Posted by Dale Buss on December 12, 2011 09:01 AM
Amazon considers remedy for Kindle faults.
Anheuser-Busch InBev plans reality show for Budweiser brand.
Apple and HTC face judgment day on patent dispute, as Apple celebrates 100M apps from the Mac App Store and The Beatles' success on iTunes.
AT&T reportedly gets a break in its T-Mobile acquisition plan.
Auto Nation seeks new dealerships in existing Sun Belt markets, while U.S. auto dealers get creative with promotions.
Diamond Foods faces challenge over payments to walnut growers, complicating acquisition of Pringles from P&G.
Disney Four Seasons hotel begins construction.
General Mills takes G-WIN digital innovation initiative global.
GM faces potentially long investigation of Volt fires.Continue reading...
Posted by Dale Buss on October 31, 2011 08:59 AM
Alfa Romeo launches Aquabatics social campaign.
AOL plays catch-up in mobile.
Buick is paying dividends for GM.
CNN said to be revamping its morning lineup.
DirecTV takes dispute with Fox to the web.
Disney leads big brands on apps front, while Disney-ABC extends Netflix and Amazon content deals.
DreamWorks' Puss in Boots wins the weekend box office by a whisker.
Facebook changes mean "reach" is up but "frequency" is down.Continue reading...
Posted by Dale Buss on October 24, 2011 09:02 AM
Apple tries to leverage lower prices.
Cars.com sets up custom channels on Pandora.
Chipotle finds customers tolerate higher prices.
Dove asks women, "Who inspired you?" in new campaign.
Kia asks NBA star Blake Griffin to soar again.
Kraft keeps investors and advertisers hopping with its "leaping" strategy aimed at hitting home runs.
Mattel to buy preschool brands.Continue reading...
Posted by Shirley Brady on October 10, 2011 06:52 PM
Aloha Petroleum redefines brand.
Apple sees its biggest product launch ever with one million pre-orders in 24 hours for iPhone 4S.
Arista and Jive iconic music labels close, bumping Britney Spears and other artists to RCA.
BankUnited repositions brand.
Chevrolet turns 100, amps up green cred, plans new Camaro.
Chrysler whittles vehicle plan.
Conde Nast to increase branded content under new entertainment head.
Discovery banks on Rosie O'Donnell to save Oprah Winfrey's OWN network.Continue reading...
Posted by Shirley Brady on September 6, 2011 08:55 AM
Amazon.com tests "more airy" website redesign, as delivery locker test with 7-Eleven looms.
Apple designer Jonathan Ive enters a new era, as iPhone 5 speculation mounts and brand announces first store in Hong Kong.
Baidu taps Dell for mobile push.
Bank of America shares decline (despite Warren Buffett's $5 billion injection) in tandem with global banks.
BMW tests 1,000 times brighter laser headlights.
Cantor Fitzgerald's post-9/11 recovery is in the spotlight this week.
Carlyle Group files for IPO.
Coca-Cola will invest $4 billion with Chinese bottling partners to spur China sales.Continue reading...
Posted by Robert Truglia on August 19, 2011 01:00 PM
Panasonic earns its number 10 spot on Interbrand's Best Global Green Brands list, partnering with the government of Singapore to develop Asia’s first public-housing green community. Since the August 1 kickoff of the brand’s collaboration with Singapore’s housing board, the town has gained attention as a “living laboratory for green technology.”
The project will take over Punggol, a former farming and fishing village, starting with 100 households. Using surrounding elements of wind, sun, and rain, Panasonic is providing the technology to enable the community’s total energy solutions. Continue reading...
Posted by Dale Buss on July 28, 2011 09:00 AM
Airbnb image takes a hit with customer horror story.
Amazon helps consumers shift from a physical to a digital future.
BMW lands prime sponsorship of U.S. team in 2012 Summer Olympics.
Boeing slows 787 deliveries.
CNN host Piers Morgan accused of hacking on his watch while editor of News of the World.
Chrysler and Fiat prepare to merge and finish their turnaround stories.Continue reading...
Posted by Robert Truglia on July 26, 2011 01:00 PM
Today Interbrand released its Best Global Green Brands study, ranking the top 50 among the leading worldwide brands, in which Japan stands out. Out of the top 10, three wave the Japanese flag, with Toyota claiming number one.
This study showcases a very unique methodology, combining the internal (brand performance) with the external (brand perception by consumers) to measure who has the “greenest” brand — inside and out. Using Interbrand’s experience in brand valuation and Deloitte’s expertise, each brand's green performance data was organized into 82 metrics in six categories: Governance, Stakeholder Engagement, Operations, Supply Chain, Transportation and Logistics, and Products and Services.
If one looks at the country's history and current plight, Japanese brands’ green success should come as no surprise.Continue reading...