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rising brands

For Viagra Maker Pfizer, What Goes Up Doesn't Come Down (Until 2019)

Posted by Mark J. Miller on August 15, 2011 05:00 PM

The excitement levels of Pfizer execs likely went way up (and remained there for some time) after a federal judge upheld a U.S. patent for the company’s anti-impotence pill, Viagra, on Friday.

The company, the world’s largest drug maker, gets to remain the exclusive manufacturer of the drug into 2019, reports the Wall Street Journal. U.S. Judge Rebecca Beach Smith in Federal court in Norfolk, Virginia (Virginia is for lovers, you know) ruled that Teva Pharmaceutical Industries Ltd. could not produce a generic version of the drug, the Journal reports.Continue reading...

week in review

Top 10 Stories of the Week: Coca-Cola's New Freestyle Machines, The U.K. Riots, Tiger Woods, and more

Posted by Michael Waltzer on August 12, 2011 04:30 PM

Our most-read blog posts of the past week include Coca-Cola's New Freestyle Machines, The U.K. Riots, Tiger Woods, and more:

#1 Coca-Cola Expands Futuristic Freestyle Machines

#2 U.K. Riots: The Revolution Will Be Twitterized

#3 The Sole of a Brand: Louboutin Fails to Convince NY Judge to See Red

#4 Bud Refresh: The King of Beers Puts on a Bowtie

#5 Tiger Woods Loses TAG Heuer, Gains Nike Vote of Confidence

#6 T-Mobile Not Feeling Pretty in Pink as AT&T Merger Drags On

#7 Pharma's Social Challenge; or, What Pfizer Learned From Its Facebook Hack

#8 Viral Video of the Week: Nissan's Damned Pony Jingle Will Haunt Your Dreams

#9 Rise of the Planet of the Apes Shows Why Hollywood Goes Ape for Apple

#10 Auto Erotica: Girls Produce Best Ford Mustang Ad of the Year

brand news

In the News: Angry Birds, Pfizer, Wendy's & more

Posted by Dale Buss on August 12, 2011 09:00 AM

In the News

Global stock markets rise this morning in last day of trading in wild week.

American Airlines plans to spin off its Eagle commuter unit.

Angry Birds parent Rovio seeks $1.2 billion valuation.

Anheuser-Busch InBev counts on NFL to lift Bud Light in a big way.

Apple holds sway in tablet wars.

Brinker’s increases focus on value at its restaurant brands such as Chili’s Grill & Bar.

Coca-Cola stumbles on Facebook post in Portuguese.Continue reading...

brand news

Brands to Watch: Facebook Messenger, Samsung, Wendy's & more

Posted by Chana Mayefsky on August 9, 2011 06:00 PM

Brands to Watch

Apple edges past Exxon to become the biggest public company in the world (while AOL has a bad day); and stops Samsung's Galaxy Tab in Europe with legal ruling.

Barney's NY hires former French Vogue editor Carine Roitfeld as model and consultant.

Disney profits from sales of Cars 2 and Marvel merchandise, and ESPN revenues.

Facebook rolls out mobile Messenger feature.

Ford manages expectations of eager Focus electric car buyers.

Hero MotorCorp unveils brand identity.

J&J reaches agreement with U.S. on Risperdal charge.Continue reading...

social marketing

Pharma's Social Challenge; or, What Pfizer Learned From Its Facebook Hack

Posted by Sheila Shayon on August 5, 2011 10:57 AM

Pfizer was compelled to take down its Facebook page after being hacked July 19th by U.K. hackers, The Script Kiddies, who claimed responsibility for the social misdeed on Twitter. The group's grievance, apparently, is that (in their words) the pharma giant is “A Corrupt Corporate American Company guilty of cutting corners and killing people.” Such are the charming times we live in.

A screenshot of the hacked posts shows the Pfizer logo smeared in red (above) and information about Pfizer's $2.3 billion settlement of a U.S. investigation of its drug-marketing practices in 2009. 

Hackers have been targeting government agencies and major corporations in the past several months — if you haven't read about Operation Shady RAT, Vanity Fair has a good backgrounder — so the fear is this attack is just the tip of the online iceberg for Big Pharma, an industry that was already tiptoeing (read: reticent) to embrace social media.Continue reading...

brand news

In the News: Pfizer, Instagram, Hulu & more

Posted by Shirley Brady on August 3, 2011 06:00 PM

Brands to Watch

AT&T challenges ESPN on 3DTV claims.

Audi signs on as Emmys sponsor.

Budweiser rebrands its can.

Burger King, Wendy's, Subway, Taco Bell, Carl's Jr. lead US fast food brands expanding in Russia.

Coca-Cola tests "FaceLook" facial recognition Facebook app in Israel.

Dunkin' Brands quarterly profits slip.

Facebook marketing director (and sister-of-Mark) Randi Zuckerberg quits to launch a start-up.

Google accuses Apple, Oracle and Microsoft of "patent bullying."Continue reading...

brand news

In the News: P&G, Pfizer, NBA & more

Posted by Dale Buss on June 13, 2011 09:00 AM

In the News

Apple store employee moves to unionize.

Chipotle expansion plans hit by rising costs.

Citi defends delay in disclosing hacking.

Dell gives precedence to Chinese market for tablet roll-out.

Dole blitzes US cities to pump up banana sales.

Edmunds.com to launch Groupon-type channel for cars.

Ford is ordered to pay $2 billion to dealers in old pricing dispute.Continue reading...

brand news

In the News: Citi, Exxon, FT & more

Posted by Dale Buss on June 9, 2011 09:00 AM

In the News

BP now says Rosneft deal is really dead.

Citigroup confirms data breach.

Exxon unveils major oil and gas find in the Gulf of Mexico.

Financial Times circumvents Apple sales system with app.

L’Oreal heiress saga continues.

Nokia sees departure of chief technology officer.Continue reading...

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