2014 Brandcameo Product Placement Awards

games people play

Nintendo's First Operating Loss Raises Alarm Bells

Posted by Mark J. Miller on April 27, 2012 12:02 PM

In 1889 Nintendo put out its first batch of playing cards. Since then, the brand has done all it can to represent good times for the world’s fun seekers. It has adapted and shifted through its 123-year history to keep things moving. 

With the rise of technology, of course, things need to shift a little more quickly but it appears that Nintendo isn’t quite ready to shift away from its last big game-changer, Wii, Reuters reports.

It’s understandable that Nintendo isn’t quite ready to push Wii out the door. After all, it’s made the company about $14 billion, the wire service notes, and completely changed the gaming industry back in 2006 by getting the whole family involved rather than being a segment dominated by kids.

Now, the alarm bells are sounding: On Thursday, Nintendo reported its first-ever operating loss in a market that is now dominated by games designed for smartphones and other mobile devices — an area Nintendo hasn’t made a strong push to join other than the sale of its DS and 3DS handhelds.Continue reading...

brand news

In the News: Facebook, Disney, T-Mobile and more

Posted by Dale Buss on April 26, 2012 08:59 AM

In the News

Ancestry.com acquires Archives.com for $100 million.

Anheuser-Busch warns UFC about fighters' inappropriate comments.

Apple now gets one-fourth of its revenue from China as CEO emerges from Jobs's shadow.

Bausch & Lomb shifts focus from contact lenses.

Bottega Veneta launches personalized fashion.

Burberry passes New York Times critique of designer lines for kids.

Burger King faces higher costs after decision to go cage-free.

Chrysler quadruples first-quarter profits and slow-walks investment in China.Continue reading...

games people play

Sony Brings "World-Changing" PS Vita to US and Europe

Posted by Mark J. Miller on February 22, 2012 12:11 PM

When Sony’s new handheld gaming system, PlayStation Vita, launched in Japan in December, it came with some unfortunate bugs that caused it to crash on occasion and lag a bit during some games.

Sony says it has updated the software and is feeling good enough about things that it launched the product Wednesday in the United States and Europe. What's new and improved about PS Vita? To paraphrase Shakespeare, the game's the thing.Continue reading...

brand news

In the News: Amazon, Facebook, P&G and more

Posted by Dale Buss on February 1, 2012 09:02 AM

In the News

Amazon sees its big spending hurting its profits as Barnes & Noble escalates rift by blocking titles.

Chrysler kicks off monthly auto-sales reports with huge January and posts first annual profit since emerging from bankruptcy.

Darden is sued by restaurant workers' group.

Denny's targets fast-growing Hispanic clientele.

Deutsche Borse and NYSE can't merge, European Commission rules.

Disney takes controlling interest in large media conglomerate in India.

Exxon plans to push on with gas exploration through expected lower prices.

Facebook picks Morgan Stanley to lead IPOContinue reading...

games people play

Sony Sets PS Vita Release, But Are Gamers Game?

Posted by Anthony Zumpano on October 20, 2011 11:32 AM

We already knew that the Vita, the next generation of Sony’s PlayStation Portable, was going on sale in Japan on December 17. And this week, at the Web 2.0 Summit in San Francisco, Sony announced that the device will go on sale on February 22, 2012, in the US, Canada, Latin America and Europe.

Leaving aside the fact that the Vita will not be available in time for the 2011 holiday season (though if you buy gifts to celebrate leap year, you’ll be in luck), the real question is whether gamers will be experiencing “handheld fatigue” by next year.Continue reading...

brand news

In the News: Facebook Gets Smart, GE Repays Buffett, Twitter Woos Brits

Posted by Dale Buss on September 14, 2011 08:56 AM

In the News

Best Buy faces investor skepticism of its big-box strategy amid stiffening online competition.

BP may avoid gross negligence conviction in Gulf Oil spill.

CBS drops What's Trending web TV series after Steve Jobs flub.

Cisco sets more conservative growth target.

ConocoPhillips tries to fuel more natural-gas use.

Dell sets $5-billion share buyback.

Dreamworks masters YouTube and Zynga marketing.

Facebook chases Google+ with "smart lists" feature.Continue reading...

brand news

In the News: Amazon Self-Publishes, Target Rises, and More...

Posted by Dale Buss on August 17, 2011 09:03 AM

Amazon lines up author to fulfill goal of publishing its own books.

Baidu comes under fire in Chinese state-TV report.

BMW releases app that lets drivers share most interesting routes as brand finds its cars, along with those of Mercedes-Benz, torched in protests in Berlin.

Chili's fetes millionth Facebook fan.

Chrysler hires Ignite to put social-media gaffe behind car maker.

Clinique tests mobile strategy in Asia.

Dell lowers sales forecast.

Evergreen Solar files for bankruptcy after it can't compete with Chinese firms.Continue reading...

tech in the spotlight

Sony's Stringer Sees Brand Perception, If Not Compensation, Improving

Posted by Mark J. Miller on June 30, 2011 03:00 PM

The personal information of 100 million Sony PlayStation and Qriocity users were breached back in April, which did not bring a lot of love for Sony. “The company also reported that credit card data was encrypted, but it had found no evidence to suggest that the identities of any of its users was stolen,” CNET reports.

Against that backdrop, Sony held its annual shareholder meeting this week, where chairman and CEO Howard Stringer displayed “an upbeat attitude” about how the company is currently being perceived. "Our brand perception, you'll be happy to know, is clearly improving again," Stringer said, CNET reports. He noted that 90% of PlayStation’s users returned to the brand.

His own personal fortunes haven't fared quite so well; Sony's board has trimmed Stringer's compensation 15%, along with that of his "top lieutenant and possible successor" Kazuo Hirai, as Bloomberg notes, following the company's third straight year of reporting a loss.Continue reading...

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