2014 Brandcameo Product Placement Awards

brand news

In the News: Barclays, S&P, KFC and more

Posted by Dale Buss on February 5, 2013 09:01 AM

In the News

Barclays CEO vows to improve bank's ethics as company sets aside $1.6 billion for legal costs following exec shake-up.

S&P and McGraw-Hill sued by U.S. over controversial mortgage bond ratings.

KFC parent Yum! Brands suffers after China scandal.

Applebee's sees social media firestorm after employee posted customer receipt online.

AT&T introduces $1 mobile hotspot (with contract).

Axe broadens men's grooming portfolio.

Amazon and Samsung unseat Apple in customer engagement ranking.

Boeing finds experts stumped over Dreamliner's faulty batteries.Continue reading...

super bowl

Super Bowl Ad Watch: QSR, Snack Brands Prepare for Their Peak Day

Posted by Dale Buss on February 1, 2013 04:51 PM

The Super Bowl is either an excuse for a phantasmagoria of purposeless eating, or the stage for a veritable symphony of snacking. Either way, QSR and CPG brands have been gearing up for Sunday for months — and not just in the game-day advertisements that are being run at great expense by Anheuser-Busch, Pepsi, Coke, Doritos, Wonderful Pistachios and other kings of Super Bowl consumption.

Take Pizza Hut and Taco Bell, for example, both owned by Yum! Brands. This week, Pizza Hut expanded its "Hut. Hut. Hut" Super Bowl campaign it's been promoting on Facebook by offering all Americans a free sample of its latest "product innovation" on Tuesday afternoon at any of its 6,200 U.S. locations. The chain wouldn't reveal the nature of this innovation but said it'll become apparent by being integrated into the content of CBS's pregame show. All that is necessary to activate this promotion is for one of the quarterbacks to yell "Hut!" during the game — which seems very likely.

On the Taco Bell side of the company, the brand plans to introduce the new Cantina Bell Steak Burrito in a pregame ad and, of course, already has released its Super Bowl ad featuring young-at-heart seniors. Copy at the end of the ad  points viewers to Taco Bell's Facebook page, where consumers can participate in a "Live Mas Monday" on Feb. 4, during which a free churro willl be given away with any purchase during regular storehours at U.S. locations.Continue reading...

super bowl

Super Bowl Ad Watch: Mercedes-Benz Teases Superstitions, Kate Upton Spot

Posted by Dale Buss on January 22, 2013 05:05 PM

Super Bowl XLVII may be unique in that one of the biggest potential branding opportunities has suddenly materialized less than two weeks before the Big Game. And the opportunity is called the Brothers Harbaugh.

It seems unlikely that even the biggest brands would be able to land a deal with Jim or John Harbaugh, or both, this close to the Super Bowl, given that each is now consumed with how to beat the other's team -- and that, for the winner at least, there should be plenty of endorsement opportunities after the game.

But some marketers may be able to figure out how to tie themselves tangentially at least, maybe even convincingly, to what already has become the most intriguing Super Bowl story line perhaps in decades: the mutual success and striving of two accomplished opposing coaches, less than two years apart in age, who happen to be siblings. They're also young for their profession, telegenic, well-spoken and smart.

So we await news on Brother International or some other less obvious brand figuring out how to tap into all of that. In the meantime, there are plenty of other brands gearing up for a Super Bowl lift ahead of Game Day, including Mercedes-Benz.Continue reading...

super bowl

Super Bowl Update: Chrysler, Taco Bell Return as Budweiser Unveils New Brew

Posted by Dale Buss on January 9, 2013 01:14 PM

Super Bowl XLVII is getting closer, so more heavyweight brands are making the required heavyweight commitment to advertise during the Big Game on CBS on February 3.

The network said today that all of the available spots are sold out at around $4 million per 30 seconds, with the latest returning brands including Chrysler from last year and Taco Bell from three years ago.

Budweiser plans to debut Budweiser Black Crown, an amber lager with higher alcohol content, with a 30-second spot during the game. Anheuser-Busch InBev introduced Bud Light Platinum during last year's game, while Black Crown was developed via last year's Project 12 regional brewmaster challenge.

Taco Bell had a very good year with a snap-back in sales on the strength of new produccts such as Doritos Locos Tacos, and so the Yum!-owned brand has confirmed it's suiting up for the Super Bowl for the first time since 2010. The chain's 60-second spot will "support the brand’s 'LIVE MÁS' tagline and spirit."

Doritos, meanwhile, tapped actress Ali Landry, who rose to fame during her 2008 Super Bowl commercial debut with the brand, to announce the five finalists for its fan-voted "Crash the Super Bowl" creative commercial challenge.Continue reading...

social marketing

From Perfume to Hot Dog Pizza, Pizza Hut Canada is Winning Facebook

Posted by Shirley Brady on December 5, 2012 04:19 PM

Pizza Hut Canada thrilled its Facebook fans by whipping up a batch of limited-edition perfume and sending it to the first 100 to raise their wrists — with a new batch on its way — while sending one lucky follower an original cartoon on the inside lid of a pizza box (check 'em both out, below).

Now the brand's Canadian marketers are rolling out (no joke) a hotdog-stuffed pizza crust, previously tested in the UK, from Dec. 4 to Jan. 7. Only in Canada, eh? Pity.Continue reading...

brand news

In the News: Citi, Yahoo, Foxconn and more

Posted by Dale Buss on October 16, 2012 09:01 AM

In the News

Citigroup CEO Vikram Pandit and COO John Havens quit unexpectedly; board elevates EMEA CEO Mike Corbat to top spot.

Yahoo CEO Marissa Mayer, back from two-week maternity leave, poaches new COO from her previous employer Google.

RIM sees its once-iconic BlackBerry slip into black-sheep territory.

CBS extends CEO Les Moonves for two more years to 2017.

Chrysler opens availability of natural-gas-powered Ram pickup to retail sales.

Facebook opens UK engineering hub to focus on mobile.

Foxconn admits to breaching child labor laws.Continue reading...

chew on this

Taco Bell Leads US Surge for Yum, Even as Company Reduces Stake

Posted by Dale Buss on October 10, 2012 04:25 PM

Everything that Taco Bell has been doing right lately have boosted results at its parent company, Yum! Brands. And Yum's other major QSR brands in the U.S., Pizza Hut and KFC, are contributing to the uptick as well. Yum's profits jumped 23 percent for the third quarter on stronger results in the U.S. even while its fast-track growth in China, another crucial market, was held back by the cooling economy there.

"Our China business is having another strong year," Yum CEO David Novak told industry analysts on Wednesday, according to the Associated Press. "But as I've said before, China is going to have its inevitable ups and downs... We are now facing a slowing economy. But that doesn't change our outlook in China one iota. Our annual performance has been pretty consistent, and we expect that to continue."Continue reading...

brand news

In the News: Pizza Hut, Toyota, Spotify and more

Posted by Dale Buss on October 10, 2012 09:02 AM

In the News

7-Eleven, JetBlue and Bliss go presidential with "poll" promotions as Pizza Hut comes up with a controversial dare ahead of next week's debate.

Toyota recalls 7.4 million vehicles globally for power-window glitch and 2.5 million Lexus vehicles, as it plugs Prius on the Home Shopping Network.

Samsung signs TV deal with Spotify.

BAE and EADS terminate merger talks.

Bain Capital buys maker of Craftsman Tools.

Ballmer touts new era at Microsoft as bonus trimmed.

Cadbury tells bishop it's not precious about purple.

Chevron is rejected by Supreme Court in Ecuadorian case.Continue reading...

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