digital moves

Pizza Hut Has Digital Down Pat as it Looks to Reinvent Retail

Posted by Sheila Shayon on January 13, 2014 03:57 PM

With Super Bowl Sunday around the corner, Pizza Hut is preparing to deliver more than two million pies on their busiest day of the year. You can bet a large percentage will be headed to multi-tasking, third-screen gamers.

The Yum Brands-owned company recently announced that its sold $1 million worth of Pizza Hut products via its Xbox Live ordering app in its first four months of availability. But that's not the only surprising statistic coming out of the fast-food staple. The first two Fridays of 2014 saw the biggest days in company history for sales received by a means other than the traditional phone order, and nearly 40 percent of all transactions were digital the first 10 days of 2014. 

"Technology is playing a bigger and bigger role in the lives of our consumers and we want to meet them where they are, and where they are right now is online and on mobile devices." said Carrie Walsh, chief marketing officer, Pizza Hut. 

The success of the Xbox 360 app portends the addition of other consoles including the Xbox One, PlayStation 4 and Wii U.Continue reading...

china

The Rise and Fall of KFC China

Posted by Abe Sauer on December 10, 2013 03:49 PM

A quarter century ago, Chinese consumers hungry for a taste of America formed hours-long lines in Beijing's Tiananmen Square outside a KFC, the nation's first. A year later, the opening of KFC's first restaurant in Shanghai was one of that famous city's most remarkable and memorable events of the year. More than a decade later, KFC was maybe America's most successful experiment in the new, open China; a China case study taught to MBA students in programs both prestigious and not. Investors hailed KFC's deft menu localization and aggressive locally-flavored marketing, tactics that had made it more successful in China than in its native land, a jewel in the Yum! Brands crown.

Then came 2012. KFC has never recovered. Continue reading...

chew on this

Domino's Presses Its Advantage in Digital Arena (and Still Makes Pizzas, Too)

Posted by Dale Buss on October 17, 2013 10:54 AM

Over the last few years, Domino's has retooled its pizza crust, broadened its menu to include more non-pizza items and, most recently, rolled out a new pan-style fresh pizza to rave reviews—and strong sales.

Yet now Domino's CEO J. Patrick Doyle says that the brand's growth in the future will be less dependent on a steady flurry of new products and more reliant on another, perhaps surprising advantage that the company has gained over most of the pizza world: its digital prowess.

That includes recent innovations such as the creation of Domino's "pizza profiles" online to facilitate ordering, and its experimentation with live cameras to show customers via web video their pizza as it is actually being made.Continue reading...

brand news

In the News: JCPenney, KFC, H&M and more

Posted by Dale Buss on October 10, 2013 09:22 AM

In the News

JCPenney undoes more of Ron Johnson's handiwork with logo revamp.

KFC preps quality-assurance campaign in China.

H&M, Gap back in the spotlight after another Bangladesh factory fire kills several workers. 

A&E Networks pitches original programming.

Aereo Android app will debut Oct. 22.

Alcatel-Lucent must revise job-cut plans in France.

Apple reportedly slashes iPhone 5c production.

AT&T and GE partner for wireless global network.

BlackBerry warms to breakup exit strategy as brand expands office closures.

Chevrolet revs up major ad push for Malibu.Continue reading...

brand news

In the News: Nielsen, HBO, Juicy Couture and more

Posted by Dale Buss on October 8, 2013 09:21 AM

In the News

Nielsen formally unviels plans to track TV-related conversations on Twitter

HBO brings a la carte programming to Google Play

Juicy Couture brand is sold for $195 million. 

ACE bandage brand partners with LL Cool J for promotion. 

Alcatel-Lucent sheds 10,000 jobs.

Amazon defeats IBM in CIA cloud dispute.

Burt's Bees tweaks literary classics in Vine, Instagram campaign.

Dollar General opens 11,000th store.

Dunkin' Donuts adds SoCal units.

Google puts support behind program to create affordable internet. 

JCPenney sees bottoming-out.Continue reading...

brand news

In the News: Apple, MSNBC, NFL and more

Posted by Dale Buss on September 6, 2013 09:13 AM

In the News

Apple tests iPhone screens as large as six inches, reports say. 

MSNBC hires Alec Baldwin as host.

NFL targeted by radio ads from Native American tribe protesting 'Redskins' name. 

Bud Light kicks off NFL effort as Pizza Hut plans Times Square football-and-pizza party.

Facebook delays video ad launch again amid user-experience concerns and draws fresh scrutiny over privacy.

Ford may let CEO Alan Mulally leave sooner than planned, report says; is Microsoft his next stop? The company also announced a new luxury car brand for its European models. 

GlaxoSmithKline sees setback in skin-cancer vaccine effort.

Keebler has its elves building "tiny doors" across America in new campaign.

Landry's to debut casual Morton's Grille.

McDonald's tests tiered dollar menu.Continue reading...

brands under fire

Fast Food Workers Kick-Off Nationwide Strikes in NYC in Support of Higher Pay, Unions

Posted by Sheila Shayon on July 29, 2013 05:32 PM

And the wage wars continue. Hundreds of workers at fast food chain outlets across New York City took to the streets Monday to strike for higher wages, demanding the standard wage be raised to $15 per hour, more than twice the $7.25 minimum wage that fast food employees currently earn. 

Organizers from New York-based Fast Food Forward said the strike affected around 60 restaurants operated by McDonald's, Wendy's, KFC and Burger King. "A lot of the workers are living in poverty, not able to put food on the table or take the train to work. They are striking because they can't continue to maintain their families on the wages they're being paid in the fast food industry, said director Jonathan Westin, according to AFP. 

Protests are scheduled to take place this week in Chicago, Detroit, Flint, Mich., Kansas City, Milwaukee and St. Louis. "It will be by far one of the biggest actions (in the sector) this country has seen so far," Westin predicted.Continue reading...

chew on this

Domino's Growth from Pan Pizza Stands Out in Sluggish Sector

Posted by Dale Buss on July 24, 2013 05:32 PM

Now that Domino's has helped revive pizza sales, how about their typical meal companion, beer?

The No. 2 US pizza chain reported that strong sales of its recently launched pan-style pizzas propelled a 19 percent gain in second-quarter income, beating analysts' consensus prediction. US same-store sales climbed by nearly 7 percent and international same-store sales by nearly 6 percent.

Pizza Hut long dominated thick-pizza sales, but the introduction of Domino's Handmade Pan Pizza last year—after a couple of years of development—marked the chain's first fresh-dough pan-style product. It has drawn consumers in a pizza market that has been flat for some time, just as the beer market has been basically flat for many years.Continue reading...

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