Posted by Abe Sauer on December 24, 2010 12:30 PM
We appreciate the Gap brand is having a tough year. A rebrand disaster. A respectable charity campaign marred by a lack of attention to detail. But buck up little Gap campers. You are still one of the most powerful and recognized apparel brands on the planet. Indeed, before they became the heart and soul of the film Tron: Legacy, Daft Punk were hooked up with Gap (above). So, in the spirit of the season, we're looking back on Gap's brighter days.Continue reading...
Posted by Dale Buss on December 9, 2010 04:00 PM
Audi has been advancing by leaps and bounds in the US market lately, but the Audi brand juggernaut has run into a bit of a speed bump at home in Germany.
As top management of Audi parent Volkswagen continues to set the stage for its loudly declared, long-term initiative to overtake Toyota as the world’s best-selling automotive group, it seems that Audi has taken a back seat to new internal rival Porsche when it comes to at least one area: designing the guts of the flagship vehicles for VW’s far-flung global fleet.Continue reading...
Posted by Dale Buss on December 8, 2010 09:00 AM
Apple CEO Steve Jobs is named "CEO of the Decade" by MarketWatch, with Ford CEO Alan Mulally named "CEO of the Year."
BMW reports highest global sales growth so far this year.
Cheesecake Factory inks credit line for expansion next year.
CNN says Parker Spitzer talk show keeps rising amid the tensions.
Fortune Brands splits into three companies: spirits (Jim Beam, Canadian Club), home (Moen faucets) and a golf business.
Hyundai signs extended global FIFA World Cup sponsorship deal.Continue reading...
Posted by Dale Buss on December 3, 2010 09:00 AM
Amazon invests $175 million in LivingSocial.
California Pizza Kitchen debuts brand in China.
Ford edges out GM in government fleet orders.
Gawker paid $12,000 for Brett Favre scoop.
Google vows to get tougher on web piracy, launches "Earth Engine" to map climate change.
LeBron James overcomes booing Cleveland fans as his Miami Heat down the Cavaliers.Continue reading...
Posted by Abe Sauer on November 24, 2010 05:00 PM
Time for a special holiday edition of Brandcameo's Product Replacement Quiz. Is your cinematic recall good enough to name these three prominent product placements from this summer's hit comedy, Get Him to the Greek? Take our quiz after the jump.Continue reading...
Posted by Dale Buss on November 17, 2010 09:00 AM
Abercrombie & Fitch to launch Gilly Hicks, a 'cheeky' lingerie line, in the UK.
Adidas makes big China push.
Amazon launches Amazon Studios, a $2.7 million fund to develop movies.
Apple's Steve Jobs reveals private side in just-released photos.
BMW rejects sales incentives as profits trump volume in US.
Boeing and Airbus waver on reworking small jets.
BP ignored warning signs in the Gulf of Mexico, according to new report.
Chevrolet promotes Cruze on coffee cup sleeves.Continue reading...
Posted by Dale Buss on November 3, 2010 09:00 AM
The Republican Party won big in Tuesday’s elections, capturing a majority in the U.S. House of Representatives, neutralizing the Democratic Party in the U.S. Senate, seizing a handful of key governorships and state legislatures across the country and marking the ascendancy of the Tea Party. Among other industries, the shift has big implications for the branding and marketing community.
AOL revenue drops 26% on slumping ad sales.
Apple's iPad dominated 95% of the market for tablet computers last quarter.
Bugatti launches Veyron model in India, priced at $3.6 million.
Chase partners with DreamWorks for Megamind 3D movie.
Discovery Communications notches huge gains in ad sales.Continue reading...
Posted by Dale Buss on October 20, 2010 09:00 AM
BBC will cut spending and freeze license fee.
BP gets off to a bumpy start with Gulf of Mexico compensation fund.
Facebook queried by U.S. reps Barton and Markey over privacy as Canada mulls investigation.
Ford sees tech innovation as key to brand's resurgence.
Fox-Cablevision dispute heats up online, as FCC tweets baseball scores to blacked out cable customers.
GM faces political heat over dealer cuts.Continue reading...