Posted by Sheila Shayon on November 8, 2013 08:12 PM
Google reportedly makes around $100 million daily by selling Google Ads to online businesses. Now the site is reportedly beta-testing a program that could deliver the Holy Grail of mobile connectivity. Using location data to track when consumers visit stores, Google will connect those visits to searches on Google via smartphones and deliver analytic proof that its mobile ads do work.
According to Digiday, “If someone conducts a Google mobile search for 'screwdrivers,' for instance, a local hardware store could bid to have its store listing served to that user. By pairing that person’s location data with its database of store listings, Google can see if the person who saw that ad subsequently visited the store.”Continue reading...
Posted by Sheila Shayon on November 4, 2013 12:25 PM
Tesco, the world's third-largest retailer, has debuted a new technology in a place where consumers might least expect it—the gas station.
The British multinational grocer and general merchandise retailer is installing hi-tech screens that scan customers' faces at gas stations so targeted, tailored ads can be delivered to them. The OptimEyes screen, now being rolled out by Lord Sugar's Amscreen, will be installed in all 450 Tesco UK filling stations in a five-year deal, according to The Grocer.
"Yes it's like something out of Minority Report, but this could change the face of British retail and our plans are to expand the screens into as many supermarkets as possible," said Simon Sugar, CEO of Amscreen, about the high-tech upgrade to Tesco's petrol station advertising capabilities.Continue reading...
Posted by Sheila Shayon on October 31, 2013 12:43 PM
Facebook’s Q3 results brought mixed reviews for the world’s No. 1 social network. Its ad business is delivering above expectation with mobile revenues up 14 percent from last year, however, teen users continue to jump ship for competitors like Twitter, Snapchat and other messaging apps.
Facebook shares soared 15 percent yesterday after news of its positive ad outlook spread, but dropped significantly after executives were upfront about a turn-down in teen usage. "We did see a decrease in [teenage] daily users [during the quarter], especially younger teens," said Facebook CFO David Ebersman on a call with analysts, but added that usage among overall US teens remained "stable."
Overall revenue rose to $2.02 billion, up 60 percent from last year's $1.26 billion, with advertising delivering more than 89 percent of the total. Integrating news feed ads combined with better metrics from partnerships with Nielsen and Datalogix are “certainly peaking marketers' interest and making them more willing to spend," Sarah Hofstetter, CEO of 360i, told Ad Age.
Facebook is also bound to benefit from the monetization of Instagram, with ads debuting on US user's feeds soon.Continue reading...
Posted by Barry Silverstein on October 16, 2013 03:02 PM
In little more than a year, some retail shelves may actually be able to identify consumers who are most likely to purchase certain snacks, thanks to Mondelez International. The $35 billion global foods giant, which spun off from Kraft Foods just over a year ago with a name intended to evoke "delicious world," markets such snack brands as Cadbury, Certs, Oreo, and Trident.
In 2015, the company plans to introduce "smart shelves" with sensors designed to detect the age and sex of consumers. Then, advanced analytics will associate the right type of snack product with each consumer, and a video display will target consumers with appropriate ads and promotions.
Mondelez wants to place its smart shelves as close as possible to the point of sale—right near the checkout aisles to track and possibly encourage last-minute impulse buys. Mark Dajani, the CIO of Mondelez, told the Wall Street Journal, "When people walk by, it's a missed opportunity. We must know how the consumer behaves in the store. ...Knowing that a consumer is showing interest in the product gives us the opportunity to engage with them in real-time."Continue reading...
Posted by Eric Starkman on September 27, 2013 04:58 PM
The following is a guest post from Eric Starkman, the president of STARKMAN, a public relations and brand management firm with offices in New York and San Francisco. He previously was an editor and reporter at major newspapers in the US and Canada.
Yet another technology company, this time LinkedIn, is making headlines for alleged privacy infractions, and I cannot say that I'm surprised. For all their revolutionary savvy at introducing innovative products and apps that make life a whole lot more entertaining, convenient, or efficient, far too many cling to outdated models when it comes to responding to PR and reputation management issues.
When crises arise, there is an almost universal "politician-esque" response mechanism: spin, spin, spin your way out of it. Rather than opt for plain-speak and transparency in communicating with stakeholders, the tactics of choice more typically involve deflection, deception, distortion, and doublespeak. Applying this type of cavalier, contemptuous Beltway approach to the corporate world rarely, if ever, is successful, yet that hasn't stopped technology companies from increasingly tapping politicos to oversee their PR and communications efforts. It's certainly a head-scratcher.Continue reading...
Posted by Sheila Shayon on September 24, 2013 06:33 PM
Amid a growing host of privacy concerns among social media sites, LinkedIn is the latest to come under fire for a breach of email security.
Four LinkedIn users have filed a lawsuit accusing the professional network of “breaking into” external e-mail accounts, such as Gmail or Yahoo Mail, and "unethically harvesting" contact lists and repeatedly spamming those contacts with invitations to join the service.
The lawsuit, filed in federal court in San Jose, Calif., Tuesday, seeks unspecified damages as a host of site users are now tipped off to the platform's unclear policies regarding personal information.Continue reading...
social media watch
Posted by Sheila Shayon on September 19, 2013 08:10 PM
Free speech in the digital age has reached a new milestone, with a U.S. court ruling that Facebook "likes" are protected by the First Amendment.
The ruling came through the Fourth U.S. Circuit Court of Appeals, which sided with former deputy sheriff B.J. Roberts who was allegedly fired for 'liking' the Facebook page of his boss' opponent in a race for city sheriff.
Chief Judge William B. Traxler Jr. said that the former deputy's action was the "internet equivalent of displaying a political sign in one's front yard, which the Supreme Court has held is substantive speech," according to the Wall Street Journal.
The appeal and ruling stems from a previous ruling in 2012 that declared that 'liking' "didn't rise to the level of protected speech."Continue reading...
now hear this
Posted by Mark J. Miller on September 12, 2013 07:33 PM
Yahoo CEO Marissa Mayer and Facebook CEO Mark Zuckerberg were quick to clear their names at the TechCrunch Disrupt conference, where both tech leaders expressed their thoughts on the now-infamous National Security Agency's tactics for collecting user data from major tech companies.
"If you don't comply, it's treason," Mayer told the audience. Neither company can discuss what information has been handed over to the government agency, but both stressed more transparency from the NSA's end. Both Yahoo and Facebook have joined others, including Microsoft, in requests to the government to allow them to reveal more about what the NSA collects.
Either way, none of the execs invovled are happy with the way things have unfolded in the last few months, after a rogue NSA agent disclosed classified documents and information to major media outlets—and identifying a handful of global tech companies that supposedly supply information to the NSA through is PRISM program.Continue reading...