super bowl

#SuperBranding: Beyonce Releases Final Pre-Super Bowl Video Tease

Posted by Shirley Brady on February 3, 2013 02:33 PM

In addition to posting photos on her Tumblr, Beyonce's final pre-Game YouTube sneak peek before her highly anticipated, Pepsi-sponsored Super Bowl Halftime Show, highlights what New Orleans means to her personally and what today's performance means to her legacy. Check out her new video below and tell us: will Beyonce's halftime performance beat Madonna's halftime show last year?Continue reading...

doing good

Fendi to Pour Millions Into Rome's Treasured Fountain, Restoring Its Luster

Posted by Mark J. Miller on January 29, 2013 12:22 PM

About $4,000 worth of coins are thrown into Rome’s massive, gorgeous Trevi Fountain each day. Making the gesture is said to guarantee your return to Rome.

Now Fendi is throwing a lot more than a few coins into the Trevi’s waters. The Italian fashion house has announced it will hand over $2.9 million to help keep the centuries-old fountain, featured memorably in Federico Fellini’s “La Dolce Vita,” in good shape.

Fendi, founded in Romein 1925, announced the 20-month project Monday along with two of its big-name designers, Karl Lagerfeld and Silvia Venturini Fendi.Continue reading...

place branding

Sandy Recovery: A 'Come Back!' Campaign, and a Special Beer Pitches In

Posted by Mark J. Miller on January 18, 2013 06:10 PM

Superstorm Sandy devastated much of the New Jersey shoreline and crippled parts of New York City. Many are still recovering, and will be for some time. On Staten Island, many storm victims remain living in a shelter.

Part of the region's recovery will inevitably depend on branding efforts that must override images of utter destruction from the public's mind, just as the need for donations remains as the rebuilding continues.

On the larger scale, New Jersey is deploying its first post-Sandy branding effort to woo tourists back in summer.Continue reading...

chew on this

McDonald's Appeals to Aussie Pride With Macca's Rebrand in Australia

Posted by Mark J. Miller on January 8, 2013 11:55 AM

Mickey D’s, the Golden Arches, McD's, McDonaldos, Macca's. McDonald’s has plenty of nicknames worldwide, but you’ll never roll up to a franchise of the 72-year-old brand and find any of them on the restaurant’s official sign.

After all, the company has entered into plenty of trademark suits in attempts to protect its name. It lost a fight against Malaysia’s McCurry in 2009, but won its battle against the Philippines’ MacJoy. In the ’90s, thanks to the work of the McDonald’s legal team, San Francisco coffee shop owner Kathleen McCaughey had to change the name McCoffee even though it had existed with that name for 17 years. But McDonald’s is still thwarted in the Cayman Islands, thanks to a local entrepreneur's MacDonald's Family Restaurant there.

Even while its lawyers are busy protecting the brand name and trademarks, the corporation is letting its Australian team have a bit of fun with the name. The brand is affectionately called Macca’s Down Under, and the company has decided to adopt the nickname officially on signs at 13 outlets, on social media and in its advertising for a limited promotion that kicks off today and runs through Feb. 4th.Continue reading...

place branding

As CES and AVN Masses Arrive, a Regular Joe Tourism Campaign for Las Vegas

Posted by Mark J. Miller on January 7, 2013 05:21 PM

Las Vegas has plenty of regulars. You’ve got your gambling grandmas, your bachelor and bachelorette parties, your Elvis impersonators, your big-hatted and loudmouthed high rollers, and plenty of just regular folks coming in to try and make a few bucks off the backs of gambling’s titans. 

In 2012, about 40 million folks came into town to enjoy the lights, noise, and shows of Vegas, but the insatiable tourism board wants a whole lot more. After all, there are nearly 125,000 hotel rooms and 365 nights to fill. Cue a new tourism and place branding campaign, one that touts the city's official digital hub at its busiest time of year.Continue reading...

china

China Panda Ambassadors (and a Little Gangnam) Put Chengdu on the Map

Posted by Abe Sauer on November 29, 2012 12:14 PM

Looking to boost its profile globally, one city deep in China's interior turned to its most famous resident: The Panda.

Earlier this year, the “Pambassador” campaign was born, a project aimed at reinventing Chengdu as an economically sustainable, friendly city open to the world. Pambassador stunts have managed to spoof the royal family (upsetting a few Brits in the process), dance Gangnam in London, and "go wild" in Hong Kong while racking up over 404,000 fans on Facebook, hundreds of thousands of YouTube views and 60,000 commitments  worldwide from people looking to live in Chengdu.Continue reading...

nation brands

Canada Uses the Crowd to Bring In the Crowd

Posted by Mark J. Miller on November 20, 2012 02:12 PM

The Canadian Tourism Commission must be sick of selling the same old images — charming as they are — of the cobblestone streets of Quebec City, Toronto’s CN Tower, Montreal’s cathedrals, Vancouver’s Lookout, people playing hockey or skiing, Mounties on horseback, and random creatures (moose! geese!) in the wild.

The CTC knew there was a lot more out there to sell but they didn’t have the resources to dig them all up and sift through every last thing so they got with the times and crowdsourced their efforts. And when Canada crowdsources, it doesn’t go halfway.

The CTC’s 35 Million Directors project last summer asked all of its residents to take pictures and video of the things they love about where they live and send them in. A wealth of new material, more than 8,000 entries, poured into the CTC’s offices and now the organization has debuted its first ad in the campaign, using material from its contributors.Continue reading...

political season

Maryland Takes Historic Marriage Equality Victory to Digital

Posted by Sheila Shayon on November 8, 2012 12:54 PM

In an historic victory, Maryland upheld the legalization of same-sex marriage yesterday and the city of Baltimore has jumped on board with a dedicated microsite for same-sex couples eager to get hitched, just as New York State reached out to LGBT couples looking to get married last year.

All the details are in one place, such as how to obtain a marriage license, wedding venues and vendors, and information on TAG-approved accommodations. "We encourage the LGBT community to visit Baltimore to celebrate their commitments to one another," said Tom Noonan, president and CEO of Visit Baltimore. "As a city, we have long been proud to support the rights and equality of our visitors, and the legalization of same-sex marriage is another important step forward." 

The Maryland referendum (Question 6) asked voters in the state's general election on November 6 to vote "For" or "Against" the Civil Marriage Protection Act, passed by the Maryland General Assembly in February 2012 and signed on March 1, 2012, by Governor Martin O'Malley permitting same-sex couples to marry beginning January 1, 2013.Continue reading...

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