the company set the tone by shipping its servers in mushroom packaging, a complement to the brand’s innovations in bamboo packaging, which is used to cushion lightweight products and all laptops produced in China. The brand's latest packaging concept—natural wheat straw—could even help solve some of the world's greater environmental concerns like air pollution in China. 

The advances in sustainable packaging are all part of Dell's 2020 Legacy of Good Plan that focuses on the environment, communities and people. 

"Successful, innovative companies tend to aspire to a greater purpose that goes beyond the bottom line," wrote Chairman and CEO, Michael S. Dell. "At Dell, we have always believed that technology should be about enabling human potential ... By 2020, we expect to reduce the energy intensity of our product portfolio by 80 percent, use only packaging that is 100 percent compostable or recyclable, and rally our global workforce to give 5 million volunteer hours to the communities we call home."Continue reading...

chew on this

Yes We Can: U.S. Canning Industry Gets Cooking to Woo Millennials

Posted by Mark J. Miller on May 8, 2014 05:36 PM

Baby Boomers are skipping a generation and handing their power position over to Millennials—at least in the food department. According to FastCasual.com, Millennials and Hispanics will be the driving force behind America's eating behaviors in the next five years while the Boomers' numbers continue to dwindle. 

NPD Group's "The Future of Eating: Who's Eating What in 2018?" report indicates that both Millennials and the members of "Generation Z" (0 to 23-year-olds) would like to have "more involvement—not necessarily more complexity—in preparing their meals, especially at breakfast." Growing interests in food preparation follow the all-natural eating trends that still dominate the market.

But the NPD research is only adding to the uphill battle that canned goods makers—and more specifically, those who make the cans—are fighting.

The Canned Food Alliance, a consortium with the American Iron and Steel Institute that includes steel makers and can manufacturers, is hoping to give canned foods a reputation boost after food-can shipments have declined 14 percent in the last decade, according to Reuters.Continue reading...

kiddie brands

Transformers Toys Go Back to Their Roots Ahead of Fourth Film

Posted by Mark J. Miller on January 22, 2014 08:14 PM

In the three decades that Transformer toys have been on the market, they've inspired three big-budget Hollywood blockbusters and inspired hundreds of merchandising endeavors.

But the toys as they were orginally imagined—the ones that actually transformed from a vehicle to a robot with a few simple moves—aren’t around anymore. The transformation process, it seems, is now extremely complicated. Some may disagree, but the instruction booklets for today’s Transformers are much more involved than when it was first released. 

So Hasbro CEO Brian D. Goldner has decided to restore the toy back to its simpler days in honor of its 30th anniversary.Continue reading...

chew on this

General Mills Drops GMOs from Original Cheerios After Consumer Outcry

Posted by Sheila Shayon on January 3, 2014 01:57 PM

So long, Cheeri-GMOs. In a victory for anti-GMO proponents and outspoken consumers, General Mills has stopped using genetically modified ingredients in Original Cheerios. The raging debate pits critics who cite the dangers of genetically modified crops against those who say there is no scientific consensus on the issue. 

Exactly a month before the brand makes its Super Bowl debut on Feb. 2, General Mills VP Tom Forsythe stated in a blog post dated Jan. 2 that the decision wasn’t driven by critics or safety concerns, but by consumer demand.

"It's not about safety," he wrote. "Biotech seeds, also known as genetically modified seeds, have been approved by global food safety agencies and widely used by farmers in global food crops for almost 20 years." 

His post also clarified the cereal's GMO content:Continue reading...

cocktail hour

All the News You Can Drink: Jack Daniel’s Bottle Battle, Johnnie Walker Wears Gold, Molson's Weather Intuition and more

Posted by Mark J. Miller on October 25, 2013 07:17 PM

Jack Daniel’s Launches Bottle Battle with Little Whiskey Brand

When liquor buyers go looking for a bottle of Jack Daniel’s, they know what they’re looking for: a squared-off chunk of glass with the black label and the trusty No. 7. The famed distiller, though, is a bit concerned that shoppers are going to be confused by a new whiskey on the shelf: Popcorn Sutton's Tennessee White Whiskey.

Sutton’s originally marketed its whiskey in Mason jars in honor of the moonshiner who created it, but the brand switched its packaging recently to a bottle that is “square shaped with angled shoulders and beveled corners, with white-on-black labeling color schemes,” the Associated Press reports. The lawyers at Jack Daniel’s have taken notice and filed suit, claiming they've cornered the market on square whiskey.Continue reading...

tech innovation

Pressed to Improve Results, P&G Turns to Its 'New-Age Plastic'

Posted by Dale Buss on October 21, 2013 03:39 PM

Procter & Gamble long has relied on innovation to shake things up with new products and features that gain sales and market share and even create new brands, like Pampers disposable diapers, Swiffer, and Crest White Strips. During his first tenure as CEO, many of those innovations came from A.G. Lafley.

Now, in his second turn at the top, Lafley reportedly is pushing acceleration of a "new-age plastic" developed internally by P&G with a "high-velocity injection molding" system that could save the CPG giant alone $1 billion in cost savings—and result in the establishment of a colossal B2B business selling the revolutionary material to non-competitive customers.

"P&G's patent applications say its manufacturing system can make packages with material as much as 75 percent thinner than existing ones," Advertising Age said about the new material. "The technology also makes it easier to use recycled resins or plant-based alternatives to petrochemicals and will help P&G make packages more recyclable because it allows caps and closures to be made from the same material as the rest of the package."Continue reading...

cocktail hour

All the News You Can Drink: Dogfish Head’s Moon Brew, Bud’s Packaging Fail, Wine Biz Gets Corona Boost and more

Posted by Mark J. Miller on October 4, 2013 06:45 PM

Dogfish Head Gets Spaced Out

Delaware brewery Dogfish Head is always up for experiments. Its latest is a small-batch Oktoberfest ale, Celest-jewel-ale, that features an ingredient probably never used before in the brewing process: moon dust. 

According to Fox News, Dogfish made a deal with ILC Dover, which produces spacesuits for NASA, in order to have access to “lunar meteorites” that it ground up and put into the brew like a big teabag.

Much more experimental than that, though, is the brewery’s plan to open a 16-room, beer-themed hotel. It’ll open next year about 11 miles from the brewery, Eater.com reports. Each room will have its own micro-fridges and beer glasses as well as a bottle opener on the wall.

In the spirit of inventiveness, Dogfish has also created a little gadget known as the Randall Jr. that allows consumers to infuse their own beers with interesting ingredients and flavorings. At Dogfish, the brewers want everyone to catch the creativity bug.Continue reading...

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