The Big Game

Meet the Unofficial Super Bowl Advertisers That are Packing a Punch Without Paying Up

Posted by Dale Buss on January 30, 2014 05:49 PM

Call them wanna-bes, hangers-on, coat-tailers or worse, but a growing number of brands are trying to achieve the Super Bowl effect without actually paying for it.

From Ford to Newcastle, marketers are finding more ways to take advantage of the Big Game atmosphere but not having to shell out an estimated $4 million for a 30-second spot on Fox this Sunday during the actual contest.

There are juicy pre- and post-game spots that deliver huge audiences as well but at a fraction of the price. And brands are managing to insinuate themselves into all the excitement and heightened promotional sensitivity that has turned a Super Bowl Sunday-only marketing extravaganza into a veritable season of fresh and often remarkable advertising, with all the media coverage and other knock-off effects that it brings.Continue reading...

brand news

In the News: IKEA, P&G, Rovio and more

Posted by Dale Buss on January 29, 2014 09:13 AM

In the News

IKEA CEO vows e-commerce and delivery expansion as store sales fall. 

P&G will cut phosphate in all laundry soaps by 2016. 

Rovio reassures Angry Birds users it’s not complicit with NSA, rethinks ad relationships. 

Abercrombie & Fitch strips CEO of chairman title.

Beats by Dre stars Ellen Degeneres in Super Bowl ad.

Bruegger's unveils new restaurant prototype.

Cheerios plans Super Bowl spot reprising mixed-race family.

Chrysler posts third straight annual profit but Fiat scraps dividend to save cash.

Comcast grows TV subscribers for first time in 6 years.

Coors Light wants NHL Stadium Series in Rockies.

Dow Chemical swings to profit on sales growth in most businesses.

EA sees sales of older games drop.Continue reading...

brand news

In the News: Apple, Microsoft, JCPenney and more

Posted by Dale Buss on January 16, 2014 09:22 AM

In the News

Apple settles FTC complaint over app charges on kids with deal to refund $32.5 million, while China Mobile eyes iPhone sales bonanza, with more than 1 million pre-orders ahead of Friday's launch.

Microsoft may pay $2.6 billion to Samsung and others to make Windows phones as rumors cite Ericsson CEO to replace Steve Ballmer.

JCPenney plans to close 33 stores and slash 2,000 jobs.

AOL unloads most of Patch to private equity firm.

AT&T ends long-running American Idol sponsorship.

Axe features Kim Jong-Un lookalike in Super Bowl spot.

Best Buy reports holiday sales decline.

Charter is talking with Comcast about new bid for Time Warner Cable, report says.

Citi replaces debit cards after Target data breach.

Facebook revamps ads to compete with Google.Continue reading...

brand news

In the News: HP, China Mobile, Cadillac and more

Posted by Dale Buss on January 15, 2014 09:21 AM

In the News

HP sets to announce two large smartphones today.

China Mobile receives 1.2 million iPhone pre-orders.

Cadillac updates its crest. 

Axe strikes a more earnest tone in advertising.

Bud Light challenges football fans with digital gaming ad and prepares new tag line for A-B InBev's reduced Super Bowl effort.

Charter woos Time Warner Cable shareholders.

Coca-Cola releases interactive mini-bottles to honor World Cup.

Daimler wins as US Supreme Court throws out Argentine human-rights suit.

Dunkin' Donuts focuses on expansion and one-to-one marketing.

Facebook CEO calls Snapchat a "super interesting privacy phenomenon," and it makes inroads in Russia.

Fiat will give first batch of new Alfa Romeos to top-selling US dealers.Continue reading...

digital moves

Pizza Hut Has Digital Down Pat as it Looks to Reinvent Retail

Posted by Sheila Shayon on January 13, 2014 03:57 PM

With Super Bowl Sunday around the corner, Pizza Hut is preparing to deliver more than two million pies on their busiest day of the year. You can bet a large percentage will be headed to multi-tasking, third-screen gamers.

The Yum Brands-owned company recently announced that its sold $1 million worth of Pizza Hut products via its Xbox Live ordering app in its first four months of availability. But that's not the only surprising statistic coming out of the fast-food staple. The first two Fridays of 2014 saw the biggest days in company history for sales received by a means other than the traditional phone order, and nearly 40 percent of all transactions were digital the first 10 days of 2014. 

"Technology is playing a bigger and bigger role in the lives of our consumers and we want to meet them where they are, and where they are right now is online and on mobile devices." said Carrie Walsh, chief marketing officer, Pizza Hut. 

The success of the Xbox 360 app portends the addition of other consoles including the Xbox One, PlayStation 4 and Wii U.Continue reading...

china

The Rise and Fall of KFC China

Posted by Abe Sauer on December 10, 2013 03:49 PM

A quarter century ago, Chinese consumers hungry for a taste of America formed hours-long lines in Beijing's Tiananmen Square outside a KFC, the nation's first. A year later, the opening of KFC's first restaurant in Shanghai was one of that famous city's most remarkable and memorable events of the year. More than a decade later, KFC was maybe America's most successful experiment in the new, open China; a China case study taught to MBA students in programs both prestigious and not. Investors hailed KFC's deft menu localization and aggressive locally-flavored marketing, tactics that had made it more successful in China than in its native land, a jewel in the Yum! Brands crown.

Then came 2012. KFC has never recovered. Continue reading...

chew on this

Domino's Presses Its Advantage in Digital Arena (and Still Makes Pizzas, Too)

Posted by Dale Buss on October 17, 2013 10:54 AM

Over the last few years, Domino's has retooled its pizza crust, broadened its menu to include more non-pizza items and, most recently, rolled out a new pan-style fresh pizza to rave reviews—and strong sales.

Yet now Domino's CEO J. Patrick Doyle says that the brand's growth in the future will be less dependent on a steady flurry of new products and more reliant on another, perhaps surprising advantage that the company has gained over most of the pizza world: its digital prowess.

That includes recent innovations such as the creation of Domino's "pizza profiles" online to facilitate ordering, and its experimentation with live cameras to show customers via web video their pizza as it is actually being made.Continue reading...

brand news

In the News: JCPenney, KFC, H&M and more

Posted by Dale Buss on October 10, 2013 09:22 AM

In the News

JCPenney undoes more of Ron Johnson's handiwork with logo revamp.

KFC preps quality-assurance campaign in China.

H&M, Gap back in the spotlight after another Bangladesh factory fire kills several workers. 

A&E Networks pitches original programming.

Aereo Android app will debut Oct. 22.

Alcatel-Lucent must revise job-cut plans in France.

Apple reportedly slashes iPhone 5c production.

AT&T and GE partner for wireless global network.

BlackBerry warms to breakup exit strategy as brand expands office closures.

Chevrolet revs up major ad push for Malibu.Continue reading...

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