Posted by Mark J. Miller on February 5, 2013 11:59 AM
While many brands paid as much as $4 million to air a Super Bowl ad, one figured out a way to get a lot of attention for much less.
Old Milwaukee aired an ad during the game featuring mustachioed comedian Will Ferrell in an extended kiss with a fellow bus passenger — but only in three tiny markets: Sherman, Tex.; Ardmore, Okla., and Glendive, Mont.
It wasn't immediately clear what the residents of those locales thought of "their" Super Bowl spot. But given its high-profile smoocher, it has resulted in the brewer getting a decent amount of attention compared to the brands that shelled out big bucks to have their ad seen by the huge Super Bowl viewing audience. USA Today, Yahoo!, and other highly watched media outlets had written about the Ferrell spot.
Ferrell’s ad had received more than 1.5 million YouTube views by midday Tuesday, and seemed to be posted online only by fans of the ad itself. (Budweiser's popular Super Bowl ad featuring the adventures of a young Clydesdale had received more than 9 million by that point, but spent a comparative fortune.)Continue reading...
Posted by Mark J. Miller on February 4, 2013 11:04 AM
When a state or a city becomes synonymous with a tragedy or urban decline, how does it move forward?
Colorado is the latest state to face this question in the wake of last summer's mass shooting in Aurora. As the nation grapples with gun control, mental illness and public safety after a rash of gun violence, Colorado is left with an issue of perception beyond its borders.
"When something hits the press and it may not be good, Colorado gets known for that," Jeff Donaldson, account director for the state’s new brandCO program, told the Denver Post. "Our goal as a state should be to have a brand that rises above all that."Continue reading...
Posted by Shirley Brady on February 3, 2013 02:33 PM
In addition to posting photos on her Tumblr, Beyonce's final pre-Game YouTube sneak peek before her highly anticipated, Pepsi-sponsored Super Bowl Halftime Show, highlights what New Orleans means to her personally and what today's performance means to her legacy. Check out her new video below and tell us: will Beyonce's halftime performance beat Madonna's halftime show last year?Continue reading...
Posted by Mark J. Miller on January 29, 2013 12:22 PM
About $4,000 worth of coins are thrown into Rome’s massive, gorgeous Trevi Fountain each day. Making the gesture is said to guarantee your return to Rome.
Now Fendi is throwing a lot more than a few coins into the Trevi’s waters. The Italian fashion house has announced it will hand over $2.9 million to help keep the centuries-old fountain, featured memorably in Federico Fellini’s “La Dolce Vita,” in good shape.
Fendi, founded in Romein 1925, announced the 20-month project Monday along with two of its big-name designers, Karl Lagerfeld and Silvia Venturini Fendi.Continue reading...
Posted by Mark J. Miller on January 18, 2013 06:10 PM
Superstorm Sandy devastated much of the New Jersey shoreline and crippled parts of New York City. Many are still recovering, and will be for some time. On Staten Island, many storm victims remain living in a shelter.
Part of the region's recovery will inevitably depend on branding efforts that must override images of utter destruction from the public's mind, just as the need for donations remains as the rebuilding continues.
On the larger scale, New Jersey is deploying its first post-Sandy branding effort to woo tourists back in summer.Continue reading...
chew on this
Posted by Mark J. Miller on January 8, 2013 11:55 AM
Mickey D’s, the Golden Arches, McD's, McDonaldos, Macca's. McDonald’s has plenty of nicknames worldwide, but you’ll never roll up to a franchise of the 72-year-old brand and find any of them on the restaurant’s official sign.
After all, the company has entered into plenty of trademark suits in attempts to protect its name. It lost a fight against Malaysia’s McCurry in 2009, but won its battle against the Philippines’ MacJoy. In the ’90s, thanks to the work of the McDonald’s legal team, San Francisco coffee shop owner Kathleen McCaughey had to change the name McCoffee even though it had existed with that name for 17 years. But McDonald’s is still thwarted in the Cayman Islands, thanks to a local entrepreneur's MacDonald's Family Restaurant there.
Even while its lawyers are busy protecting the brand name and trademarks, the corporation is letting its Australian team have a bit of fun with the name. The brand is affectionately called Macca’s Down Under, and the company has decided to adopt the nickname officially on signs at 13 outlets, on social media and in its advertising for a limited promotion that kicks off today and runs through Feb. 4th.Continue reading...
Posted by Mark J. Miller on January 7, 2013 05:21 PM
Las Vegas has plenty of regulars. You’ve got your gambling grandmas, your bachelor and bachelorette parties, your Elvis impersonators, your big-hatted and loudmouthed high rollers, and plenty of just regular folks coming in to try and make a few bucks off the backs of gambling’s titans.
In 2012, about 40 million folks came into town to enjoy the lights, noise, and shows of Vegas, but the insatiable tourism board wants a whole lot more. After all, there are nearly 125,000 hotel rooms and 365 nights to fill. Cue a new tourism and place branding campaign, one that touts the city's official digital hub at its busiest time of year.Continue reading...
Posted by Abe Sauer on November 29, 2012 12:14 PM
Looking to boost its profile globally, one city deep in China's interior turned to its most famous resident: The Panda.
Earlier this year, the “Pambassador” campaign was born, a project aimed at reinventing Chengdu as an economically sustainable, friendly city open to the world. Pambassador stunts have managed to spoof the royal family (upsetting a few Brits in the process), dance Gangnam in London, and "go wild" in Hong Kong while racking up over 404,000 fans on Facebook, hundreds of thousands of YouTube views and 60,000 commitments worldwide from people looking to live in Chengdu.Continue reading...