political brands

Twitter Joins Fellow Tech Giants on the Hill with Debut of Twitter#PAC

Posted by Sheila Shayon on August 13, 2013 03:02 PM

With 200 million active users, Twitter, a self-described "digital town square" is taking its views to Washington with its first political action committee, appropriately dubbed Twitter#PAC. 

Joining Google, Facebook and Microsoft, the microblogger will lobby on privacy, internet freedom, net neutrality, and copyright and patent reform, according to a Lobbying Registration form filed by William Carty, who will be Twitter’s first lobbyist, based in the company's D.C. office. 

Carty was most recently a policy director in the Senate's commerce committee and will be joined by Nu Wexler as the company's policy spokesperson, most recently a staffer with Sen. Richard Blumenthal (D-Conn.).Continue reading...

political brands

PAC Men: Twitter Hires Lobbyist as Zuckerberg Moves FWD.us

Posted by Sheila Shayon on August 9, 2013 04:44 PM

Just as Twitter launches its own PAC (Twitter#PAC, naturally) and hires its first lobbyist (Will Carty) in Washington, Facebook CEO Mark Zuckerberg's super-PAC, FWD.us, has had a rough go of it since its launch.

With the backing of numerous Silicon Valley big-wigs and a hard focus on immigration reform, the group has fielded criticism from liberal grassroots organizations including Progressives United, CREDO, the Sierra Club, the Daily Kos and Democracy for America, all of which pulled their ads from Facebook after FWD.us began running ads for the Keystone Pipeline, drilling in the Arctic National Wildlife Refuge and attacks on Obamacare. 

It's been said that the super-PAC "doesn’t understand the tech industry,” and in turn is alienating the core of the Democratic party. In response, the group has tried to revamp its image through enlightening TV spots and videos. The latest, "Serve," follows immigrant Alejandro Morales and his fight to join the US Marines—an ambition which is blocked by his undocumented status.Continue reading...

sip on this

Bloomberg's NYC Soda Ban Dubbed Unconstitutional by Appeals Court

Posted by Mark J. Miller on July 30, 2013 03:42 PM

Michael Bloomberg, the mayor of New York City, has been dealt yet another blow on his warpath to ban oversized, sugary drinks. The four judges from New York state's Supreme Court Appellate Division unanimously ruled Tuesday that the city’s attempt to stop larger-size sodas from being sold in the Big Apple’s restaurants is unconstitutional. 

Mayor Bloomberg, who has taken on the cause personally, is prepared to carry on the fight to ban sodas 16 ounces and larger from being sold in NYC eateries. "Today's decision is a temporary setback, and we plan to appeal this decision as we continue the fight against the obesity epidemic," Bloomberg said in a statement.Continue reading...

social media watch

Thomson Reuters Twitter Latest to be Hacked by Syrian Group

Posted by Sheila Shayon on July 30, 2013 02:47 PM

Thomson Reuters' corporate Twitter account is the latest victim of the Syrian Electronic Army, a group of hackers that are pro-president Bashar Al-Assad. The group is the same one that claimed responsibility for Twitter hacks on NPR, CBS' 60 Minutes, Al Jazeera and the Associated Press—a hack that caused a drop in the Dow Jones Industrial Average. 

For about 45 minutes Monday night, the hackers took over, posting offensive political cartoons—all of which Buzzfeed managed to capture before Twitter suspended the @ThomsonReuters account, which has about 83,000 followers and is seperate from the @Reuters breaking news account.Continue reading...

corporate citizenship

Retail and Apparel Brands Move Forward With Separate Bangladesh Safety Pacts

Posted by Sheila Shayon on July 8, 2013 06:38 PM

A mostly European coalition of 70 leading clothing brands, retailers and trade unions backed by the International Labor Organization and the IndustriALL and UNI global trade unions has announced the next steps for their precendent-setting, five-year Accord on Fire and Building Safety in Bangladesh.

In a joint statement, EU Commissioner Karel de Gucht, ILO Director General Guy Ryder, and Bangladeshi Foreign Minister Dupi Moni "welcome(d) the fact that over 70 major fashion and retail brands sourcing RMG from Bangladesh have signed an Accord on Fire and Building Safety to coordinate their efforts to help improve safety in Bangladesh’s factories which supply them. In this context, they encourage other companies, including SMEs, to join the Accord expeditiously within their respective capacities.”

Their remarks were targeted at the brands that are holdouts from the European-dominated IndustriALL coalition. Indeed, only a handful of North American brands have signed the global accord, including PVH (owner of Calvin Klein, Tommy Hilfiger and other apparel brands), Abercrombie & Fitch, Zac Posen and Sean John, as well as Canada's Loblaw, which owns the Joe Fresh fashion label now sold in JCPenney stores across America.

By signing the finalized plan, which was released on Monday, the signatories vow to submit a list of names and addresses of all Bangladeshi factories used by July 15. The list, which is expected to total near 1,000 factories, will be made public along with inspection reports.Continue reading...

social media watch

Twitter Thrust Back Into the Political Spotlight as Turkish Protesters Take to Social Media

Posted by Sheila Shayon on June 3, 2013 03:38 PM

Over two years after the Arab Spring began, Turkey is in the midst of its own interpretation as a weekend of anti-government demonstrations spread across the country, ignited by opposition to construction of a shopping mall in a popular Istanbul park and exacerbated by traditional Turkish media’s lack of coverage. Protests spread to half of Turkey’s 81 provinces by Sunday with the Turkish Doctors' Association reporting at least 1,700 people injured in Istanbul and Ankara.

Much like the movement that swept across Egypt, Libya, Syria and dozens of other countries in the region, social media, especially Twitter, has played an integral role in the organization of demonstrations and the spread of ideals. Turkish Prime Minister Recep Erdogan called the protesters an "extremist fringe" even as 10,000 demonstrators called on his government to resign. The increasingly authoritarian PM singled out Twitter saying, "the best examples of lies can be found there,” and called social media "the worst menace to society."Continue reading...


Greening Apple: Tim Cook Hires Ex-EPA Head Lisa Jackson

Posted by Abe Sauer on May 28, 2013 11:57 PM

Apple is the mine's canary. That's the takeaway from a recent press conference in China where the head of corporate sustainability for China tech giant Huawei told reporters that, unlike Apple, it will "learn from the issues that Apple has faced in China" and "never let supplier issues tarnish our brand.”

Whether Huawei means to "learn" from Apple or just copy it, the brand that has been singled out for a beating in the last few years over everything from China labor issues to tax avoidance has come under fire for a failure to innovate. But those critics all have tunnel-vision for Apple's electronics products.

What about innovating its "cultural product"? What if buying a iPhone 6 meant buying a better future? That just might be what Apple's aiming for with its latest high-profile hire. (Plus, the one better future we already have with Jackson's addition.) Continue reading...

brands during wartime

Coke Promotes India-Pakistan Peace, Higher Market Share

Posted by Abe Sauer on May 21, 2013 11:43 AM

Avoiding nuclear armageddon is great but avoiding nuclear armageddon with an icy cold Coca-Cola is better. As the saying goes, "Things go better with Coke."

The latest entry into the historical record of branding campaigns is Coca-Cola's new endeavor "to break down barriers and create a simple moment of connection between two nations—India and Pakistan."

On the sincere surface, it's a genuinely heartfelt message that creates an emotional bond with the brand. A more cynical reading is that it's a genuinely heartfelt message that creates an emotional bond with the brand in two markets in which Coca-Cola's market percentage lags.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Brands and the pursuit of excellence