Posted by Sheila Shayon on October 19, 2012 03:17 PM
Today is Génifique Day (formerly Genes Day), a one-day national event benefitting St. Jude Children's Research Hospital, and Lancôme will donate $7 from in-store or online sales of select Génifique products to St. Jude. Last year’s events and activities helped raise over $300,000 in support of lifesaving research and treatment.
"Our three-year partnership stands as a testament to Lancome's commitment to supporting St. Jude Children's Research Hospital, an organization that shares many of our core values," says Serge Jureidini, president of Lancome USA, in a press release.
Lancome, the world's largest luxury beauty brand, sold at 2,000 counters across the U.S., applied ten years of research to Genifique, introduced in 2009, which “re-plumps, refines and re-illuminates the skin as if infused with life.” Fans of the product include "Mad Men" actress Christina Hendricks, Lancome ambassadress Julia Roberts, British songbird Lily Allen, supermodel Veronica Webb and star makeup artist Charlotte Tilbury.
Making it easy for people to spread awareness of Genifique Day, the Lancome Facebook page is inviting users to create and share photo booth photo strips about “occasions when they feel their best.”Continue reading...
Posted by Dale Buss on October 19, 2012 01:07 PM
Ford is adding to the flurry of pink branding for breast-cancer awareness to promite its first-ever short film about the "Models of Courage" who are the 2012 faces of its six-year-old Ford Warriors in Pink funding program.
Meanwhile, the National Football League, its players and coaches keep upping their own game when it comes to brandishing pink to support Breast Cancer Awareness as the league has done for a few years now. Every player, coach, referee, scoreboard and other parts of stadiums and TV settings seem to be wearing something in the color these days. And the pink is an especially vivid hue that shows up well on TV.
Still, the entire use of pink may be starting to lose some of its awareness-building effects simply because it's become so ubiquitous. A stunning 68 percent of consumers say that few cancer-cause promotions stand out to them, implying that they are blinded by all the pink in the breast-cancer awareness efforts, in a new survey by Cone Communications, according to Marketing Daily.Continue reading...
brands under fire
Posted by Mark J. Miller on October 17, 2012 10:29 AM
A week after the United States Anti-Doping Agency let loose a thousand pages of painful details about how Lance Armstrong and pretty much every other top American bicycle pro of the last decade doped, Nike has finally released its own news on the matter.
Following a protest at its Beaverton, Ore., HQ yesterday, Nike this morning confirmed it's dropping the athlete with two terse paragraphs, serving up a serious financial blow to Armstrong even though still continuing to support the Livestrong philanthropic brand he founded. The sports giant just released a limited-edition collection to celebrate the 15th anniversary of Livestrong, which promotes cancer awareness and healthy living, as part of a licensing deal that will continue.
Just as Joe Paterno's name was scrubbed from the Nike campus, Armstrong will also see his name removed from the fitness center on the Nike campus in Oregon, as CNN is reporting that Nike will remove his name from the building. In tandem with Nike's news, the disgraced cyclist also announced this morning that he was stepping down from his role as chairman of Livestrong.
The news prompted a mass exodus from Team Armstrong. On the heels of Nike's announcement, sponsor Anheuser-Busch announced it's dropping the cyclist when his deal as a Michelob Ultra brand ambassador ends on Dec. 31st. The Giro brand, which produced a custom $15,000 bike helmet for Armstong's 2010 Tour de France race and a branded line of helmets, also quit Team Armstrong, along with the Honey Stinger brand and, as the Wall Street Journal reports, RadioShack .
In all, Bloomberg estimates that Armstrong stands to lose $30 million as his sponsors flee.Continue reading...
Posted by Sheila Shayon on October 16, 2012 01:14 PM
Even though we haven’t yet had Halloween, retail brands are gearing up for the holiday season. Target raised eyebrows by releasing its holiday TV commercial before Halloween, which is the marketing equivalent of wearing white after Labor Day in the U.S. But even that hoary old rule no longer applies, so get ready for the holiday blitz to start earlier than ever this year.
Toys “R” Us is already promoting its Marine Toys for Tots Foundation campaign, which is back for the ninth year with Shaquille O’Neal ("Give Back With Shaq!" for the fourth year) offering “Shaq’s Santa Sack,” the first-ever Toys for Tots Wish List filled with donation suggestions.
More than 16 million children are living in poverty in the U.S. according to the United States Census Bureau, and now through December 2, consumers can “Give Back with Shaq” by donating new, unwrapped toys at Toys“R”Us and Babies “R” Us stores or online through Christmas Eve.Continue reading...
Posted by Mark J. Miller on October 12, 2012 11:34 AM
Racing, sports and Lance Armstrong fans are grappling with the man, the myth and the legend this week, as Armstrong remains, it seems, unperturbed in the aftermath of what appears to be damning evidence that he took performance-enhancing drugs throughout his storied career.
The U.S. Anti-Doping Agency's report accused the U.S. Postal Service team under Armstrong of widespread doping and a cover-up that enabled Armstrong's seven straight Tour de France titles and involved a cover-up so officials never caught Armstrong via a drug test.
While many were saddened and disappointed, other fans and observers didn't care if he took performance-enhancing drugs with his teammates (who he allegedly "bullied") or on his own. For all we know, he may have taken them on a boat and on a train, with a goat and in the rain. But Armstrong himself appears "unfazed," as Reuters puts it, by Wednesday's report and the mounting accusations by others in the racing world.
Armstrong's personal response to the blow-up: he tweeted a link on Wednesday for a press release noting the 15th anniversary of the Livestrong foundation, commenting: "What am I doing tonight? Hanging with my family, unaffected, and thinking about this. http://bit.ly/Po6mXT #onward." He later tweeted a telling YouTube link, for the late singer Elliott Smith's song, "Everything's coming up roses."Continue reading...
Posted by Barry Silverstein on October 10, 2012 03:17 PM
What is it about the living legends of sports? These larger-than-life heroes -- people like Barry Bonds, Tiger Woods, and Lance Armstrong — should be symbols of lasting integrity, yet they often seem to self-destruct, shocking their fans and shaming their sport.
Still, these personalities' brands somehow weather the storm and they move on. Woods, publicly debased for his marital infidelities in late 2009, proved the point when he finally won a tournament late last year, the first since his 2009 Australian Masters victory. The situation with Lance Armstrong, however, plays by a different set of rules. The world's greatest cyclist was disgraced by doping charges that resulted in his being stripped of his seven Tour de France titles and banned for life from cycling. In August, Armstrong decided not to fight the charges, a move that many interpreted as admitting guilt without saying it.
Now, the boom is officially being lowered on Armstrong by the United States Anti-Doping Agency (USADA). The organization announced on October 10 that it is releasing its "Reasoned Decision" in the Lance Armstrong case (click here for a PDF). The USADA called it "the most sophisticated, professionalized and successful doping program that sport has ever seen."Continue reading...
Posted by Sheila Shayon on October 10, 2012 02:12 PM
Marks and Spencer has started a ‘shwopping’ fashion revolution. “It's time to open your mind, your heart, your arms and your wardrobe. Shwopping is a way of living and thinking, because we think that old clothes shouldn't just be thrown out, they should do some good,” explained Ab Fab actress Joanna Lumley at the initiative's launch back in April.
Shwopping asks every shopper to donate an old item when purchasing a new one at selected stores, and M&S will pass the clothes along to Oxfam's network of charity shops across the UK to help those less fortunate. The campaign’s Facebook app lets users shwop socially and register for a monthly prize draw.
In-store Shwop Drops (two items per store visit) make donations easy, and items need not be from M&S. “Our ultimate aim is to collect as many clothes as we sell and change the way we all shop,” says the brand, which just launched a "swhopped" ladies coat (above) last week: a stylish black peacoat that is also the first high street clothing product made from used clothing.Continue reading...
start your engines
Posted by Dale Buss on October 3, 2012 04:53 PM
Despite a difficult economy for small business, savvy brands recognize the unflagging appeal of the startup. And so more of them are supporting entrepreneurs or associating themselves with the entrepreneurial spirit, ranging from PepsiCo to General Electric.
Lexus wants a piece of that action, too. The Toyota-owned luxury brand has established a contest called Lexus Ignition in which a Facebook app is soliciting votes on eight technology startups, whose four winners will split up to $100,000 in funding from Lexus US. The startups range from a maker of audio speakers out of "eco wood" to the designer of "the world's first pocket-sized video-stabilization case for a smartphone that eliminates shaky video," according to a Lexus press release. Each innovation could have some relevance to automotive technology.
Timing the social campaign, which is now in week two, to the debut of the all-new flagship sedan, the 2013 Lexus ES, the brand wants to "support other creative projects that exemplify this philosophy," Lexus CMO Brian Smith told brandchannel. The digital campaign reflects "our greater focus on multimedia and connectedness in the car," he said, echoing a key theme for automakers these days.Continue reading...