brand news

In the News: BT, CBS, Alibaba and more

Posted by Dale Buss on November 11, 2013 09:11 AM

In the News

BSkyB shares hit by BT Champions League football rights deal win.

CBS criticized for not running more extensive apology over flawed Benghazi report.

Alibaba set for US$5B boost from China's online "Singles Day."

Adidas sprints for lead with Smart Run watch.

Amazon taps U.S. Postal Service to establish Sunday delivery for Prime customers.

Apple finds surprising market growth in Japan as China supply chain practices face fresh criticism.

Bank of America may have to pay US $864M over "Hustle" loans.

Bloomberg curbs reporting that might anger China.

Boeing and Japan Air Lines face another Dreamliner battery incident.

Bottega Veneta unveils new 'green' headquarters.

Cadillac's new CMO aims to focus brand around design.

Charmin pulls cheeky Twitter ad campaign.Continue reading...

games people play

Disney Makes Big Bet on Success of New Infinity Gaming Console

Posted by Beya Likhari on August 16, 2013 03:42 PM

There perhaps hasn't been a product launch in recent Disney history that carries as much risk—and possible reward—as does the launch of Disney's Infinity, a new gaming experience that is set to be released this Sunday, August 18. Essentially, the future of Disney's Interactive unit rests on the success of the new console as the division continues to bleed cash, reporting an operating income loss of $54 million in the third quarter and a 7 percent drop in revenue from 2012 in its video game arm. 

The current gaming market, where mobile reigns supreme, will prove to be a tough competitor for its newest entrant, as venerable brands in the space including Nintendo, Sony and Microsoft struggle to hold their ground against more agile mobile gamers and growing supply and demand issues for pricey consoles. 

Disney, however, is looking to tackle the space from both directions. The company has launched two tablet apps that allow users to continue to play in their console-created worlds on-the-go, Variety reports. The "Disney Infinity: Toy Box" and "Disney Infinity: Action" apps, which will be made available in the iTunes Store, Windows Store and eventually the Google Play Store, allow players to build new worlds and film videos featuring themselves among the characters on their mobile devices.Continue reading...

digital moves

Sony Jumps Ahead in Online Pay-TV Race with Pending Viacom Deal

Posted by Sheila Shayon on August 16, 2013 01:40 PM

With the announcement of a pending deal with Viacom to stream content from such channels as MTV, Comedy Central and Nickelodeon, Sony has essentially put itself far outfront in the race to create a workable online pay-TV model. 

The deal is the first of its kind, further pitting the company against a long list of rivals, including Google, Intel, Apple, Netflix and Microsoft, that are all racing to nail down a subscription-based TV streaming system. 

Sony's “over the top” model could disrupt the current ecosystem, pitting cable companies against each other, however it “might also be the tonic that slows the arrival of the 'capocalypse'—where enough people 'cut the cord' and drop cable altogether that the whole industry collapses," Forbes explains. Sony’s not-yet-named service works on Sony-branded TVs and PlayStation but will not offer a la carte channel selection, still delivering content through cable's tried and true bundled model.Continue reading...

brand evolution

CollegeHumor's First Foray into Long-Form Content, 'Coffee Town,' Deemed a Success

Posted by Sheila Shayon on July 17, 2013 07:06 PM

The first feature film from CollegeHumor, "Coffee Town," ranked among the 10 most downloaded movies on iTunes last week, deeming the site's quirky, first long-form content attempt a success. 

The movie was shot in just five weeks and promoted with a $60,000 marketing budget. "With the web, we're so use to having an idea and seeing it a couple of days later," Ricky Van Veen, who founded CollegeHumor with high school friend Josh Abramson, told AdAge. "We just applied that do-it-yourself mentality to this." 

The 90-minute film, which was budgeted under $1 million, features Glenn Howerton ("It's Always Sunny in Philadelphia") and Adrianne Palicki ("Friday Night Lights"), as well as a digital-centric release strategy that is as inconoclastic as its humor.Continue reading...

games people play

Sony Taunts Playstation Fans with Possible PS4 Tagline Leak

Posted by Mark J. Miller on May 17, 2013 12:37 PM

The video game industry’s largest trade show, E3, doesn’t kick off till June 11, but it appears that one piece of news is leaking out early: the ad tagline for the much-anticipated Sony Playstation 4 and the script for its first commercial, reports. Sony Computer Entertainment America has filed a trademark request for “Greatness Awaits.”

The site notes that the planned commercial features “a lone man walks down an empty street asking the viewer, ‘Who are you not to be great? You, with the imagination of a brilliant child and the powers of an ancient god.’” The man continues to ask viewers questions and the commercial ends with “Greatness Awaits.”Continue reading...

social media watch

Netflix, Others Turn to Social for Expansion

Posted by Sheila Shayon on March 15, 2013 03:17 PM

If you remember when social integration meant how well you played on the playground or lined up for lunch in second grade, you’re probably an analog native.

For the digital native, it means the growing integration of social networking on sites heretofore not inherently social. At the front of the pack? Netflix. 

Netflix has finally debuted Facebook integration for U.S. subscribers, who can now opt to see what their friends have been watching and like the most, as well as post films or TV shows to their Facebook wall and comment on viewing activity.Continue reading...

games people play

PlayStation 4: Sony Reveals More Mobile, Integrated Gaming Console

Posted by Alicia Ciccone on February 20, 2013 07:15 PM

The long-anticipated announcement from Sony came at 6pm sharp from New York City. The company debuted the PlayStation 4, calling it the "most powerful handheld gaming system" ever.

With 2.6 million online viewers and growing, Andy House, CEO of Sony's PlayStation division, described the improved capabilities—including better mobile technology—of the "consumer-inspired" platform, where gaming convenience takes the focus. Continue reading...

games people play

Rumor Mill Churns Ahead of Sony PlayStation 2013 Announcement

Posted by Mark J. Miller on February 19, 2013 02:07 PM

Since the end of January, more than 6.5 million people have watched a video from Sony on YouTube that is mysteriously titled "#PlayStation2013." The number of people astounds, mostly because the 44-second video pretty much says absolutely nothing, except to hint at a pending announcement by including a Twitter hashtag in its title.

Now, Sony is apparently ready to talk. The company has invited 1,200 people to a press announcement Wednesday afternoon and the expectation is that it will be to introduce the PlayStation 4, Forbes reports

For the millions who won’t be able to fit into the room, don’t worry. Sony will be live-streaming the event, which is fitting since one of the rumors is that aside from the new PlayStation 4 console, Sony will also announce Wednesday that those who purchase the console will be able to stream all existing PS games, the Wall Street Journal reports. All new games will be stored on optical disks.Continue reading...

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