brand news

In the News: From AT&T to Zynga

Posted by Dale Buss on December 13, 2011 08:55 AM

In the News

AOL reorganizes into four business units.

Apple softens stance to lure mobile ads, as iAds seen as rare failure for Steve Jobs.

AT&T deal with T-Mobile granted a delay by judge.

BBC to make World News available through Comcast.

China Mobile tops Millward Brown ranking of Chinese brands.

Deloitte sees gamification as one of the top tech trends of 2012.

Facebook seen as not needing Wall Street to go public; tests private messages between people and pages.

HP dumps its iPad rival on eBay.

IHOP opens fast-casual IHOP Express.

Ikea sues Irish home retailer for allegedly copying prints.

Intel tells customers they can turn up the heat in server rooms.

Interbrand named branding agency of the year by Marketing magazine.Continue reading...

pharma chameleon

Pfizer Battling Generics Over Lipitor

Posted by Mark J. Miller on December 1, 2011 02:59 PM

The drug Lipitor has made Pfizer so much dough that it isn’t planning to just turn its attention to newer products now that the drug can be sold generically as of Wednesday, according to the Associated Press.

The problem is that Pfizer doesn’t have anything new that can make up for the $11 billion that Lipitor brings in, the AP points out, so it is doing everything it can to hang onto the customers it has.

The AP has it that when a drug goes generic, the revenue that is has been pulling in from that drug generally disappears for the most part within a year, but Pfizer has bought itself about six months by “devis(ing) discounts and incentives for patients, insurers and companies that process prescriptions” that will “make the brand name drug about as cheap as or cheaper than the generics.”Continue reading...

brand news

In the News: Amazon, Pfizer, Tea Party and more

Posted by Dale Buss on November 30, 2011 08:55 AM

In the News

ABC dismisses rumors of Pan Am's demise.

Amazon continues being coy about Kindle sales.

Apple's Siri can handle Viagra but not abortions.

AT&T disturbed by FCC report.

Audi finds success with youthful marketing.

BBC web redesign goes live in the UK.

Carlsberg acquires Vietnamese brewer.

Google and Facebook ordered to de-index counterfeit domains.

Jack Daniel's holiday campaign celebrates brand's Lynchburg, Tenn. roots.

Janet Jackson teams up with Blackglama to design luxury fur line.

Microsoft Office is reportedly coming to the iPad as Windows tablet hopes fade.Continue reading...

brand news

In the News: Warren Buffett, Pfizer, Spotify & more

Posted by Dale Buss on November 21, 2011 08:54 AM

In the News

Alleghany to buy Transatlantic.

American Apparel acting president quits.

Apple leapfrogs Argos to become 2nd biggest online retailer in the U.K., as textbooks and photography tops its new product priorities and Grand Central NYC store prepares to open and iPhone 4S heads to China.

Berkshire Hathaway to invite Wall Street analysts to annual meeting for once as Warren Buffett, excited about Japan, says company could spend $10 billion on its next acquisition.

Best Buy sees shoppers in Florida camping out since last week for Black Friday.

Chevron accepts responsibility for oil spill off Brazil.Continue reading...

brand news

In the News: NBA Lockout, Skechers, Walmart & more

Posted by Dale Buss on November 15, 2011 09:01 AM

In the News

Amazon projects 5M Kindle sales by year-end.

American Airlines makes long-awaited proposal to pilot union.

American Express expands Small Business Saturday.

Apple strikes up iTunes Match as Google prepares music launch.

AstraZeneca sees that its anti-cholesterol drug Crestor fails to beat Lipitor, by Pfizer, in new study.

AT&T and Verizon expand via cloud services.

BMW launches on-demand music service with MOG.

Cracker Barrel finally targets local customers.

Ford partners with Zynga for Escape launch.Continue reading...

brand news

In the News: Pringles, Facebook, Dodgers & more

Posted by Dale Buss on November 2, 2011 08:55 AM

In the News

P&G delays $1.5 billion sale of Pringles.

Facebook struggles to get advertisers to pay for exposure.

Los Angeles Dodgers are for sale, owner Frank McCourt confirms.

Apple sees new CEO Tim Cook make it his own.

Bank of America blinks and withdraws $5 debit-card fee.

Bloomberg Businessweek ad campaign pitches personality.

BMW may see profit lead evaporate as new 3 Series eats into earnings and is topped by Mercedes-Benz in U.S. October sales.Continue reading...

brand news

In the News: Netflix Nixes Qwikster, Disney CEO, American Apparel Gains

Posted by Dale Buss on October 10, 2011 08:59 AM

In the News

Netflix abruptly abandons plans to rent DVDs and kills Qwikster brand before it launches.

Disney CEO Bob Iger announces he will step down in 2015.

American Apparel finds new fans in Europe.

Apple iPhone pre-sale orders sell out, while overall iPhone sales may not be so rosy.

Chrysler plans to pare minivan offerings as part of brand rationalization and product-portfolio streamlining  as the company winds up talks with UAW.

Conde Nast to develop video and online content.Continue reading...

brand news

In the News: Bank of America, China Mobile, Costco, HP & more

Posted by Dale Buss on September 2, 2011 08:44 AM

In the News

Bank of America is pushed by regulators on contingency plans, as more than a dozen suits against big US banks are expected to be filed in the coming days over bad mortgages.

AstraZeneca fails to beat Pfizer in match of anti-cholesterol drugs Crestor and Lipitor.

BP raid in Russia is suspended.

Baidu, China Mobile and ICBC rank among top brands in China, survey says.

Campbell's profit takes a hit on declining US soup sales.

China Telecom plans UK mobile service before London 2012 Olympics.Continue reading...

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