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political season

Socialection 2012: Twitter, Google and Soundcloud Get Their Politics On

Posted by Sheila Shayon on August 1, 2012 04:52 PM

Adam Sharp, Head of Government, News and Social Innovation at Twitter, is calling the 2012 presidential race “the Twitter election.” Given the plethora of digital ways of connecting and pulse-taking, it should more accurately be called the 2012 Socialection.

Let's start with Sharp's employer, which today announced its new sentiment analysis tracking of its users. The new Twitter Political Index is a social Gallup Poll, taking the daily pulse on users’ feelings towards the two candidates between now and November 2nd. Each candidate’s Index will be updated daily after 8 p.m. ET capturing the day’s trending conversations along with an historical chart, while partner Topsy will be posting its daily analysis, and USA Today has created the USA Today/Twitter election meter to run through the election. 

“More Tweets are sent every two days today than had ever been sent prior to Election Day 2008 — and Election Day 2008’s Tweet volume represents only about six minutes of Tweets today,” Sharp blogged. “For the first time, it’s possible to measure conversations that just an election cycle ago were limited to coffee shops, dinner tables and water coolers.”Continue reading...

brands under fire

Chick-fil-A Day Lures Same-Sex Marriage Foes as GLAAD Gears Up Friday Protest

Posted by Mark J. Miller on August 1, 2012 03:12 PM

If Mike Huckabee ever runs for U.S. president again, he’ll be sure to get the Chick-fil-A vote. The former Arkansas governor suggested that consumers go eat at the fast-food chain in order to show their appreciation for the organization’s disdain for same-sex marriage. 

Chick-fil-A pulled in $12.7 million a day in 2011, according to ESPN’s sports business reporter Darren Rovell. And that’s without doing any business on Sundays, since the chain closes down in case its workers want to attend church.

Observers on both sides will be paying close attention to how much traffic and how many dollars Chick-fil-A pulls in today. (According to Huckabee's podcast and BuzzFeed's report, Chick-fil-A restaurants saw line-ups across the country.) But the chain will also get a few customers on Friday as well, CNN reports, when GLAAD is encouraging same-sex couples to visit Chick-fil-A’s across America to protest with a "Kiss Day" public display of affection.Continue reading...

political season

Obama Campaign Slogan Punctuates, Deflates, Reinflates in Ongoing Debate

Posted by Sheila Shayon on July 31, 2012 02:14 PM

President Obama’s 2012 re-election campaign video, released in April, introduced his rallying cry and slogan, “Forward.” But since that day, grammarians, pundits, conservatives and scores more have weighed in on the pros and cons of adding that simple, powerful period at the end of the word.

"It's like 'forward, now stop,' " commented Austan Goolsbee, former chairman of the National Economic Council and an Obama advisor, to the Wall Street Journal. ”It could be worse. It could be 'Forward' comma," which would make it raise the question: 'and now what?'"

GOP presidential hopeful Mitt Romney mocked the slogan, telling a fundraiser in May, “‘Forward,’ what, over the cliff?”Continue reading...

social media watch

Twitter Competing in Two Sports: The Olympics and the U.S. Election

Posted by Sheila Shayon on July 27, 2012 10:14 AM

As the Summer Olympics gets underway in London, Twitter — rebounding for a pre-Olympics wobble on Thursday — has launched its London 2012 Olympics hub, driving its user base to jump on the #Olympics hashtag. 

NBC has partnered with Twitter to produce the Olympics Hub, highlighting noteworthy tweets from across the Games and beyond NBC's wall-to-wall Olympics coverage, without U.S. bias, even though a U.S.-based team in Boulder, CO, will curate tweets 20 hours a day for the hub. 

The goal is to centralize and surface tweets and conversations around the Games in a service for users and companies alike, with brands such as GE and P&G already promoting their Olympian marketing efforts via the hub.Continue reading...

diversity watch

What Do Sally Ride, Ernst & Young and Chick-fil-A Have in Common?

Posted by Sheila Shayon on July 26, 2012 11:46 AM

It’s complicated, the whole issue of personal privacy in an era of social media transparency, and the fact that the first female astronaut, Sally Ride, who this week died at age 61 from pancreatic cancer, came out publically in her obituary, listing her partner of 27 years, Tam O'Shaughnessy first, as a survivor, is stirring the pot of comment and prejudice.

"Could she have helped the cause? Maybe," says Fred Sainz, VP of communications for the Human Rights Campaign. "For her not to have shared an incredibly important aspect of her life — being in a committed long-term relationship with a woman — meant many Americans did not get to see a dimension of her life that would have helped them understand us (gay people) and our contributions to society.

Ride was open in her personal life, "She just didn't want to go public with it during her lifetime. And that's a big difference," said Sainz. "There's no question that Sally Ride could have been fired if she'd come out while she worked for NASA.”Continue reading...

media brands

ESPN Pitching Olympics and US Election Ad Spots

Posted by Dale Buss on July 25, 2012 11:11 AM

It rolls over the television industry every four years like a welcome wave of money, basically no matter what the economy at large is doing. The quadrennial advertising mania created by the coincidence of U.S. elections and the Olympics is upon us, and more outlets than ever are looking for ways to tap into all thatextra cash that will be spent by politicians and Olympics sponsors.

The bonanza is even bigger than before during this election cycle because courts keep upholding the validity of corporate and individual election spending as free speech, so super-PACs will be adding their hundreds of millions of dollars of TV ads to the amounts already due for expenditure by the political parties and candidates themselves.Continue reading...

media meltdown

News Corp., News International: "No Comment" on Phone Hacking Charges

Posted by Sheila Shayon on July 24, 2012 10:09 AM

It's a black day for News Corp. as eight of its former newspaper executives in the U.K. have been formally charged in the phone hacking scandal that has rocked the nation's elite political and media circles, and shaken confidence in the public. Ex-News of the World editors Rebekah Brooks and Andy Coulson and six others are facing 19 charges relating to phone hacking in connection with murdered 13-year-old schoolgirl Milly Dowler and other alleged victims, as the year-long scandal escalates to a new level of accountability. 

Together, they're “facing charges of conspiring to intercept communications…related to 600 alleged victims between 2000 and 2006.” After reading the charges, Crown Prosecution Service (CPS) legal adviser Alison Levitt QC said, "This statement is made in the interests of transparency and accountability." Coulson swiftly denied the charges and any tampering with the Dowler case. Echoing his outrage, Brooks (who was indicted in May) responded in a statement, "I am not guilty of these charges. I did not authorise, nor was I aware of, phone hacking under my editorship."Continue reading...

cause marketing

Zynga, Facebook, and PBS Join Forces to Fight Human Trafficking

Posted by Sheila Shayon on July 18, 2012 10:27 AM

One woman, somewhere in the world, becomes a victim of sex trafficking, forced prostitution, gender-based violence, or maternal mortality every 90 seconds. Now, a powerful cabal of producers, NGO’s, gamers and celebrities have joined forces in a transmedia project of unprecedented proportion to address this heinous reality.

Half the Sky: Turning Oppression into Opportunity for Women Worldwide, the acclaimed book by Pulitzer Prize-winners Nicholas Kristof and Sheryl WuDunn, is the centerpiece of the project which includes a four-hour PBS miniseries (trailer above), mobile games in India and Africa, websites and educational materials, and a social action game coming to Facebook in November.Continue reading...

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