Best Global Green Brands 2014

diversity watch

What Do Sally Ride, Ernst & Young and Chick-fil-A Have in Common?

Posted by Sheila Shayon on July 26, 2012 11:46 AM

It’s complicated, the whole issue of personal privacy in an era of social media transparency, and the fact that the first female astronaut, Sally Ride, who this week died at age 61 from pancreatic cancer, came out publically in her obituary, listing her partner of 27 years, Tam O'Shaughnessy first, as a survivor, is stirring the pot of comment and prejudice.

"Could she have helped the cause? Maybe," says Fred Sainz, VP of communications for the Human Rights Campaign. "For her not to have shared an incredibly important aspect of her life — being in a committed long-term relationship with a woman — meant many Americans did not get to see a dimension of her life that would have helped them understand us (gay people) and our contributions to society.

Ride was open in her personal life, "She just didn't want to go public with it during her lifetime. And that's a big difference," said Sainz. "There's no question that Sally Ride could have been fired if she'd come out while she worked for NASA.”Continue reading...

media brands

ESPN Pitching Olympics and US Election Ad Spots

Posted by Dale Buss on July 25, 2012 11:11 AM

It rolls over the television industry every four years like a welcome wave of money, basically no matter what the economy at large is doing. The quadrennial advertising mania created by the coincidence of U.S. elections and the Olympics is upon us, and more outlets than ever are looking for ways to tap into all thatextra cash that will be spent by politicians and Olympics sponsors.

The bonanza is even bigger than before during this election cycle because courts keep upholding the validity of corporate and individual election spending as free speech, so super-PACs will be adding their hundreds of millions of dollars of TV ads to the amounts already due for expenditure by the political parties and candidates themselves.Continue reading...

media meltdown

News Corp., News International: "No Comment" on Phone Hacking Charges

Posted by Sheila Shayon on July 24, 2012 10:09 AM

It's a black day for News Corp. as eight of its former newspaper executives in the U.K. have been formally charged in the phone hacking scandal that has rocked the nation's elite political and media circles, and shaken confidence in the public. Ex-News of the World editors Rebekah Brooks and Andy Coulson and six others are facing 19 charges relating to phone hacking in connection with murdered 13-year-old schoolgirl Milly Dowler and other alleged victims, as the year-long scandal escalates to a new level of accountability. 

Together, they're “facing charges of conspiring to intercept communications…related to 600 alleged victims between 2000 and 2006.” After reading the charges, Crown Prosecution Service (CPS) legal adviser Alison Levitt QC said, "This statement is made in the interests of transparency and accountability." Coulson swiftly denied the charges and any tampering with the Dowler case. Echoing his outrage, Brooks (who was indicted in May) responded in a statement, "I am not guilty of these charges. I did not authorise, nor was I aware of, phone hacking under my editorship."Continue reading...

cause marketing

Zynga, Facebook, and PBS Join Forces to Fight Human Trafficking

Posted by Sheila Shayon on July 18, 2012 10:27 AM

One woman, somewhere in the world, becomes a victim of sex trafficking, forced prostitution, gender-based violence, or maternal mortality every 90 seconds. Now, a powerful cabal of producers, NGO’s, gamers and celebrities have joined forces in a transmedia project of unprecedented proportion to address this heinous reality.

Half the Sky: Turning Oppression into Opportunity for Women Worldwide, the acclaimed book by Pulitzer Prize-winners Nicholas Kristof and Sheryl WuDunn, is the centerpiece of the project which includes a four-hour PBS miniseries (trailer above), mobile games in India and Africa, websites and educational materials, and a social action game coming to Facebook in November.Continue reading...

political season

Can the Batman Bane-Bain Capital Joke Actually Help Romney's Brand?

Posted by Abe Sauer on July 17, 2012 10:03 AM

It was inevitable that Bane, the villain from this week's Batman reboot, The Dark Knight Rises, and Bain, the Wall Street investment firm run by Republican candidate for President Mitt Romney, would collide. With the new Batman film out this week, the time was ripe.

After the jump, a gallery of some of better (and worse) Bane-Bain fan photoshop work as well as a legitimate question if the crossover could actually improve Mitt Romney's stiff, joyless brand as the GOP frontrunner gears up for November's US presidential election.Continue reading...

sip on this

NYC Soda Wars: Big Gulp, Little Protest (Updated)

Posted by Dale Buss on July 13, 2012 01:01 PM

Some media couldn't wait to jump all over the almost non-existent attendance this week at the "Million Gulp March" near City Hall in New York against Mayor Bloomberg's proposed soda ban.

Organized by a gaggle of libertarians, Ron Paul supporters and ad hoc protesters, the protest at New York's City Hall on Monday drew only about 50 people, according to local reports, while organizers had predicted attendance of about 500 — never mind the "million" moniker in its name.

"Before, the government was instituted to protect the rights of everyone and prevent crime, and now it's cracking down the rights of everyone," Zach Huff, a spokesman for Ron Paul 2012 organizer NYC Liberty HQ, told CBS News. "It's astonishing we have a mayor who is pro-choice when it comes to what a woman can do with her body but isn't pro-choice with simple choices, like soda-container sizes."

Bloomberg retorted, "If you want to kill yourself, I guess you have the right to do it. We’re trying to do something about it."Continue reading...

diversity watch

Legalise Love: Google Calls for a Global End to LBGT Discrimination

Posted by Sheila Shayon on July 10, 2012 02:14 PM

Google’s “Legalise Love” campaign isn’t about gay marriage, as some media outlets have reported. It’s not "just" about supporting Gay Pride events, although it launched on July 7th at World Pride in London. It's really about supporting members of the LGBT community in countries that criminalize homosexuality, and using the brand's clout to lobby for change and open minds on gay rights.

The global initiative launched with Ernst & Young and Citigroup participating on behalf of their LGBT employees. "'Legalize Love' is a campaign to promote safer conditions for gay and lesbian people inside and outside the office in countries with anti-gay laws on the books," said a Google spokesperson in a statement to the Washington Post. The spokesperson elaborated:Continue reading...

nation brands

Nation Branding: North Korea Wants to Be "Full of Laughter" and Luxury Goods

Posted by Mark J. Miller on July 5, 2012 03:04 PM

There’s a new sheriff in town in North Korea — supreme leader Kim Jong Un, who took over office when his father, Kim Jong-il, died last December — and he’d like the world to think that the nation isn’t half as bad as everybody thinks it is.

But now the son, who is in his late 20s, wants to shake things up and modernize the nation's branding. Since taking the reins, according to the UK's Daily Mail — which lifted the story from ABC News — “more women are wearing trousers, platform shoes and earrings, while more mobile phones have been made available.” Live it up, North Koreans! 

Pizza, hamburgers, and French fries, previously banned, have now been endorsed by the Supreme Leader, ABC noted, while kids have been given “free trips to zoos and amusement parks.”Continue reading...

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