Posted by Sheila Shayon on August 7, 2012 01:18 PM
New Yorkers are known for having big hearts (and, on occasion, big attitude and vocal chords to match) as they support their hometown teams. Now they're invited to "take a seat," regardless of team, and go to bat against cancer at the brand new M. Harf Stadium.
Haven't heard of the M. Harf Stadium with all the noise about the new Barclays Center home to the Brooklyn Nets getting ready to open? More than 350,000 seats are up for sale in this virtual (read: only only) stadium, which is co-sponsored by the New York Yankees, in a partnership designed to "Delete Blood Cancer."Continue reading...
Posted by Sheila Shayon on July 25, 2012 10:02 AM
Funny or Die has tapped a droll troupe of Hollywood talent — Zach Galifianakis, Sarah Silverman, Tracy Morgan, Chloe Moretz, Marisa Tomei and Isaiah Mustafa — to join forces with Bono's anti-poverty group ONE on a new campaign, part of a larger global initiative to reach "the beginning of the end of AIDS" by 2015.
The star-studded video from Funny or Die asks viewers to sign a petition on ONE to reverse proposed budget cuts to the life-saving AIDS program, PEPFAR, and fulfill America’s commitments to the Global Fund to Fight AIDS, Tuberculosis and Malaria.Continue reading...
Posted by Mark J. Miller on July 9, 2012 09:59 AM
Puma, the German shoe and sportswear company that was founded in 1924 when Rudolf Dassler split out from his brother Adi’s Adidas, is betting big on Africa.
A new Wilderness Collection of apparel, footwear, and accessories is “inspired by the landscape and climate of the continent,” according to Ecouterre.com. The goods are also “primarily sourced and manufactured in Kenya in collaboration with Wildlife Works.”
More than 80 percent of the apparel will be made out of fair-trade cotton, with the goal of being 100 percent by next year, with 20% organic and African cotton making up the difference.Continue reading...
sip on this
Posted by Dale Buss on July 2, 2012 01:33 PM
Howard Schultz is at it again. This time, the increasingly outspoken founder and CEO of Starbucks has issued a Fourth of July rallying cry, in the form of a full-page ad in the Wall Street Journal calling for nothing less than the restoration of the American dream.
The brand's new coming-together campaign, called Indivisible, echoes the slogan on the fundraising wristbands for its Create Jobs for USA campaign that launched last November, while giving it a political voice in the U.S. election being decided this coming November.Continue reading...
Posted by Mark J. Miller on June 22, 2012 11:04 AM
The idea of running a pay-what-you-can organization is generally laughed at as a business model, but Panera is proving skeptics wrong. So far, the St. Louis-based company has three such eateries and they are turning a profit, according to the Chicago Tribune.
This week Panera opened its fourth pay-what-you-can Panera Cares location, in Chicago. Founder and co-CEO Ron Shaich tells the Trib that the neighborhood that it's the perfect community for such a business because it has “million-dollar townhomes and people on the street."
"When you walk in, it's the full Panera experience," Shaich, who hopes to open a new Panera Cares cafe each quarter, told the Trib. "When you go into a soup kitchen, the energy is so negative and the food is institutional and the experience is institutional."Continue reading...
Posted by Mark J. Miller on June 18, 2012 02:59 PM
When you manufacture electric razors, you spend a lot of time thinking about the shape of people’s faces and noticing how much the simple construction and care of a face communicates about somebody.
Procter & Gamble’s Braun brand took that notion and created the “Wear your face” campaign, which is now turning into a book that will benefit UNICEF. The book, Wear Your Face: Portraits of Men of Varying Ages, Origin, and Character, was the idea of BBDO Proximity Duesseldorf creative director Olaf Reys, who worked on the Braun campaign for P&G.
Reys teamed up with some of the world’s best-known photographers to capture some of the world’s best-known faces, including George Clooney, Robert de Niro, Mickey Rourke, and Mick Jagger.
“Today the male public image is multifaceted and malleable, presenting a kaleidoscope of diversity and sophistication,” Reys said in a press release. “The work I amassed is a visual documentation of how far society has moved towards a more tolerant interpretation of masculinity – and femininity.”Continue reading...
Posted by Sheila Shayon on June 14, 2012 05:04 PM
Teaching Kids to CARE, a philanthropic initiative from DoubleTree by Hilton hotels, has reached 5 million grade school students to engender values and behaviors of sustainable change for more than a decade. This week it launched a new website in a bid to create a global online community.
The program pairs team members from DoubleTree properties with local schools in more than 200 communities and now, a refreshed Teaching Kids to CARE program is available online for teachers, parents and students. DoubleTree’s partners include The Arbor Day Foundation and The Woodland Trust.
At its core are five thematic lesson plans developed in line with U.S. National Education Standards about small actions that make a difference for the planet, the positive impact of trees on the environment, and the importance of the “three Rs” – reducing, reusing and recycling. Lesson plans are available in two versions, targeted for students in grades K – 2, and grades 3 – 5.Continue reading...
Posted by Mark J. Miller on June 14, 2012 11:01 AM
Skechers recently got itself into hot water when it had to shell out $40 million to settle a suit brought against it by the Federal Trade Commission to settle false advertising charges that its “toning sneakers” could make consumers look and actually be healthier without having them change their behavior in any other way.
Now the shoe brand is looking to build back some of the good feeling it torpedoed with that incident.
The company just announced that it has “donated its first million pair of kids’ shoes through its BOBS from SKECHERS program, which gives a new pair to a child in need for every BOBS footwear purchase.” Those shoes will be finding the feet of kids in the U.S., Central America, Africa, and Southeast Asia.
The BOBS sub-brand, which already mimics philanthropic brand TOMS in name, logo and shoe design, is clearly taking a cue from TOMS' "One For One" mission, which donates a pair of shoes to a child in need for every pair purchased.
That clearly doesn't bother celebrity ambassador Brooke Burke-Charvet, the co-host of Dancing With the Stars, who trades her Skecher Shape-ups "toning shoes" for BOBS for the photo opp.Continue reading...