brand news

In the News: Pringles, Facebook, Dodgers & more

Posted by Dale Buss on November 2, 2011 08:55 AM

In the News

P&G delays $1.5 billion sale of Pringles.

Facebook struggles to get advertisers to pay for exposure.

Los Angeles Dodgers are for sale, owner Frank McCourt confirms.

Apple sees new CEO Tim Cook make it his own.

Bank of America blinks and withdraws $5 debit-card fee.

Bloomberg Businessweek ad campaign pitches personality.

BMW may see profit lead evaporate as new 3 Series eats into earnings and is topped by Mercedes-Benz in U.S. October sales.Continue reading...

brand news

In the News: Netflix Nixes Qwikster, Disney CEO, American Apparel Gains

Posted by Dale Buss on October 10, 2011 08:59 AM

In the News

Netflix abruptly abandons plans to rent DVDs and kills Qwikster brand before it launches.

Disney CEO Bob Iger announces he will step down in 2015.

American Apparel finds new fans in Europe.

Apple iPhone pre-sale orders sell out, while overall iPhone sales may not be so rosy.

Chrysler plans to pare minivan offerings as part of brand rationalization and product-portfolio streamlining  as the company winds up talks with UAW.

Conde Nast to develop video and online content.Continue reading...

brand news

In the News: Bank of America, China Mobile, Costco, HP & more

Posted by Dale Buss on September 2, 2011 08:44 AM

In the News

Bank of America is pushed by regulators on contingency plans, as more than a dozen suits against big US banks are expected to be filed in the coming days over bad mortgages.

AstraZeneca fails to beat Pfizer in match of anti-cholesterol drugs Crestor and Lipitor.

BP raid in Russia is suspended.

Baidu, China Mobile and ICBC rank among top brands in China, survey says.

Campbell's profit takes a hit on declining US soup sales.

China Telecom plans UK mobile service before London 2012 Olympics.Continue reading...

rising brands

For Viagra Maker Pfizer, What Goes Up Doesn't Come Down (Until 2019)

Posted by Mark J. Miller on August 15, 2011 05:00 PM

The excitement levels of Pfizer execs likely went way up (and remained there for some time) after a federal judge upheld a U.S. patent for the company’s anti-impotence pill, Viagra, on Friday.

The company, the world’s largest drug maker, gets to remain the exclusive manufacturer of the drug into 2019, reports the Wall Street Journal. U.S. Judge Rebecca Beach Smith in Federal court in Norfolk, Virginia (Virginia is for lovers, you know) ruled that Teva Pharmaceutical Industries Ltd. could not produce a generic version of the drug, the Journal reports.Continue reading...

week in review

Top 10 Stories of the Week: Coca-Cola's New Freestyle Machines, The U.K. Riots, Tiger Woods, and more

Posted by Michael Waltzer on August 12, 2011 04:30 PM

Our most-read blog posts of the past week include Coca-Cola's New Freestyle Machines, The U.K. Riots, Tiger Woods, and more:

#1 Coca-Cola Expands Futuristic Freestyle Machines

#2 U.K. Riots: The Revolution Will Be Twitterized

#3 The Sole of a Brand: Louboutin Fails to Convince NY Judge to See Red

#4 Bud Refresh: The King of Beers Puts on a Bowtie

#5 Tiger Woods Loses TAG Heuer, Gains Nike Vote of Confidence

#6 T-Mobile Not Feeling Pretty in Pink as AT&T Merger Drags On

#7 Pharma's Social Challenge; or, What Pfizer Learned From Its Facebook Hack

#8 Viral Video of the Week: Nissan's Damned Pony Jingle Will Haunt Your Dreams

#9 Rise of the Planet of the Apes Shows Why Hollywood Goes Ape for Apple

#10 Auto Erotica: Girls Produce Best Ford Mustang Ad of the Year

brand news

In the News: Angry Birds, Pfizer, Wendy's & more

Posted by Dale Buss on August 12, 2011 09:00 AM

In the News

Global stock markets rise this morning in last day of trading in wild week.

American Airlines plans to spin off its Eagle commuter unit.

Angry Birds parent Rovio seeks $1.2 billion valuation.

Anheuser-Busch InBev counts on NFL to lift Bud Light in a big way.

Apple holds sway in tablet wars.

Brinker’s increases focus on value at its restaurant brands such as Chili’s Grill & Bar.

Coca-Cola stumbles on Facebook post in Portuguese.Continue reading...

brand news

Brands to Watch: Facebook Messenger, Samsung, Wendy's & more

Posted by Chana Mayefsky on August 9, 2011 06:00 PM

Brands to Watch

Apple edges past Exxon to become the biggest public company in the world (while AOL has a bad day); and stops Samsung's Galaxy Tab in Europe with legal ruling.

Barney's NY hires former French Vogue editor Carine Roitfeld as model and consultant.

Disney profits from sales of Cars 2 and Marvel merchandise, and ESPN revenues.

Facebook rolls out mobile Messenger feature.

Ford manages expectations of eager Focus electric car buyers.

Hero MotorCorp unveils brand identity.

J&J reaches agreement with U.S. on Risperdal charge.Continue reading...

social marketing

Pharma's Social Challenge; or, What Pfizer Learned From Its Facebook Hack

Posted by Sheila Shayon on August 5, 2011 10:57 AM

Pfizer was compelled to take down its Facebook page after being hacked July 19th by U.K. hackers, The Script Kiddies, who claimed responsibility for the social misdeed on Twitter. The group's grievance, apparently, is that (in their words) the pharma giant is “A Corrupt Corporate American Company guilty of cutting corners and killing people.” Such are the charming times we live in.

A screenshot of the hacked posts shows the Pfizer logo smeared in red (above) and information about Pfizer's $2.3 billion settlement of a U.S. investigation of its drug-marketing practices in 2009. 

Hackers have been targeting government agencies and major corporations in the past several months — if you haven't read about Operation Shady RAT, Vanity Fair has a good backgrounder — so the fear is this attack is just the tip of the online iceberg for Big Pharma, an industry that was already tiptoeing (read: reticent) to embrace social media.Continue reading...

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