brand news
Posted by Shirley Brady on January 13, 2012 06:32 PM
Google taps David Beckham to promote Google+ as company grapples with social search fallout, and apologizes for Kenyan flub.
Apple's iPad 3 expected to go on sale in March with HD screen and faster chip. Apple also joined the Fair Labor Association, opening suppliers' doors to labor rights watchdog in transparency response to Foxconn fears — the first tech brand to do so.
Bentley courts Maybach fans including Jay-Z — who has just signed on as the face of (and an investor in) Duracell.
British films to be pitched as a global brand.
BT will offer free Wi-Fi at London Olympic Games.
Disney Studios quickly fills CMO position.
Dr Pepper brand name is removed from Texas town.
Easyjet fined for barring disabled passengers.
Excedrin recall expands to Canada.
Olivia Munn strips off for PETA.Continue reading...
More about: Brand News, Apple, David Beckham, Bentley, BP, BT, Chevrolet, Chipotle, Cover Girl, Duracell, Easyjet, Ellen De Generes, Disney, Dr Pepper, Excedrin, Bill Gates, GM, Google, Google+, Holden, Jaeger, Jay-Z, Miranda Kerr, London 2012, Olympics, Maybach, Plum TV, Qantas, Sean Combs, Sean John, Snoop Dogg, SOPA, State Farm, NFL, Clay Matthews, Mentos, Microsoft, Rebecca Minkoff, Planned Parenthood, Sofia Vergara, Taco Bell, Tesla, Victoria's Secret, Volt, Williams-Sonoma, China, Japan, UK
brand news
Posted by Dale Buss on April 11, 2011 09:00 AM

Airbus says Mideast unrest could wipe out up to 40% of orders.
Alfa Romeo delays planned return to US.
BlackBerry-maker Research in Motion plots a rebound.
BP flounders in Russia.
CBS prepares to part ways with Katie Couric, as Couric and Matt Lauer explore reteaming for a daytime syndicated talk show.
Charlie Sheen gets two standing ovations in NYC Sunday after bombing Friday.
Christian Louboutin sues Yves Saint Laurent for allegedly violating trademark red sole.Continue reading...
More about: Brand News, Airbus, Alfa Romeo, American Medical Systems, Apple, BlackBerry, BP, Bratz, Cablevision, CBS, Charlie Sheen, Christian Louboutin, Comedy Central, Disney, Endo, FCC, Ford, Groupon, HBO, Intel, IntercontinentalExchange, iPad, JPMorgan, Leading Hotels of the World, Lincoln, Macy's, Mattel, MGA Entertainment, Muppets, Myspace, NASDAQ, NBC, News Corp., NYSE Euronext, Planned Parenthood, Renault, Research in Motion, Schneider Electric, Seattle's Best, Target, Tiger Woods, Time Warner, Time Warner Cable, Tyco, Uniqlo, Viacom, Wal-mart, Walmart, Walgreens, Warner Music Group, Uncle Ben's, Volvo, Yves Saint Laurent, US, Katie Couric, Matt Lauer
cause celeb
Posted by Shirley Brady on April 8, 2011 03:30 PM
Wonder why #plannedparenthood is a trending topic today on Twitter?
It's at the heart of a stand-off, as US Republicans and Democrats debate a Republican-backed proposal to cut more than $300 million in Title X federal funding for women's health care centers, including Planned Parenthood, that may force a government shutdown (another trending topic) at midnight tonight.
That's why it's seeking support by releasing a series of celebrity spots titled "Stand With Planned Parenthood" including PSAs by Scarlett Johannson (above) and Gwyneth Paltrow (below), along with a group spot featuring comedian Sarah Silverman and actress Kathleen Turner.Continue reading...
More about: Planned Parenthood, Celebrities, Scarlett Johansson, Gwyneth Paltrow, Kathleen Turner, Sarah Silverman, Politics, US, Republican Party, Democratic Party, Healthcare, Twitter, Social Marketing
brand news
Posted by Shirley Brady on February 28, 2011 06:00 PM

Burger King CMO is stepping down in merger of marketing and operations.
Charlie Sheen's publicist quits as embattled actor gives series of bizarre interviews and threatens to sue CBS after demanding increase of $1M per episode.
China is shifting to no-logo luxury, says Chloe CEO.
Dior suspends Galliano for alleged anti-Semitism.
FAA approves iPad usage for pilots' flight charts.Continue reading...
More about: Brand News, Apple, BP, Burger King, CBS, Charlie Sheen, Chloe, Consumer Reports, Dior, FAA, Ford, Galliano, Hearst, Honda, iPad, Jeep, JPMorgan, Manilla, Mercedes-Benz, Noble Energy, Planned Parenthood, Schering, Twitter, YSL, Zynga, China, Personal Brands
brand news
Posted by Dale Buss on February 18, 2011 09:00 AM

Anglo American and Lafarge to form $2.8 billion UK venture.
Apple draws scrutiny from regulators over subscription rules and gets closer to a cheaper iPhone.
CBS gets heat for allegedly sitting on the Lara Logan story.
Campbell Soup lowers outlook.
Citadel Broadcasting ponders selling itself to smaller rival Cumulus.
Daimler unveils BharatBenz brand for India.
Disney head Bob Iger outlines vision for TV's future, while studio arm plots counter offensive against DVD industry woes.
Egypt's new military rulers launch Facebook page, attract 75,000 fans in 24 hours.Continue reading...
More about: Brand News, Amazon, Anglo American, Apple, BharatBenz, CBS, Chevy, Citadel Broadcasting, Carrefours, Cumulus, Daimler, Disney, Egypt, Facebook, Gawker, GM, Google, Gucci, HP, Intel, iPhone, JPMorgan, Lafarge, Lara Logan, Lloyds Banking, McDonald's, Microsoft, Nokia, Pandora, Planned Parenthood, Tesco, Tesla, Time Inc., Walmart, Wal-Mart, Yahoo, Zynga
brand news
Posted by Dale Buss on February 16, 2011 09:00 AM

Apple's new app store subscription policy gets pushback from Rhapsody.
Bauer and Conde Nast seek new UK revenue opportunities.
Bernie Madoff's first prison interview claims banks "must have known."
Borders files for bankruptcy.
Coca-Cola disputes NPR's secret recipe claim.
Costco squabbles with Coca-Cola over pricing.Continue reading...
More about: Brand News, Apple, Bauer, Borders, Coca-Cola, Conde Nast, Costco, Daimler, Disney, Disney Junior, Domino's Pizza, Exxon, Facebook, Genzyme, Google, Hasbro, Heineken, Huayra, IBM, Intel, InterContinental, Intuit, Jeopardy!, Kia, Leaf, Mercedes-Benz, Microsoft, Monopoly, NBA, Nissan, NPR, Omnicom, Pagani, Planned Parenthood, Rhapsody, Rolling Stone, Saab, Sanofi, Sprite, Stacked, Tesla, Zune, Bernie Madoff, Hillary Clinton, Justin Bieber, Lady Gaga, Lance Armstrong, Wael Ghonim, Watson, China, Grammy Awards