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Pfizer Gives Up on Lipitor

Posted by Mark J. Miller on May 10, 2012 12:22 PM

Lipitor may be good for folks for helping lower blood cholesterol, but it is also extremely good at making money. Its manufacturer, Pfizer, raked in $12.9 billion annually at Lipitor’s peak, but those cash-cow days when Lipitor was the world's top-selling prescription drug are long gone. More generally known as Atorvastatin, it became a generic back at the end of November.

When a drug goes generic, drug companies generally give up on it right away and move on to the next thing that can potentially rake in the dough. But Pfizer didn’t want to do that. Lipitor had brought in so much, the company was hoping that it could find a way that it could continue to be a revenue stream, including its Lipitor for You patient program, even though Walmart jumped on the generic version as soon as it could do so. Now, don't bother asking your doctor if Lipitor is right for you.Continue reading...

brand news

In the News: Brad Pitt, Burger King, Cadillac and more

Posted by Dale Buss on May 10, 2012 09:03 AM

In the News

A&P to make CEO its spokesman in new marketing campaign.

Bed Bath & Beyond sees novelty in buying Cost Plus.

Brad Pitt is the new face of Chanel No. 5.

Burger King spurs sales with turnaround efforts.

Cadillac to debut instrument console that functions like an iPad.

Cisco sees grim outlook for tech sector.

Coca-Cola redefines its marketing around Super Bowl, and signs Danica Patrick as ambassador.Continue reading...

brand news

In the News: Facebook, Lifetime, BlackBerry and more

Posted by Dale Buss on May 2, 2012 09:00 AM

In the News

Facebook faces doubts by advertisers as it gears up for IPO roadshow.

Lifetime unveils new logo and tagline.

BlackBerry launches "Touch Awesomeness" campaign, test keyboardless version to challenge Apple.

Apple files for touch-based music-sharing patent.

CNN delivers lowest monthly ratings in a decade.

CVS succeeds in grabbing drugstore customers from Walgreens.

Chesapeake Energy board crimps CEO's power.Continue reading...

brand news

In the News: Delta, Facebook, Walmart and more

Posted by Dale Buss on May 1, 2012 09:01 AM

In the News

Delta Air Lines signs deal to purchase refinery to reduce jet fuel costs.

Facebook urges members to add "organ donor" status in Good Morning America announcement.

Walmart expands conservation program and urban push as pension plans in New York prepare to vote against its board at annual meeting.

Adidas deals with Derrick Rose injury.

Apple and Samsung hope to end bitter litigation.

Avon continues financial slide.

Bank of America plans to cut jobs from its upper ranks.Continue reading...

brand news

In the News; AT&T, Facebook, Netflix and more

Posted by Dale Buss on April 24, 2012 08:55 AM

In the News

Adobe pivots to target marketing departments.

Amazon adds lab and industrial goods to offerings.

American Airlines cites progress in labor talks.

Apple may be losing to Proview in China iPad trademark battle.

AT&T earnings rise as new wireless subscriptions stall.

Facebook sees revenue soar and passes 900M active monthly users, though growth slows right before IPO.Continue reading...

brand news

In the News: Walmart, Chrysler, Disney and more

Posted by Dale Buss on April 23, 2012 09:01 AM

In the News

Walmart copes with fallout from revelations of bribery in Mexico.

Chrysler aims new Dodge Dart at Millennials, opens new door to get suppliers' best ideas, and returns to China with new concept vehicle at Beijing Auto Show.

Disney accepts resignation of film chief after loss on John Carter, while more companies hire Disney Institute to help with customer service.

Amylin is searching for a buyer.

Audi sees demand surge in China and U.S.

Avon arrives late at e-commerce.Continue reading...

brand news

In the News: Nestle, Best Buy, Apple/Samsung and more

Posted by Dale Buss on April 18, 2012 09:01 AM

In the News

Amazon plans to republish James Bond novel series.

Apple and Samsung are ordered into a patent-settlement conference, while Apple pressures Beijing with iPad snub.

Eatzi's expands into new locations.

Berkshire Hathaway will remain firmly under Warren Buffett's control as he undergoes prostate-cancer treatment.

Best Buy sees CEO search influenced by founder.

Bristol-Myers Squibb tops Corporate Responsibility Magazine's Best Corporate Citizens 2012 ranking.

Chevrolet touts Volt with Klout.

Citicorp sees executive pay plan ovewhelmingly rejected by shareholders.Continue reading...

brand news

In the News: Burger King, Kraft, Yahoo and more

Posted by Dale Buss on April 4, 2012 09:01 AM

In the News

AT&T faces possible union walkout.

Ally promotes financial literacy.

Audi, BMW and Mercedes-Benz reap luxury-sales gains in China.

Burger King plans to go public again in surprise move, selling $1.4 billion stake.

Coca-Cola remains UK's top grocery brand.

Delta counters industry gloom with late-March surge.

Facebook countersues Yahoo in patent spat.

Fisker debuts new plug-in as manufacturing plans hang in doubt.

Groupon hit with shareholder suit.Continue reading...

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