Posted by Mark J. Miller on May 25, 2011 10:00 AM
Sick of shelling out big bucks for your Lipitor and other brand-name drugs? Well, it doesn’t appear that you’ll need to do it for a whole lot longer. But you will have to memorize the actual medical name of your medicine rather than such catchy brand names as Zyprexa, Plavix, and Singulair.
They're just a few of the brand-name drugs that will go on the market in a cheaper, generic form in the next two years.
Why? Because the patents on these and other brands will run out and allow for other companies to offer those generics at lower prices since the patent royalties and marketing costs will disappear, creating a boon for consumers and a headache for Big Pharma.Continue reading...
Posted by Shirley Brady on May 20, 2011 05:15 PM
Allstate taps into doomsday marketing.
Amazon sells more e-books than actual books.
Apple inspires religious-like fervor, according to scientists.
Comcast questioned by Congress on FCC hire.
Facebook CEO Mark Zuckerberg makes case for kids under 13 on the site.
Google reportedly was warned on rogue drug ads.
Justin Bieber launches a perfume for girls.
LinkedIn climbs past $100 per share on second day of trading.Continue reading...
Posted by Shirley Brady on May 3, 2011 06:00 PM
Chicago Bulls guard Derrick Rose named NBA MVP.
Pac-10 signs $3 billion, 12-year deal with FOX and ESPN, the richest ever for a college conference, and plans its own TV network under looming Pac-12 name.
Pfizer weighs break-up.
Apple revamps iMac line.
BlackBerry and Microsoft team up to battle Google search.
BP to pay $85 million for 2006 Alaska oil spill.
CBS picks 60 Minutes reporter Scott Pelley as Katie Couric replacement.Continue reading...
Posted by Dale Buss on May 3, 2011 09:00 AM
AT&T caps customers' broadband usage; plans Groupon competitor.
Audi plans extra shifts to trim waiting time for SUVs.
Chrysler head Marchionne details impact of Japan crisis on output.
Community Health raises hostile bid for Tenet.
Consumer Reports teams with Billshrink to offer service-comparison tools.
Diet Pepsi ads fared best during Royal Wedding telecasts as viewers mostly ignored commercials.Continue reading...
Posted by Dale Buss on April 4, 2011 09:00 AM
BP seeks to resume drilling in the Gulf of Mexico.
Fox readies launch of Nat Geo Mundo Spanish-language channel.
IBM gets into the pharma business via nanotechnology.
Kraft extends “Real Women of Philadeophia” web series to tout cream cheese.
Mad Men is adding more commercial opportunities.
McDonald's brings Ronald back in new ads, and launches “McJob” marketing campaign as recruitment tool.Continue reading...
Posted by Abe Sauer on March 25, 2011 12:00 PM
Peep this: Just in time for Easter, it's the recent protests in Madison, Wisconsin, done with Peeps. (via)
One in five UK men use their iPad 2 in the loo.
Charlie Sheen's "Tiger Blood?" Yeah, that product already exists.
Wells Fargo will rebrand all Wachovia branches this summer.
Other branding odds and sods this week: giraffes, Smutley, Peetniks and more.Continue reading...
Posted by Dale Buss on March 17, 2011 09:00 AM
US announces Japan evacuation plan as more "heroic workers" battle radiation crisis.
Acura extends cross-promotion deal with W Hotels.
Amazon pressured to pay state sales taxes from brick-and-mortar retailers including Wal-Mart and Target.
Citi tops list of banks that received federal aid.
Coca-Cola sees Diet Coke overtake Diet Pepsi for the first time.
GE, eBay and Aflac ranked among the world’s “most ethical” companies.
Groupon said to discuss IPO with valuation of up to $25 billion.Continue reading...
Posted by Shirley Brady on March 8, 2011 06:00 PM
Deutsche Telekom is in preliminary talks to sell T-Mobile to Sprint, a deal that would remake the mobile landscape.
Facebook introduces movie streaming and rentals with Warner Bros., sending Netflix stock down; and launches real-time analytics for social plug-ins.
BP plans $3.5 billion bond sale as CEO apologizes for Gulf Spill and says industry must take more precautions.
Airbus receives $9.5 billion order for 100 jets.
American Apparel head Dov Charney's latest scandal: a $250 million employee lawsuit alleging sexual assault.
Bill Gates is unlikely to reclaim the world's richest title tomorrow, due to philanthropic contributions.
Bupa launches integrated marketing campaign and new tagline.
Coca-Cola invests in green bottling facility in UK.Continue reading...