Best Global Green Brands 2014

holidaze

White House Puts Turkey Pardon to the Facebook Test, With Nate Silver Shout-Out

Posted by Shirley Brady on November 21, 2012 03:02 PM

The White House today was the scene of the annual pre-Thanksgiving turkey pardon, with Cobbler and Gobbler getting a reprieve — along with a shout-out to New York Times stats-cruncher Nate Silver ("once again, Nate Silver completely nailed it") and Facebook, the platform on which (in a first this year) the turkey pardon was opened to public voting. Portlandia-ready infographics (below) gave more details on each turkey's background to help voters decide. The First Family then went to Martha's Table, a food pantry in Washington, D.C., to help assemble Thanksgiving meals to be distributed to the less fortunate this holiday.Continue reading...

web watch

#FreeAndOpen: Google Lobbies World Leaders on Open Internet

Posted by Shirley Brady on November 20, 2012 10:35 AM

Google wants "open" to be the word associated with its brand. The company is creating an "AirPlay-like open platform" and it's a key member of the Open Internet Coalition, a lobby group backing the FCC's net neutrality rules in the US. It's also trying to raise awareness about Open Internet issues globally, today releasing a video (below) and Twitter hashtag campaign ahead of the International Telecommunication Union (ITU) global meeting in Dubai. The call to action:Continue reading...

political season

Obamascare Tactics: Papa John's Leads Brands Blaming Obama for Woes

Posted by Dale Buss on November 16, 2012 11:52 AM

As restaurant brand executives cut jobs and announced their intentions to raise prices in the wake of President Obama's re-election, no one can say they weren't forewarned.

Chains such as Papa John's are explicitly tying their actions to the costs of Obamacare, while other brands — including GE Healthcare and Virgin Airlines — also are announcing job cuts as a result of their expectations for a continuation of U.S. economic sluggishness in the wake of the voting results.

Papa John's CEO John Schnatter has been the most outspoken. The Mitt Romney backer has said that he'll raise the price of a pizza pie by 10 to 14 cents as well as slash employee hours — but it's not, he says, because of the two million pizzas he's giving away, but due to the cotss of Obamacare. He's not alone. A Denny's franchisee in Florida, John Metz, said that he plans to add a five-percent surcharge to his customers' bills and also to reduce his employees' hours.Continue reading...

damage control

It's Cher vs. Hair as Donald Trump Protest Ropes in Macy's

Posted by Abe Sauer on November 14, 2012 12:03 PM

"Cher joins 400,000" is not an x-rated film for the AARP set — it's a headline trumpeting news that the singer/actress has signed a petition lobbying Macy's to "dump Trump."

Following Donald Trump's harsh comments against Barack Obama, including a $5 million offer to see the president's passport application and college transcripts, a "boycott Trump" effort has been growing. Macy's CEO was drawn into the fray after protesters zoomed in on Trump's "birther" comments its holiday campaign (top).

Trump's answer to anyone who opposes him is typically a metaphorical version of "you're fired." It's an impotent response to a boycott effort as impotent as Trump's hair piece.Continue reading...

health matters

Walmart Hikes Employee Healthcare Costs as Papa John's Math Challenged

Posted by Dale Buss on November 13, 2012 04:17 PM

Barack Obama's Affordable Care Act no longer faces any obstacles to becoming the law of the land, now that last week's elections solidified Democrats' hold on the U.S. Senate. But private companies will continue to react to the realities of health-care costs in the interests of their own businesses, to the extent they can and for as long as they can.

Take Walmart: Just after the elections, the nation's largest retailer has announced hikes in the cost of workers' health-care coverage of 8 percent to 36 percent because of the rising prices of medical services and health insurance. And some of Walmart's 1.4 million U.S. employees already have reacted by considering dropping their own coverage, according to CNBC.

The cost of Walmart's most popular health-insurance plan, for example, will go up by $2 per paycheck, or 13 percent. Still, overall, Walmart said that average costs its employees will bear for the coverage should only rise by about 4 percent in 2013 because the company has eliminated some high-premium plans and trimmed some services.Continue reading...

brand ambassadors

Kriss and Tell: Why Gun Brand Went All In With Paula Broadwell as Firearm Model

Posted by Abe Sauer on November 13, 2012 11:17 AM

"It's belittling her experience with firearms and her experience. She is a West Point grad."

So went part of a statement to brandchannel by Robert Farago, publisher of the popular gun blog The Truth About Guns. Farago was speaking of a new New York Times profile of Paula Broadwell — disgraced biographer and former mistress of former CIA Director David Petraeus —that referred to the author as "a model for a machine gun manufacturer." Farago further called ther Times assessment "condescending."

Watch the promotional video for Kriss, the "machine gun manufacturer" in question, featuring Broadwell and it's hard not to agree. Then again, Broadwell's own LinkedIn account lists her as a "demonstrator/model for Kriss." Broadwell's speaker bio for the "The PPL" — a media space attached to the Sept. 2012 Democratic National Convention — notes that she is "a sponsored 1/2 Ironman Triathlete and a female model/demonstrator for KRISS (.45 caliber machine gun manufacturer)." It's a detail that her Penguin publishing bio, however, lacks.

The Broadwell scandal comes as the Kriss brand is having its best year ever. After appearing in The Avengers, the Kriss Vector took other starring roles in the hands of athletic women like Kate Beckinsale in 2012 hits Total Recall and in Resident Evil: Retribution. (Milla Jovovich even shot a promotional video shooting a Kriss, not unlike Broadwell's promo.)

Now, Kriss is getting even more name recognition thanks to its attachment to the author who helped bring down, in the NYT's words, "the nation’s top spy."Continue reading...

political brands

Republican Party Hangover: Is It Time for the GOP to Rebrand?

Posted by Dale Buss on November 9, 2012 02:57 PM

It's hard to think of a brand that is more in crisis today than the Republican Party. Not even JCPenney or Groupon, Kodak or BlackBerry come close.

The dimensions of the licking that the Grand Old Party took at the polls on Tuesday are still unfolding, but Republican leaders and rank-and-file members alike are trying to figure out, exactly, just where they go from here.

They certainly wasted little time in getting started. U.S. Sen. Marco Rubio, a Florida Republican, already was communicating via social media in the wee hours of Wednesday that his party needs a new outreach to Hispanics and other minorities — but one based on the appeal of conservative principles such as the importance of the family and hard work.

Beyond that basic formula, there's little agreement within the party ranks about where and how Republicans need to proceed in order to bolster the flagging morale of partisans, try to make back some of the lost ground in elections in 2014 and, of course, ultimately do better in capturing the White House in 2016 when two-term President Obama can't run again.Continue reading...

political season

Maryland Takes Historic Marriage Equality Victory to Digital

Posted by Sheila Shayon on November 8, 2012 12:54 PM

In an historic victory, Maryland upheld the legalization of same-sex marriage yesterday and the city of Baltimore has jumped on board with a dedicated microsite for same-sex couples eager to get hitched, just as New York State reached out to LGBT couples looking to get married last year.

All the details are in one place, such as how to obtain a marriage license, wedding venues and vendors, and information on TAG-approved accommodations. "We encourage the LGBT community to visit Baltimore to celebrate their commitments to one another," said Tom Noonan, president and CEO of Visit Baltimore. "As a city, we have long been proud to support the rights and equality of our visitors, and the legalization of same-sex marriage is another important step forward." 

The Maryland referendum (Question 6) asked voters in the state's general election on November 6 to vote "For" or "Against" the Civil Marriage Protection Act, passed by the Maryland General Assembly in February 2012 and signed on March 1, 2012, by Governor Martin O'Malley permitting same-sex couples to marry beginning January 1, 2013.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
MetaluxuryMeta-Luxury
Brands and the pursuit of excellence

Advertisements