brand news

In the News: NFL, McDonald's, Sears and more

Posted by Dale Buss on September 16, 2014 09:07 AM

TOP STORIES

AB InBev explores financing to buy SABMiller.

Apple sets sights on TV as regulators set sights on Apple Pay and fans spot the iPhone 6's hidden bulge—while U2 iTunes freebie is defended despite backlash.

McDonald's gives away coffee for the next two weeks and brings McCafe to Canadian grocers as it considers expanding its build-your-own-burger test.

NFL faces crisis as domestic violence issue ambushes Cover Girl campaign and Radisson Hotels pulls Vikings sponsorship after Adrian Peterson allegations, but teams keep fans.

Sears secures $400-million lifeline via CEO Lampert's hedge fund.

MORE BRAND NEWS

Alibaba ups IPO share price to $66-to-$68 range.

Amazon founder Jeff Bezos partners with Boeing and Lockheed on rocket engine.

America Movil said to seek AT&T bid for $17.5 billion of assets in Mexico.

AstraZeneca finds partner in Eli Lilly for experimental Alzheimer's drug.

Burger King notches North American same-store sales increase.Continue reading...

brand news

Brand News: Malaysia Airlines, Lululemon, iPhone 6 and more

Posted by Shirley Brady on August 8, 2014 08:45 AM

TOP STORIES

Malaysia Airlines will be privatized and given "complete overhaul" after union demands CEO resignation.

Lululemon founder sells half his stake, ending fighting.

AT&T turns to a detective and an astronaut to promote U-verse TV app.

Apple's iPhone 6 reveal slated for Sept. 9th as brand sees India momentum, a reprieve in China, EU green light for retail trademark application, and files for HealthKit trademark .

Twitter tweaks ad pricing and hints at e-commerce as Facebook pushes small business ads, bans incentivizing page likes, and faces class action lawsuit in Europe over data breaches.

MORE BRAND NEWS

adidas increases digital marketing investment and releases Selena Gomez promo for NEO.Continue reading...

brand news

Brand News: McDonald's, Amazon, Apple and more

Posted by Dale Buss on July 30, 2014 09:22 AM

TOP STORIES

McDonald's told that it must address workers' complaints regarding protest discipline in ruling considered major victory for fast food workers.

Amazon plans to invest $2 billion in India as it calls for Hachette to lower e-book prices in their dispute.

Burger King follows Yum! Brands in cutting ties with China meat supplier.

Johnson & Johnson turns to social media to lure Millennial moms to baby products after cutting out controversial ingredients. 

Apple's iWatch patent approved, but launch may be pushed back

MORE BRAND NEWS

Best Buy CEO sees tablet sales "crashing."

Boys & Girls Clubs turns to fear in new campaign.

C-SPAN is headed behind the cable TV paywall

Chrysler is sued over Jeep ignition-switch failures.

Dunkin' Donuts partners with Discovery for Shark Week promo.Continue reading...

brand news

Brand News: Target, Girl Scouts, Pfizer and more

Posted by Shirley Brady on May 26, 2014 09:15 AM

TOP 5 STORIES

Brands to Watch

Target Canada head makes aggressive 30-day guarantee as Target US hires Magna exec and talks up Altuzarra collaboration. 

General Mills, the Girl Scouts of the USA and Tootsie Roll take action on e-cigarettes using their product brand names.

Sony forms alliance for China PlayStation in Microsoft challenge as CEO touts wearable gaming.

Pfizer abandons AstraZeneca contentious bid.

New US gun control ads resonate in wake of Memorial Day Weekend mass shooting.

MORE BRAND NEWS

Apple seeks retrial and court order blocking sale of older Samsung phones as smart home system rumored for WWDC.

Carnival CEO addresses cruise industry challenges.

China plans to scrap millions of cars over emission standards.

Chipotle looks beyond the burrito.

Disneyland Paris opens Imagination Castle based on kids' drawings.

Hasbro exec dubbed "the father of G.I. Joe" has died, aged 86.

Heineken "shoe sale for women" campaign slammed as sexist.Continue reading...

brand news

Brand News: AT&T Buys DirecTV, AstraZeneca Rejects Pfizer Bid and more

Posted by Shirley Brady on May 19, 2014 07:01 AM

TOP 5 STORIES

Brands to Watch

AT&T announced Sunday its board approved a $48.5 billion deal to buy DirecTV, including a plan to sell its $6 billion stake in regional phone giant América Móvil to avoid regulatory conflicts. Also on Sunday, AT&T relaunched the Cricket Wireless brand, which kills off its Aio Wireless prepaid service that launched last year.

AstraZeneca rejects Pfizer's latest $117 billion bid.

YouTube reportedly is acquiring Twitch for about $1 billion.

Johnson Controls divests auto interiors business to SAIC, China's biggest automaker.

Apple is expected to announce this week its $3.2 billion acquisition of Beats Electronics.

ALSO IN THE NEWS:

adidas enables shoe customization via Instagram.

Adobe apologizes for global Creative Cloud failure.

Alibaba signs deal to promote French brands in China.

Amazon loses ICANN bid for .amazon gTLD.Continue reading...

brand news

Brand News: AT&T, Coca-Cola, Google and more

Posted by Dale Buss on May 13, 2014 09:39 AM

TOP 5 STORIES

Brands to Watch

AT&T said to be in “advanced talks” to acquire DirecTV for $50 billion.

Coca-Cola increases stake in Keurig to become largest shareholder.

Google must delete some sensitive information if asked, Europe rules.

FCC Chairman will revise net-neutrality rules to prevent “fast lanes” as activist campaign ramps up.

Forever 21 dives deeper into cheap, trendy clothes with new F21 Red retail concept.

MORE BRAND NEWS:

Audi makes London showroom a tech-rich showpiece for brand.

Chrysler posts huge net loss after costs of completing merger with Fiat.

Cisco launches connected billboard in San Francisco.

Credit Suisse could be facing fines of $2 billion for helping US residents avoid taxes.Continue reading...

brand news

Brand News: Citroen, Disney, Hillshire Brands and more

Posted by Dale Buss on May 12, 2014 09:33 AM

TOP 5 STORIES

Brands to Watch

Citroen becomes second automaker to name female CEO.

Disney aims to expand Frozen success to other platforms.

Hillshire Brands acquires Pinnacle Foods in $6.6 billion deal.

Ford tries to avert launch problems in big new-product year as it issues two more recalls on Escape.

Samsung reports chairman is stable after heart attack and surgery as company sets sights on biotech.

MORE BRAND NEWS:

Apple/Beats tie-up (still unconfirmed) faces skeptics.

AT&T interest in DirecTV reportedly heats up.

Audi strives to maintain lead despite product trough.

BMW triples carbon-fiber capacity in US plant.

Citizen plans first retail concept store in North America.Continue reading...

brand news

Brand News: Target, Coca-Cola, Apple, Fiat Chrysler and more

Posted by Dale Buss on May 5, 2014 09:36 AM

TOP 5 STORIES

Brands to Watch

Target chairman and CEO resigns in wake of data breach.

Coca-Cola shakes up marketing ranks, and drops controversial ingredient from Powerade.

Apple faces legal challenge by Swatch over iWatch name.

Fiat Chrysler's Sergio Marchionne readies five-year plan.

P&G takes legal action in drive to protect Crest Whitestrips.

MORE BRAND NEWS

Amazon launches #AmazonCart so users can shop via Twitter.

AOL revives Moviefone brand with new tech features and marketing push.Continue reading...

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