2014 Brandcameo Product Placement Awards

social media watch

Go Ahead and Hit 'Like,' You're Protected by the US Constitution

Posted by Sheila Shayon on September 19, 2013 08:10 PM

Free speech in the digital age has reached a new milestone, with a U.S. court ruling that Facebook "likes" are protected by the First Amendment. 

The ruling came through the Fourth U.S. Circuit Court of Appeals, which sided with former deputy sheriff B.J. Roberts who was allegedly fired for 'liking' the Facebook page of his boss' opponent in a race for city sheriff. 

Chief Judge William B. Traxler Jr. said that the former deputy's action was the "internet equivalent of displaying a political sign in one's front yard, which the Supreme Court has held is substantive speech," according to the Wall Street Journal

The appeal and ruling stems from a previous ruling in 2012 that declared that 'liking' "didn't rise to the level of protected speech."Continue reading...

now hear this

Zuckerberg, Mayer Dish on the NSA, Transparency at TechCrunch Disrupt

Posted by Mark J. Miller on September 12, 2013 07:33 PM

Yahoo CEO Marissa Mayer and Facebook CEO Mark Zuckerberg were quick to clear their names at the TechCrunch Disrupt conference, where both tech leaders expressed their thoughts on the now-infamous National Security Agency's tactics for collecting user data from major tech companies.

"If you don't comply, it's treason," Mayer told the audience. Neither company can discuss what information has been handed over to the government agency, but both stressed more transparency from the NSA's end. Both Yahoo and Facebook have joined others, including Microsoft, in requests to the government to allow them to reveal more about what the NSA collects. 

Either way, none of the execs invovled are happy with the way things have unfolded in the last few months, after a rogue NSA agent disclosed classified documents and information to major media outlets—and identifying a handful of global tech companies that supposedly supply information to the NSA through is PRISM program.Continue reading...

political brands

Twitter Joins Fellow Tech Giants on the Hill with Debut of Twitter#PAC

Posted by Sheila Shayon on August 13, 2013 03:02 PM

With 200 million active users, Twitter, a self-described "digital town square" is taking its views to Washington with its first political action committee, appropriately dubbed Twitter#PAC. 

Joining Google, Facebook and Microsoft, the microblogger will lobby on privacy, internet freedom, net neutrality, and copyright and patent reform, according to a Lobbying Registration form filed by William Carty, who will be Twitter’s first lobbyist, based in the company's D.C. office. 

Carty was most recently a policy director in the Senate's commerce committee and will be joined by Nu Wexler as the company's policy spokesperson, most recently a staffer with Sen. Richard Blumenthal (D-Conn.).Continue reading...

retail watch

More Retailers Tapping Into Facial Recognition Tech to Improve Customer Experience

Posted by Sheila Shayon on July 22, 2013 03:33 PM

Had the Rodeo Drive store made famous for its ill treatment of Julia Robert’s character in Pretty Woman been using VIP-identification technology, prostitute Vivian Ward might have been treated quite differently.

“It is the moment every sales assistant dreads,” writes London's Sunday Times. “A customer is demanding attention; they seem vaguely familiar but you do not have time to deal with them. Only when you get the call from head office does the penny drop: you have just snubbed one of the richest people in the world and turned away a month’s sales in a day.”

Designed by NEC IT Solutions, facial recognition software similar to that used to help identify criminals and terrorists is now available in retail settings. The ID technology analyzes footage of people's faces as they enter a store, taking measurements that generate a numerical code or "face template" which can be checked against a database.Continue reading...

brand targets

Reddit, Mozilla Organize July 4th Protests Against NSA

Posted by Sheila Shayon on July 4, 2013 12:13 PM

Reddit, Mozilla, Wordpress and 4chan are among dozens of websites planning major July 4th protests against the National Security Agency after its widespread, secret surveillance of telephone records and Internet traffic was revealed by whistleblower Edward Snowden in June. 

Restore the Fourth, a grassroots, non-partisan, non-violent movement is coordinating demonstrations in more than 100 cities across the country demanding the government adhere to its constitutionally dictated limits and respect the Fourth Amendment: "The right of the people to be secure in their persons, houses, papers, and effects, against unreasonable searches and seizures, shall not be violated, and no Warrants shall issue, but upon probable cause, supported by Oath or affirmation, and particularly describing the place to be searched, and the persons or things to be seized." 

Mozilla, which was not included among the internet giants named in the PRISM program, started the movement.Continue reading...

social media

Facebook Still Facing Problems with Harmful Content, Privacy

Posted by Sheila Shayon on June 25, 2013 05:07 PM

While Facebook has recently been in the limelight for introducing Instagram Video as well a rumors swirling around its possible Reader app, not all is good on the social front. 

The platform has continued to suffer from its fallout with women's groups after it was exposed that ads were appearing next to harmful and damaging content. About a dozen advertisers have pulled their ads from the site until Facebook can find a way to guarantee ad placement or clear the site of the alarming content, which greatly promoted violence against women. 

The latest brand to back away from Facebook is BSkyB, the UK's largest broadcaster. "Such content is clearly unacceptable to Sky and our customers,” BSkyB wrote in an e-mail to Bloomberg. “We have asked Facebook to devise safeguards to ensure our content does not appear alongside inappropriate material in the future.”Continue reading...

brands under fire

Google Battles Growing Privacy Issues in Europe

Posted by Sheila Shayon on June 20, 2013 01:42 PM

Google's EU problems continue as the internet giant was told by France's National Commission for Computing and Civil Liberties to change its privacy policy or face fines as it leads a Europe-wide push to get Google to clarify its intentions and methods of collecting user data.

Google has three months to make changes or risk a fine of up to 150,000 euros ($201,100) and a second of 300,000 euros if it still fails to comply with the French Data Protection Act.

Last year, Google consolidated 60 privacy policies into one covering YouTube, Gmail and Google+ with no opt-out choice for users. Already wary, National European data protection regulators gave Google until February to propose changes—which it did not—resulting in the latest edict.Continue reading...

brands under fire

Internet Brands Get Chance to Clear Name with Data Requests, but FISA Still Locked Down

Posted by Sheila Shayon on June 18, 2013 04:52 PM

In the wake of the PRISM scandal, brands are continuing to jockey for their place among the most transparent as the government slowly concedes to releasing more surveillance data collected through the top-secret NSA program, which was made public by whistle blower Edward Snowden. 

Requests by Facebook, Microsoft, Google and the like to release data requested by the government have been answered this week. While the initial accusations that the internet companies allowed the NSA to troll data through a wide-open back door was ruled false, the companies still wished to clear their names in conjunction with the thousands of written data requests with which they are charged to comply with per federal laws. 

To date, Apple, Facebook, Yahoo, and Microsoft have disclosed the number of requests received over certain blocks of time. Facebook published its first transparency report, where it said it received up to 10,000 requests between July and December 2012. Meanwhile, Apple said it faced up to 5,000 federal, state and local requests between December 2012 and May 2013, Microsoft reported 7,000 requests from July through December 2012, and Yahoo reported the most, with 13,000 requests for data in the past 18 months, the BBC reports.Continue reading...

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