Take the survey!

media brands

Celebrity Parents Net a Win as Media Brands Commit to "No Kids" Photo Policy

Posted by Sheila Shayon on February 28, 2014 03:39 PM

Following a grassroots campaign by actors and couple Kristen Bell and Dax Shepard, People, Entertainment Tonight, NBC's Today Show, CBS's The Insider, E! News and Just Jared have sworn off publishing paparazzi photos of famous kids—an action that simultaneously invades their parents' privacy and exploits the children. 

Fed up with paparazzi snapping photos of their 11-month-old daughter, the celebrity couple took to social media in January to ask consumers to boycott magazines and media outlets that use "pedorazzi" photos.  

Shepard penned a blog post late last month, saying "We pray that one of the classier weeklies, like People, will enact a no-kids policy, and that they will be rewarded by the consumer for doing so,” Shepard wrote. “And we hope that leads to others following suit." 

Soon enough, Entertainment Tonight stepped forward, followed by People and Just Jared, a celebrity gossip site, and vowed to stop using the photos.Continue reading...

retail watch

With Lawsuits Piling Up, Target Takes Another Blow as Canada Fails to Catch On

Posted by Dale Buss on February 25, 2014 01:57 PM

There may finally be a silver lining to Target's continuing woes with its huge data breach late last year: The problems have managed to divert attention from another huge challenge to the chain as its massive invasion of the Canadian market is faltering.

Instead of reaching profitability by the end of last year, as Target had predicted, its multibillion-dollar expansion into Canada via 124 stores and growing produced a loss of $800 million to $900 million for 2013, noted the New York Times.

"The data breach seems to have come at a good time for them as they would have been answering questions" about the failure to get traction in Canada, Rob Wilson, a retail analyst at Tiburon Research Group, told the newspaper. "I've never seen a set of expectations that are so shockingly missed on a rollout."Continue reading...

privacy alert

Brands Win Initial Transparency Battle as US Government Agrees to More Disclosure

Posted by Sheila Shayon on January 28, 2014 10:52 AM

Following months of back and forth after whistleblower Edward Snowden revealed widespread data collection by the US National Security Agency, the US government and leading internet and communication companies have reached an agreement on what companies can disclose to consumers. 

Bowing to pressure from Facebook, Google, LinkedIn, Apple, Microsoft and Yahoo over the controversial NSA Prism surveillance program, the government will now allow companies to reveal more details about the "administrative subpoenas" issued by the Justice Department that require tech companies to hand over reams of data on users. 

US Attorney General Eric Holder and Director of National Intelligence James Clapper said in a joint statement:

"The administration is acting to allow more detailed disclosures about the number of national security orders and requests issued to communications providers, and the number of customer accounts targeted under those orders and requests including the underlying legal authorities. Permitting disclosure of this aggregate data resolves an important area of concern to communications providers and the public.”Continue reading...

brand revival

All Arrows Are Pointing Up for Microsoft as Ballmer Readies to Exit

Posted by Mark J. Miller on January 27, 2014 04:52 PM

Microsoft chief Steve Ballmer is headed for an early retirement at 57, but he's getting out while he's on top. 

In the quarter that ended Dec. 31, Microsoft’s revenue went up 14 percent to a record $24.5 billion, Bloomberg reports. All this while personal computer sales continue to diminish and amid a vast company reorganization including its merger with Nokia's mobile unit. The quarter's boost was tied to the successful launch of its Xbox One gaming system as well as web-based software such as Azure and Office 365, which sold more than double the amount than that sold in the same quarter a year earlier.   

The cloud appears to be a major new battleground for Microsoft. According to Arstechnica, Amazon recently announced that it would cut the prices of its S3 and EBS cloud-based storage, to which Microsoft responded by announcing it would cut its cloud storage prices as well. Microsoft also benefitted from a sales boost of its Surface tablets, which saw sales double from the first quarter of the fiscal year.Continue reading...

retail watch

American Eagle Deploys iBeacon Technology in Expanded Shopkick Partnership

Posted by Sheila Shayon on January 27, 2014 12:57 PM

American Eagle Outfitters has teamed up with Shopkick to deploy iBeacon technology in 100 AE and Aerie locations in what will be the largest rollout of the still-controversial tech across the apparel industry. 

Apple’s iBeacon technology uses Bluetooth LE to ping shoppers in-store and offer location-based deals, display location-specific rewards, discounts and product recommendations all without the customer even opening the ShopBeacon app.

"American Eagle Outfitters' shoppers are tech-savvy, social, and love their smartphones," said Shopkick CEO Cyriac Roeding, according to ClickZ. "ShopBeacon is able to connect to this new generation of shoppers as a trusted companion, by reminding opted-in users to open the Shopkick app at the entrance of the store, and further personalize their shopping experience with alerts and high-value rewards.”  

Additional Shopkick partners include Best Buy, Crate & Barrel, JCPenney, MasterCard, Old Navy, Simon Property Group, Sony, The Sports Authority, Target, Visa, Procter & Gamble, Kraft Foods, Revlon, Unilever, Pepsi, Levi's and HP.Continue reading...

hijacked brands

Target, Neiman Marcus May Only Be the Tip of the Credit Hack Iceberg

Posted by Sheila Shayon on January 24, 2014 07:49 PM

It turns out the credit nightmare is far from over. Following Target's announcement that at least 40 million consumers had their credit information stolen and another 70 million that had personal information compromised between Black Friday and Christmas, high-end retailer Neiman Marcus has announced that at least 1.1 million credit and debit cards used in its stores were compromised.

Neiman Marcus' breach, though, reportedly went unnoticed from July 2013 through October 2013, heightening criticism of the company's delayed response. “We are notifying ALL customers for whom we have addresses or email who shopped with us between January 2013 and January 2014, and offering one free year of credit monitoring and identity-theft protection," CEO Karen Katz wrote

"During those months, approximately 1,100,000 customer payment cards could have been potentially visible to the malware. To date, Visa, MasterCard and Discover have notified us that approximately 2,400 unique customer payment cards used at Neiman Marcus and Last Call stores were subsequently used fraudulently.” 

While unconfirmed, some reports speculate that the hacks were set forth by the same loose group of cybercriminals based in Eastern Europe, the New York Times reports.Continue reading...

brand revival

BlackBerry Gets Big Push from Pentagon on Road to Recovery

Posted by Mark J. Miller on January 22, 2014 11:21 AM

BlackBerry’s eventual demise has been predicted for more than a year, particularly since its last batch of consumer phones made practically no impact on the mobile market. But it looks as if BlackBerry will live to die another day, as the brand has been on the up-and-up so far in 2014 and received a big vote of confidence this week from the US government. 

"The US Defense Department said its smartphones will be the primary device supported on a new network,” according to Bloomberg. By the end of January, around 80,000 of the company’s phones will be connected to the Department of Defense system. Apple’s iOS and Google’s Android will also be represented on the system but only with about 1,800 phones and tablets. According to Fox News, the phones are part of the Pentagon’s “new mobile program for unclassified work.”

The news of the order helped BlackBerry’s stock see a gain on Tuesday, while the stock has seen a 22 percent gain so far this year. That's a noticeable turnaround from 2013, in which the company's stock fell 37 percent to a 10-year low in December. The company, though, doesn't expect to turn a profit until 2016.Continue reading...

detroit auto show

Ford Execs' Contrasting Statements Underscore Rise of Data Privacy Issue

Posted by Dale Buss on January 15, 2014 02:57 PM

Ford's CMO said something Snowden-esque about privacy at CES last week. And at NAIAS this week, Ford's CEO clawed back what he said. It was one of the biggest illustrations yet of how connectivity and all that it implies has become one of the most important dimensions of the global auto—and greater tech—industries.

The controversy began last week when Ford CMO Jim Farley said at a panel that the company can use global-positioning technology to know when Ford drivers break laws.

"We know everyone who breaks the law; we know when you're doing it," Farley said, according to Business Insider. "By the way, we don't supply that data to anyone."Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
MetaluxuryMeta-Luxury
Brands and the pursuit of excellence

Advertisements