sip on this
Posted by Dale Buss on September 10, 2013 06:29 PM
Maybe it's the result of the unrelenting slide in conventional soft-drink sales. Or maybe the serendipitous byproduct of PepsiCo CEO Indra Nooyi's strategy for integrating snacking and refreshment experiences that used to be separate. But the company is coming up with more interesting sensory mashups these days.
For example, PepsiCo is seeking to patent a method of encapsulating scents within beverage packaging to entice US consumers with "favorable aromas" before they drink the beverage, according to BeverageDaily.com. The "aroma delivery system" would use one or more compounds encapsulated in gelatine capsules that are broken when a drink container is opened, the publication said.
"Consumers evaluate many products by the aroma emitted from the product or the container in which the product is made available," wrote the inventors in the patent, which was filed last year and published earlier this year. "Edible products, such as juices and coffee, are expected to have a fresh aroma that replicates or evokes memory of the epxected flavor of the product."Continue reading...
Posted by Dale Buss on September 5, 2013 09:26 AM
JCPenney reportedly shelves Martha Stewart deal.
Samsung unveils Galaxy Gear smartwatch as Qualcomm also enters smartwatch fray.
McDonald's tests higher-priced dollar menu.
Anheuser-Busch InBev partners with University of Illinois for big data edge.
Balenciaga sues former creative director for defaming brand.
BlackBerry seeks buyer by November.
Campbell will launch soup K-Cups next year.
Chobani recalls "fizzy" Greek-yogurt cups.
Covergirl joins NFL's pitch to female fans.
Dunkin' Donuts taps Eli Manning to promote app.
El Chico expands rebranding program.
GoDaddy steps away from jiggle marketing.Continue reading...
Posted by Sheila Shayon on August 27, 2013 01:47 PM
Sunday's controversy-filled telecast of the MTV Video Music Awards paid off, garnering the network a big boost in viewership and engagement that has returned the annual awards show to near peak 2011 and 2012 levels.
More than 10 million viewers tuned in, according to Variety, breaking viewership records for 2006 through 2010, but the most significant impact was on social, where the show generated a record-setting 31.56 million mentions across social channels including Twitter, Facebook, GetGlue and Viggle, according to data collected by Trendrr, TVMediaInsights reports.
Not only did Miley Cyrus unseat Lady Gaga as the 'queen of obscene' with her overtly sexual performance, but she also booted Beyonce from the top spot with over 306,000 tweets per minute during her performance, a record previously set with 268,000 TPM by Beyonce during last year's Super Bowl halftime show.Continue reading...
Posted by Sheila Shayon on August 22, 2013 03:57 PM
Spotify wants to help brands infiltrate your music choices. The music streaming service already offers an ad-based model, but now it plans to deploy a feature that will allow users to 'follow' their favorite brands and listen to brand-created playlists.
The feature, which will be similar to how users can follow and 'like' brands on Twitter and Facebook, will enable marketers to create more of a relationship with the over 6 million Spotify users that pay to skip ads. Still, Spotify is only "talking with brands" about the feature and their willingness to test it out, AdAge reports.
After only entering the US market in 2011, Jeff Levick, Spotify's chief sales, marketing and international growth officer says that 2014 "will be the year to see what externally we can present as new products," as the service tries to prove to marketers that its more than just a radio service.Continue reading...
social media watch
Posted by Sheila Shayon on August 22, 2013 11:12 AM
MTV's annual Video Music Awards are this Sunday, and the show, like every year, is reaching higher to engage and entertain fans, whether they're inside Brooklyn's Barclays Center or not.
This year, pop singer Katy Perry has partnered with Pepsi for a socially-infused promotion built around her secret performance, where fans will get to choose which song she performs, and in turn, what her next single will be off of her new album. Pepsi, MTV and Perry will be giving out clues leading up to Sunday's performance to help fans unlock information, including song titles and lyrics. Fans can listen and vote for their song of choice via a microsite and using hashtag #KatyNow.
The voting process will conclude with Perry's performance, which will take place somewhere outdoors in Brooklyn (also one of the clues).Continue reading...
Posted by Dale Buss on August 21, 2013 09:16 AM
Amazon and Conde Nast create new "all-access" magazine subscriptions across platforms.
Al Jazeera sues AT&T for dropping US channel and makes limited US debut.
Facebook leads project to connect whole world through the internet.
Apple loses iPad market share in China to Samsung and plans to launch iTunes Radio in September with big advertisers.
BMW is making customers wait for repairs due to global supply-chain hiccups.
Barnes & Noble abandons plans to split company.
Bob Evans opens Express prototype.
CBS turns to its stars in battle with Time Warner Cable.
Coca-Cola sees "very positive" prospects in Indonesia.
Cummins diesel deal with Nissan for Titan could vex Chrysler's Ram truck.
Diageo fights off latest legal challenge to its Parrot Bay cocktails.Continue reading...
Posted by Dale Buss on August 16, 2013 09:23 AM
Disney readies for risky Disney Infinity debut this weekend.
Fox plans weekend debut of new sports channel.
L'Oreal makes $843 million takeover bid for China's Magic Holdings.
Acura teams with Thrillist for MDX experience.
Al Jazeera promises fewer than usual commercials.
Apple tightens App Store rules on kids' data.
Boeing traces trail of faulty fire extinguishers in 787s.
Cadillac lures Clint Eastwood to concept-car reveal.
Cosi changes operational approach as chain struggles.
Google ticks off marketers with Gmail overhaul as it blocks Microsoft's YouTube Windows app.
H&M may source clothing from Ethiopia.
IBM buys security firm to further plans of Israeli cybersecurity lab.
JetBlue partners with British Airways.Continue reading...
Posted by Abe Sauer on August 2, 2013 01:04 PM
China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.
This week: Sneaky viral ads… Apple's cheaper cheaper iPhone… Hollywood's struggles… all panda, all the time TV… Beijing pollution killing more than its people… Global retailers fail quality tests… Tesla EVs… Moutai sales… Paris robbing tourists, literally… the architectural beauty that is the one-trip Pizza Hut China salad bar... and more.Continue reading...