social media watch
Posted by Alicia Ciccone on April 16, 2013 01:13 PM
In the wake of the Boston Marathon bombings on Monday, many took to social media to help locate loved ones and confirm safety, while brands spoke out, offering consoling thoughts along with offers of free services and aid to victims and locals affected by the attack — and then retreated to the sidelines, cancelling promoted tweets and Facebook status updates unless they could be of service.
In that vein, Google quickly developed a Boston version of its Person Finder tool, while JetBlue, Airbnb and other brands and businesses (big and small) that could help the distressed and stranded sprang into action. For some, like Adidas, sponsorship of the event led to an unfortunate juxtaposition with terror, as the brand's logo and "All In" tagline was featured at the finish line, and thus the front page of the Boston Globe.
Ford's head of social media, Scott Monty, tweeted some advice to brands for those unsure of how to respond—but sadly, with horrific events becoming more frequent these days, marketers are getting more adept at what to do (and more importantly, what not to do).Continue reading...
Posted by Sheila Shayon on April 12, 2013 04:34 PM
AT&T has landed at top spot on CR Magazine's 14th annual 100 Best Corporate Citizens List, beating out other top Russell 1000 large-capitalization companies on merits including human rights and corporate governance.
Rounding out the top 10 on the new list: Mattel, Bristol-Myers Squibb, Eaton Corp, Intel, Gap, Hasbro, Merck & Co., Campbell Soup Co. and Coca-Cola.
The ranking crunches 298 data points of disclosure and performance measures across seven categories: environment, climate change, employee relations, human rights, governance, finance and philanthropy.
Notably, 26 companies on the 2013 list were not on the 2012 list, while 11 companies have appeared on the list every year since 2007. For those that were bestowed the honor, many were quick to highlight the significance of employee participation to the success of the company's initiatives.Continue reading...
Posted by Mark J. Miller on April 1, 2013 12:28 PM
Condoms already come in plenty of forms. You’ve got your ribbed, you glow-in-the-dark, your cola-flavored, your French ticklers and your textured and studded ones. But Bill and Melinda Gates would like to see one that hasn’t been invented yet—and they are willing to fork over more than $1 million for it.
That's why the Bill and Melinda Gates Foundation is offering up the cash to anyone who can design such a thing in the hopes of stopping the spread of HIV and AIDS, CNN reports.
The contraceptive they’d like to see is a "next generation condom that significantly preserves or enhances pleasure" and promotes "regular use" as part of the foundation's commitment to addressing the global HIV and AIDS crisis.
"Male condoms are cheap, easy to manufacture, easy to distribute, and available globally, including in resource-poor settings, through numerous well-developed distribution channels," the Foundation says, according to CNN. So what’s the problem? Well, people complain that condoms get in the way of intimacy and pleasure, which are generally the goal of most people having intercourse.Continue reading...
click for a cause
Posted by Sheila Shayon on March 28, 2013 07:14 PM
eBay's latest initiative, Sell it Forward, adds a touch of philanthropy to its recent push to make the service more brand-centric and expand PayPal’s usage.
Sell it Forward lets users sell their new or lightly-used clothes, shoes, handbags and other wares and share the proceeds with Goodwill. If an item is deemed saleable and sells within two weeks, eBay customers receive 50 percent of the proceeds and the other 50 percent helps fund Goodwill's operations and charitable efforts. (If an item is not sold in 14 days, it becomes a straight donation to Goodwill, and customers receive a tax-deductable donation form.)Continue reading...
brands with a cause
Posted by Sheila Shayon on March 22, 2013 12:26 PM
Somewhere, a world exists where more people have access to smartphones than toilets. Oh, wait. That's us.
Today marks the 20th annual World Water Day, observed on March 22 since 1993 when the United Nations General Assembly declared a global effort to improve access to clean water. Today, hundreds of multinational brands, political figures, celebrities and NGO's are offering up innovative ways to participate.
While Americans are drinking more water than ever before, the rest of the world's water crisis is becoming increasingly pressing, making it to the agenda of the 2012 World Economic Forum in Davos. That's when a report ranked water among the top five global factors equal in impact to systemic financial failure and fiscal imbalance, with 2.7 billion people affected by water shortages, compounded by climate change and a global population nearing 8 billion.
Two official meetings—in The Hague, The Netherlands and at the U.N. Headquarters in New York City—are taking place today to facilitate a global conversation on water cooperation, this year's theme, but hundreds of initiatives have launched across the globe in support of the effort.
In keeping with the theme of 2013 being the year of water cooperations, we've found some inspiring examples of the type of public-private partnerships spurring sustainable innovation to address the world's water crisis.Continue reading...
Posted by Mark J. Miller on March 15, 2013 02:28 PM
You want to make Reddit sensation Grumpy Cat really grumpy? Try using her name on a product without prior authorization.
The owners of the cat that took social media by storm five months ago have filed for a trademark for the name "Grumpy Cat" as well as the cat’s likeness. After all, their little kitty, whose name is actually Tardar Sauce, has since gotten her own website, Facebook fan page, retail space, an appearance on the Today Show and her own commercial for Friskies cat food, according to SmallBizTrends.com.Continue reading...
Posted by Sheila Shayon on March 4, 2013 02:02 PM
LIVESTRONG is still very much alive as it strives to move out from under the enormous shadow cast by its founder, disgraced cycling champion Lance Armstrong.
A new brand refresh involving a new logo and addition of the word “Foundation” was revealed during the State of the Foundation address at the Livestrong Assembly last week in Chicago, expanding the “visual brand to show that the LIVESTRONG ethos—the belief in survivorship—is not abstract. Thousands of people and many critical programs are the “Foundation” beneath that ethos.”
“After its founder Lance Armstrong was publicly revealed to be a cheater, a liar, and a complete and utter d**khead,” comments Mediabistro, “it was hard to believe the LIVESTRONG foundation would survive the fall-out. After all the charity, which aims to provide free cancer support services for those battling the disease, had its brand so tied to Armstrong’s own story that when Armstrong lost all credibility, it seemed like he would take LIVESTRONG down with him.”
The disgraced cyclist had his seven Tour de France victories wiped from the record books, may be stripped of the Legion d'Honneur and faces being deposed in several pending cases which altogether leave him liable for more than $100 million.Continue reading...
getting by with a little help
Posted by Shirley Brady on February 28, 2013 01:51 PM
Critics feeling that Michelle Obama has been overexposed lately, from presenting at the Oscars to mom-dancing with Jimmy Fallon, will have a hard time critiquing her latest move. The First Lady is expanding Let's Move, her three-year-old initiative to get kids moving and combat childhood obesity, and she's tapping one of the world's leading brands in the "get moving" space—Nike.
NIKE, Inc. President & CEO Mark Parker joined First Lady Michelle Obama and U.S. Education Secretary Arne Duncan in Chicago to announce Nike’s $50 million, five-year commitment to help launch a new Let's Move program for schools, an extension of the brand's involvement in the organization's Designed to Move study that found that only one in three American kids are active daily.Continue reading...