chew on this
Posted by Dale Buss on March 6, 2014 12:56 PM
So is eating pizza really about eating—or about tweeting, texting and being able to use a smartphone in the car or a tablet at your table to order the pie?
Increasingly, it looks like the latter. Pizza Hut confirmed that it's testing an interactive table that functions essentially as a giant tablet ordering app. This follows on a two-year effort by rival Domino's to heavily invest in online ordering, social marketing and other digital applications to better capture the attention of mobile-centric consumers.
Pizza Hut said that the table-ordering app that customers will use to choose the size of their pizzas will feature the same pinch-and-spread motions they might use on a smartphone and allow them to pick their toppings by swiping through an interactive menu, according to Nation's Restaurant News. It was no mistake that the concept's unveiling happened just days before the start of SXSW, the annual digital confab in Austin, Texas.Continue reading...
Posted by Dale Buss on March 4, 2014 09:14 AM
Perdue launches first campaign for antibiotic-free products.
RadioShack closes 20 percent of stores.
Microsoft reboots its marketing brain trust as new CEO Nadella shakes up ranks.
Apple goes on hiring binge in Asia to speed product releases and leaves Pandora out of CarPlay.
BMW plans to hit sales target early.
BP suffers major blow over Gulf spill claims.
Boeing could face problems over Ukraine tensions as auto brands also face concerns.
Burger King adds Satisfries to kids' meals.
Chipotle cooks up program with Major League Soccer.Continue reading...
Posted by Dale Buss on February 20, 2014 09:20 AM
Facebook sees growth anxieties drive WhatsApp purchase.
Sbarro closes 155 company-owned units.
Walmart offers weak forecast and plans to accelerate rollout of small stores.
Aereo suffers a defeat in court.
Audi gives TT Roadster a fresh look.
Budweiser unveils World Cup teaser.
ConAgra seeks to revitalize Healthy Choice brand.
Fiat gives buyers an iconic track experience.
Ford splits with TV pitchman Mike Rowe.
FCC plans to overhaul rules to rescue net neutrality.
Gap announces voluntary minimum wage boost.Continue reading...
Posted by csauser on February 12, 2014 09:33 AM
Yelp unveils website revamp and upgrades local content.
Chick-fil-A launches switch to antibiotic-free chicken.
Toyota recalls 1.9 million Priuses to update software.
Annie's Homegrown sets to roll out new snacks strategy.
Audi boosts output of A3, Q5 in Germany.
Belk launches contest offering Edwin McCain as wedding singer.
Burger King beefs up Big King.
Dean Foods hurt by food-stamp losses.
Paula Deen readies comeback.
Dow Chemical rejects activist investor's call for major breakup.
DuPont moves toward approval of GMO crop in Europe.Continue reading...
social media watch
Posted by Sheila Shayon on February 3, 2014 07:49 PM
Following last year's blackout, which Oreo won hands down in a real-time marketing play hard to replicate, brands this year did all the prep work they could ahead of the Super Bowl to best prepare for that fleeting moment of social opportunity. What they couldn't prepare for, though, was a boring game.
And so while brands over-touted their hashtags and engaged in banter with fans over their ads, there were bound to be missteps. This year's Super Bowl real-time battle was a "is this account hacked?" face-off between JCPenney and Budweiser.
In an attempt that left many wondering if JCPenney's Twitter account had been hacked (although our editor-in-chief called it), the struggling retailer seeded the stunt with a promotional tweet pushing its Team USA mittens—and then things got weird.Continue reading...
The Big Game
Posted by Dale Buss on January 30, 2014 05:49 PM
Call them wanna-bes, hangers-on, coat-tailers or worse, but a growing number of brands are trying to achieve the Super Bowl effect without actually paying for it.
From Ford to Newcastle, marketers are finding more ways to take advantage of the Big Game atmosphere but not having to shell out an estimated $4 million for a 30-second spot on Fox this Sunday during the actual contest.
There are juicy pre- and post-game spots that deliver huge audiences as well but at a fraction of the price. And brands are managing to insinuate themselves into all the excitement and heightened promotional sensitivity that has turned a Super Bowl Sunday-only marketing extravaganza into a veritable season of fresh and often remarkable advertising, with all the media coverage and other knock-off effects that it brings.Continue reading...
Posted by Dale Buss on January 29, 2014 09:13 AM
IKEA CEO vows e-commerce and delivery expansion as store sales fall.
P&G will cut phosphate in all laundry soaps by 2016.
Rovio reassures Angry Birds users it’s not complicit with NSA, rethinks ad relationships.
Abercrombie & Fitch strips CEO of chairman title.
Beats by Dre stars Ellen Degeneres in Super Bowl ad.
Bruegger's unveils new restaurant prototype.
Cheerios plans Super Bowl spot reprising mixed-race family.
Chrysler posts third straight annual profit but Fiat scraps dividend to save cash.
Comcast grows TV subscribers for first time in 6 years.
Coors Light wants NHL Stadium Series in Rockies.
Dow Chemical swings to profit on sales growth in most businesses.
EA sees sales of older games drop.Continue reading...
Posted by Dale Buss on January 16, 2014 09:22 AM
Apple settles FTC complaint over app charges on kids with deal to refund $32.5 million, while China Mobile eyes iPhone sales bonanza, with more than 1 million pre-orders ahead of Friday's launch.
Microsoft may pay $2.6 billion to Samsung and others to make Windows phones as rumors cite Ericsson CEO to replace Steve Ballmer.
JCPenney plans to close 33 stores and slash 2,000 jobs.
AOL unloads most of Patch to private equity firm.
AT&T ends long-running American Idol sponsorship.
Axe features Kim Jong-Un lookalike in Super Bowl spot.
Best Buy reports holiday sales decline.
Charter is talking with Comcast about new bid for Time Warner Cable, report says.
Citi replaces debit cards after Target data breach.
Facebook revamps ads to compete with Google.Continue reading...