brand collaborators
Posted by Sheila Shayon on June 4, 2012 01:02 PM
Getty Images and Google have partnered on the World Wonders Project, virtually exploring 132 historic sites ranging from Stonehenge to Pompeii using Google’s Street View technology and Getty’s archival collection of 80 million plus images, as seen above.
Google 3D models, YouTube videos and Street View, the popular feature of Google Maps available in 39 countries, plus additional resources from partners including UNESCO, the World Monuments Fund and Ourplace, make this a unique project uniting preservation, technology, and heritage.Continue reading...
More about: World Wonders, UNESCO, Getty Images, American Express, World Monuments Fund, Philanthropy, Corporate Citizenship, Travel, Digital, Sustainability, Place Branding
doing good
Posted by Sheila Shayon on June 4, 2012 10:01 AM
(RED) has announced (RED)Music, a place to buy exclusive tickets and packages from top artists and a centerpiece of the organization's inaugural (RED) Rush to Zero campaign, running June 1-10 to raise funding and awareness to deliver an AIDS Free Generation by 2015.
“The virtual elimination of mother-to-child transmission of HIV is part of the eight Millennium Development Goals, which range from halving extreme poverty to halting the spread of HIV/AIDS by the target date of 2015,” said the press release.Continue reading...
More about: (RED), Philanthropy, Corporate Citizenship, Apple, Starbucks, Converse, The Coca-Cola Company, Beats by Dr. Dre, Belvedere, Bugaboo, Claro, Nike, Penfolds, SAP, AIDS Telcel, American Express, Music, Entertainment, Shazam, Girl Skateboards, Mophie, FEED, Nanda Home, Solange Azagury-Partridge, Bottletop, TOUS
doing good
Posted by Sheila Shayon on June 1, 2012 11:10 AM

Giving back is proving is good business and good for morale at Starbucks. The brand just named a new corporate community officer, and reported the results of its second annual Global Month of Service, in April. The global commitment to "30 days of inspiring service" yielded 700,000 individual acts of service in 34 countries, covering cities from Beijing to Berlin to Nashville, with local volunteer efforts including:
• 400 Starbucks partners and families across China gathered in Beijing to restore local community parks and teach residents of the Hujialou North community how to be more environmentally aware and incorporate “green living” tips in their every day lives.Continue reading...
chew on this
Posted by Sheila Shayon on May 25, 2012 10:55 AM

Ask any New Yorker or any savvy visitor where to find the best frozen hot chocolate in Manhattan and they’ll tell you Serendipity 3 on the tony Upper East Side.
Also famous for serving hamburgers since 1954 to Marilyn Monroe, Grace Kelly, Cary Grant, Andy Warhol, as well as more contemporary celebs including everyone from President Bill Clinton and Sarah Palin to Madonna and Justin Bieber, Serendipity 3 today announced a new Guinness World Record: its $295.00 hamburger (limited edition with 48-hour notice) is now the world's priciest. What, pray tell, merits a $300 burger, besides the solid gold toothpick that accompanies it?
Honoring National Hamburger Month, and dubbed Le Burger Extravagant, it’s a culinary extravaganza — check it out below — combining Japanese Waygu beef infused with 10-herb white truffle butter. But wait, there's more!Continue reading...
place branding
Posted by Mark J. Miller on May 21, 2012 11:04 AM

Africa hasn’t received much good press in recent years. Such things as genocide, child soldiers, elephant slaughters, and human trafficking can do that for a continent, overshadowing any good news and efforts.
However, the continent is attempting to rebrand itself, according to the International Herald Tribune.
“They are not my own words — they come from Nigeria’s president, Goodluck Jonathan — but I do believe in the ‘rebranding’ of Africa,” said Franca Sozzani, editor in chief of Vogue Italia, to the IHT about the May/June issue of L'Uomo Vogue that focuses on the continent.
The cover of Vogue's Italian men's fashion magazine, shown at right, features Ban Ki-moon, Secretary General of the United Nations — not your typical cover story.
“Africa does not need charity — Africa needs investment and partnership,” Ban Ki-moon states in the magazine, as translated by the IHT. “Joining forces with civil society and private sector, including non-traditional players, like the fashion industry, has become indispensable. Sustainable development is my top priority.”Continue reading...
doing good
Posted by Shirley Brady on May 8, 2012 03:45 PM

The Michael J. Fox Foundation made headlines last fall with a limited-edition collection of Nike shoes inspired by the actor's Back to the Future character. The high-profile auction raised $9.4 million for the foundation, the largest private funder of Parkinson's Disease research in the world.
Fox's foundation is now heading into its own future with a new look and feel, one prompted by its humble founder, who wants to take the focus off himself and shine a spotlight onto the community of people helping find a cure for P.D.
Founded in 2000, the Foundation has just unveiled the first logo refresh in its history. "While our mission remains exclusively to speed research progress, we are increasingly a portal to engagement for the PD community at large — not just researchers but patients, their loved ones, physicians and members of the general publich who are inspired to give back," writes Holly Barkhymer, the organization's VP of marketing and communications, in a blog post.
The logo refresh features an updated font, simplified color scheme and a few tweaks to its iconic fox, who now features a dashing tipped tail and has added an ear. "We adore our fox, and it was very clear to us that the fox would remain," Barkyhmer told brandchannel. "One of the goals of the refresh was to make sure that people saw that the fox is a fox with a second ear and more defined tail. He's still fleet, intuitive, cunning, resourceful and smart."Continue reading...
More about: Michael J. Fox Foundation, Team Fox, Michael J. Fox, Non-Profits, Rebranding, Logos, Visual Identity, Celebrities, Personal Brands, Design, Mascots, Science, Health, Philanthropy
doing good
Posted by Sheila Shayon on April 6, 2012 03:03 PM
TOMS has partnered with FEED Projects to help children stay focused in school by providing meals. Every purchase of a pair of limited edition FEED 12 Classics gives one pair of new shoes and 12 school meals to children in need.
Founded in 2007 by model Lauren Bush Lauren, the presidential niece and granddaughter, FEED Projects sells FEED bags, sometimes in collaboration. (Remember the co-branded Gap faux pas?) A portion of each sale is donated to the United Nations World Food Program for children.
Bringing charity back home, TOMS founder Blake Mycoskie has partnered with Helen Keller International's ChildSight program to help provide prescription glasses to children living in impoverished U.S. communities.Continue reading...
More about: TOMS, FEED Project, One Day Without Shoes, Philanthropy, Collaborations, Co-Branding, Corporate Citizenship, CSR, Cause Marketing, Fashion, Retail, Design
corporate responsibility
Posted by Sheila Shayon on April 5, 2012 03:02 PM

Coca-Cola has committed $2 million to Catalyst Inc., a U.S.-based nonprofit organization focused on accelerating the advancement of women globally.
"At The Coca-Cola Company, we believe the real driver of the 21st century will be women, who will play a pivotal role in shaping our global economy and our society," stated Ingrid Saunders Jones, Chair of The Coca-Cola Foundation. "As we considered the global needs of women and the extraordinary work being done by Catalyst, we chose to support Catalyst in a way that would enable women worldwide to succeed."Continue reading...