brand news

In the News: HSBC, Avon, FedEx and more

Posted by Dale Buss on December 12, 2012 09:02 AM

In the News

HSBC hopes to minimize brand damage from $1.9 billion U.S. fine.

Avon leaves South Korea and Vietnam in $400M cost-cutting move.

FedEx is accused of overcharging.

Amazon strikes sales-tax deal with Massachusetts.

Apple tests new TV designs.

Audi launches driving tech simulation game for Sony PlayStation.

Bausch & Lomb explores selling itself.

Bentley opens boutique at brand HQ.

Cinnabon reaches 1,000th bakery milestone.Continue reading...

brand news

In the News: Facebook, BlackBerry, Beckham and more

Posted by Dale Buss on September 28, 2012 08:54 AM

In the News

Facebook launches "Gifts" under crafty data play and deletes fake "likes," dropping page views, as it teams up with Gates Foundation to launch apps for future college students.

BlackBerry maker RIM reports loss but sees cash pile grow.

Chrysler backs Motown musical.

Coca-Cola partners with Olympic medalist for soccer camp.

David Beckham nets hugely from his sponsorship deals.

GE is upbeat on industrial outlook.Continue reading...

brand news

In the News: P&G, PlayStation, Chick-fil-A and more

Posted by Dale Buss on August 3, 2012 08:59 AM

In the News

P&G sees results boosted by sale of snacks division as its Tide brand turns to Betty White for advertising help.

Sony attributes weak financials to PlayStation sales slump.

Chick-fil-A braces for GLAAD's Friday "kiss-in" protest.

ABC and Good Morning America finally overtake NBC and The Today Show in key demographic.

ADM profits slide on higher corn costs.

Amtrak losses examined by Congress.

Apple requests sanction for Samsung as court battle heats up.

AT&T to acquire NextWave Wireless.

Beyonce plans to direct and star in film about her life.Continue reading...

brand news

In the News: BlackBerry, Tide Pods, Formula One and more

Posted by Shirley Brady on May 28, 2012 08:59 AM

In the News

BlackBerry-maker RIM plans to slash staff.

P&G will change candy-resembling Tide Pods on child safety concerns.

Formula One wins court challenge overturning 'F1' trademark‎.

Amazon will sell pre-paid wireless service in Japan.

Apple applies for patents on advanced stylus.

Two years after BP oil spill, tourists return to US Gulf.

Cisco pulls the plug on its Cius tablet.

ExxonMobil to vote on gay protections.

Facebook is reportedly developing a smartphone (with ex-Apple engineers).Continue reading...


Scion Aims to Keep Fun, and Gen Y, in the Picture

Posted by Dale Buss on May 8, 2012 02:02 PM

Scion as a brand is going back to the future. Back, that is, to the time when there was no Scion brand — back to more conventional vehicles and marketing than the iconoclastic touch that led to the origination of Toyota's "youth" brand in 2004.

When Toyota announced Scion brand sales for April, executives hoped to continue a trend begun in the first quarter, when Scion sales were up by 19 percent over a year earlier. After four bad years, Scion sales actually ticked up by 8 percent last year over 2010.

In fact, according to Toyota's April U.S. sales press release, Scion posted April sales of 5,503 units, up 8.4 percent versus April 2011. The tC sports coupe led the way with sales of 2,008 units, and the xB urban utility vehicle recorded April sales of 1,617 units. The all-new iQ premium micro-subcompact — the world's smallest four-seater — posted monthly sales of 962 units, followed by the xD five-door urban subcompact with 916 units.

Ironically, the reason Scion is on the cusp of a brand resurgence is that Toyota has scrapped the original reason for the brand.Continue reading...

games people play

Nintendo's First Operating Loss Raises Alarm Bells

Posted by Mark J. Miller on April 27, 2012 12:02 PM

In 1889 Nintendo put out its first batch of playing cards. Since then, the brand has done all it can to represent good times for the world’s fun seekers. It has adapted and shifted through its 123-year history to keep things moving. 

With the rise of technology, of course, things need to shift a little more quickly but it appears that Nintendo isn’t quite ready to shift away from its last big game-changer, Wii, Reuters reports.

It’s understandable that Nintendo isn’t quite ready to push Wii out the door. After all, it’s made the company about $14 billion, the wire service notes, and completely changed the gaming industry back in 2006 by getting the whole family involved rather than being a segment dominated by kids.

Now, the alarm bells are sounding: On Thursday, Nintendo reported its first-ever operating loss in a market that is now dominated by games designed for smartphones and other mobile devices — an area Nintendo hasn’t made a strong push to join other than the sale of its DS and 3DS handhelds.Continue reading...

brand news

In the News: Facebook, Disney, T-Mobile and more

Posted by Dale Buss on April 26, 2012 08:59 AM

In the News acquires for $100 million.

Anheuser-Busch warns UFC about fighters' inappropriate comments.

Apple now gets one-fourth of its revenue from China as CEO emerges from Jobs's shadow.

Bausch & Lomb shifts focus from contact lenses.

Bottega Veneta launches personalized fashion.

Burberry passes New York Times critique of designer lines for kids.

Burger King faces higher costs after decision to go cage-free.

Chrysler quadruples first-quarter profits and slow-walks investment in China.Continue reading...

games people play

Sony Brings "World-Changing" PS Vita to US and Europe

Posted by Mark J. Miller on February 22, 2012 12:11 PM

When Sony’s new handheld gaming system, PlayStation Vita, launched in Japan in December, it came with some unfortunate bugs that caused it to crash on occasion and lag a bit during some games.

Sony says it has updated the software and is feeling good enough about things that it launched the product Wednesday in the United States and Europe. What's new and improved about PS Vita? To paraphrase Shakespeare, the game's the thing.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Highlighting the Present—and Future—of Branding in Latin America and Iberia