brand news

Brand News: Target, Girl Scouts, Pfizer and more

Posted by Shirley Brady on May 26, 2014 09:15 AM


Brands to Watch

Target Canada head makes aggressive 30-day guarantee as Target US hires Magna exec and talks up Altuzarra collaboration. 

General Mills, the Girl Scouts of the USA and Tootsie Roll take action on e-cigarettes using their product brand names.

Sony forms alliance for China PlayStation in Microsoft challenge as CEO touts wearable gaming.

Pfizer abandons AstraZeneca contentious bid.

New US gun control ads resonate in wake of Memorial Day Weekend mass shooting.


Apple seeks retrial and court order blocking sale of older Samsung phones as smart home system rumored for WWDC.

Carnival CEO addresses cruise industry challenges.

China plans to scrap millions of cars over emission standards.

Chipotle looks beyond the burrito.

Disneyland Paris opens Imagination Castle based on kids' drawings.

Hasbro exec dubbed "the father of G.I. Joe" has died, aged 86.

Heineken "shoe sale for women" campaign slammed as sexist.Continue reading...

brand news

In the News: Sony, Volkswagen, Adidas and more

Posted by Dale Buss on November 15, 2013 07:58 AM

In the News

Sony puts US fans in a lather with PlayStation 4 launch at critical time for company.

Volkswagen recalls 2.6 million vehicles worldwide and says UAW vote at its plant wouldn't affect US expansion plans.

Adidas goes with NBA "BIG logo" and short-sleeved jerseys for Christmas Day promotion.

A.G. Lafley shuffles P&G executives as one moves to Google.

Alexander McQueen collaborates with Damien Hirst

Berkshire Hathaway takes big stake in ExxonMobil.

Cisco earnings miss portends broader changes in industry.

Compuware gets shareholder pressure to put itself up for sale.

Comcast plans to start selling films.

Dolce & Gabbana appeal tax evasian conviction. 

Eminem taps brand partners to promote new album.Continue reading...

video killed the _____ star

The New Netflix Looks Like TV, Works Like TV, and Hopes to Take Over TV

Posted by Sheila Shayon on November 13, 2013 05:16 PM

Netflix has finally fixed its fragmentation problem by implementing a new interface for its TV-based service that better melds Netflix's vast library with intuitive viewer preferences.

"In [the old] Netflix experience, we give you all this stuff," said Chris Jaffe, VP product innovation, according to The Verge. "But the question we don’t answer for you is 'Why should you watch this title?'" 

So Netflix now markets content much like television, rather than lining up an indiscriminate batch of on screen choices. The company has made visual and search changes since 2011, but this recent round of changes is described by The Verge as “like parking your TV on a glossy, high-end station that’s programmed just for you.”Continue reading...

brand news

In the News: BT, CBS, Alibaba and more

Posted by Dale Buss on November 11, 2013 09:11 AM

In the News

BSkyB shares hit by BT Champions League football rights deal win.

CBS criticized for not running more extensive apology over flawed Benghazi report.

Alibaba set for US$5B boost from China's online "Singles Day."

Adidas sprints for lead with Smart Run watch.

Amazon taps U.S. Postal Service to establish Sunday delivery for Prime customers.

Apple finds surprising market growth in Japan as China supply chain practices face fresh criticism.

Bank of America may have to pay US $864M over "Hustle" loans.

Bloomberg curbs reporting that might anger China.

Boeing and Japan Air Lines face another Dreamliner battery incident.

Bottega Veneta unveils new 'green' headquarters.

Cadillac's new CMO aims to focus brand around design.

Charmin pulls cheeky Twitter ad campaign.Continue reading...

games people play

Disney Makes Big Bet on Success of New Infinity Gaming Console

Posted by Beya Likhari on August 16, 2013 03:42 PM

There perhaps hasn't been a product launch in recent Disney history that carries as much risk—and possible reward—as does the launch of Disney's Infinity, a new gaming experience that is set to be released this Sunday, August 18. Essentially, the future of Disney's Interactive unit rests on the success of the new console as the division continues to bleed cash, reporting an operating income loss of $54 million in the third quarter and a 7 percent drop in revenue from 2012 in its video game arm. 

The current gaming market, where mobile reigns supreme, will prove to be a tough competitor for its newest entrant, as venerable brands in the space including Nintendo, Sony and Microsoft struggle to hold their ground against more agile mobile gamers and growing supply and demand issues for pricey consoles. 

Disney, however, is looking to tackle the space from both directions. The company has launched two tablet apps that allow users to continue to play in their console-created worlds on-the-go, Variety reports. The "Disney Infinity: Toy Box" and "Disney Infinity: Action" apps, which will be made available in the iTunes Store, Windows Store and eventually the Google Play Store, allow players to build new worlds and film videos featuring themselves among the characters on their mobile devices.Continue reading...

digital moves

Sony Jumps Ahead in Online Pay-TV Race with Pending Viacom Deal

Posted by Sheila Shayon on August 16, 2013 01:40 PM

With the announcement of a pending deal with Viacom to stream content from such channels as MTV, Comedy Central and Nickelodeon, Sony has essentially put itself far outfront in the race to create a workable online pay-TV model. 

The deal is the first of its kind, further pitting the company against a long list of rivals, including Google, Intel, Apple, Netflix and Microsoft, that are all racing to nail down a subscription-based TV streaming system. 

Sony's “over the top” model could disrupt the current ecosystem, pitting cable companies against each other, however it “might also be the tonic that slows the arrival of the 'capocalypse'—where enough people 'cut the cord' and drop cable altogether that the whole industry collapses," Forbes explains. Sony’s not-yet-named service works on Sony-branded TVs and PlayStation but will not offer a la carte channel selection, still delivering content through cable's tried and true bundled model.Continue reading...

brand evolution

CollegeHumor's First Foray into Long-Form Content, 'Coffee Town,' Deemed a Success

Posted by Sheila Shayon on July 17, 2013 07:06 PM

The first feature film from CollegeHumor, "Coffee Town," ranked among the 10 most downloaded movies on iTunes last week, deeming the site's quirky, first long-form content attempt a success. 

The movie was shot in just five weeks and promoted with a $60,000 marketing budget. "With the web, we're so use to having an idea and seeing it a couple of days later," Ricky Van Veen, who founded CollegeHumor with high school friend Josh Abramson, told AdAge. "We just applied that do-it-yourself mentality to this." 

The 90-minute film, which was budgeted under $1 million, features Glenn Howerton ("It's Always Sunny in Philadelphia") and Adrianne Palicki ("Friday Night Lights"), as well as a digital-centric release strategy that is as inconoclastic as its humor.Continue reading...

games people play

Sony Taunts Playstation Fans with Possible PS4 Tagline Leak

Posted by Mark J. Miller on May 17, 2013 12:37 PM

The video game industry’s largest trade show, E3, doesn’t kick off till June 11, but it appears that one piece of news is leaking out early: the ad tagline for the much-anticipated Sony Playstation 4 and the script for its first commercial, reports. Sony Computer Entertainment America has filed a trademark request for “Greatness Awaits.”

The site notes that the planned commercial features “a lone man walks down an empty street asking the viewer, ‘Who are you not to be great? You, with the imagination of a brilliant child and the powers of an ancient god.’” The man continues to ask viewers questions and the commercial ends with “Greatness Awaits.”Continue reading...

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