games people play

Sony Taunts Playstation Fans with Possible PS4 Tagline Leak

Posted by Mark J. Miller on May 17, 2013 12:37 PM

The video game industry’s largest trade show, E3, doesn’t kick off till June 11, but it appears that one piece of news is leaking out early: the ad tagline for the much-anticipated Sony Playstation 4 and the script for its first commercial, SiliconEra.com reports. Sony Computer Entertainment America has filed a trademark request for “Greatness Awaits.”

The site notes that the planned commercial features “a lone man walks down an empty street asking the viewer, ‘Who are you not to be great? You, with the imagination of a brilliant child and the powers of an ancient god.’” The man continues to ask viewers questions and the commercial ends with “Greatness Awaits.”Continue reading...

social media watch

Netflix, Others Turn to Social for Expansion

Posted by Sheila Shayon on March 15, 2013 03:17 PM

If you remember when social integration meant how well you played on the playground or lined up for lunch in second grade, you’re probably an analog native.

For the digital native, it means the growing integration of social networking on sites heretofore not inherently social. At the front of the pack? Netflix. 

Netflix has finally debuted Facebook integration for U.S. subscribers, who can now opt to see what their friends have been watching and like the most, as well as post films or TV shows to their Facebook wall and comment on viewing activity.Continue reading...

games people play

PlayStation 4: Sony Reveals More Mobile, Integrated Gaming Console

Posted by Alicia Ciccone on February 20, 2013 07:15 PM

The long-anticipated announcement from Sony came at 6pm sharp from New York City. The company debuted the PlayStation 4, calling it the "most powerful handheld gaming system" ever.

With 2.6 million online viewers and growing, Andy House, CEO of Sony's PlayStation division, described the improved capabilities—including better mobile technology—of the "consumer-inspired" platform, where gaming convenience takes the focus. Continue reading...

games people play

Rumor Mill Churns Ahead of Sony PlayStation 2013 Announcement

Posted by Mark J. Miller on February 19, 2013 02:07 PM

Since the end of January, more than 6.5 million people have watched a video from Sony on YouTube that is mysteriously titled "#PlayStation2013." The number of people astounds, mostly because the 44-second video pretty much says absolutely nothing, except to hint at a pending announcement by including a Twitter hashtag in its title.

Now, Sony is apparently ready to talk. The company has invited 1,200 people to a press announcement Wednesday afternoon and the expectation is that it will be to introduce the PlayStation 4, Forbes reports

For the millions who won’t be able to fit into the room, don’t worry. Sony will be live-streaming the event, which is fitting since one of the rumors is that aside from the new PlayStation 4 console, Sony will also announce Wednesday that those who purchase the console will be able to stream all existing PS games, the Wall Street Journal reports. All new games will be stored on optical disks.Continue reading...

games people play

Sony PlayStation Battle Keeps MLB Brand in the Picture

Posted by Mark J. Miller on January 11, 2013 01:17 PM

Spring training is still more than a month away for Major League Baseball but that doesn’t mean the competition isn’t still going on.

Sure, it’s not a battle for a World Series ring, but it is for something that may be burned into the memories of a whole generation of fans: the cover of Playstation’s MLB13 The Show. And the players don’t have a whole lot of control over who will make it.

Instead, the voting has all been done by fans who have been able to choose who they want on the cover via Facebook and Twitter since Jan. 7. Voting wraps up today.Continue reading...

brand news

In the News: HSBC, Avon, FedEx and more

Posted by Dale Buss on December 12, 2012 09:02 AM

In the News

HSBC hopes to minimize brand damage from $1.9 billion U.S. fine.

Avon leaves South Korea and Vietnam in $400M cost-cutting move.

FedEx is accused of overcharging.

Amazon strikes sales-tax deal with Massachusetts.

Apple tests new TV designs.

Audi launches driving tech simulation game for Sony PlayStation.

Bausch & Lomb explores selling itself.

Bentley opens boutique at brand HQ.

Cinnabon reaches 1,000th bakery milestone.Continue reading...

brand news

In the News: Facebook, BlackBerry, Beckham and more

Posted by Dale Buss on September 28, 2012 08:54 AM

In the News

Facebook launches "Gifts" under crafty data play and deletes fake "likes," dropping page views, as it teams up with Gates Foundation to launch apps for future college students.

BlackBerry maker RIM reports loss but sees cash pile grow.

Chrysler backs Motown musical.

Coca-Cola partners with Olympic medalist for soccer camp.

David Beckham nets hugely from his sponsorship deals.

GE is upbeat on industrial outlook.Continue reading...

brand news

In the News: P&G, PlayStation, Chick-fil-A and more

Posted by Dale Buss on August 3, 2012 08:59 AM

In the News

P&G sees results boosted by sale of snacks division as its Tide brand turns to Betty White for advertising help.

Sony attributes weak financials to PlayStation sales slump.

Chick-fil-A braces for GLAAD's Friday "kiss-in" protest.

ABC and Good Morning America finally overtake NBC and The Today Show in key demographic.

ADM profits slide on higher corn costs.

Amtrak losses examined by Congress.

Apple requests sanction for Samsung as court battle heats up.

AT&T to acquire NextWave Wireless.

Beyonce plans to direct and star in film about her life.Continue reading...

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