Asos sets sights on male fashion lovers.

Atari plots its comeback.

Au Bon Pain unveils new redesign.

Avaya plans to go public again.

Benetton readies image overhaul.

Blue Shield of California will cap earnings.

Borders finds another potential bidder.Continue reading...

The Daily Mail repeats "wild rumors" that P&G is planning to bid for Unilever.

Australia reverses ban on gay safe-sex ads.

Eastman Kodak launches recyling program.

Google launches +1 button as Twitter introduces one-click follow button.

Groupon expands real-time deals to New York and San Francisco as Google Offers goes live in Portland, OR.

Pfizer scores with soccer-themed web game in the UK.

Shaquille O'Neal announced his retirement from the NBA on Twitter, using video from new startup Tout.Continue reading...

Sick of shelling out big bucks for your Lipitor and other brand-name drugs? Well, it doesn’t appear that you’ll need to do it for a whole lot longer. But you will have to memorize the actual medical name of your medicine rather than such catchy brand names as Zyprexa, Plavix, and Singulair.

They're just a few of the brand-name drugs that will go on the market in a cheaper, generic form in the next two years.

Why? Because the patents on these and other brands will run out and allow for other companies to offer those generics at lower prices since the patent royalties and marketing costs will disappear, creating a boon for consumers and a headache for Big Pharma.Continue reading...

Allstate taps into doomsday marketing.

Amazon sells more e-books than actual books.

Apple inspires religious-like fervor, according to scientists.

Comcast questioned by Congress on FCC hire. 

Facebook CEO Mark Zuckerberg makes case for kids under 13 on the site.

Google reportedly was warned on rogue drug ads.

Justin Bieber launches a perfume for girls. 

LinkedIn climbs past $100 per share on second day of trading.Continue reading...

Chicago Bulls guard Derrick Rose named NBA MVP.

Pac-10 signs $3 billion, 12-year deal with FOX and ESPN, the richest ever for a college conference, and plans its own TV network under looming Pac-12 name.

Pfizer weighs break-up.

Apple revamps iMac line.

BlackBerry and Microsoft team up to battle Google search.

BP to pay $85 million for 2006 Alaska oil spill.

CBS picks 60 Minutes reporter Scott Pelley as Katie Couric replacement.Continue reading...

AT&T caps customers' broadband usage; plans Groupon competitor.

Audi plans extra shifts to trim waiting time for SUVs.

Chrysler head Marchionne details impact of Japan crisis on output.

Community Health raises hostile bid for Tenet.

Consumer Reports teams with Billshrink to offer service-comparison tools.

Diet Pepsi ads fared best during Royal Wedding telecasts as viewers mostly ignored commercials.Continue reading...

BP seeks to resume drilling in the Gulf of Mexico.

Fox readies launch of Nat Geo Mundo Spanish-language channel.

IBM gets into the pharma business via nanotechnology.

Kraft extends “Real Women of Philadeophia” web series to tout cream cheese.

Mad Men is adding more commercial opportunities.

McDonald's brings Ronald back in new ads, and launches “McJob” marketing campaign as recruitment tool.Continue reading...

Peep this: Just in time for Easter, it's the recent protests in Madison, Wisconsin, done with Peeps. (via)

One in five UK men use their iPad 2 in the loo.

Charlie Sheen's "Tiger Blood?" Yeah, that product already exists.

Wells Fargo will rebrand all Wachovia branches this summer.

Other branding odds and sods this week: giraffes, Smutley, Peetniks and more.Continue reading...