2014 Brandcameo Product Placement Awards


Puma Brings Biodegradable Clothing to its Eco-Table

Posted by Mark J. Miller on October 9, 2012 03:04 PM

Biodegradable shoes and clothing doesn’t sound like a brilliant idea at first. Images of shirts suddenly washing off bodies in a heavy rain or sneakers unexpectedly disintegrating on a hot day come to mind.

But the brand stewards at Puma are asking consumers to just dump all those silly ideas into a compost heap. The company, which has been a leader on the environmental front, is now producing a limited collection of biodegradable clothes and shoes to start selling in 2013 in order to capitalize on the ever-growing global love for all things green. Finally, the brand will have some shoes and gear to go with its Clever Little Bag sustainable packaging that launched in 2010.

"We have decided that sustainability is a mega-trend," chief executive Franz Koch told Reuters, which sees the move as a bid to shore up the brand's green track record against competitors Nike and Adidas. "We want to contribute to a better world. At the same time, we also want to carve out our competitive advantage." ("Better world" was likely an unintentional reference to the umbrella brand for Nike's corporate citizenship and sustainability efforts).Continue reading...

brand and bottle

Heineken Puts a Fresh Star on Its Bottle

Posted by Mark J. Miller on October 9, 2012 01:01 PM

Heineken isn’t just James Bond's new beer of choice, with a swanky limited edition collectors' edition in Europe whetting fans' thirst for the upcoming Skyfall movie. The brand also is consumed by enough Americans to make it the nation’s top upscale beer import. And the Dutch brewer wants to keep spreading the brand love.

With that in mind, Heineken has partnered with New York's up and coming Public School fashion label to create a limited-edition camouflage duffel bag in honor of the third annual “Heineken 100,” which honors “tastemakers,” according to a press release. The pair previously collaborated on a limited-edition T-shirt that you may have missed.

"We chose Public School as a partner because their clientele, like ours, are open-minded, confident, resourceful men who know quality, seek out new experiences and are ever-evolving in all aspects of their life," said (Bond-worthy named) Olga Osminkina, senior brand director of Heineken USA. "We hope this is one of many future collaborations with innovative and accomplished designers who align perfectly with the aspirations of the Heineken consumer."

The brewer is all about new looks these days as it also has redesigned its packaging for the first time since 1946 — meaning that James Bond isn't the only star on its bottle. The brand's new “Star Bottle” design (see below) that's coming to the U.S. is now rolling out to some vendors in New York and is scheduled to be on shelves in the rest of the country by March of next year.Continue reading...

sip on this

American Beverage Giants Start Counting Calories on Vending Machines

Posted by Mark J. Miller on October 8, 2012 06:25 PM

When Jon Stewart and Bill O’Reilly faced off Saturday in a mock debate, the topic of whether the government should decide what size soda consumers should drink was brought up and summarily dismissed, but there are plenty of other folks — like New York City Mayor Michael Bloomberg — who aren’t letting the issue go.

The just-passed law that Bloomberg pushed to help keep New Yorkers healthy by making it illegal to sell sodas larger than 16 oz. in many New York establishments will go into effect on March 12. And Bloomberg isn’t alone. A soda-tax measure was put on the ballot in Richmond, California, that would discourage consumers from drinking soda and collect money through a soda tax “for neighborhood gardens, recreation and other youth projects that would help fight childhood obesity,” BeyondChron.com reports.

Sick of being called a bad guy in the war against obesity, the American Beverage Association (and the soda giants it represents) today launched a "Calories Count" vending machine program that will start being distributed in the new year. The ABA's new initiative will help consumers identify lower-calorie sodas in vending machines by placing soda calorie counts right on the buttons of vending machines.Continue reading...


Coca-Cola Enterprises Aims for Zero Waste and Recycled Packaging

Posted by Shirley Brady on October 2, 2012 04:14 PM

One year post-introduction, Coca-Cola Enterprises — one of the world’s largest Coca-Cola bottlers, operating locally in eight territories in Western Europe — highlights its progress on its sustainability plan.

CCE’s sustainability plan commits it to setting the standard for sustainable packaging, achieving zero waste in its own operations and recycling more packaging than it uses.

chew on this

Cadbury, Continuing Purple Reign, Launches Chocolate Bar for Women

Posted by Mark J. Miller on October 2, 2012 11:55 AM

When the color purple comes up in conversation, many automatically think of Alice Walker’s Pulitzer Prize winning novel that told the story of 1930s African American women in rural Georgia or the excellent film version that showcased just how underrated as actresses Oprah Winfrey and Whoopi Goldberg could be. Others think of Donny Osmond’s socks. Parents of preschoolers may associate it with that unwieldy dinosaur Barney.

But to a group of folks in Birmingham, England (and another in Northfield, Illinois), purple is the color of money. And they’ll do everything they have to to hang onto their own particular shade of the color. For years, Cadbury, the candy maker based in Birmingham and owned by Kraft Mondelez, has been doing battle with Nestle over a particular shade of purple that it received trademark rights to back in 2008.

The fight seemed to reach an endpoint late last year when the registrar at the UK Intellectual Property Office decided that Cadbury was within its rights to ask for Pantone 2865c to be exclusively theirs for chocolate products and drinks. After all, Cadbury had been using that particular shade since 1914 in honor of Queen Victoria.Continue reading...

ad watch

Domino's Takes a Swipe at Pizza Hut in Pan Pizza Wars

Posted by Shirley Brady on October 1, 2012 05:17 PM

Domino's new US ad campaign promotes the chain's new handmade pan pizzas, and takes a swipe at competitor Pizza Hut for using frozen dough.

package design

Girl Scouts USA Refreshes Iconic Cookie Box

Posted by Sheila Shayon on October 1, 2012 12:04 PM

While the Boy Scouts brand has been rocked by the organization's mishandling of pedophilia charges, the century-old Girl Scouts have gone from strength to strength in their centennial year. The latest change: the iconic Girl Scout Cookies are getting a redesign for the first time since 1999, honoring the significance and continued growth of the $790-million girl-led business. 

The iconic packaging highlights five financial, literacy and entrepreneurship skills that the Girl Scout Cookie Program teaches: goal setting, decision making, money management, people skills, and business ethics and the redesign matches the embodiment of Girl Scouting in 2012, part of the brand’s 100th anniversary celebrated in March. 

“We have more than 50 million cookie customers across the country, and the cookie box is the most tangible and powerful way for us to communicate directly with consumers,” stated Girl Scouts USA CEO Anna Maria Cháve about the new cookie box packaging, which features "stories of what Girl Scouts do today."Continue reading...

in the spotlight

Tobacco Advertising Going Up in Smoke

Posted by Mark J. Miller on September 28, 2012 10:55 AM

Americans purchased 636.5 billion cigarettes way back in 1981. A good chunk of them were likely sucked in by the slew of air-traffic controllers that President Reagan fired. Or maybe it was all the people coming out of the year’s fifth most-popular film, “Cheech and Chong’s Nice Dreams.” Or those taking a break after getting down to Kool & the Gang’s “Celebration.” 

It’s hard to know just where all those cigarettes were going, but that year found Americans purchasing more of the so-called cancer sticks than any other. Since then, of course, there has been a long battle to help people ditch tobacco products in the hopes of bringing down the numbers of death from cancer. 

It appears that the anti-tobacco movement is working, just as the FDA is ready to ramp up a massive new five-year, anti-smoking campaign in the U.S. According to a new report from the Federal Trade Commission, cigarette purchases in America fell to an all-time low of 281.6 billion in 2010.Continue reading...

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