Having coined the term jiapers to describe Huggies' new faux denim Little Movers diapers (at least KISS-FM in Charlotte, NC, appreciates a pun...), we were bemused to see that Kimberly-Clark's mildly risqué commercial for the limited (summer-only) product hasn't won over at least three U.S. TV networks.

Despite being accepted by 13 channels, the New York Times hears that the Disney-owned ABC and its offshoot ABC Family, as well as the Comcast-owned preschoolers' Sprout network, balked at the innuendo-heavy spot because of the language. For this trio of networks, the tagline was changed to "When you gotta go, go in style."

Watch the spot and let us know if you think they're being overly sensitive (and if we're being overly punny!)

A look back at the most-read stories of last week:

- P&G and Moms Take it to the Max

- BMW Offers BYO (Build Your Own) Cars

- Jiapers: Huggies Launches Jean Diapers

- Nike's World Cup Spot a "Best Ever"?

- Puma Bags Shoes in Effort to Think Green

- Ikea Files 2009 Green Report Card

- Lexus Remakes A Film Classic

- Did Subway Put Its Foot(long) In Its Mouth?

- Martini Seduces Dutch Women with “A Night Like This”

- Audrey Hepburn Auction Honors Charity

It's Friday, so time for another edition of Brand Bites, starting with Foot Locker UK going all S&M for sneaker fetishists, above. Also:

- A tip (make that "plea") to brand marketers: Don't use Hitler to sell your clothing line to teens - or anyone, for that matter.

- China is not a huge fan of the iPhone. WSJ ponders why.

- Panera Bread tests eatery with a unique pricing model: free.Continue reading...

P&G seeks to regain trust of moms by tapping mommy bloggers to defend Pampers Dry Max.

BP's MD Bo Dudley hopes to shut off leak by next week, continues efforts and challenges estimates as oil spill advances.

British Airways is having a tough year.

Dish Network threatens to launch rival to Weather Channel in US.

Facebook and MySpace confront privacy loophole.

Fox News targets Latinos with new online campaign.

Jeep Grand Cherokee relaunches today as "symbol of the new Chrysler."Continue reading...

Procter & Gamble is in some serious PR hot water…with moms, who want Pampers Dry Max diapers, its $9 billion a year brand, recalled and declared unsafe.

This rising public battle can’t be stopped, or even spun, as it’s being waged online by mommy bloggers, a growing brand unto itself of passionate, intelligent women who are outspoken about raising (and defending) their most precious asset – their kids.

Following a cyber-campaign about the new Dry Max technology in Pampers' diapers that roiled through the blogosphere, Twitter and three Facebook pages, this week saw two (not one but two) class-action lawsuits filed in Ohio against P&G.

The plaintiff parents claim that P&G “knew or should have known that Pampers with Dry Max had the capacity to and, in many cases, did actually harm infants and toddlers by causing severe rashes, blisters, chemical burns, infections, and/or other ailments.”

Rashes and Blisters, oh my! Not two words a mother likes. P&G, meanwhile, has been fighting back with its own campaign, including video (watch after the jump) of researchers and doctors addressing the chemical burn claims. Continue reading...

Tablets, tablets everywhere: BlackBerry is rumored to be developing one, Sony is eyeing one and Dell is prepping a small one.

Heinz ketchup lowers sodium in response to America's war on salt ... while language in advertising is getting saltier.

British clothiers go global: Asos is expanding to US, Superdry expands thanks to David Beckham.

P&G is "in a bind" over online campaigning by moms over Pampers DryMax claims.

BP CEO Tony Hayward says company was ill prepared for Gulf of Mexico oil spill disaster.

South Korea’s Posco is set to buy Daewoo for $3 billion.Continue reading...

iPadvertising: Apple promotes its iPad with new spot (above).

Ashvertising: UK travel industry combats volcanic ash fears.

RedFacebook: Europe slams Facebook's privacy as FB discusses today.

Big Blue: IBM shares its growth plan, titled "Roadmap to 2015."

BA OK: British Airways prepares marketing for strike.

Rash Response: P&G facing class action suit over Pampers Dry Max claims.Continue reading...

As the Dow took investors on a wild ride today, Procter & Gamble and CNBC's Jim Cramer (above) were thrown by a brief 23% dip (likely a trading glitch) in P&G's share price today. P&G (and this doctor) also refuted any charges about Pampers Dry Max as—well—rash.

BP has turned to Twitter and Facebook to report progress on its oil spill clean up efforts. It also created a Gulf of Mexico response section on its website, highlighted in bright red on its home page top nav.

Facebook tests brand status updates as McDonald's develops location-based app.

Nintendo reports slowing Wii sales.

FCC detailed proposed US broadband rules.Continue reading...