brand news
Posted by Shirley Brady on May 28, 2012 08:59 AM

BlackBerry-maker RIM plans to slash staff.
P&G will change candy-resembling Tide Pods on child safety concerns.
Formula One wins court challenge overturning 'F1' trademark.
Amazon will sell pre-paid wireless service in Japan.
Apple applies for patents on advanced stylus.
Two years after BP oil spill, tourists return to US Gulf.
Cisco pulls the plug on its Cius tablet.
ExxonMobil to vote on gay protections.
Facebook is reportedly developing a smartphone (with ex-Apple engineers).Continue reading...
More about: Brand News, Amazon, Apple, BlackBerry, BP, Cisco, eBay, ExxonMobil, Facebook, F1, Formula One, Google, Graff Diamonds, Groupon, IT, Linsanity, Lotus, Microsoft, Mountain Dew, New York Knicks, Olay, P&G, PayPal, PlayStation, RIM, Sony, Tide, Tide Pods, Trader Joe's, Versace, Windows, The Dark Knight, IPO, London 2012, Olympics, Jeremy Lin
brand news
Posted by Shirley Brady on May 25, 2012 08:50 AM

Air France plans to streamline operations and reduce staff.
AOL surprised by teen startup squatter.
Butterfinger launches mock conspiracy-hunting mobile tour.
Dish Network squares off with TV programmers over ad-skipping DVR.
Facebook impresses with photo app, while Mark Zuckerberg makes the cover of People and investors hope for refunds as legal challenges to IPO loom.
Ferrari deaths fuel anti-foreigner sentiment in Singapore.
FIFA tests goal line technology.
Jersey Shore's Snooki embroiled in $100M battle with merchandising firm.Continue reading...
More about: Brand News, Air France, AOL, Butterfinger, Dish Network, Facebook, Ferrari, FIFA, Jersey Shore, LG, Lindt, Morgan Stanley, Oracle, PayPal, Southwest, Starz, Talbots, Vitrue, Weibo, Snooki, Los Angeles, San Francisco
brand launch
Posted by Mark J. Miller on May 23, 2012 02:59 PM

It may be soon that “musk” may not just signify male perfume. Instead, American consumers may immediately associate it with space travel or, more likely, with gobs of cash.
Like Richard Branson, Jeff Bezos, and Paul Allen, Elon Musk is a wealthy man who can now fund his boyish billionaire enthusiasm for space travel, and has now taken a major step toward making those kinds of trips more accessible to the common man.
The founder of SpaceX was obviously thrilled that his rocket made it off the launch pad in Cape Canaveral, Florida, on Tuesday following an aborted attempt. Its next challenge will be to hook up with the International Space Station on Friday to drop off a few things with the folks stationed there.Continue reading...
More about: SpaceX, Travel, Space, Elon Musk, Tesla, PayPal, Personal Brands, Richard Branson, Virgin Galactic, Paul Allen, Jeff Bezos, James Doohan, Star Trek
mobile commerce
Posted by Sheila Shayon on May 16, 2012 02:12 PM

The race for NFC-based mobile payments is heating up with projections for 2013 exceeding $13 billion globally, up from just over $7 billion in 2011, according to Gartner research.
Isis, the mobile-payments joint venture backed by AT&T, T-Mobile and Verizon, has signed up Coca-Cola, Macy’s, Aéropostale, Dillard’s, Foot Locker (and its subsidiary Champs Sports) and Jamba Juice, as well as hundreds of local retailers in Texas and Utah who will start accepting Isis payments by this summer.
Both Isis and competitor Google Wallet use NFC chips that store user’s credit card data or pre-loaded digital cash. Both companies are also working with check-out scanners and retailers including Gap, Office Max, Toys ‘R’ Us and Walgreens.
Google Wallet is currently available on four Sprint handsets and none from the mobile operators backing Isis. Sprint is the only U.S. carrier backing Google Wallet and to that end just released the LG Optimus Elite for Virgin Mobile.Continue reading...
More about: Mobile, Mobile Commerce, Retail, NFC, Isis, Google, Google Wallet, AT&T, T-Mobile, Sprint, LG, Virgin, Virgin Mobile, Verizon, Coca-Cola, Macy’s, Aéropostale, Dillard’s, Foot Locker, Jamba Juice, PayPal, Rogers, CIBC, Telus, Gap, Office Max, Home Depot, Office Depot, Toys R Us, Walgreens, Financial Services, Banking
brand news
Posted by Dale Buss on April 19, 2012 09:01 AM

Acura is under fire for casting of Super Bowl commercial starring Jerry Seinfeld.
American Airlines parent AMR outlines non-union cutbacks.
California Pizza Kitchen plans new prototype and brand renewal.
Citigroup faces executive-pay dilemma after shareholder vote.
Dick Clark's career celebrated as entertainment legend dies at 82.
eBay continues comeback, citing PayPal.Continue reading...
More about: Brand News, Acura, AMR, American Airlines, California Pizza Kitchen, Citigroup, eBay, Facebook, GM, GlaxoSmithKline, Google, Human Genome Sciences, LVMH, Microsoft, Nestle, Nokia, PayPal, Reebok, Siemens, Starbucks, Tesco, Time, Windows 8, Yahoo, Dick Clark, Miranda Kerr, Jerry Seinfeld, Super Bowl
app watch
Posted by Sheila Shayon on April 16, 2012 12:04 PM
“Waiting for a mate to pay you back? Let the boy sort it out for you,” is a humorous push by Barclays for Pingit, the person-to-person mobile service for sending and receiving money for free, to anyone with a UK current account and UK mobile phone number.
The TV commercial, promoting the Barclays Facebook-hosted Pingit app, features a menacing child aggressively asking an adult office worker to repay a pizza debt using the Pingit app. The promotion lets users send custom versions of the video to friends who owe them money, encouraging them to settle via Pingit.Continue reading...
More about: Barclays, Pingit, Apps, Campaigns, Advertising, Humor, Stephen Merchant, UK, Mobile, Mobile Commerce, Facebook, Social Marketing, eBay, PayPal
brand news
Posted by Dale Buss on March 16, 2012 09:04 AM

Airbus sees more jet orders held up in emissions row with China.
American Airlines races against clock in bankruptcy court.
Apple faces pressure over app store fraud as fans line up around the world for new iPad.
BCE buys Astral Media for $3 billion, shakes up Canadian media landscape.
Centers for Disease Control launches grisly new anti-smoking ad campaign.
China corporate espionage makes cover of Bloomberg Businessweek.
Cisco increases focus on video delivery with purchase of NDS.
Derek Lam resigns as creative director of Tod's.
Disney pulls in movie production reins after John Carter flops.Continue reading...
More about: Brand News, Airbus, American Airlines, Apple, Astral Media, BCE, Carrefour, CDC, Coach, Derek Lam, Digg, Disney, Geico, Google, Honda, Hunger Games, IBM, John Carter, LightSquared, Jeremy Lin, MasterCard, McDonald's, Michael Kors, PayPal, PepsiCo, SABMiller, Scholastic, Sharp, Shell, Sprint, Tesco, Tod's, China
brand news
Posted by Dale Buss on March 14, 2012 09:03 AM

AOL CEO defends strategy.
Ben & Jerry's renames flavor to support gay marriage.
Benihana explores possible sale.
DelMonte Foods brings back "Meow Mix" jingle.
Encyclopaedia Brittanica to stop printing encyclopedias.
Facebook sees startups resist its pull.
Las Vegas Sands faces suit by former Macau partner.
Paramount Pictures goes to the mattresses with Puzo family over ownership of The Godfather franchise.Continue reading...
More about: Brand News, AOL, Ben & Jerry's, Benihana, Del Monte Foods, Encyclopaedia Brittanica, Facebook, iPad, Las Vegas Sands, Jeremy Lin, Meow Mix, Napster, Paramount Pictures, PayPal, Pinterest, Puzo Family, Rush Limbaugh, Sharp, Volkswagen, Volvo